ByrneMedia

25/06/2024

Customer Reviews...

We all know by now how important they are to your brands success.

The question is... "How can I automatically acquire customer reviews?"

Step forward Trustoo App.

This is a highly ranked tool in the shopify app store that can help you generate lots of customer reviews and have them publish on your website to help increase sales conversion.

I've reviewed this app to give you an idea of whats on offer.

Hope it helps!

Follow me on Linkedin as I share tips on How To Grow 📈 Your DTC Brands Revenue & Profit | Building Customer Acquisition & Retention Systems👉👉 https://www....

22/06/2024

𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐎𝐟 𝐆𝐨𝐨𝐝 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐡𝐞𝐧 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐎𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬

Having good ad creative is crucial when advertising on social media.

Why?

Because it directly influences engagement, conversion rates & the overall effectiveness of your conversion campaign.

✅ A compelling ad creative captures attention quickly in the fast-paced social media environment, effectively communicates the brand's message, and resonates with the target audience.

✅ It enhances the ad's visual appeal and emotional impact, increasing the likelihood of users interacting with the ad, sharing it, and taking desired actions, such as clicking through to a website or making a purchase.

08/05/2024

What Do You Think Of That Statement Below? ⬇️

Now while I'm a big fan of customer acquisition, I do think its more important to keep a customer purchasing from you over time.

Why?

Because of the most important metric in your business.... Life time value.

You can acquire customers from paid and free acquistion strategies and generate that initial sale.

BUT!

If you don't have a good customer fulfilment experience, your efforts and sweat equity to get that customer in the first place will be wasted!

To keep your customer satisfied 100%... fulfill on your product or service. Deliver your offer to the best end result possible. Have a seemless customer journey and nurture the relationship over time with over delivering on value & end results.

Over time, you'll deliver REAL brand advocates and acquire referrals at a low cost.

The conversion costs each time you get repeat orders from your customers will be low and your profit margins on future orders will increase due to low conversion costs and higher average order values as your customers want more of what you offer and see you as the goto solution based on their amazing experience.

Building Quality LTV ='s easier repeat orders and higher profit margins over time.

Good luck! ;)

30/04/2024

Here's 3 UGC Video Ad Ideas To Implement In Your Ads To Increase Sales Conversions

In this short video, I share 3 examples of User Generated Content for video ads to help you increase your sales and ROI on your adspend.

Test this out and let me know how you get on.

Enjoy! ;)

29/04/2024

𝐓𝐡𝐢𝐬 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐋𝐢𝐤𝐞 𝐂𝐫𝐚𝐳𝐲 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

If you’re a DTC brand in the cosmetics/beauty space, take a look at this ad and see why it converts so well.

I breakdown briefly why it works so well and how long it ran for (hundreds of days).

Note: If an ad is running this long, it MUST be generating a great ROI on their adspend.

Enjoy 🤘

25/04/2024

𝑾𝒂𝒏𝒕 𝑴𝒐𝒓𝒆 𝑰𝒅𝒆𝒂𝒔 𝑻𝒐 𝑯𝒆𝒍𝒑 𝒀𝒐𝒖𝒓 𝑨𝒅𝒔 𝑨𝒄𝒒𝒖𝒊𝒓𝒆 𝑴𝒐𝒓𝒆 𝑺𝒂𝒍𝒆𝒔 𝑭𝒐𝒓 𝒀𝒐𝒖𝒓 𝑫𝑻𝑪 𝑩𝒓𝒂𝒏𝒅?

Last week I shared a few ad creative tips you can use & implement successfully for your own customer acquisition on the likes of Meta, TikTok etc

If you're thirsty for more, check out part 2 of this mini series.

These are proven ad creatives that are design to get your thumb stop rate up as well as your sales conversions.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

19/04/2024

𝐈𝐬 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐀𝐜𝐪𝐮𝐢𝐫𝐞 𝐒𝐚𝐥𝐞𝐬?

