Digi Nomad

Digi Nomad Digital Media Expert - Helping with Social Media, Websites, SEO, AdWords & Analytics

18/12/2024

🎮🍔 Are you ready to “Dare to Play”? (Well… only if you live in Australia that is!) 🍬🎯

Are we at risk of loosing our grip on reality? 🤔

In anticipation of Squid Game 2, McDonald's Australia and Netflix have joined forces to create the “Squid Game” Meal—a once-in-a-lifetime chance to step into the Squid Game universe! 🤣

🔥 What’s in it for you Aussies?
👉 A meal that includes a Dalgona Candy Challenge with an Aussie twist—the Golden Arches shape!
👉 Scan the QR code to enter a race-against-time mobile game and channel your inner player!
👉 Win exclusive co-branded merch and a grand prize of $100,000! 💰

💡 Pro Tip: Head to the Dalgona Candy Challenge event at World Square Sydney and take on the challenge under the watchful eyes of the Pink Guards. 👀🎭

🎥 Plus, experience an immersive film featuring Jeon Young-Soo’s original voice as the Game Instructor.

🍟 McDonald’s is also the official title sponsor for Squid Game 2 in Australia—streaming globally on Boxing Day, Dec. 26.

🏃‍♂️ Ready to play? The “Squid Game” Meal is available NOW, only at Macca’s in Australia.🇦🇺

I’m devastated 😭 NOT

08/12/2024

Love this 2023 initiative by GUINNESS who brewed up something special 🍺❄️— the Foot Pints! 🥾✨ They turned the iconic shape of their pints into a stylish pair of black & white snow boots, designed to leave pint-shaped footprints 🦶🍺 in the snow across Ireland and beyond. The goal? To create an irresistible trail leading straight to the pub 🏮🍻.

These boots starred in a playful 15-second social media promo 🎥, channeling the serious vibe of high-end sneaker drops but with a cheeky twist. The campaign spilled over into press and outdoor ads, showing the Foot Pints striding confidently to pubs throughout the country. 🍀🌨️

Limited-edition pairs were up for grabs, and fans could register their interest online 🌐👟. Created with all the warmth and comfort of a cozy winter boot and the look of a perfectly poured pint of GUINNESS 🍻, these boots ensured you left your mark wherever you raised a glass this holiday season. 🤣🤣

What do you think of them, I think it was pretty clever advertising but not sure I’d wear them!


29/11/2024

Ha I love it, well done O2!!! 🤣

🤖✨ Meet Daisy: The AI Granny Saving the Day! ✨👵

O2 (Telefónica UK) has launched Daisy, a clever AI designed to outsmart scammers by chatting them into a corner by engaging them in endlessly realistic conversations. Equipped with lifelike responses, she talks about hobbies 🧶, family 👨‍👩‍👦‍👦, and more, keeping fraudsters distracted so they can’t trick real people.

One person commented on the video “I loved this. Scammer: "It's been an hour" Al: oh how time flies. Please release more of these. I really enjoyed this example.” 🤣

Part of the Swerve the Scammers campaign, Daisy helps raise awareness about spotting and reporting scams 📞🚨. Just forward suspicious texts to 7726 for investigation. Together, we can take a stand! 💪

🌍 Learn more here: O2 Daisy

🤝 🛑 💡

28/11/2024

This Christmas, Shelter’s 2023 campaign sheds light on the heartbreaking reality faced by too many families. While most festive ads focus on joy and abundance, Shelter’s “Good As Gold” delivers an unmissable and emotional message.

The short film tells the story of Maddy, an 8-year-old girl who learns that being “good” might grant her a wish from Father Christmas. 🎅 With unwavering determination, she goes out of her way to help others—giving up her bus seat, forfeiting her turn at pass the parcel, and showing kindness at every opportunity. But on Christmas morning, her wish is left unanswered. What was she hoping for? A home. 🏠💔

Maddy’s story reflects the harsh reality faced by 131,000 children living in temporary accommodation this Christmas—a number that’s risen by 10,000 in the past year. No child should have to wish for something as fundamental as a safe place to live.

Polly Neate, Shelter’s Chief Executive, sums it up: “We’re doing all we can to support families, but we can’t do it alone. This winter, we need the public’s help.”

