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Waking Dreams Media

Your Business in A Capsule. We boost sales conversions by turning your innovation into a simple explainer video.

26/08/2024

"Was everyone supportive of your entrepreneurial journey?"

That's the question I asked Maurice here.

Not everyone will be supportive because we don't all see it the same way.

To them, it's gambling—risking a life of instability, betting everything on chance, and often ending in loss.

To us, it's gaming—choosing our own mission, getting obsessed with something we love, and levelling up our skills to become the best we can be.

23/08/2024

Of the 100s of videos I've written, there are 4 essential formats for tech start-ups.

I'm sharing full, no-brainer guides on each of them today.

If you can't write them yourself after using these guides, I'll do it for free.

Enjoy.

----------

Just hit "File" "Make a copy" to claim yours.

💥 This video helps you launch, explain your idea to your new market and WIN customers.
https://bit.ly/3YBbjnr

🔁 This video decreases churn by showing your customers how to get the best from your product.
https://bit.ly/4fvrd8I

🫂 This video improves employee retention by showing them how to get the best from your company.
https://bit.ly/3A6LdOF

⭐ This video turns new employees into A-Players faster.
https://bit.ly/3WuGtKw

21/08/2024

I once believed I lacked the experience to be seen as credible on camera. Sound familiar?

Many fear they don't have the skills for camera, thinking it'll harm their brand.

Yet, there's no real gatekeeper in online publishing.

The only hurdle? Our self-doubt. 🚫

So, we play it safe, creating content without personality.

Why? Because personality requires vulnerability. 🛡️

Justin Welsh offers 3 strategies for creators of all levels to create high-performing content.
1. Lead - Share your successes and failures. Own your story. 📖
2. Share - Research, amalgamate, and present freshly. 🔄
3. Discover - Gain insights through interviews, data, and experiments. 🧪

Our ultimate leverage in content creation is what we have to say that is uniquely ours.

Belief break: Nobody will tell you you're ready or right. You must decide for yourself. 🚀

-------------

Are your skills or experience preventing you from creating videos for your business?

Get in touch in the next 7 days, and we'll advise you on pre-existing solutions. For free. 💬

19/08/2024

Maurice's unique approach sets him apart from the rest.

It's one that my favourite suppliers also follow.

You foster loyalty and trust by giving your customers leeway when they need it.

When the time comes to purchase your services, they'll gladly pay you what you're worth.

It's all about understanding their needs and providing support when necessary.

Empathy goes a long way in building strong relationships with clients.

A little compassion can go a long way in business.

16/08/2024

I broke 3 limiting beliefs around content creation, and it doubled my business.

The solution?

Caring more about business growth than the temporary emotional distress it caused me.

You can watch this talk in full. It's in the link in the comments. 👇

-------------
Are you on the fence about creating content for your business and need a push?

Get in touch in the next 7 days, and we'll advise you on pre-existing solutions. For free. 💬

14/08/2024

This clip has nothing to do with video but everything to do with collaboration.

To paraphrase Leila Hormozi, "praise unsaid is the world's most wasted resource."

Whether we neglect to think of praise or we're too embarrassed to say it, we miss an opportunity to reinforce good behaviour.

Maurice from Unleash Potential hits the nail on the head in this clip.

It can't be too general. Otherwise, we won't know what we actually did that was good.

What's perverse about a lie and a compliment is that they both become more believable with specifics!

By the way, I loved the way you hit the like button on my last post.

12/08/2024

“Messaging” can seem like a big, hairy topic reserved for expert copywriters and marketers.

But actually, it’s so simple and so vital for founders to understand.

Just think. We need a common language to describe what we do to:
1. Sell to customers
2. Raise money from investors
3. Recruit teammates and partners.

And these are often vastly different people.

In 3 steps, the talk below shows founders how to communicate their business to those who need to understand it.

It's no-brainer messaging. No brain needed to write it, and no brain needed to get it.