Check out this video as I share some examples of ad creative ideas you can use to acquire better thumb stop rate, CTR & sales of your products.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

11/04/2024

𝐇𝐞𝐲 𝐓𝐡𝐞𝐫𝐞 𝐄𝐜𝐨𝐦 𝐁𝐫𝐚𝐧𝐝𝐬👋

𝐖𝐚𝐧𝐭 𝐓𝐨 𝐌𝐚𝐤𝐞 𝐁𝐞𝐭𝐭𝐞𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭 𝐌𝐨𝐫𝐞 𝐓𝐡𝐮𝐦𝐛 𝐒𝐜𝐫𝐨𝐥𝐥𝐞𝐫𝐬 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐭𝐨 𝐒𝐚𝐥𝐞𝐬?

Take a look at this quick video on how I share 3 ways we at Byrne Media Marketing make better ad creatives for our clients.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

06/04/2024

𝐓𝐇𝐄 𝐔𝐏𝐒𝐄𝐋𝐋

There is no doubt that upsells and cross sells are important to the growth and sustainability of your brand. You should be offering upsells across your entire website.

I am talking pre-purchase upsells that you display on your product pages, as well as your cart page… and of course your post-purchase upsells after someone buys.

Focus on your post-purchase upsells in particular, because this is where you make most of your upsell revenue.

Upsells are a super important part of your offers because the better your upsells, the higher your average order value, the more profit you make and the more you can afford to spend to acquire a customer.

But let’s not get ahead of ourselves.

It doesn’t make any sense to drive traffic to these offers until you’ve set up an email system, so let’s tackle that next!

19/03/2024

𝑾𝒉𝒂𝒕 𝑰𝒕 𝑻𝒂𝒌𝒆𝒔 𝑻𝒐 𝑺𝒄𝒂𝒍𝒆 𝒀𝒐𝒖𝒓 𝑫𝑻𝑪 𝑩𝒓𝒂𝒏𝒅

To scale your brand, you need to have a consistent and distinctive brand identity that reflects your essence and differentiates you from your competitors.

Your brand identity should communicate your message, values & benefits in a way that appeals to your ideal customers and builds trust and loyalty.

When we work with brands that have goals to increase their customer orders, we look for differentiators like the ones mentioned above. Creative and distinctive, engaging messaging + Product demand make our advertising job more effective in driving improved ROI on customer acquisition and retention.

Find your point of difference and work to convey that to all types of cold and warm audiences.

Need help with driving consistent sales for your business? Let me and my team help you run your ads profitably. Get in touch!

15/03/2024

£95k Revenue Generated From £29k Adspend - Q1 2024 (Journey So Far)

We’re two weeks away from finishing Q1 and things are looking very profitable on our customer acquisition system for this brand in the UK. Some people say that Q1 can be slow right after the lucrative period of Q4.

The two questions I ask when sales are slow is …

1. “Are you running paid media advertising to showcase your offers?”

2. “Are you using your email database of customers to showcase your offers?”

Both channels are lucrative when implemented correctly.

In this video, I share the results generated for this period on customer acquisition using Meta. We’re having a very successful period with consistent sales & profitablity. It’s a predictable system that turns over revenue each month without wasted adspend.

Enjoy the video!

Ps. Need help with driving consistent sales for your business? Let me and my team help you run your ads profitably. Get in touch!

[FreeTraining] How To Grow Your Brand To Multiple 6 & 7 Figure Brands. The Complete A - Z Road Map: https://www.youtube.com/watch?v=0bTRT92tWRsFollow me on L...

13/03/2024

𝐖𝐡𝐚𝐭 𝐊𝐢𝐧𝐝 𝐨𝐟 𝐔𝐆𝐂 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐔𝐬𝐞 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐃𝐓𝐂 𝐁𝐫𝐚𝐧𝐝?

There are other advertising angles to use when it comes to UGC. Everyone goes for the obvious testimonial angle.

UGC doesn’t have to be testimonials specifically. You don’t need 5 star emojis to make it sellable.

Here’s some ideas on what you can use -

1. Videos with VALUE insights. Make the video relatable. Don’t worry about whether it should be 3 seconds or 30 seconds. You can go as long as 3 minutes provided the video is offering valuable insight on how the product delivers desired out comes.

2. Use short case studies for ad copy/creative from your customers about how buying your product has changed their life in a positive way.

3. Use images that are generated through testimonial apps or just photos sent through organically from customers who comment on posts (be sure to ask permission to use them from the customer).