🎥 This film is more than a story—it’s a call to action. Let’s ensure no child wakes up without a place to call home.

💔 Please donate if you can, and share to spread the word. Together, we can make a difference.
👉 Find out how to help: https://www.shelter.org.uk

27/11/2024

🌟 When Silence Speaks Louder Than Words 🌟

This powerful campaign by The Children's Society reminds us of a side of Christmas we often overlook. In 2019, the world heard the first-ever silent Christmas song—a track that gave voice to children suffering in silence. 🎵❌

Featuring iconic UK artists like Royal Blood, The Amazons, KT Tunstall, HRVY, and more, these incredible musicians chose silence to amplify the reality faced by children experiencing abuse and neglect during what’s meant to be a season of joy. Instead of festive lyrics and cheerful melodies, this song compels us to reflect on the struggles of those who have no voice.

The campaign’s Silent Choir performance outside Fortnum & Mason moved hearts, singing only when donations were made. It was a stark yet beautiful reminder: when we listen, we can make a difference. 💔➡️❤️

Let’s ensure no child has to suffer in silence. Stream the song on Spotify (https://lnkd.in/eStjDwsw) and donate through The Children’s Society’s website: https://lnkd.in/egRG9g7M

Together, we can turn their silence into hope.

🎄✨

26/11/2024

🌍💧 Wear Wool, Not Fossil Fuel 🧶✨

The Woolmark Company did it AGAIN with their powerful 2022 campaign, ‘Wear Wool, Not Fossil Fuel’! 🔥 This eye-opening campaign dives deep into the hidden ecological costs of fashion by showing models drenched in petroleum oil—symbolising the staggering amount of crude oil used to make synthetic fabrics. 😱

📽️ In the striking video, the models struggle to escape thick, sticky oil, shedding these synthetic layers to reveal beautiful, clean wool garments underneath. The message? Synthetic fabrics, which make up nearly two-thirds of clothing, are wreaking havoc on our planet. 🌍

Here’s the shocking stat: Every 25 minutes, an Olympic-sized pool of oil 🛢️ is used to produce synthetic fibres. Let that sink in. 🏴‍☠️

By showcasing the dark reality of fast fashion and synthetic materials, this campaign challenges us to rethink what we wear and opt for sustainable choices like wool—a natural, renewable, and biodegradable alternative. 🌱

🎥 With the creative vision of UK agency 20Something, the campaign made waves just in time for global September fashion weeks. It had 3D digital billboards in London’s Piccadilly Circus and New York’s Times Square. 🏙️

🛑 Stop. Think. Choose wool. 🧶💚

24/11/2024

🌟 “E.T. phone home”… 42 years later! 🌟

Ok, ok, I was a MASSIVE E.T. fan back in the day, and when I saw this Sky ad from 2019, it brought back so many memories—and plenty of smiles too! 😊

✨ Thirty-seven years after the release of the 1982 phenomenon, E.T. reunited with Elliott in the most magical way for Sky’s Christmas ad. Played by the same actor, Henry Thomas (all grown up now!), Elliott is back—this time with kids of his own. 🛸👨‍👩‍👧‍👦 And yes, the ad was personally overseen by Steven Spielberg to ensure it stayed true to the original masterpiece. 🎥

Stephen van Rooyen, CEO of Sky UK & Ireland, summed it up perfectly: “It’s an honour to bring E.T. back to Earth… celebrating the magic of family time at Christmas.” 🎄💫

This one’s a true holiday heart-warmer, blending nostalgia and the spirit of togetherness. 💕 👽

21/11/2024

🌊 Catch of the Day 2050: A Warning from Our Oceans 🌊

In 2022, Sea Shepherd Global and Ogilvy Amsterdam launched the Catch of the Day 2050 campaign to shine a light on the future of our oceans. Imagine seafood markets in 2050, but instead of fresh fish, they’re filled with remnants of marine life made from plastic and fishing nets 🐠🛠️. This installation, made entirely from ocean waste, illustrated the grim reality of overfishing, plastic pollution, and discarded fishing gear.

The campaign’s goal? To raise awareness about the urgent need for sustainable fishing practices before it’s too late 🌍❗️.

