Digi Nomad

Digi Nomad Digital Media Expert - Helping with Social Media, Websites, SEO, AdWords & Analytics
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Na na na na na na na na na na na na na na na na... MBAPPMAN! šŸ¦‡ Is it just me??            šŸ‡«šŸ‡·
01/07/2024

Na na na na na na na na na na na na na na na na... MBAPPMAN! šŸ¦‡

Is it just me??

šŸ‡«šŸ‡·

A lot of tech enthusiasts will understand this, and although it might not sound thrilling to everyone, thereā€™s a twist. ...
11/05/2024

A lot of tech enthusiasts will understand this, and although it might not sound thrilling to everyone, thereā€™s a twist.

After nearly four years of anticipation and almost securing it previously, I finally secured the diginomad.co.uk domain this morning! I couldnā€™t believe my eyes when I saw it available!
šŸ„³šŸ„³šŸ„³

Check out my .ie site at https://diginomad.ie

17/12/2023

I am absolutely thrilled to launch this new website for Piccolo Play Village opening soon in Ballincollig, Cork. Their aim is for each little visitor to have an amazing and memorable play experience in a safe environment and to allow the adults the opportunity to relax and recharge.

Step into the realistic village that replicates everyday life for children in a way they can relate to and learn from. With a combination of education, imagination and role play, your children will be having so much fun they wonā€™t even realise they are learning as they play.

Visit: https://piccoloplayvillage.ie

Please give Laura a follow on social media and help her share the joy she will bring to all our little children;
Facebook: facebook.com/piccoloplayvillage
Instagram:

13/12/2023

Hellmann's and Ogilvy Brasil orchestrated a social experiment, ā€œThe Waste Auction,ā€ to tackle food waste awareness in Brazil.

The auction featured a discarded potato, starting at R$1630. This amount symbolised the average annual food wastage per Brazilian family, exceeding the countryā€™s minimum wage.

The undercover auction, documented in a widely shared video, garnered significant media attention, engaging over 26 million people and generating more than 90 press clips.

Ultimately, the potato was sold for R$100,000, and Hellmannā€™s donated the entire sum to combat food waste, simultaneously promoting the ā€œNo Waste Mondayā€ movement. This initiative aimed to address the revelation that Mondays were prone to increased food wastage in Brazilian households.

04/12/2023

The Duracell Bunny saves Santa from a Christmas blackout in the battery brandā€™s first festive campaign in five years.

(Creative Agency: Wunderman Thompson)

Video-sharing service TikTok dismantled a ā€œcovert influence operationā€ network dedicated to targeting users in Ireland w...
03/12/2023

Video-sharing service TikTok dismantled a ā€œcovert influence operationā€ network dedicated to targeting users in Ireland with ā€œdivisiveā€ content to ā€œintensify social conflictā€, the company has disclosed.

The influence network was made up of 72 accounts that together had a following of some 94,743 users, and was shut down earlier this year.

Network followed by 95,000 accounts sought to ā€˜intensify social conflictā€™ with divisive posts

Meta has introduced a paid subscription option to remove ads from Facebook and Instagram, available across the European ...
09/11/2023

Meta has introduced a paid subscription option to remove ads from Facebook and Instagram, available across the European Union. It's priced at approximately ā‚¬9.99 per month on the web and ā‚¬12.99 per month on iOS and Android to account for platform-specific fees. This move addresses concerns raised by the European Union regarding Meta's ad targeting and data collection practices.

By offering users the choice between paying for ad-free service or using the free service with data collection consent, Meta aims to align more definitively with European data laws, including the Digital Markets Act and GDPR.

Meta emphasises that free access to its products will continue to be available, with no change for nonpaying users and existing ad preference tools still accessible.

The ad-free subscription is limited to users aged 18 and older in the EU, EEA, and Switzerland, initially applying to all linked Facebook and Instagram accounts.

However, starting March 1st, 2024, an additional fee of ā‚¬6 on the web or ā‚¬8 on iOS and Android will be charged per linked account. Meta assures that as long as someone maintains their subscription, their data won't be used for ad targeting.