--------

FREEBIE: If you want to refine your company's messaging in 30 minutes, we'll send you a tool, DM or comment MESSAGE.

The event is the Irish Digital Marketing Meet-up, sponsored by http://Coso.ai. If you're a founder or marketer in Dublin, it's a fantastic way to learn about new ways to market your business every month.

11/08/2024

CRO experts taught me 6 things to get more sales from videos.

What's CRO, you say? Here's a baby's definition.

Make more people who see your company buy your stuff.

In March, I got ConversionWise CRO Certified.

I knew understanding CRO principles would improve the websites my videos sat on...

But they changed how I'll make videos forever.

1. Above the Fold → Check your average video view duration. If your ask is at the end and half your viewers don't make it, they’ll never take action. Get your ask in early, even through graphics.

2. Load Speeds → Fast-loading videos are crucial. High resolutions look great, but even 1 extra second of load time means viewers scroll past.

3. Design principles → Cut the clutter. Focus viewers on your message with relevant shots and custom graphics. What does the ugly painting in the background have to do with the message? Nothing. But everyone is looking at it.

4. Level of awareness → Only 3% of your market is ready to buy. On a LinkedIn video, direct them to a free resource. On a product page video, give them a reason to buy.

5. Social proof is king → Genuine testimonials are top-performing ads year after year. Use them!

6. Mobile optimisation → Create vertical videos with captions for a better mobile experience. It’s worth the extra effort.

What will you implement in your content?

-----

🎁 FREEBIE: We’re creating a comprehensive video CRO guide for Tech companies. Comment or DM "CRO" to get early access!

09/08/2024

I made my first piece of content for my business and thought...

No one will watch it, and everyone will hate it. Wait, what?

How is that even possible?

In this video, I explain how neither is likely to be true for business owners forever.

This is a clip from a section of my talk @ http://Coso.ai's Digital Marketing Meet-up at Dogpatch Labs in 2023. Still relevant today!

The full talk is available in the link in the comments.

-------------

Are you afraid that creating poor-quality videos will do more harm than good for your business?

Get in touch in the next week, and we'll advise you on pre-existing solutions. 💬

07/08/2024

Remember, your job is made redundant, not you.

I loved this saying when I first heard it from Maurice Whelan.

Maurice is a client who runs an executive coaching business called Unleash Potential.

It's easy to feel defeated when faced with unexpected workplace changes.

But remember that your worth is not tied to your job title.

You have unique skills and talents that go beyond any position you hold.

More than anything, you have the time to explore new paths, learn new skills, and embrace change with confidence.

It's what enabled Maurice to start his business, and he's never looked back.

At Waking Dreams Media, our clients are the stars. I try to learn from them whenever we meet.

This is a snippet from our conversation. More to come!

05/08/2024

Start-ups are often told to "simplify your messaging", but how do you do that step-by-step?

Here's how.

- Reduce the reading level to grade 9 or lower. Check with the Hemingway App.
- Shorten sentences.
- Use less words.
- Use plain English if possible.
- Give breathing room to important messages.
- Explain concepts people don't know with concepts they do.
- More messages = Less impact. So focus on 1-3 vital messages customers need to know to buy.

Did I miss anything? Let me know in the comments.

04/08/2024

Here's the to-do list that transformed our client's site from a 1% to → 3% conversion rate.

All else equal, that's a 300% increase in revenue.

On a site with thousands of visitors, that means thousands of additional euros every month.

Next stop → 5% with CRO on content pages.

Which task would you like a full guide on? Comment below.

02/08/2024

Have you wanted to create video content for your business, but fears and doubts about its success have kept you from doing so? You're not alone.

Here's the opening to a talk I gave at the Digital Marketing Meet-up at Dogpatch Labs run by James Flynn last year:
✅ How I Broke 3 Limiting Beliefs to Double My Business Online.

I unpack the logical ways that I overcame these fears to begin marketing my business online and growing revenue.

