This week, we relaunched PHD’s visual identity to reflect our #MaketheLeap philosophy. Our new brand mark is dynamic and flexible and can even make the leap itself!
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Here, @Avril Canavan, our Worldwide Chief Marketing Officer, explains the evolution of our logo:
“Our new identity is strategically designed with digital and motion in mind to reflect how we work today as well as being a symbol of our ethos. The brand mark is dynamic and flexible, capable of making a physical leap itself to trigger imagery or film and reveal a world reimagined.”
Thank you to the wonderful Cosmo Jameson Creative Office for his brilliance and collaboration on this project!
Learn more about PHD and our new identity at www.phdmedia.com.
#ProudtobePHD
The world of media and advertising has changed. So PHD has too. Watch how we have evolved our identity to keep helping brands #MaketheLeap ahead of their competitors.
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@Mark Holden, our Worldwide Chief Strategy Officer, explains more:
“In the modern world, advancements in data and technology have enabled marketers to improve how they target and measure their campaigns. However, while this is hugely important, at PHD, we know that every great campaign starts with a great creative idea. That’s why our new identity focuses on creativity above all else – because it’s the power of imagination that drives disproportionate growth, not just reports and spreadsheets.”
Learn more about PHD and our new identity at www.phdmedia.com.
#ProudtobePHD
Today, we are proud to reveal PHD’s new visual identity, which reflects our #MaketheLeap philosophy -- our call to action for leveraging the power of imagination to drive disproportionate growth for brands.
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Here, @Philippa Brown, our Worldwide CEO, explains why we’ve changed:
“For over 30 years, PHD has put creativity, innovation, and thought leadership at the heart of the business. Creativity and the power of imagination are what fuel our industry and we believe that only by making imaginative leaps in creativity can we best help our clients flourish and, therefore, leap forward commercially. The evolution of our identity brings this idea to life, with a contemporary and dynamic mark that positions us for the future.”
Learn more about 'Make the Leap' and our identity at our new website: phdmedia.com
#ProudtobePHD
Today, we are proud to reveal PHD’s new visual identity, which reflects our #MaketheLeap philosophy -- our call to action for leveraging the power of imagination to drive disproportionate growth for brands.
--
Here, @Philippa Brown, our Worldwide CEO, explains why we’ve changed:
“For over 30 years, PHD has put creativity, innovation, and thought leadership at the heart of the business. Creativity and the power of imagination are what fuel our industry and we believe that only by making imaginative leaps in creativity can we best help our clients flourish and, therefore, leap forward commercially. The evolution of our identity brings this idea to life, with a contemporary and dynamic mark that positions us for the future.”
Learn more about 'Make the Leap' and our identity at our new website: phdmedia.com
#ProudtobePHD
Két emelettel a Disney alatt minden megtörténhet.
Pillanatok a PHD életéből.