27/08/2023
B.B. King with Bill Harvey’s Band. “I thought my Bermuda shorts were Esquire-ish,” King wrote. Evelyn “the Whip” Young is on sax.
B.B. King : This new radio station was being opened in Memphis, so when the red light went off the air I went to the window and I knocked. So he came to the door and said, 'What can I do for you, young fella?' And I said, 'Well, I want to make a record and I want to go on the radio,'' and he laughed. And Mr. Ferguson said, 'Well, we don't make records,' and then he had this deep look -- thought look on his face. And he said to Mr. Williams, he said, 'You know, we've got this new product.' He said, 'Maybe he would be good for this new product.' So he went and got me a bottle, and he held it up like this. He said, 'This is Pep-Ti-Kon. Do you think you could write a jingle for it?'
I started to thinking about it, and I said, 'Yes, sir, I can write a jingle.'
So it went like this. ♪ Pep-Ti-Kon sure is good ♪ ♪ Pep-Ti-Kon sure is good ♪ ♪ Pep-Ti-Kon sure is good ♪ ♪ You can get it anywhere in your neighborhood ♪ He said, 'You're hired.'
- PBS
Photo: Ernest C. Withers