The full talk is in the link below. 👇

31/07/2024

At Waking Dreams Media, our clients are the stars. I try to learn from them whenever we meet.

Maurice is a client who runs an executive coaching business called Unleash Potential.

This snippet summarises our conversation about job loss, customer service, entrepreneurship and the video project we worked on.

More to come!

29/07/2024

Messaging will either be the thing that restricts or grows your business.

There are 3 steps start-ups can take to improve theirs.

1. Find
- Document your messaging to pin down what you're currently using.

2. Simplify
- Check the reading level using the Hemingway app and make changes accordingly
- Shorten sentences
- Use the minimum number of words needed
- Use plain English if possible
- Give important messages breathing room
- More messages = less impact per message.

3. Make Pretty
- Explain concepts customers don't know or care about with concepts they do
- The more unexpected a message, the more memorable it will be
- The more emotional a message, the more memorable it will be
- Use the language your customer wants to hear

Create variations, test, and let customers decide what works.

Here's how: We've created a free tool to help start-ups rewrite their messaging in 30 minutes and improve it for life.

Just DM me or reply "CLEAR", and I'll send it to you.

28/07/2024

My biggest mistake before launching? Not considering how to turn prospects into customers.

All this activity and engagement amounts to nothing if you don’t have a way to convert desire into sales.

Start-ups should take interested parties' names and contact details early and often.

A "Capture Mechanism" is a system that gets prospects from “interested” to “customer”.

Wouldn't launching be easier if you had a list to sell to from day 1?

That’s why at Waking Dreams, we help tech start-ups build a sophisticated “capture mechanism” BEFORE starting the video project.

Read how to set it up yourself in our free Go-To-Market Media Guide for start-ups.

Just DM or comment "GTM" for access.

26/07/2024

I missed months of growth by delaying creating content for my business.

My excuse? "I'm too busy with clients. I don't have the time."

💥 Here's the truth: People much busier than I was were making it work.

If you know that content creation will grow your business, you don't need tactics; you need priorities.

Time blocking and outsourcing fix your time issue. A smartphone and a basic editing app are all you need.📱

Yes, you can craft a month's worth of content in just one focused day.

Don't let "circumstances" be what stops you.

-------------

Are time and resource problems preventing you from creating videos for your business?

Get in touch today, and we'll advise you on pre-existing solutions. 💬

24/07/2024

Have you considered what you want people to DO after coming across your start-up?

And how you'll get them to buy? Maybe not today, but someday.

We recommend using one or more of these Capture Mechanisms.

Landing pages, where someone can use a form or checkout.

Content Call-To-Actions, where you can ask the public to click a link, subscribe or comment.

Manual/automated outreach, where you could uncover interest before asking someone to book a call.

And groups/newsletters, where you can privately ask people in mass to take action.

One per marketing channel is required.

The best companies use multiple, so they don't waste a drop of interest.

Plan on launching your business in the future? Get our free Go-To-Market Media Guide for start-ups.

Just DM or comment "GTM".

22/07/2024

Bad messaging kills products.

Zune. “Music the way it wants to be”. What? *Gunshot* Dead.

iPod “1000 songs in your pocket.” Tangible benefit. Hall of Fame tech product.

Question is: how do we find our core message? How do we make it simple and pretty before adding it to our marketing materials?

Here's how: We've created a free tool to help start-ups rewrite their messaging in 30 minutes and improve it for life.

Just DM me or reply "CLEAR", and I'll send it to you.

18/07/2024

Imagine scooping sand with a sieve instead of a bucket.

That's what you're doing when you're a start-up without a "Capture Mechanism".

A capture mechanism should "capture" the contact details of all interested parties.

It sounds basic, but many companies are not committed to doing it.

This group ranges from "ready to buy" to someone who thinks, "nice idea".

The aim is to get them into your CRM or newsletter.

You can nurture these contacts with product updates and educational content over time.

So, when you launch, you have a list to sell to, and your cash flow is positive from day 1.

Please, go-to-market with a bucket, not a sieve.

