健康的生活方式

25/09/2024

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。
Original OXYGN oxygn氧
2024年09月25日
如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

1. 蘑菇。

为什么是蘑菇？蘑菇富含钾、磷、镁、硒、B1、铁和维生素 D。维生素 D 支持免疫系统和骨骼健康等等。不用说，这些营养素对于最佳健康至关重要。您是否知道一些研究表明，超过 75% 的人口患有维生素 D 缺乏症？所以多吃蘑菇吧。

2. 芦笋

芦笋是益生元纤维的重要来源。芦笋可以改善肠道健康，因为它含有天冬酰胺，有助于肝脏和肾脏排出毒素。芦笋还富含铬，铬可以调节血液，这是一件好事。所以吃芦笋对你有好处。
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3. 卷心菜。

卷心菜富含硫和谷胱甘肽。卷心菜的碳水化合物含量非常低，有助于调节血糖水平。卷心菜有助于防止对碳水化合物的渴望。卷心菜还具有抗炎作用。

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4. 西兰花

西兰花有助于代谢有毒的雌激素，所以我们知道，如果你喝啤酒或葡萄酒，西兰花可以帮助你代谢酒精中的雌激素。西兰花含有一种名为异硫氰酸酯的强效酶，它可以激活体内的一条通路，影响体内 200 多个基因。西兰花还有助于维持健康的肠道微生物群。所以，尽情享用你的西兰花吧。

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5. 发酵蔬菜

发酵蔬菜有助于控制体重和心血管疾病、2 型糖尿病。发酵蔬菜有助于去除阻碍维生素和矿物质吸收的抗营养物质。发酵蔬菜具有抗糖尿病和降低坏胆固醇的功效。一些值得考虑的发酵蔬菜包括泡菜、羊酸奶、豆豉、纳豆（发酵大豆）和酸菜。所以不要羞于在饮食中添加一些发酵蔬菜。

请在评论中告诉我们您的想法。...

25/09/2024

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

25/09/2024

https://mp.weixin.qq.com/s/URWoIUh6loXqC7UaKMbCcg

07/07/2024

为什么低碳水化合物饮食需要更多的盐。随着碳水化合物摄入量的减少，胰岛素水平会显著下降。几十年来，人们都知道，当胰岛素水平下降时，肾脏会排出更多的钠和水。如果不补充钠，您很可能会出现“酮流感”的不适症状，包括头痛、疲劳和虚弱。您正在做什么来增加饮食中的盐含量？您是否因饮食中缺乏盐而患上酮流感？请在评论中告诉我们。🥩🧂

08/06/2024

https://www.wsj.com/business/retail/why-lululemons-stock-is-going-out-of-fashion-a0113a4a

Lululemon sales fall in the United States and rise in China. Is China's wellness market recession-resistant? Let me know in the comments.

As it expands beyond yoga, the company’s growth is slowing in its key market and it faces tough competition.

24/03/2024

Wellness tech is on the rise in China for several reasons, reflecting the changing attitudes and behaviors of Chinese consumers towards health and well-being. Here are five key reasons:

1. **Rising Health Consciousness**: Chinese consumers are becoming increasingly health-conscious and are actively seeking ways to monitor and improve their well-being. The adoption of wellness tech allows them to track their fitness levels, monitor their diet, and make informed decisions about their health.

2. **Technological Advancements**: The rapid advancements in technology have made wellness tech more accessible and user-friendly. With the proliferation of smartphones and wearables, Chinese consumers have easy access to a wide range of wellness apps and devices that cater to their specific health needs.

3. **Urbanization and Sedentary Lifestyles**: As more Chinese people move to urban areas and adopt sedentary lifestyles, there is a growing need for wellness solutions to combat the negative effects of a lack of physical activity. Wellness tech provides convenient ways for city dwellers to stay active and maintain a healthy lifestyle.

4. **Government Support**: The Chinese government has been actively promoting health and wellness initiatives as part of their national agenda. This support has encouraged the development and adoption of wellness tech solutions, making them more prevalent in the market.

5. **Rise of Online Health Communities**: Online health communities and social media platforms have become popular in China, creating a space for consumers to share health tips, seek advice, and engage with wellness influencers. This trend has contributed to the increasing demand for wellness tech that can enhance their online health and fitness experiences.

