健康的生活方式

07/01/2025

工作提醒/JOB ALERT

我们正在寻找真正的 KOL、KOC 和内容创作者加入 Oxygn® 团队。
我们正在寻找普通话流利（英语优先）的 KOL、KOC 和内容创作者来构建我们以健康为中心的平台。你真的对健康感兴趣吗？您是否喜欢自然健身、户外探险、旅行、健康食品、探索最新的个人护理产品（化妆品和护肤品）？如果您对以上任何一项的回答是肯定的，那么您可以加入我们的团队，并因您的内容创作创意而获得丰厚的回报。我们提供透明的流程，使我们的 KOL、KOC 和内容创作者能够与各种类别的顶级品牌合作。

要求：

必须具备对中国社交媒体格局的扎实工作知识

例如微信、微博、小红书等。必须愿意遵循品牌指令和指南。

申请方式：

简单描述您的经历并提供一段 30 秒的您在镜头前讲话的视频，并附上音频。连同简历/履历

发送至：[email protected]，收件人为王宇女士 通讯总监

We seek authentic KOLs, KOCs, and Content Creators to join the Oxygn® team.
We are looking for Mandarin-fluent (English a bonus) KOLs, KOCs, and Content Creators to build out our wellness-focused platform. Are you genuinely interested in wellness? Do you naturally enjoy fitness, outdoor adventures, travel, healthy foods, and exploring the latest in personal care products (cosmetics and skincare? If you answered yes to any of the above you may be able to join our team and be well rewarded for your content creation creativity. We offer a transparent process that allows our KOLs, KOCs, and Content Creators to work with top brands across a wide variety of categories.

Requirement:

Must possess a sound working knowledge of China’s social media landscape
Eg. WeChat, Weibo, Little Red Book, and then some. Must be open to following brand directives and guidelines.

To Apply:
Simply describe your experience and provide a 30-second video of you speaking on camera with audio. Along with a CV/resume

Send To: [email protected] addressed to Ms. Wang Yu Communications Director

05/01/2025

以下是三种可能为 2025 年的健康结果带来巨大推动力的健康趋势，以及将它们融入日常生活的技巧：

1. **个性化营养**：
- **实施**：
- **基因检测**：考虑进行 DNA 测试，以了解与营养相关的遗传倾向。
- **食物日记**：记下食物日记，记录不同食物给您带来的感受；使用这些数据调整您的饮食。
- **咨询专家**：与营养师合作，营养师可以根据您的特定需求和目标制定个性化的膳食计划。

2. **正念和数字排毒**：
- **实施**：
- **日常练习**：每天留出 5-10 分钟进行正念练习，例如冥想或深呼吸练习。
- **安排休息**：在一天中建立“无科技”区域或时间，将设备收起来，以便更专注于当下。
- **自然沉浸**：定期在大自然中散步或花时间在户外，远离屏幕，重新融入环境。

3. **整体健康整合**：
- **实施**：
平衡的日常生活：创建一个包括体育锻炼、脑力锻炼（如拼图或阅读）和情感护理（写日记或治疗）的整体日常生活。
探索替代疗法：为了共同解决身心健康问题，尝试将瑜伽、针灸或芳香疗法等做法融入您的日常生活中。
社区参与：加入专注于整体健康策略、促进社会联系和共同责任的健康团体或课程。

通过将这些趋势融入您的日常生活，您可以增强整体健康，并努力在 2025 年前实现更健康、更平衡的生活方式。

11/12/2024

https://smart-fox-n1fz4z.mystrikingly.com

If you are looking to get in shape follow Beyond Wellness sign up for their Online program or schedule an in-person session if you are in Shanghai.

我们设计的健康系统不仅限于健身。并帮助您保持责任感。我们设计锻炼计划和饮食指导，以帮助我们的客户获得终身受益的效果。 

25/09/2024

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。
Original OXYGN oxygn氧
2024年09月25日
如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

1. 蘑菇。

为什么是蘑菇？蘑菇富含钾、磷、镁、硒、B1、铁和维生素 D。维生素 D 支持免疫系统和骨骼健康等等。不用说，这些营养素对于最佳健康至关重要。您是否知道一些研究表明，超过 75% 的人口患有维生素 D 缺乏症？所以多吃蘑菇吧。

2. 芦笋

芦笋是益生元纤维的重要来源。芦笋可以改善肠道健康，因为它含有天冬酰胺，有助于肝脏和肾脏排出毒素。芦笋还富含铬，铬可以调节血液，这是一件好事。所以吃芦笋对你有好处。
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3. 卷心菜。

卷心菜富含硫和谷胱甘肽。卷心菜的碳水化合物含量非常低，有助于调节血糖水平。卷心菜有助于防止对碳水化合物的渴望。卷心菜还具有抗炎作用。

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4. 西兰花

西兰花有助于代谢有毒的雌激素，所以我们知道，如果你喝啤酒或葡萄酒，西兰花可以帮助你代谢酒精中的雌激素。西兰花含有一种名为异硫氰酸酯的强效酶，它可以激活体内的一条通路，影响体内 200 多个基因。西兰花还有助于维持健康的肠道微生物群。所以，尽情享用你的西兰花吧。