Next week, we'll cover the 5 mechanisms we help start-ups build before starting a video project.

Get our free Go-To-Market Media Guide for start-ups. Just comment "GTM" or send a DM.

15/07/2024

I know you've attended the pitch workshops, talks and fireside chats.

They're supposed to help you convince the grant givers, investors, and customers.

But you open your notepad at the end of the night, and it's the same generic advice.

'Be concise, be compelling.' But how?

It's like getting a map without street names. We know the destination but not how to get there.

Start-ups hear advice like “simplify your message," but how can you do that, step-by-step?

Here's how: We've created a free tool to help start-ups rewrite their messaging in 30 minutes and improve it for life.

Just DM me or reply "CLEAR", and I'll send it to you.

08/07/2024

What does great messaging look like?

Well, what are the three details you need to know about Netflix?

1. You can watch these* films and TV shows unlimited online.
2. You can watch from anywhere with any device.
3. You can cancel anytime and here are the low-cost plans.

It’s consistent, simple, resonated with everyone, and created a $270b+ company.

Question is: how do we find our core message? How do we make it simple and pretty before using it in our marketing materials?

Here's how: We've created a free tool to help start-ups rewrite their messaging in 30 minutes and improve it for life.

Just DM me or reply "CLEAR", and I'll send it to you.

27/09/2021

Here's a press release video we created for Southern Scientific Services last week. Congratulations to them on the big news!

06/04/2021

Here's an explainer video Waking Dreams Media created for Southern Scientific Services for their services to the pharmaceutical sector.

This is the first time we used a teleprompter, and recording the script went much smoother. We got the whole thing recorded in 20-30 minutes.

We also started using these chapter titles that introduce each segment of the video. They seem to maintain viewer retention more than just running through the full video without stopping.

14/03/2021

Here's an explainer we created for Southern Scientific's express soil testing service.

Learn more about how you can create an explainer video for your company: https://www.wakingdreamsmedia.com/

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Videos

"Was everyone supportive of your entrepreneurial journey?" That's the question I asked Maurice here. Not everyone will be supportive because we don't all see it the same way. To them, it's gambling—risking a life of instability, betting everything on chance, and often ending in loss. To us, it's gaming—choosing our own mission, getting obsessed with something we love, and levelling up our skills to become the best we can be.

I once believed I lacked the experience to be seen as credible on camera. Sound familiar? Many fear they don't have the skills for camera, thinking it'll harm their brand. Yet, there's no real gatekeeper in online publishing. The only hurdle? Our self-doubt. 🚫 So, we play it safe, creating content without personality. Why? Because personality requires vulnerability. 🛡️ Justin Welsh offers 3 strategies for creators of all levels to create high-performing content. 1. Lead - Share your successes and failures. Own your story. 📖 2. Share - Research, amalgamate, and present freshly. 🔄 3. Discover - Gain insights through interviews, data, and experiments. 🧪 Our ultimate leverage in content creation is what we have to say that is uniquely ours. Belief break: Nobody will tell you you're ready or right. You must decide for yourself. 🚀 ------------- Are your skills or experience preventing you from creating videos for your business? Get in touch in the next 7 days, and we'll advise you on pre-existing solutions. For free. 💬 #filmmaking #videomarketing #contentcreation #videoproduction #digitalmarketing

Maurice's unique approach sets him apart from the rest. It's one that my favourite suppliers also follow. You foster loyalty and trust by giving your customers leeway when they need it. When the time comes to purchase your services, they'll gladly pay you what you're worth. It's all about understanding their needs and providing support when necessary. Empathy goes a long way in building strong relationships with clients. A little compassion can go a long way in business.