In conclusion, the rise of wellness tech in China reflects a shift towards a more health-conscious society that values convenience, technology, and community support. Chinese consumers are embracing digital solutions to improve their well-being, indicating a promising future for the wellness industry in China characterized by innovation, personalization, and connectivity.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

22/03/2024

We've said time and time again that there seems to be no stopping China's love affair with meat 🥩 🥩. This 2023 report from McKinsey & Company is consistent with our findings over the years. With 57% of Chinese consumers being regular meat eaters, there seems little in the way to prevent this figure from going even higher in the coming decades.

Chinese consumers place a strong emphasis on food safety and taste when it comes to their meat purchases. The simplest and most effective means by which to communicate food safety and taste is via great content. You can find the report below and in the comments.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Meat consumption in China is growing at a rapid rate. We look at how to better understand this changing market and how to connect with Chinese meat consumers.

22/03/2024

🥩 stew 🥩🥰

31/01/2024

McKinsey & Company's latest on the global sporting industry trends 2024. And as you would expect China plays a big role. The market dynamics in China continue to evolve.
A few key takeaways:
Global sporting giants like Nike, Adidas, and New Balance are losing market share to local brands nationally. This demonstrates that Chinese consumers are open to new brands and ideas.
While 2023 was a year of recovery of sorts, 2024 figures to be a year of Chinese consumers trading down as economic headwinds persist. Chinese consumers are looking for a combination of quality products and value-based pricing.
The report also shows a growing market demand for sporting goods from 45 years 45-year-old + demographic. This demographic has emerged as a lucrative demographic with substantial disposable income and strong motivation for a range of sports.

https://www.mckinsey.com/.../sporting-goods-industry-trends

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.
请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Sporting goods companies have reason for optimism. Our 2024 report looks at how the improving market and new consumer trends will create industry opportunities.

29/01/2024

China's skincare trends in 2024 are tied to wellness in a few ways:

Health-conscious consumers
Chinese consumers are becoming more health-conscious and are increasingly concerned about the ingredients in their skincare products.

Natural ingredients
Consumers are increasingly preferring products with natural and organic ingredients.

Clean beauty
"Clean beauty" is gaining traction as consumers address sensitive skin concerns and promote sustainability.

C-beauty
In 2024, C-beauty emphasizes herbal ingredients and holistic approaches, appealing to consumers seeking authenticity and efficacy.

Longevity
2024 is poised to emphasize longevity, encouraging a life of sustained health and vitality.

Male beauty products
The male grooming sector has experienced a surge, with a notable increase in skincare and cosmetic products tailored for men.

China's beauty and personal care market is projected to generate a revenue of US$70.36bn in 2024.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念



Do you agree? Let me know in the comments.

15/01/2024

Here are some fitness trends in China to pay attention to in 2024:

Community-driven fitness
Participation in community-driven fitness activities is expected to increase by 70% by 2024, up from 50% in 2021 to 2023.

Combat sports
Combat sports are becoming more popular again, with searches for kickboxing, mixed martial arts training, and karate kumite increasing on Pinterest in 2023.

Mobile apps
More mobile fitness apps are expected to emerge, with revenue forecast to increase from $16.6 billion in 2022 to over $30.2 billion by 2026.

Gender trends
Chinese women are increasingly enrolling in fitness classes and personal training sessions at gyms.

Baduanjin
A traditional form of exercise that originated in the Song Dynasty, Baduanjin is becoming a way for Chinese youth to stay healthy.

Diet
netizens are increasingly conscious of their diet and are combining Chinese herbal ingredients like mulberry, sour plum, and ginger with their milk tea.

Other fitness trends include:

The number of fitness studios is increasing
Health and fitness app downloads are increasing
The fitness industry is expected to exceed a revenue of $6.2 billion in 2024
The pandemic has increased people's awareness of health and fitness on a national scale.

One of the important observations is how the consumers combine traditional Chinese herbs and TCM with modern fitness approaches. It's important when marketing to understand that many traditional practices still play a strong role.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念


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04/01/2024

China's Gen Z are dedicated to their health and wellness. This has led to a rise in consumption in the healthcare, beauty, and anti-aging industries.

Gen Z's focus on wellness has shifted from chronic disease or hair care to mental health and nutrition-based products. They are looking for products that bring a touch of playfulness and comfort into their everyday lives.