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5. 发酵蔬菜

发酵蔬菜有助于控制体重和心血管疾病、2 型糖尿病。发酵蔬菜有助于去除阻碍维生素和矿物质吸收的抗营养物质。发酵蔬菜具有抗糖尿病和降低坏胆固醇的功效。一些值得考虑的发酵蔬菜包括泡菜、羊酸奶、豆豉、纳豆（发酵大豆）和酸菜。所以不要羞于在饮食中添加一些发酵蔬菜。

请在评论中告诉我们您的想法。...

25/09/2024

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

25/09/2024

https://mp.weixin.qq.com/s/URWoIUh6loXqC7UaKMbCcg

07/07/2024

为什么低碳水化合物饮食需要更多的盐。随着碳水化合物摄入量的减少，胰岛素水平会显著下降。几十年来，人们都知道，当胰岛素水平下降时，肾脏会排出更多的钠和水。如果不补充钠，您很可能会出现“酮流感”的不适症状，包括头痛、疲劳和虚弱。您正在做什么来增加饮食中的盐含量？您是否因饮食中缺乏盐而患上酮流感？请在评论中告诉我们。🥩🧂

08/06/2024

https://www.wsj.com/business/retail/why-lululemons-stock-is-going-out-of-fashion-a0113a4a

Lululemon sales fall in the United States and rise in China. Is China's wellness market recession-resistant? Let me know in the comments.

As it expands beyond yoga, the company’s growth is slowing in its key market and it faces tough competition.

24/03/2024

Wellness tech is on the rise in China for several reasons, reflecting the changing attitudes and behaviors of Chinese consumers towards health and well-being. Here are five key reasons:

1. **Rising Health Consciousness**: Chinese consumers are becoming increasingly health-conscious and are actively seeking ways to monitor and improve their well-being. The adoption of wellness tech allows them to track their fitness levels, monitor their diet, and make informed decisions about their health.

2. **Technological Advancements**: The rapid advancements in technology have made wellness tech more accessible and user-friendly. With the proliferation of smartphones and wearables, Chinese consumers have easy access to a wide range of wellness apps and devices that cater to their specific health needs.

3. **Urbanization and Sedentary Lifestyles**: As more Chinese people move to urban areas and adopt sedentary lifestyles, there is a growing need for wellness solutions to combat the negative effects of a lack of physical activity. Wellness tech provides convenient ways for city dwellers to stay active and maintain a healthy lifestyle.

4. **Government Support**: The Chinese government has been actively promoting health and wellness initiatives as part of their national agenda. This support has encouraged the development and adoption of wellness tech solutions, making them more prevalent in the market.

5. **Rise of Online Health Communities**: Online health communities and social media platforms have become popular in China, creating a space for consumers to share health tips, seek advice, and engage with wellness influencers. This trend has contributed to the increasing demand for wellness tech that can enhance their online health and fitness experiences.

In conclusion, the rise of wellness tech in China reflects a shift towards a more health-conscious society that values convenience, technology, and community support. Chinese consumers are embracing digital solutions to improve their well-being, indicating a promising future for the wellness industry in China characterized by innovation, personalization, and connectivity.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

22/03/2024

We've said time and time again that there seems to be no stopping China's love affair with meat 🥩 🥩. This 2023 report from McKinsey & Company is consistent with our findings over the years. With 57% of Chinese consumers being regular meat eaters, there seems little in the way to prevent this figure from going even higher in the coming decades.

Chinese consumers place a strong emphasis on food safety and taste when it comes to their meat purchases. The simplest and most effective means by which to communicate food safety and taste is via great content. You can find the report below and in the comments.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Meat consumption in China is growing at a rapid rate. We look at how to better understand this changing market and how to connect with Chinese meat consumers.

22/03/2024

🥩 stew 🥩🥰

31/01/2024

McKinsey & Company's latest on the global sporting industry trends 2024. And as you would expect China plays a big role. The market dynamics in China continue to evolve.
A few key takeaways:
Global sporting giants like Nike, Adidas, and New Balance are losing market share to local brands nationally. This demonstrates that Chinese consumers are open to new brands and ideas.
While 2023 was a year of recovery of sorts, 2024 figures to be a year of Chinese consumers trading down as economic headwinds persist. Chinese consumers are looking for a combination of quality products and value-based pricing.
The report also shows a growing market demand for sporting goods from 45 years 45-year-old + demographic. This demographic has emerged as a lucrative demographic with substantial disposable income and strong motivation for a range of sports.

https://www.mckinsey.com/.../sporting-goods-industry-trends

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.
请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Sporting goods companies have reason for optimism. Our 2024 report looks at how the improving market and new consumer trends will create industry opportunities.