I broke 3 limiting beliefs around content creation, and it doubled my business. The solution? Caring more about business growth than the temporary emotional distress it caused me. You can watch this talk in full. It's in the link in the comments. 👇 ------------- Are you on the fence about creating content for your business and need a push? Get in touch in the next 7 days, and we'll advise you on pre-existing solutions. For free. 💬 #filmmaking #videomarketing #contentcreation #videoproduction #digitalmarketing

This clip has nothing to do with video but everything to do with collaboration. To paraphrase Leila Hormozi, "praise unsaid is the world's most wasted resource." Whether we neglect to think of praise or we're too embarrassed to say it, we miss an opportunity to reinforce good behaviour. Maurice from Unleash Potential hits the nail on the head in this clip. It can't be too general. Otherwise, we won't know what we actually did that was good. What's perverse about a lie and a compliment is that they both become more believable with specifics! By the way, I loved the way you hit the like button on my last post.

“Messaging” can seem like a big, hairy topic reserved for expert copywriters and marketers. But actually, it’s so simple and so vital for founders to understand. Just think. We need a common language to describe what we do to: 1. Sell to customers 2. Raise money from investors 3. Recruit teammates and partners. And these are often vastly different people. In 3 steps, the talk below shows founders how to communicate their business to those who need to understand it. It's no-brainer messaging. No brain needed to write it, and no brain needed to get it. -------- FREEBIE: If you want to refine your company's messaging in 30 minutes, we'll send you a tool, DM or comment MESSAGE. The event is the Irish Digital Marketing Meet-up, sponsored by http://Coso.ai. If you're a founder or marketer in Dublin, it's a fantastic way to learn about new ways to market your business every month.

I made my first piece of content for my business and thought... No one will watch it, and everyone will hate it. Wait, what? How is that even possible? In this video, I explain how neither is likely to be true for business owners forever. This is a clip from a section of my talk @ http://Coso.ai's Digital Marketing Meet-up at Dogpatch Labs in 2023. Still relevant today! The full talk is available in the link in the comments. ------------- Are you afraid that creating poor-quality videos will do more harm than good for your business? Get in touch in the next week, and we'll advise you on pre-existing solutions. 💬 #filmmaking #videomarketing #contentcreation #videoproduction #digitalmarketing

Remember, your job is made redundant, not you. I loved this saying when I first heard it from Maurice Whelan. Maurice is a client who runs an executive coaching business called Unleash Potential. It's easy to feel defeated when faced with unexpected workplace changes. But remember that your worth is not tied to your job title. You have unique skills and talents that go beyond any position you hold. More than anything, you have the time to explore new paths, learn new skills, and embrace change with confidence. It's what enabled Maurice to start his business, and he's never looked back. At Waking Dreams Media, our clients are the stars. I try to learn from them whenever we meet. This is a snippet from our conversation. More to come!

Have you wanted to create video content for your business, but fears and doubts about its success have kept you from doing so? You're not alone. Here's the opening to a talk I gave at the Digital Marketing Meet-up at Dogpatch Labs run by James Flynn last year: ✅ How I Broke 3 Limiting Beliefs to Double My Business Online. I unpack the logical ways that I overcame these fears to begin marketing my business online and growing revenue. The full talk is in the link below. 👇 #filmmaking #videomarketing #contentcreation #videoproduction #digitalmarketing

At Waking Dreams Media, our clients are the stars. I try to learn from them whenever we meet. Maurice is a client who runs an executive coaching business called Unleash Potential. This snippet summarises our conversation about job loss, customer service, entrepreneurship and the video project we worked on. More to come!

I missed months of growth by delaying creating content for my business. My excuse? "I'm too busy with clients. I don't have the time." 💥 Here's the truth: People much busier than I was were making it work. If you know that content creation will grow your business, you don't need tactics; you need priorities. Time blocking and outsourcing fix your time issue. A smartphone and a basic editing app are all you need.📱 Yes, you can craft a month's worth of content in just one focused day. Don't let "circumstances" be what stops you. ------------- Are time and resource problems preventing you from creating videos for your business? Get in touch today, and we'll advise you on pre-existing solutions. 💬 #filmmaking #videomarketing #contentcreation #videoproduction #digitalmarketing