Zahra Media Group

Zahra Media Group A smart, solution and strategy based content marketing agency.

When it comes to  ,   is the game-changer that can take your strategy to the next level. From understanding your audienc...
09/01/2025

When it comes to , is the game-changer that can take your strategy to the next level. From understanding your audience to identifying content gaps, optimising SEO, and building lasting customer relationships, research-driven insights are essential for creating impactful, results-driven content.

We’re proud to offer robust research capabilities through our easyFood community—guaranteeing a nationally-representative sample of 1,000-2,000 everyday consumers. These invaluable insights reveal consumer behaviours, spending habits, and sentiment, giving brands across all sectors the edge they need for 2025 and beyond.

Want to know more about how research can elevate your strategy? We’ve outlined six powerful reasons why it’s essential for content marketing success.

📖 Read the dull blog via the link in our bio.

💌 Or email us at [email protected] to discover how our research capabilities can work for your brand.

Ready for a dose of content marketing inspiration? Our December newsletter lands tomorrow!This month, we’re diving into....
17/12/2024

Ready for a dose of content marketing inspiration?
Our December newsletter lands tomorrow!

This month, we’re diving into...
❄️ A winter-ready campaign with & DIY pro Aileen Hogan of shabby.ie
🔍Why research is the secret weapon for smarter content strategies
🤍How Wrapped masters personalisation and builds brand love

Don’t miss out—sign up now to get insights that connect, inspire, and deliver results. Link in bio! 🔗

The latest issue of PLAY Magazine, Virgin Media Ireland's quarterly customer entertainment publication has landed! The W...
09/12/2024

The latest issue of PLAY Magazine, Virgin Media Ireland's quarterly customer entertainment publication has landed! The Winter issue features none other than Paul Mescal on the cover, showcasing his must-see role in Gladiator II– a perfect choice for movie nights this Christmas! 🍿

We've also got interviews with everyone’s favourite friend, Lisa Kudrow about her new and exciting Netflix role & Nollaig O’Donnel, professional eSports athlete – plus loads of watchlists, tips and tricks and more! ✨

🔗Check it out via the link in our bio.

PLAY Magazine brings the latest news, tips, tricks watchlists, interviews and more in movies, sports, gaming, podcasts, and more this season - helping customers get the most out of their Virgin Media experience. It's a fantastic added extra for Virgin Media customers, engaging them with valuable information throughout the year.

A huge shout out to the amazing that went into this project, with client and agency sides working closely together to make this happen! 💪



Awesome work, 👏👏👏

 is all about sharing the joy of baking, and that energy is always alive in the Zahra test kitchen when we're crafting n...
04/12/2024

is all about sharing the joy of baking, and that energy is always alive in the Zahra test kitchen when we're crafting new recipes using Dr. Oetker's exciting product range!

Each month, we create to shine a spotlight on Dr. Oetker's gorgeous products — from chocolate bars and extracts to fun and festive collections.

Here’s a peek at some of the delicious content crafted from October through December.

Interested in bespoke recipe development or mouthwatering food photography for your brand? Drop us a line at [email protected] – we’d love to chat! 💌



✨Shout out to the collective that brought this content to life 📸👏

When it comes to Christmas, the magic is in the details! From mouthwatering recipes to scroll-stopping visuals, our team...
03/12/2024

When it comes to Christmas, the magic is in the details! From mouthwatering recipes to scroll-stopping visuals, our team knows how to create thumb-stopping content.

This year, we had the pleasure of collaborating with to bring their into the spotlight, crafting a seasonal recipe that encourages consumers to get creative.

Here's what Jacobs Brand Manager, Rachel Carolan, had to say...

"We are thrilled with the incredible content created for our brand. The recipe perfectly inspires consumers to get creative with our biscuits, truly celebrating its unique flavours. The styled photography and engaging reel showcase the product beautifully, and we couldn’t be happier with the results. A fantastic collaboration that brought our brand to life in such an imaginative way!"

This year, for , we delivered...

🍪Bespoke recipe development that highlights their product’s versatility.
📸Beautifully styled photography that feels both aspirational and attainable.
🎬Engaging, social-first video content designed to stop the scroll.
💌 Plus, we shared the content with our easyFood community via email, social and print.

Whether it’s inspiring festive creativity, crafting social-first strategies, or showcasing your products in their best light, our team can help your brand stand out.

Let’s make magic together! Drop us a line at 💌 [email protected] to talk about your next content project.

Christmas is here, and so is the new issue of easyFood! 🎄At Zahra, we’re not just content creators – we’re also publishe...
22/11/2024

Christmas is here, and so is the new issue of easyFood! 🎄

At Zahra, we’re not just content creators – we’re also publishers, proudly owning , Ireland’s #1 food magazine & digital community. The Christmas Annual is now on sale, packed with festive inspiration to make the season unforgettable. But easyFood is more than just a magazine; it’s a trusted connection to consumers nationwide.