𝑯𝒐𝒘 𝒕𝒐 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒍𝒚 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒆𝒅 𝑼𝑮𝑪 -

1. Have a system in place where you can gather feedback.

A) Best way is to use a Shopify app that automatically send and collects feedback (eg. Stamped.io)

B) Manually send emails to your customers, make your messaging personal. Use https://lnkd.in/eR2sJ6r7 to do it on scale.

C) Cheapest way is to collect UGC from the comments under your social media post and encourage happy customers to share photos or videos with you.

2. Ask the right questions when asking for feedback:

A) What is the difference before and after they’ve used the product?

B) What was the reason they were looking for this product?

C) What is the most positive/negative experience they’ve had with this kind of product?

3. Test a lot of different UGC from your customers to see which hooks and pains points work best for you.

4. Encourage your customers to produce UGC by providing special discounts or gifts award

13/03/2024

𝐖𝐡𝐲 𝐔𝐆𝐂 𝐖𝐨𝐫𝐤𝐬 𝐒𝐨 𝐖𝐞𝐥𝐥 𝐎𝐧 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞

You should always be incorporating user generated content into your advertising. Let me give you a few pointers as to why.

1. Audiences online have become INCREDIBLY tired of promotions that BOMBARD them from nearly everywhere. BUY NOW, HUGE SALE etc etc…. It doesn’t grab their attention anymore and on top of that, the ad doesn’t make a good job of showcasing what your product can actually do to enhance the customers end goal experience.

UGC when done correctly, can do a great job of acquiring attention, that builds excitement & desire for your products.

2. Professional Ads TRIGGER negativity and a dislike toward your product. The same old wording professional shots bring a sort of disconnect between you and your audience. UGC solves this by allowing your customers to show the desire of your product to your prospects. People like to see people in the same tribe getting value out of similar desires that they want. Thats why UGC works so great in my opinion.

3. Touching on my last point. Who wouldn’t find it attractive when you see a buyer who’s expressing their love and appreciation for your product. That can only influence you as a prospect to purchase the product.

Here’s some tips on how to execute on UGC -

- Facebook ads don’t have to be fancy looking. The more organic and less “professional” in their appearance can be a good thing as it shows off authenticity.
- Your ads should be close to storytelling that look raw and natural.
- The testimonials & other UGC angles you implement should not be generic. Make them specific so that people can clearly see the problem that they face as well.

I’ll give you an example -

We had an ad running for an apparel brand and advertised UGC with a female customer taking pictures in the mirror, at home on her phone. She tells the viewers her story. How buying these leggings made the difference for her. She is not trying to SELL to anyone and thats exactly what makes this piece of content so SELLABLE!

Don’t get me wrong… professional images and video have their place within your advertising sales funnel. I am not excusing them entirely. I am just making you aware that UGC is very effective when you have a good story frame to work with.

15/02/2024

𝐖𝐡𝐚𝐭 𝐒𝐨𝐫𝐭 𝐨𝐟 𝐑𝐎𝐈 𝐂𝐚𝐧 𝐘𝐨𝐮 𝐆𝐮𝐲𝐬 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐎𝐧? - 𝐑𝐎𝐈 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫

𝙏𝙝𝙞𝙨 𝙞𝙨 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣 𝙄 𝙜𝙚𝙩 𝙖𝙨𝙠𝙚𝙙 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙩𝙡𝙮

So I thought I’d address it in this video.

Its not an answer we like to give out initially without studying how an ecom brand is performing currently. We always like to get answers to questions over a call with the brand owner/marketing manager to understand metrics such as -

1. Order numbers on the website over a 3 - 6 month period
2. AOV over a 3 - 6 month period
3. Profit margins on best sellers so that we can calculate breakeven ROAS
4. Conversion rate on the website over the last 3 - 6 months

Answers to those questions along with some other insights and how their ad account is performing currently will give us a better understanding of how ROI looks.

Enjoy the video

[FreeTraining] How To Grow Your Brand To Multiple 6 & 7 Figure Brands. The Complete A - Z Road Map: https://www.youtube.com/watch?v=0bTRT92tWRsFollow me on L...