Let’s protect our oceans together! 🌊💙

18/11/2024

✨🎄 Step into a world of festive magic 🪄 as Sainsbury's unveils its enchanting new Christmas ad! This year, they’ve taken inspiration from the beloved classic, The BFG by Roald Dahl 📖👑, bringing to life a heartwarming adventure that’s sure to capture the spirit of the season.

The ad stars Sophie, a cheerful Sainsbury’s employee 🌟, who teams up with the Big Friendly Giant for a whimsical journey. Together, they aim to make Christmas unforgettable, starting with a towering snozzcumber 🥒🍽️ that fans of the book will instantly recognise!

The blend of live-action scenes and charming animations ✨🎬 brings a nostalgic twist, perfectly capturing the magic of Christmas and the joy of gathering with loved ones. With Stephen Fry’s delightful voiceover 🎙️, a bespoke score by Alex Baranowski 🎻, and a 54-piece orchestra recorded at the iconic Abbey Road 🎶, the ad is a true feast for the senses!

As Emma Bisley from Sainsbury’s said: “This season is all about creating wonderful memories with family and friends, especially around the dinner table 🍗🍰.” And with this ad, Sainsbury’s and the Roald Dahl Story Company have brought together two iconic British brands to spread joy and warmth across the nation ❤️.

Don’t miss this magical journey – it’s a celebration of food, friendship, and festive cheer! 🎅🥳

16/11/2024

And the Christmas ads keeping coming!! Baabour and Shaun the Sheep are back at it this Christmas! 🐑🎄 This year’s festive film is all about spreading the gift of warmth, and let’s just say it’s as heart-warming as it is funny! ❤️🔥

The story picks up at Mossy Bottom Farm, where Bitzer tries to lead a freezing 🥶 choir of baa-ing sheep 🐑 in a carol session. As the Flock’s ‘baas’ turn to frosty whispers, Bitzer rushes off and returns with Barbour gifts, wrapping everyone up in cozy hats and scarves. 🎶🧣 Now all bundled up, the Flock sing with joy, showing us all the magic of giving the gift of warmth. 🛋️🎁

And here’s the best part: Barbour has released 30 limited edition Re-loved jackets inspired by Shaun the Sheep! 🧥🌍 Each jacket is uniquely designed with faux shearling details and a cute ‘Baabour’ pin. Hidden in Oxfam UK shops around the country, these jackets are true collector’s treasures—with all proceeds supporting Oxfam’s incredible work. ✨🎁

If you’re looking for something to warm your heart this winter, this is it. 🛒🐾

15/11/2024

✨🏠 Shelter Unveils Heartfelt Ad “World of Our Own” for Christmas 🌍🛋️

Shelter has launched a powerful, fantasy-inspired ad called “World of Our Own” that highlights the harsh reality of during the festive season. 🎄💔 In the spot, a devoted father crafts an imaginative world filled with distant lands and magical creatures to distract his daughter from the grim reality of their temporary housing. 🌈🦄

While temporary accommodations serve as a lifeline for many facing street homelessness, the ad emphasises that having a roof doesn’t necessarily equate to a true home. 🏚️ It sheds light on how these spaces, though crucial, are not long-term solutions.

🎥 Rick Dodds, creative partner at Don't Panic London | Certified B Corp, shared: “Meeting parents living in temporary shelters was eye-opening. They work tirelessly to shield their kids from the harshness of everyday life. This campaign captures the love, strength, and resilience it takes to protect a child.” 💛👨‍👧

The heartfelt relationship between the father and daughter is sure to resonate deeply with viewers, reminding everyone of the lengths parents go to for their children. 🌟 “There isn’t a parent out there who won’t feel a tug at their heartstrings when they see that final moment,” Dodds adds. 🥹

12/11/2024

I shared this ad last year because I’ve got to say, Amazon.com’s 2023 Holiday campaign, “Joy Ride,” completely melted my heart. 🛷❄️ They hit the mark with a beautiful message: joy doesn’t have an age limit! ✨🎁 The ad stars three lifelong friends who bring a whole new meaning to “young at heart.” After watching kids sledding at their local park, one of them gets a flash of inspiration (and an Amazon app order 📲) to surprise her friends with a little adventure of their own.