Some of the wellness activities that China's Gen Z are incorporating into their lifestyles include:

Skincare
Liver-protecting tablets
Digestion powder
Knee pads
Immune-system boosting teas
Skin-brightening breadsticks
Some wellness modalities that China has incorporated include:

Acupuncture, Chinese herbal medicine, Tai chi, Qigong, Tui na, Reflexology massage.

The Healthy China Initiative 2019–2030 will conduct 15 major initiatives, including health education promotion, mental health promotion, and to***co control.

China's Gen Z remains a key driver of the wellness renaissance messaging in China.

Here are some ways to connect with China's wellness-conscious Gen Z consumers:

Use social media: Gen Z relies on social recommendations and word of mouth from friends and family. They are also interested in celebrity influencers.

Create culturally resonant campaigns: Create campaigns that resonate with Chinese culture.

Personalize experiences: Gen Z value tailored experiences that cater to their interests and needs.

Provide career development opportunities: Gen Z value development opportunities over salary. They are willing to stay loyal to organizations as long as career opportunities are available.

Use brand official accounts: 51% of Gen Z in China use brand official accounts, which is higher than the Millennial generation.

Use influencers: 44% of Gen Z consider influencers to be among their top three sources.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

04/01/2024

Here are some Chinese wellness trends to follow in 2024:

Clean beauty
A growing preference for natural and organic formulations that address sensitive skin concerns and promote sustainability.

Star bathing
A wellness technique that helps insomniacs by allowing people to immerse themselves in the night sky to improve their headspace.

Personalized wellness
A trend that includes at-home workouts tailored to your health goals.
Optimizing sleep
A focus on cultivating healthy bedtime routines and innovations in sleep technology.

Walking
A wellness trend that will continue to surge in 2024, with walking outdoors standing out as the most popular activity for nearly two-thirds of people.

Acupuncture
An ancient Chinese medical technique that can be carried out by Traditional Chinese Medicine doctors to relieve pain, cure diseases, and improve overall health.

Social wellness clubs
A new rise in social wellness clubs that combine community, socializing, and wellbeing.

Other wellness trends include:

Understanding the principles of Chinese medicine
Growing acceptance of acupuncture in Western healthcare
Balancing energy for overall well-being
Functional foods and supplements are getting popular
Young consumers seek health-related products
Demand for mental health care is on the rise
Chinese consumers have embraced home fitness
Female consumers dominate the health and wellness market

18/10/2023

The wellness trend is driving skincare sales growth in China in by:

Demand for natural and organic cosmetics
Consumers are seeking out clean-label cosmetics with natural and organic ingredients. They are opting for these products due to their perceived health benefits and environmental friendliness.

Interest in beauty supplements
Consumers are becoming more aware of the connection between their inner health and outer beauty. They are interested in beauty supplements that can enhance skin health, hair growth, and overall appearance.

Awareness of skin care products
Consumers are becoming more aware of skin care products like cleansers and sunscreens. This is linked to traditional Chinese beauty ideals of a bright or fair complexion.

Other trends in the China beauty market in 2023 include:

Greater consciousness around mental health, life/work balance, and a return to simplicity
Demand for products and solutions that promote health and wellness, and deliver anti-aging prevention across skin, hair, and body
The ubiquity of natural makeup, less invasive cosmetic treatments, budget-friendly products, and stay-at-home practices.

The most efficient strategy for getting your products noticed and understood is to create inspiring, informative, and entertaining content. Chinese wellness-conscious consumers do a fair bit of research before purchasing products.

They look for articles, reviews, and opinions shared by members of their peer networks. Because of these various touch points, it's critical to create content that's informative and shareable. If you are too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

10/10/2023

Here are some fast-growing wellness categories in China:

Probiotics

China has become the top global market for probiotic supplement sales, surpassing the US and Europe.

Detox, juice cleansing, and healthy foods

Top-tier cities like Shanghai and Beijing have seen a major trend in these areas.

Plant protein drinks

Almost 87% of Chinese consumers now drink plant-based protein drinks.

Healthcare products in the form of snacks

Young people increasingly favor healthcare products in the form of snacks like gummies, jellies, oral liquids, and ready-to-drink products.

Physical fitness

China has the largest market share for physical fitness in the Asia-Pacific Region.