14/02/2024

𝗛𝗼𝘄 𝗧𝗼 𝗕𝘂𝗶𝗹𝗱 𝗔 𝗠𝘂𝗹𝘁𝗶 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗙𝗶𝗴𝘂𝗿𝗲 𝗘𝗰𝗼𝗺 𝗕𝗿𝗮𝗻𝗱 𝗢𝗻𝗹𝗶𝗻𝗲

𝑻𝒉𝒆 𝑨 - 𝒁 𝑭𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌

Aside from having a great product that your customers get value from, its important to include as many elements as you can in this framework I share below.

From customer acquisition advertising, to including Influencers, improving Conversion rate & AOV.... even using Email & SMS for customer retention & building out Life Time Value.

All these elements help to build brand, a thriving customer base and ultimately help you generate more revenue and profits when done correctly

Enjoy the video

05/02/2024

𝑰 𝒈𝒆𝒕 𝒂𝒔𝒌𝒆𝒅 𝒕𝒉𝒆𝒔𝒆 3 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂 𝒍𝒐𝒕:

- How should I start advertising my brand online?

- Which channels should I do first?

- What budget do I need to start?

In any online business, understanding each advertising channel and choosing the one that’s right for your business is a must!

It will give you a better ROI (return of investment).

Everyone thinks that if they can advertise on all channels, they will make more money.

This is true, however, at the same time it can also cause you to lose more money than you can ever imagine.

Before you start advertising, you need to know that not all advertising is equal and not all can turn into profits.

In order to answer the question: “How should I start?”

My answer was and is still the same: Go 80/20.

Read more about this topic here -

https://www.byrnemedia.co/facebook-ads/we-get-asked-these-3-questions-a-lot/

23/01/2024

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗬𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

Take a look at this video. I share our framework on how we do Influencer Marketing for generating sales, Brand awareness & User Generated Content.

Let me know if you get any insight from it.

Enjoy 🙏

04/01/2024

𝟏𝟎𝟗𝐤 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐅𝐫𝐨𝐦 𝟑𝟐𝐤 𝐀𝐝𝐬𝐩𝐞𝐧𝐝 - 𝐐𝟒 𝐄𝐜𝐨𝐦 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬

There’s no doubt that Q4 is a great time of the year for trade. With the likes of Halloween, Black Friday, Cyber Monday & Christmas scheduled in this period of the year, you can see why there is strong consumer demand.

In this short video, I share some insights into the results generated on customer acquisition for a brand in the Uk. A healthy ROAS of 3.42 & over 1800 order transactions on the website coming from Meta, we’re pretty happy with these profitable results.

Enjoy the video!

If you want to generate more customers, revenue and profit for your ecom store, please reach out via my DM & lets get a conversation going on how we can help you grow in 2024.

31/12/2023

Hey gang!

Hope all is well and that everyone had a nice Christmas! We're close to entering 2024, so I wanted to share my last piece of value in the group for 2023.

Hope you enjoy! I have a ton more content to role out in 2024.
Thanks for being part of the community & I wish you all the best for the new year ahead 😉

Happy New Year

07/12/2023

𝐅𝐀𝐎: 𝐄𝐜𝐨𝐦 𝐁𝐫𝐚𝐧𝐝𝐬

Here's a breakdown video of the type of framework we use to get consistent 3 - 4 X ROI for our ecom clients when it comes to their customer acquisition.

If you've ever watched some of the customer acquisition videos I share online, you'll most likely see me share certain metrics like:

1. Click through rates on ads

2. Cost per purchase

3. Number of orders during a specifc time period

4. Ad Spend & revenue returned during that specific time period

Each video I post, I show these metrics that have positive figures and make a big impact to an ecom brands development.

I hope it gives you a little visual insight & understanding of the way we work to generate customer acquisition through paid advertising on social media.

,

29/11/2023

Keeping Customers 👨‍👩‍👦‍👦 is > Than Acquiring Them 🙌

Although its important to continually acquiring new customers into your business, its even more important to build bonds with these customers, keep them engaged and continually sell to them so that you can add more value, build out lifetime value and turn as many customers as you can into brand advocates.

