New Norm is a global creative resource, built to foster exchange across disciplines.
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New Norm Magazine
The New Norm Magazine is a biannual, travel and lifestyle magazine based in Hong Kong. Each issue focuses on carefully selected travel, culture and lifestyle features, presented through a combination of articles, interviews, and visual narratives. The New Norm Magazine is dedicated to inspiring individuals to explore and experience new cultures and traditions and to divert from the typical tourist routes.
We used four seasons, spring, summer, autumn and winter to create four different series covering themes of art, culture, design and travel. We also visit different places according to the four seasons to experience local cultures and to share them within the magazine.
Issue 01 features a visit to Budapest to explore and discover unique and hidden places, an architecture tour of Malta, a country so rich in history that it was still so visible today, a trip to Iceland, and ventures into the old town of Cyprus, connecting with the locals where we get a perspective of how unresolved conflict has changed the city.
Issue 02. We interview Mark Anthony Fox, Page Hotels, Noah & Grey, Building Narrative, and Laurie Poast Atelier to learn about the creative process behind the development of their brand. We explore the city of Tokyo and Kyoto, Faroe Islands, in Iran, Sankt Peter Ording, Seattle, and Hong Kong.