Unsurprisingly China's love of meat shows no sign of slowing down. Despite the keen interest shown in plant-based foods, meat especially high-quality imported beef and lamb remains much sought after in China.

Other fast-growing wellness categories in China include:

Snacking supplements

"Pengke yang sheng" or punk health, is a lifestyle that combines vices with healthy elements

Reaching China's growing audience of wellness-conscious consumers is still within reach if craft creative content that's informative, entertaining, and inspiring.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

06/10/2023

China's fragrance market is connected to wellness because consumers are using fragrances to relieve anxiety and sleep problems. The COVID-19 pandemic has contributed to the growth of the perfume market, with more young Chinese consumers seeking scented-based remedies to reduce anxiety and lift their mood.

In China, wearing fragrances used to be closely associated with social activities, but now it's more about self-care and having an emotional lift. Consumers are increasingly using fragrance as a form of self-expression and buying niche brands, unisex fragrances, or scents that speak.

In 2021, the retail sales of the Chinese perfume market were RMB 13.6 billion (USD 2 billion). It's expected to reach RMB 30 billion.

China's health and wellness industry is currently valued at $683bn (£577bn), which makes it the second-largest wellness market in the world. Most purchases take place online.

According to a survey by Firmenich, only 12% of the Chinese population uses fragrances on a daily basis. But the frequency has been improving over the last several years.

To succeed in China's emerging fragrance market brands need to identify their distinct advantages and build a strong brand fragrance culture while tapping into the emotional and cultural nuances of Chinese consumers.

A great way of connecting with China's fragrance-loving consumers is with creatively delivered content. At OXYGN® we help brands craft creative content that connects with modern Chinese consumers.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

03/10/2023

China has rebounded nicely from the post COVID downturn. The market for wellness products and services has never been more robust.

At OXYGN®️we help brands make meaningful connects with China’s growing audience of wellness conscious consumers.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

28/09/2023

Technology is driving China's wellness boom in a number of ways:

Big Data and AI

China's mastery of big data and AI has improved disease diagnosis, treatment planning, and drug development.

Digital solutions

Digital solutions like telemedicine and mobile health apps are changing how people access medical services and manage their well-being.

E-commerce

Online sales of over-the-counter drugs, health foods, supplements, and consumable medtech devices have been growing rapidly.

Smart fitness and connected sports devices

These devices include wearables that track steps taken or calories burned.

EHRs

Physicians can use EHRs to access a patient's medical history and make informed decisions. They can also use apps to identify possible medication errors.

In 2019, 94% of Chinese healthcare professionals used digital health technology or mobile health apps.

China's health and wellness market is estimated at $683 billion, with the majority of transactions being made online.

Technology will continue to play an integral part in the China wellness story and the best way to communicate the value proposition for your products and services is with great content. At OXYGN® we help ambitious brands connect with wellness-conscious Chinese consumers with entertaining, informative, and inspiring content.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

25/09/2023

Clean beauty is a growing trend in China, driven by Millennials and Gen Z. Clean beauty products are safe, non-toxic, and have transparent labeling of ingredients. They are harmless to the environment and their users.

The clean beauty movement is a rejection of conventional beauty brands and their use of potentially dangerous ingredients. These ingredients include parabens, synthetic fragrances, and sodium lauryl sulfate (SLS).

In China, clean beauty products are gaining momentum as young consumers become more environmentally and health aware. Consumers are choosing these products due to their perceived health benefits and environmental friendliness.

The Guangdong Cosmetics Association released China's first clean beauty standard in July 2022. The standard is based on the concepts of openness, transparency, and traceability. Clean beauty should be responsible for human health and safety, sustainable development, and social responsibility.

The clean beauty market in China has seen some development in the last two years. Pioneers have started to promote “clean” in their own way, with claims around no additives, eco-friendly packaging, and no animal testing.

The key to succeeding in the clean beauty market is communicating ingredients, environmental impact, and benefits of using your products.

There are no easy ways to achieve this but creating entertaining, inspiring, and informative content delivery systems is one of the best ways to connect with discerning Chinese consumers. If you're too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

22/09/2023

China's winter sports industry is one of the fastest growing in the world. The market size is expected to reach 1 trillion RMB by 2025.