Brand advocates = greater life time value + more customers referrals

27/11/2023

𝐇𝐨𝐰 𝐓𝐨 𝐃𝐞𝐚𝐥 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 𝐃𝐫𝐨𝐩 𝐈𝐧 𝐒𝐚𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐓𝐡𝐞 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐅𝐫𝐞𝐧𝐳𝐲
​
The madness is over! For another year at least. All that preparation for what is typically a week of shopping frenzy has now come to a halt. The days and weeks post Black Friday event take their toll on businesses, with many facing challenges as sales take a noticeable drop, until Christmas kicks into gear.
​
So why is the period after Black Friday slow?
​
What can we attribute this to exactly?
​
It's not down to one or two specific reasons. Let's take a look at them below.
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1. No Heavy Discounting
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Consumers have been fed heavy discounting deals and have been nurtured for a short period of time to shop only when brands launch their exclusive sale. So it's going to be a challenge to have them pay full price immediately after potentially your biggest sale of the year. They are just not in the right "price mindset" post Black Friday.
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2. Consumer Fatigue Kicks In
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The Black Friday sale period can be quite intense for consumers due to the copious amount of sales, deals, advertising (online/offline). Once the event is over, consumers often exhaust their budgets, which in turn leads to a decrease in purchases. They've also been hammered with advertising and promotions leading up to Black Friday & during the event from every angle possible.
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This results in a decline in responsiveness to advertising post Black Friday.
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3. Cost of Living Crisis
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In 2023, we have to consider the cost of living crisis many are experiencing in the world. There is no doubt this is a contributing factor to not only post Black Friday decline in orders, but throughout the year.
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Depending on who your target audience is... alot of consumers are experiencing increased financial hardships, such as inflation and energy prices. The less deposable income people have, the less money to spend. Your product will fall into two categories. Essential and non essential. Always take economic factors into consideration at this challenging time,
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With that said...
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Here's how to retain your customers post Black Friday & encourage more orders.
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1. Offer a Gift For Every Purchase
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If your margins allow, it might be an idea to offer a free gift with every purchase as a special offer for customers who have previously purchased with you. Who doesn't love a freebie!
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2. Be Good To Your Loyal Audience
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For customers that are in your high LTV bracket, let them know that you appreciate them by giving them an exclusive offer. These folks are your core customers and they're clearly interested in what you have to say. They're your brands biggest fans! Look after them, reward them... make them feel special. They will return this appreciation through further purchases.
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Your loyal customers (roughly 20%) are going to generate about 80% of your revenue. Keep this in mind and target initiatives such as this at them.
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3. Promote Festive Theme Products
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Try pushing exclusive products with a festive theme as part of your retention strategy post BFCM. Think limited-time product bundles. This would obviously have greater appeal at this time of year. Not every brand can pull this off due to the nature of their product, but it’s worth considering a brainstorm nonetheless.
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4. Reminders About The Christmas Rush
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People are very much aware of Christmas being around the corner. However, its always a good thing to remind people about shipping cut off times (so your customers get their items pre Christmas... not post Christmas). Last thing you want to have happen is a bunch of customers returning items simply because little Johnnys Christmas presents arrived after the big day... resulting in huge disappointment & resentment towards your brand.
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Email your prospects & customers about limited stock and final chance emails to encourage them to purchase so they don't miss out on some of your popular items.
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Hope that helped today!

24/11/2023

𝐇𝐚𝐯𝐞 𝐘𝐨𝐮 𝐆𝐨𝐭 𝐎𝐧𝐞 𝐨𝐟 𝐓𝐡𝐞𝐬𝐞 𝐘𝐞𝐭? 🤔

What's Your End Goal When It Comes To Your Business?

You can keep it, pass it onto family or sell it.

I'd love to understand your thoughts in the comments below. It always interests me to hear what drives people into business and get an understanding of their end goal.