The announcement underscores Meta's commitment to its ad-supported business model and its intention to launch the subscription primarily in regions with stringent data protection measures. It emphasises support for an ad-supported internet and positions the new subscription as a response to European regulations. Me thinks itā€™s a little bit of payback time from Meta!

Oops šŸ™Š what clever marketer came up with this caption!! Not sure this would have even gotten past in the swinging 60ā€™s! ...
07/11/2023

Oops šŸ™Š what clever marketer came up with this caption!! Not sure this would have even gotten past in the swinging 60ā€™s! šŸ˜‚
Yep advertising can go horribly wrong.

In 2015, New Adventure Travel Group, a new Cardiff bus company was slammed as sexist for ā€˜Ride Me All Day for Ā£3ā€™ advert featuring half-naked woman.

In 2013, PepsiCo joined in the Halloween spirit by running an ad featuring a Pepsi can donning a red cape reminiscent of...
26/10/2023

In 2013, PepsiCo joined in the Halloween spirit by running an ad featuring a Pepsi can donning a red cape reminiscent of a certain cola competitor. This cheeky reference was accompanied by the message, ā€œWe wish you a scary Halloween!ā€ šŸ‘» šŸŽƒ

This ad quickly took the internet by storm after being shared on Pepsi Belgiumā€™s page, and spreading like wildfire on Twitter. By cleverly suggesting that, during Halloween, choosing Coca-Cola might be the truly frightening choice, Pepsi effectively got their message across.

Coca-Cola responded with a witty unofficial comeback, saying, ā€œEverybody wants to be a hero!ā€ šŸ¦ø šŸ˜‚

X the platform formerly known as Twitter, is to start charging some users a $1 annual subscription for the ability to pe...
19/10/2023

X the platform formerly known as Twitter, is to start charging some users a $1 annual subscription for the ability to perform certain actions such as posting, reposting, and replying.

As part of a test by the firm formerly known as Twitter, new X accounts in two countries will be charged for things like posting, reposting, and replying.

Advertising is a matter of perspective really. It just depends what side youā€™re on! šŸ¤­
17/10/2023

Advertising is a matter of perspective really. It just depends what side youā€™re on! šŸ¤­

Aldi "Get a proper raise" by McCann Manchester   A loaf of bread physically rises above a billboard to visualise Aldi UK...
19/08/2023

Aldi "Get a proper raise" by McCann Manchester

A loaf of bread physically rises above a billboard to visualise Aldi UK's latest salary increase of 40p per hour for store colleagues.

The playful creative challenges potential job seekers to try out a career with the German firm and is set to be supported by a suite of social media assets.

It comes as Aldi aims to recruit more than 1,700 workers by the end of 2023 as it continues its rapid expansion plans.

11/08/2023

Hellmann's addresses food waste with their temperature-sensitive ā€˜smart jarā€™

Forming part of Hellmannā€™s Make Taste Not Waste positioning that launched in 2021, the Smart Jar aims to combat the findings of a recent study suggesting that consumers are seeing their food spoil up to three days faster in fridges running at above 5ā„ƒ. Hellmannā€™s new ā€˜smart jarā€™ uses thermochromic ink - a type of ink only visible at a certain temperature. The jar reveals hidden illustrations on its label when the thermometer reads below 5Ā°C.

Prototypes of the jar were sent to food waste campaigners, regular consumers of Hellmannā€™s products, and influencers across TikTok and Instagram in an effort to encourage people to check the temperature of their fridges and reduce food waste on a national scale in the UK.

06/08/2023

Nikon wants you to quit AI and take photos with 'natural intelligence'

Absolutely LOVE the new Nikon Peru marketing campaign encouraging people to not 'give up on the real world', and fight back against Artificial Intelligence (AI) generated creations. Obviously Iā€™m a massive Nikon fan and my go to camer brand.

The print and outdoor campaign cleverly shows photos of genuine natural places that are stranger than fiction, captured by photographers using Nikon cameras.

Created with advertising agency Circus Grey Peru, Nikon says the campaign serves as a reminder that 'our world is full of natural beauty that is often much more incredible than any AI generated photo.'