Whether it's running shoes or other running accessories Chinese consumers are fully engaged with their running routines even in the colder months. The most economical way of reaching these wellness-conscious consumers is by crafting great content that informs, inspires, and entertains.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

21/09/2023

Athleisure fashion is growing in China due to a number of factors, including:

Increased health awareness
People are more aware of the importance of health and fitness and are willing to spend money on it.
Emerging fitness culture
China has seen a rise in fitness culture, which has led to increased demand for versatile sportswear.
Increased disposable income
Chinese consumers have more disposable income, which has led to increased per capita consumption of sportswear.
Strong government support
The Chinese government has provided strong support for the sports industry.
Work-from-home life
The COVID-19 pandemic has led to more people working from home, which has increased the prioritization of wellness and healthy lifestyle choices.
Athleisure has become a dominant fashion trend, and sportswear has become everyday clothing.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

20/09/2023

China's market for high-quality imported meats, in particular beef is on the rise. Here are a few reasons why.

China is the world's largest meat importer. The growth of China's meat market is driven by factors such as:

Health-conscious consumers

Rising demand for meat

Issues such as disease, environmental laws, and a decline in small-scale farmers

Higher domestic prices

China's meat supply has been constrained by these issues, which has increased the incentive to import. China's imports of edible oils, sugar, meat, and processed foods have increased due to changing diet patterns.

China's consumers are shifting from pork to higher-quality protein sources, such as beef. This provides an opportunity for global players to introduce more premium offerings to the market.

China's pork imports are expected to be nearly 4% higher in 2023. This is due to stronger consumer demand following the end of COVID restrictions. However, higher domestic production will curb further growth.

China's beef imports have increased in 2022. This is likely due to pressures from African Swine Fever and an increase in higher-income households.

At OXYGN® we help brands connect with China's wellness-conscious meat lovers. If you're too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

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19/09/2023

Why China's sleep tech market is growing.

The sleep tech market in China is growing due to several factors, including:

Sleep disorders
The prevalence of sleep disorders such as insomnia, sleep apnea, and narcolepsy is increasing in the Asia Pacific region. Factors like changing lifestyles, work-related stress, and urbanization contribute to this rise.

Awareness
Consumers are becoming more aware of the importance of a healthier lifestyle, which is motivating them to change or upgrade their sleeping experience.

Technological advancements
Advancements in technology, such as artificial intelligence (AI) and machine learning (ML), are driving the market.

Demand
The demand for sleep products in China is being driven by increased stress levels, changing lifestyles, and growing awareness of sleep problems.
The sleep tech market is projected to grow at a CAGR of 22.6%. In 2022, the market was valued at USD 14.5 billion and is projected to reach USD 61.2 billion by 2030.

There is no better way to reach China's sleep-weary consumers than with great content. If you're too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

18/09/2023

The growth of China's fragrance market is linked to the wellness boom because young Chinese consumers are using fragrances to reduce anxiety and improve their mood. The COVID-19 pandemic has also contributed to the growth of the perfume market.

The fragrance market in China has grown rapidly since 2016 and is expected to triple in size by 2026. The market is expected to maintain its growth in the coming years.

Chinese consumers are using fragrances as a form of self-expression. They are buying niche brands, unisex fragrances, or scents that speak to their cultural heritage.
The most popular scents are floral, lemony, and woody. 50ml perfume bottles are the most sold because they are practical and can be easily carried around.

The global fragrance sector is expected to generate $58 billion in revenues in 2023. This is a 9.44% annual increase from the previous year.

China's fragrance market is growing at a rate of more than 15% y-o-y. Reaching China's chic fragrance-savvy consumers is best done with creative content that's entertaining and informative.

If you're too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

13/09/2023

Adapting quickly to new consumer behavior is key to successful marketing and branding in China. As influencer "fatigue" sets in it's important for brands to take steps to diversify their marketing efforts. Here are a few reasons influencer effectiveness could be on the decline.

The role of influencers in China may be declining due to a number of factors, including:

Influencer fatigue
Engagement rates for top fashion influencers on social media platforms in China have been declining or stagnating.

Increasing fees
Some brands are shifting their budgets away from influencers to their own shopping channels due to rising influencer fees.

Regulatory crackdown
China is tightening controls on independent content creators.

Decline in video quality
Many villagers are turning to live-streaming platforms to make money, but the quality of videos is declining. Some influencers are producing "improper" content or fabricating stories.

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