Set against a snowy backdrop and accompanied by a moving instrumental of The Beatles’ In My Life 🎶—a song that’s been celebrated as one of the greatest of all time—this ad perfectly captures the spirit of friendship and creating new memories together. Watching these women relive their youth on the snowy hill, their laughter and joy were contagious. 🛷💙

I loved how it turned the idea of nostalgia on its head, showing that it’s never too late to make new memories. Honestly, it left me smiling and ready for some holiday fun! 🎄😊

09/11/2024

🎄🎬 It’s that time of year again – Christmas ads are back, and while I’m definitely not a Christmas lover, I do look forward to seeing what creatives come out each season, like the much-anticipated return of Kevin the Carrot 🥕 🎁✨.

This year, Kevin is back with all his veggie pals 🥕🥦, channeling some serious Mission Impossible vibes! 🚀🎩 In the new ALDI ad, Kevin takes on the evil Dr. Humbug and his army of mischievous humbugs 🍬, who’ve stolen the Christmas Spirit and cast the village into darkness 🌑.

With hilarious scenes featuring Kevin in a fake moustache 🥸, “booby” 🤭 traps, and daring rescues 🕵️‍♂️🧳, it’s a family-friendly adventure that’s already capturing hearts ❤️. ALDI teased the ad on their socials with: “Those dastardly humbugs took the Christmas Spirit, but never fear – they’re no match for this unbe-leaf-able duo!” 🥳

It looks like ALDI has done it again, delivering a festive hit that’s already being hailed as one of the best of the season 🌟.

Here’s to another year of holiday cheer and laughter with Kevin, who’s still going strong in his 9th year as the face of the Christmas campaign! 🎅🎉

07/11/2024

Right before Zombieland: Double Tap, Columbia Pictures’ classic “torch lady” levels up in the coolest way.

This time, she’s not just standing there with her torch 🗽—she’s swinging it like a pro, smashing zombies 🧟 left and right with total confidence!

Her whole vibe screams “bitchilante” as she takes on the undead without even breaking a sweat. 🤣

Honestly, we’ve been sleeping on her for years. Next time she’s lighting up the screen, we’ll know she’s more than a logo; she’s our fearless, torch-wielding hero! 🔥🧟‍♀️

31/10/2024

🌍 “Wear Wool, Not Waste” 🌍

I’m genuinely impressed by the smart and impactful approach that The Woolmark Company and 20 Something London have taken to showcase the benefits of natural, renewable wool. The campaign cuts straight to the core of why we need to rethink our choices, reminding us that every synthetic garment ever produced still exists in our , lingering and impacting our planet.

The film’s eerie “zombie invasion” of synthetic clothes is such a powerful image, bringing the message home in an unforgettable way. is natural, , and one of the most recycled fibres in the world—making it a perfect choice for those who care about both quality and our Earth. 🧟🧟‍♀️🧟‍♂️

Let’s back this movement for ! Sign the Filter by Fabric pledge with Woolmark and help put an end to throwaway fashion. Together, we can make a real impact on our planet’s future!

https://www.woolmark.com/environment/filterbyfabric/

🌱

30/10/2024

Lenovo, in collaboration with INNOVATIONS IN DEMENTIA has created an innovative AI tool to support people with Alzheimer’s and dementia—and, just as meaningfully, their families and loved ones.

Meet “Liv,” a groundbreaking 3D avatar that serves as a warm, empathetic companion for those newly diagnosed. Available at any time, Liv provides a supportive presence inspired by real-life experiences, offering families and caregivers a valuable resource to help navigate daily challenges, discuss the diagnosis, or discover positive activities to enjoy together.

With over 55 million people affected by dementia worldwide—and numbers continuing to grow—the need for accessible, compassionate support has never been more urgent. This “Alzheimer’s Intelligence” draws on true stories from the Dementia Diaries project and detailed interviews, giving Liv’s guidance a deeply personal touch.

Liv’s lifelike appearance, created with generative AI from images of people with dementia, helps create a relatable, approachable face, inviting users to engage in natural, meaningful conversations. Though still in trial, this technology could become an invaluable support tool for many families, bringing tech-enabled comfort that feels genuine and rooted in real-life experiences.

Could a resource like Liv make a difference for you or your family? Would you consider using Liv as a source of comfort and connection?



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