How Smartphones divide familiesIn 2015 the Center of Psychological Research collaborated with Ogilvy to launch an ad cam...
04/08/2023

How Smartphones divide families

In 2015 the Center of Psychological Research collaborated with Ogilvy to launch an ad campaign about the antisocialising trend of phone addiction and how it is capable of dissociating us as a society.

They came up with the powerful concept of the ā€œphone wallā€ that divides spouses as well as parents and children.

Had much changed do you think in the last 8 years?

How your pencil describes your persona! āœļø Illustrations by Iranian graphic designer Behzad Nohoseini
03/08/2023

How your pencil describes your persona! āœļø

Illustrations by Iranian graphic designer Behzad Nohoseini

What do you think of Foundation Tier im Rechtā€™s campaign to raise awareness of the negative impact of human contact with...
02/08/2023

What do you think of Foundation Tier im Rechtā€™s campaign to raise awareness of the negative impact of human contact with wild animals in tourist places?

The close contact to humans means permanent stress for wild animals.

šŸ¦œ Please keep your hands off tourist attractions such as posing with parrots.

šŸ’ Please keep your hands off attractions such as selfies with trained monkeys.

šŸ˜ Please keep your hands off tourist attractions such as elephant rides.

šŸ¢ Please keep your hands off tourist attractions such as turtle touch basins.

šŸ» Please keep your hands off attractions such as selfies with chained bears.

šŸ… Please keep your hands off attractions such as tiger cub cuddling.

šŸ« Please keep your hands off tourist attractions such as camel riding.

Brilliant campaign from 2021 by ASICS SportStyle Movement for Mind. The promotion saw Asics running shoes sealed in a gi...
01/08/2023

Brilliant campaign from 2021 by ASICS SportStyle Movement for Mind. The promotion saw Asics running shoes sealed in a giant medicinal blister packs and contained in a box designed to look like painkillers. Created by Neil A Dawson & Company it marked the launch of Asicsā€™ Movement for Mind programme, whoā€™s goal is to get people moving and help their physical and mental wellbeing.

ā€œRunning releases endorphins which promote good mental health,ā€ says Dawson. ā€œTo highlight this we created pharmaceutical style packaging for the shoes.ā€

Emmm šŸ¤”šŸ¤”?? Ok thoughts on this one! šŸ’­ McDonald's has installed exercise bikes in some of its restaurants in China so cust...
01/08/2023

Emmm šŸ¤”šŸ¤”?? Ok thoughts on this one! šŸ’­

McDonald's has installed exercise bikes in some of its restaurants in China so customers canā€¦ wait for itā€¦. burn off a few calories while they scuff down a Big Mac meal!

Oh and as an added bonus, while pedalling as you eat peacefully the bikes will also help recharge your mobile phone.

šŸ˜‚ šŸ§» Boombox toilet paper šŸ§»šŸ˜‚Matsumoto Kiyoshi turned six packs of loo roll into an 80's ghetto blaster redesigning its pa...
01/08/2023

šŸ˜‚ šŸ§» Boombox toilet paper šŸ§»šŸ˜‚

Matsumoto Kiyoshi turned six packs of loo roll into an 80's ghetto blaster redesigning its packaging to give street cred to its shoppers.

Agency: Interbrand Japan

25/07/2023

Itā€™s all Barbiemania at the moment! Check out the 3D Barbie ad in front of Burj Khalifa to celebrate the new movie!

(Video clip source: Alex Garcia)

Artificial Intelligenceā€™s decision-making must be explained to the people impacted as its use increases, an Oireachtas C...
21/06/2023

Artificial Intelligenceā€™s decision-making must be explained to the people impacted as its use increases, an Oireachtas Committee has heard.

Speaking before the Oireachtas Joint Committee on Enterprise Trade and Employment on the issue of AI in the workplace, Professor Greg Oā€™Hare of Trinity College said that the legislation relevant to AI needs to ā€œsupport explainable AIā€.

