Our showcase of TENCEL™️’s social media for Australia and New Zealand (@tencel_oceania).
Just like many international brands around the world, TENCEL™️’s digital branding are as always bound with detailed guidelines to streamline their visual style. Nevertheless, we optimize and personalize each and every social media account we manage to match with their desired audience.
We are thrilled to be trusted by TENCEL™️ to handle and manage their Singapore account since 2019.
As the brand recently expanded its market coverage to other Southeast Asian countries, our challenge remains how we will be able to provide a service that is fit for a multicultural Southeast Asia. However, our social media team is committed to expanding our knowledge and consistently evolving.
#OTROstories #socialmedia #socialmediamarketing #socialmediamanagement
Since 2019, OTRO has been trusted by TENCEL™ (@tencel_indonesia) to help communicate its brand awareness across the Indonesian social media market.
Delivering a brand message that promotes eco-friendliness in its signature branding where the market for ‘green’ products is still niche has proven to be a challenge. Our strategy is simple: we simplify the message so they’re down to earth, while we also develop a minimalistic design across TENCEL™ social media to ensure our brand’s message can be easily understood and accepted. Our goal is to introduce an eco-friendly lifestyle so the market niche can slowly expand, which will benefit our brand’s value in the long term.
#OTROstories #socialmediamarketing #socialmedia