For brands, there’s still time to tap into the easyFood digital community this Christmas to drive awareness and engagement. And while our Christmas magazine is already on the shelves, we're working on the Spring 2025 issue – the perfect opportunity for brands to align with fresh, seasonal content and connect with our highly engaged audience.

Here’s how you can work with easyFood:
⭐Advertorials and sponsorships – Feature your brand through creative, impactful content.
⭐Audience insights – Leverage the easyFood community for research and trend analysis.
⭐Innovative collaborations – Work with us to develop exciting campaigns that connect your brand with food-focused consumers.

Whether you're planning a seasonal campaign or looking ahead to spring and Easter, Zahra’s expertise combined with easyFood’s reach can deliver real results for your brand.

Want to find out more? Get in touch at [email protected] – and let’s create something extraordinary together!

📢 Don't miss out! Our latest content marketing insights newsletter goes live tomorrow morning!Get ahead of the game with...
13/11/2024

📢 Don't miss out! Our latest content marketing insights newsletter goes live tomorrow morning!

Get ahead of the game with thought-provoking articles and creative inspiration, including:
✨How to prepare your brand for the 2025 European Accessibility Act
🎬An exclusive look at our work on 's PLAY Magazine
🌍's bold Waste to Wear campaign—pushing the boundaries of sustainable design

Sign up now to be the first to read it! Find the link in our bio ☺️

We're thrilled to share one of our favourite   projects – PLAY, 's customer entertainment magazine.Last month marked the...
04/10/2024

We're thrilled to share one of our favourite projects – PLAY, 's customer entertainment magazine.

Last month marked the launch of the 31st issue, featuring two of cinema’s most iconic characters, Joaquin Phoenix and Lady Gaga in their latest role, in Joker: Folie a Deux, on the cover.

PLAY delivers exclusive content to Virgin Media customers, from entertainment roundups to the latest in movies, sports, podcasts, gaming, and more, helping customers get the most from their Virgin Media experience.

It takes pure teamwork on the client and agency side to pull this together, from our Zahra team— Gillian Quinn, Elsje du Toit, Alison Egan and Giada Chiappi—and our amazing partners at Virgin Media—Fionnuala Tohill, Nita Finnerty, and Aoife Mangan —who made this issue shine.

Check out the latest issue via the link in our bio.


New on the blog: How to connect with Gen Z 💭Marketing to Gen Z is all about authenticity, social responsibility, and mee...
24/09/2024

New on the blog: How to connect with Gen Z 💭

Marketing to Gen Z is all about authenticity, social responsibility, and meeting them where they are—on platforms like TikTok and Instagram. Discover how brands like , Wendy’s, and are successfully capturing Gen Z’s attention through meme culture, influencer collaborations, and purpose-driven campaigns.

With 68% of Gen Z spending time engaging with brands they care about, these insights could help you rethink your approach to this digital-first generation. Let us know what you think – and do get in touch if you'd like to learn more.

Read the full blog via the link in our bio, let us know what you think – and do get in touch if you'd like to learn more. [email protected] 💌

Blog written by 📝

The  brand is all about fun, and we love bringing that to life through the recipes we create and the photography we styl...
19/09/2024

The brand is all about fun, and we love bringing that to life through the recipes we create and the photography we style. Testing and experimenting with Dr. Oetker’s exciting products – whether they're available year-round or seasonally – has been such a joy for us this year.

Tomorrow, we’ve got a full day of shooting planned, so be sure to watch our stories for a peek behind-the-scenes. 📸

If you're interested in custom recipe development or food photography for your brand, reach out to us at [email protected]! 💌

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Did you know that we started out as a publisher with four newsstand titles 21 years ago? We now craft strategic content ...
12/09/2024

Did you know that we started out as a publisher with four newsstand titles 21 years ago? We now craft strategic content and content strategies for brands - putting our publishing experience to excellent use.

Our very-first own-brand, easyFood, is also still going strong – both the magazine and online community. And we work with lots of brands who love to use easyFood as part of their overall strategy. Some leverage our audience for research purposes, unearthing invaluable insights from Irish consumers that can be used to inform sales, marketing and NPD. Plus, some brands opt to sponsor easyFood newsletters or include advertorials in easyFood magazine to get their messaging and products in front of Irish consumers.

Check out the all-new Autumn issue on the newsstand now – and if you'd like to find out more about featuring your brand in easyFood or leveraging the easyFood audience for research, drop us a line at [email protected]



Shout out to the fantastic team that brought this issue to life , , & . 🙌

Your September dose of fresh content marketing inspiration lands in inboxes tomorrow! ✉️This month, we’re diving into th...
09/09/2024

Your September dose of fresh content marketing inspiration lands in inboxes tomorrow! ✉️

This month, we’re diving into the impact of professional headshots on your brand, spotlighting our CMI award nominations and shortlisted campaigns, and showcasing clever content marketing from a food brand who is doing things a little different...