29/01/2024

China's skincare trends in 2024 are tied to wellness in a few ways:

Health-conscious consumers
Chinese consumers are becoming more health-conscious and are increasingly concerned about the ingredients in their skincare products.

Natural ingredients
Consumers are increasingly preferring products with natural and organic ingredients.

Clean beauty
"Clean beauty" is gaining traction as consumers address sensitive skin concerns and promote sustainability.

C-beauty
In 2024, C-beauty emphasizes herbal ingredients and holistic approaches, appealing to consumers seeking authenticity and efficacy.

Longevity
2024 is poised to emphasize longevity, encouraging a life of sustained health and vitality.

Male beauty products
The male grooming sector has experienced a surge, with a notable increase in skincare and cosmetic products tailored for men.

China's beauty and personal care market is projected to generate a revenue of US$70.36bn in 2024.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念



Do you agree? Let me know in the comments.

15/01/2024

Here are some fitness trends in China to pay attention to in 2024:

Community-driven fitness
Participation in community-driven fitness activities is expected to increase by 70% by 2024, up from 50% in 2021 to 2023.

Combat sports
Combat sports are becoming more popular again, with searches for kickboxing, mixed martial arts training, and karate kumite increasing on Pinterest in 2023.

Mobile apps
More mobile fitness apps are expected to emerge, with revenue forecast to increase from $16.6 billion in 2022 to over $30.2 billion by 2026.

Gender trends
Chinese women are increasingly enrolling in fitness classes and personal training sessions at gyms.

Baduanjin
A traditional form of exercise that originated in the Song Dynasty, Baduanjin is becoming a way for Chinese youth to stay healthy.

Diet
netizens are increasingly conscious of their diet and are combining Chinese herbal ingredients like mulberry, sour plum, and ginger with their milk tea.

Other fitness trends include:

The number of fitness studios is increasing
Health and fitness app downloads are increasing
The fitness industry is expected to exceed a revenue of $6.2 billion in 2024
The pandemic has increased people's awareness of health and fitness on a national scale.

One of the important observations is how the consumers combine traditional Chinese herbs and TCM with modern fitness approaches. It's important when marketing to understand that many traditional practices still play a strong role.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念


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04/01/2024

China's Gen Z are dedicated to their health and wellness. This has led to a rise in consumption in the healthcare, beauty, and anti-aging industries.

Gen Z's focus on wellness has shifted from chronic disease or hair care to mental health and nutrition-based products. They are looking for products that bring a touch of playfulness and comfort into their everyday lives.

Some of the wellness activities that China's Gen Z are incorporating into their lifestyles include:

Skincare
Liver-protecting tablets
Digestion powder
Knee pads
Immune-system boosting teas
Skin-brightening breadsticks
Some wellness modalities that China has incorporated include:

Acupuncture, Chinese herbal medicine, Tai chi, Qigong, Tui na, Reflexology massage.

The Healthy China Initiative 2019–2030 will conduct 15 major initiatives, including health education promotion, mental health promotion, and tobacco control.

China's Gen Z remains a key driver of the wellness renaissance messaging in China.

Here are some ways to connect with China's wellness-conscious Gen Z consumers:

Use social media: Gen Z relies on social recommendations and word of mouth from friends and family. They are also interested in celebrity influencers.

Create culturally resonant campaigns: Create campaigns that resonate with Chinese culture.

Personalize experiences: Gen Z value tailored experiences that cater to their interests and needs.

Provide career development opportunities: Gen Z value development opportunities over salary. They are willing to stay loyal to organizations as long as career opportunities are available.

Use brand official accounts: 51% of Gen Z in China use brand official accounts, which is higher than the Millennial generation.

Use influencers: 44% of Gen Z consider influencers to be among their top three sources.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

04/01/2024

Here are some Chinese wellness trends to follow in 2024:

Clean beauty
A growing preference for natural and organic formulations that address sensitive skin concerns and promote sustainability.

Star bathing
A wellness technique that helps insomniacs by allowing people to immerse themselves in the night sky to improve their headspace.

Personalized wellness
A trend that includes at-home workouts tailored to your health goals.
Optimizing sleep
A focus on cultivating healthy bedtime routines and innovations in sleep technology.

Walking
A wellness trend that will continue to surge in 2024, with walking outdoors standing out as the most popular activity for nearly two-thirds of people.

Acupuncture
An ancient Chinese medical technique that can be carried out by Traditional Chinese Medicine doctors to relieve pain, cure diseases, and improve overall health.

Social wellness clubs
A new rise in social wellness clubs that combine community, socializing, and wellbeing.

Other wellness trends include:

Understanding the principles of Chinese medicine
Growing acceptance of acupuncture in Western healthcare
Balancing energy for overall well-being
Functional foods and supplements are getting popular
Young consumers seek health-related products
Demand for mental health care is on the rise
Chinese consumers have embraced home fitness
Female consumers dominate the health and wellness market