24/11/2023

𝟱 𝗧𝘆𝗽𝗲𝘀 𝗢𝗳 𝗨𝗚𝗖 𝗧𝗼 𝗨𝘀𝗲 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 - 𝗣𝗮𝗿𝘁 𝟯
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𝐔𝐭𝐢𝐥𝐢𝐬𝐞 𝐃𝐢𝐫𝐞𝐜𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐞𝐬
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Another great way to utilise UGC is to use positive conversations that your brand has acquired over time on your social media DM’s. Use this content as social proof on how your customers are getting results for your product line.
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You might get text Dm’s that look something like this from satisfied customers -
“I just received my hoodie in the mail today. I can't tell you how much I love the fit and the design on the bottom right is so quirky and unique. I just love it!
Surprised it arrived so quickly too!”
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This can be a gold mine for UGC because you can use text conversations to demonstrate to your audiences on how people are getting value from your product line.
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Your customers will tell you in DM conversations the desired outcomes they are receiving, why they purchase your products, what they desire outside of your product range (ideas for product development), their unique experiences travelling threw your sales funnel, problems they have experienced when using your product or issues they have experienced in your customer journey.
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This type of UGC format is a little different to the typical image/video content you would normally see. It stands out from those formats and can be a great way of acquiring attention.
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Another benefit to DM’s in general, is that it keeps engagement high with your followers, which in turn helps to keep you in front of more eyeballs. Be as active as possible and try to attend to DM’s as quickly as you possibly can.
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18/11/2023

🔥🔥 𝐅𝐀𝐎: 𝐄𝐜𝐨𝐦 𝐒𝐭𝐨𝐫𝐞 𝐎𝐰𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬 📢📢

Black Friday is around the corner!

If you are in need of a little help with how to structure your advertising on social media, then follow the slide below on our "Black Friday Social Media Advertising Best Practices"

Hope it helps & good luck with the week ahead!

10/11/2023

𝐍𝐞𝐞𝐝 𝐒𝐨𝐦𝐞 𝐎𝐟𝐟𝐞𝐫𝐬 𝐈𝐝𝐞𝐚𝐬 𝐓𝐨 𝐔𝐬𝐞 𝐅𝐨𝐫 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐓𝐡𝐢𝐬 𝐘𝐞𝐚𝐫?

Take a Look at these 10 high-converting offers to soar your sales & AOV

Make sure you have your preparation done well in advance for this crazy season ahead.

What Black Friday Offers have you run in the past? What are you running this year?

10/11/2023

If You Run an Ecom Store...

Touch Base With Me. I Want To Offer Someting Of Free To Help You Along In Your Growth Journey 👊

01/11/2023

𝗔𝗱 𝗖𝗿𝗶𝘁𝗶𝗾𝘂𝗲 𝗧𝘂𝘁𝗼𝗿𝗶𝗮𝗹

In this video I want to share my thoughts on why I feel this ad works well for True Classic. Big shout out to Ryan Bartlett. Founder of this particular brand!

Hugely sucessful brand in the apparel space. Love what you guys do! :)

31/10/2023

𝐇𝐨𝐰 𝐓𝐨 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬 𝐈𝐧 𝐀 𝐋𝐞𝐬𝐬 𝐃𝐢𝐫𝐞𝐜𝐭 𝐖𝐚𝐲 - 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
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Are you thinking of ways how to make your potential customers enter your funnel without being too salesy?
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You will have to optimize for the view content event instead of the purchase event on your Facebook ads
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Most of the competition optimizes for the purchase event. Yet, there is a broader audience in view content at a lower cost.
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The view content event is for people that do not buy. They need another way of sale that is not so direct.
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This audience needs more information and confidence to make the first purchase.
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Give them valuable content in the ad and on the landing page, such as a blog.
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To create that content, you need to know your buyer persona very well to grab their attention.
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The ad's objective is to get as many people as possible to the blog article, so the ad has to be short, concise, valuable and not focused on selling.
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When those people already know your brand and have received valuable content on the blog, retarget them with a more direct ad for sale.
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10/05/2023

How We Track Advertising Results For Ecom Brands

When you're spending money on advertising platforms like Facebook or Google, its important that you keep a track record of metrics such as CTR, CPA, Ad spend and Purchase Conversion Value.

You need to know on a daily, weekly and monthly basis how your campaigns are performing to determine your ROI on ad spend.

This video explains how we do it for our clients.

Hope it helps!

When you're spending money on advertising platforms like Facebook or Google, its important that you keep a track record of metrics such as CTR, CPA, Ad spend...