17/12/2024
「由內而外的美麗」是東京資生堂銀座總店在12月展出的聖誕櫥窗主題。傳統的日本雨傘(WAGASA)經過精心製作和裝飾,代表著聖誕樹和花圈。項目以傳統工藝為理念,旨在凸顯傳統工藝的內在美,與品牌的產品理念一脈相承。
傳統上,WAGASA 象徵著“辟邪”和“好運”,類似於聖誕樹和花環的含義,營造出一種天然的兼容性。WAGASA 的美麗之處在於其隱藏的 “竹骨” 和裝飾用的 “花線” 結構。這些元素被一一展示出來,表現出它們隱藏的美。
透過這次展示,項目展示了傳統工藝尚未開發的潛力和可持續性,同時慶祝其在現代背景下的美學和文化意義。
"Beauty from within" is a Christmas window display project showcased at the Shiseido Parlour Ginza Main Store in Tokyo in December. Traditional Japanese umbrellas (WAGASA) were crafted and decorated to represent a Christmas tree and wreath.
For this project, the concept was directed towards traditional craftsmanship, aiming to highlight the inherent beauty of traditional crafts.
Traditionally, WAGASA symbolizes "protection against evil spirits" and "good luck", similar to the meaning of Christmas trees and wreaths, creating a natural compatibility.
The beauty of WAGASA lies in the structure of their usually hidden "bamboo ribs" and decorative "ornamental threads". These elements were brought to light to reveal their hidden beauty within.
Through this display, the project demonstrated the untapped potential and sustainability of traditional craftsmanship, while celebrating its aesthetic and cultural significance in a modern context.
Window Display of the Year at FRAME Awards 2024 👏
Designer: Shiseido Creative + Hakuten
Finishes: Hakuten Corporation
Photo credit: Masayuki Hayashi