Don’t miss out - subscribe today via the link in our bio! 🔗

Have you met Luna, our Chief Happiness Officer?! 🖤🐾 She's our go-to cuddle expert, deadline day stress-buster, and the b...
26/08/2024

Have you met Luna, our Chief Happiness Officer?! 🖤🐾 She's our go-to cuddle expert, deadline day stress-buster, and the best greeter for clients during shoots, meetings, and workshops. She may not handle the camera, but she sure knows how to steal the spotlight! 🐶 Happy International Dog Day from all of us (especially Luna)!

We were thrilled to be invited to contribute to a recent Ibec insights roundup! Our team shared expert tips on how to pr...
22/08/2024

We were thrilled to be invited to contribute to a recent Ibec insights roundup! Our team shared expert tips on how to prepare for professional headshots – because first impressions matter, especially in the professional world. Whether you're refreshing your LinkedIn profile or updating your company website, a standout headshot can make all the difference. 📸

In our blog, we cover everything from wardrobe choices to staying relaxed in front of the camera. Read the full blog via the link in our bio to ensure you’re camera-ready and showcasing the best version of yourself.

A huge thank you to Ibec for the opportunity to share our expertise with their community – and shout out to our brilliant who penned the article. 🙌

If your team needs fresh, impactful headshots, we'd love to help – reach out at [email protected] ✉️


📍

We've had the pleasure of partnering with  for years, crafting bespoke recipes and stunning photography that resonates w...
15/08/2024

We've had the pleasure of partnering with for years, crafting bespoke recipes and stunning photography that resonates with its audience.

This year, we've shifted recipe focus from seasonal to product, showcasing a different Dr. Oetker product each month, focusing on its USPs and developing an exciting new recipe to inspire consumers to use them creatively.

Our 21 years of experience creating food content for well-loved brands, our knowledge of food and cooking, and our in-house studio and test kitchen space made us the perfect partner for this project. If you're hoping to bring something similar to life, drop us a DM or get in touch via [email protected]

Shout out to the brilliant team that brought this content to life
📸

Ready for your monthly dose of  ? Our next   drops tomorrow morning and this month, we're covering the power of  ; and m...
12/08/2024

Ready for your monthly dose of ? Our next drops tomorrow morning and this month, we're covering the power of ; and marketing to niche audiences – the elusive , in particular; plus we're closely examining the content marketing strategy behind Netflix's sports documentaries.

📌If you're not yet subscribed, don't miss out;
sign up via the link in our bio. 🔗

We have some exciting news! 🏆 🏆 🏆 The US Content Marketing Institute () has announced us as the winner of the global 202...
09/08/2024

We have some exciting news! 🏆 🏆 🏆

The US Content Marketing Institute () has announced us as the winner of the global 2024 Content Marketing Award for Best-Topic specific Video. The award is for our contribution to a national cycle safety campaign rolled out by in partnership with the .

The video features , a Škoda Ireland ambassador, former professional cyclist, and road collision survivor, recounting a life-threatening experience in a bid to resonate with motorists across Ireland. The campaign saw the production of a long-form master edit for display at a national press conference, as well as various cuts for social, and a suite of photography for digital display and PR purposes. The impactful results led the RSA to later expand the campaign to TV and cinemas nationwide. Watch the long-form version via the link in our bio. 🔗

Shout out to the fantastic team who brought this award-winning video to life .

In addition to winning in the ‘Best Topic-Specific Video’, we were shortlisted in the ‘Best Agency/Client partnership’ category for our work with Aviva Ireland, as well as the ‘Best Annual Report’ category for our work with Rotary International Action Group for Family Health & AIDS Prevention. Zahra is also being considered for ‘Agency of the Year’, which will be announced in September.

Congratulations to our fantastic clients and team – and roll on September! ⭐

Let us connect the dots between your brand and Irish consumers.Zahra’s unique position with our own easyFood community a...
18/07/2024

Let us connect the dots between your brand and Irish consumers.

Zahra’s unique position with our own easyFood community allows us to offer unique access to dedicated food enthusiasts. This direct line to potential customers enables us to tailor campaigns that are not only creative but also highly effective.

• Brand visibility within our community.
• Custom campaigns that resonate with Irish consumers.
• Access to Irish consumers for research purposes.

Tap into a community of food lovers by getting in touch with us on +353 (1) 255 7566 or via [email protected]

Address

Bray

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

Telephone

+35312557566

Website

http://linktr.ee/Zahramediagroup

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