Call for more worker representation on Govtech, the board responsible for regulating the safe use of AI in the public sector

Wow what a lovely surprise to wake up to this morning while on retreat in India! I was very humbled by the fact that som...
28/04/2023

Wow what a lovely surprise to wake up to this morning while on retreat in India! I was very humbled by the fact that someone (I donā€™t know who yet) took the time to nominate Digi Nomad in the Emerging New Business Woman
in the Hi Style - Villa Maria Women of Vision Award 2023. Thank you so much šŸ˜ŠšŸ™šŸ»

Wow what a lovely surprise to wake up to this morning while on retreat in India! I was very humbled by the fact that som...
28/04/2023

Wow what a lovely surprise to wake up to this morning while on retreat in India! I was very humbled by the fact that someone (I donā€™t know who yet) took the time to nominate in the Emerging New Business Woman
in the - Villa Maria Women of Vision Award 2023. Thank you so much šŸ˜ŠšŸ™šŸ»

25/03/2023

Teaming up with the Federation of the Blind of France, chocolate confectioner Milka and creative agency DAVID Madrid designed a ā€˜Beeping Bunnyā€™ device that lets visually-impaired participants follow their sense of hearing to track down hidden treats.

The hope of this endeavor is to ā€œmake Easter even more tender,ā€ says Milka.

The purple gadget, holding Milkaā€™s iconic Easter bunny, plays a delightful melody from its hiding spot when a child is near.

The Beeping Bunny was put to the test by children with visual impairments on their own Easter treasure hunt, and their joyful experience was documented in a wholesome video.

ā€œThe Beeping Bunny shows us that there is always an opportunity to make any moment a little more tender,ā€ reflects David Krueger, Group Creative Director at DAVID Madrid. ā€œSeeing the difference this made in the lives of children this Easter was a highlight for us both professionally and personally.ā€

Pepsi versus Coca Cola šŸ˜‚ Which one are you?
20/03/2023

Pepsi versus Coca Cola šŸ˜‚

Which one are you?

17/03/2023

There is no better feeling than getting a great review from a happy client of Digi Nomad. Thank you Niall Brady B.E.(Energy Conservation Specialist) and the very best of luck with the new business, which puts energy savings and energy sustainability front and centre.

Visit: https://novocertus.com/

Dove is calling on its global community to post a video to   to the   filterDove is calling on its global community to  ...
11/03/2023

Dove is calling on its global community to post a video to to the filter

Dove is calling on its global community to to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to in any of its advertising or marketing.

"The Bold Glamour filter has now been used over 15 million times, and its popularity certainly doesn't seem to be waning. What might seem like a harmless filter has the potential to cause damage to our mental health and affect our self-esteem," explains content creator and body confidence advocate, Alex Light. "Filters like this create a brand new and unrealistic comparison that blurs the lines of reality and sets a new standard for how we think we should look. It's vital that we push back against these increasingly toxic beauty standards and show young girls that it's OK to be their authentic, beautiful selves. I've worked with Dove for a long time, and I am so proud to work with a brand who not only pledge no digital distortion in their imagery, but continually work to dismantle beauty standards and champion self-esteem in women and girls. I am fully behind their new campaign."

While social media filters can be a source of creativity and self-expression, effects like Bold Glamour dramatically distort reality and reinforce narrow and unattainable beauty standards. Thirty-eight percent of girls say they can't live up to the beauty standards that influencers project on social media, and 80% say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13.

As a result, 48% of girls who distort their photos regularly have lower body esteem compared to 28% of girls who don't.

10/03/2023

Delighted to launch another website for a new business called Novocertus run by Niall Brady B.E.(Energy Conservation Specialist)

Novocertus is an energy awareness and forensics services company working to provide trusted independent advice to deliver real energy cost savings for you.

Check it out at https://novocertus.com


07/03/2023

Change The Ref Project

In 2022, Change The Ref, a gun control and anti-gun violence advocacy organisation rolled out the NRA Childrenā€™s Museum, a mile-long convoy of schools buses, in Houston, Texas, whose empty seats represent the 4,368 children who lost their lives from gun violence in a single year.

The Yellow Bus Lens is the next phase of Change the Refā€™s NRA Childrenā€™s Museum, empowering the masses to get involved through social media via their Snapchat code. The custom-built AI enables users to scan any yellow school bus on the road to activate a message urging users to take action against gun violence.

Change The Ref has also partnered with multiple influencers, athletes, and celebrities to help spread the word about the Yellow Bus Lens and the need for gun reform.

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