Digital Business Lab

19/12/2023

✨ DURO-TUSS®: A Natural Choice for Little Superstars, Endorsed by ✨

At Digital Business Lab, we excel at pairing influencers with products that align with their lifestyle and audience. Zonia's story with DURO-TUSS® Herbal Dry Cough Liquid is a testament to this. As a parent, she trusts this herbal remedy to keep her daughter's voice clear and cough-free.

With its natural marshmallow root extracts, DURO-TUSS® is a staple at home and in travel kits for families. Our collaboration with influencers like showcases our ability to create authentic, relatable content that resonates with parents seeking natural solutions for their loved ones.

Thanks to our strategic influencer partnerships, we ensure DURO-TUSS® reaches the families who need it most. 🎤🍃

24/03/2023

🇭🇰 Hong Kong freshens up after axing the Covid mask mandate❗

📈 Beauty category sales during the first quarter are expected to rise 20% from the year before.

💄 According to cosmetic retail leaders, popular lipstick shades are flying off selves.

🔎 Check out our list of the 5 top beauty influencers in Hong Kong, hand-picked by our in-house influencers specialist covering macro to micro-influencer profiles.

💡You will learn more about the key insights of their profiles, such as engagement rate, saturation rate and post effectiveness, via the leading influencer marketing platform Upfluence.

Riding on the post-COVID beauty resurgence and revenge consumption patterns, DBL has shortlisted the top 5 beauty influencers in Hong Kong.

03/02/2023

🇨🇳 The Metaverse wave has already reached China!

🦾 Chinese tech giants have started to build it, from the infrastructure, human interface solutions (VR, AR, XR), AI, and content (avatar, NFTs, etc.) for persistent, 3D, and synchronous online social UGC platforms.

➡️ ByteDance: Enhances capabilities in social engagement and hardware operations
➡️ Tencent: Accelerates on gaming & 3D experience and social engagement
➡️ Baidu, Inc.: Attempts to launch its own version of the Metaverse
➡️ Alibaba Group: Optimizes e-commerce with VR experience, avatars and NFTs

🔎 Read on to discover more latest trends and evolution in China!

This article examines the growth of Metaverse in China, highlighting the market's advantages and exploring the Metaverse marketing opportunities.

19/01/2023

🏮Team Digital Business Lab wishes you lots of luck & energy this Rabbit year! May the new year bring you new opportunities, new horizons, and new joys.🧧

🐰祝各位兔年興旺，生意興隆，步步高升！

09/11/2022

🇮🇩 Did you know that Indonesia is the fourth most populous country in the world?

📈 The country’s eCommerce industry is worth $13 billion and growing fast. If you aim to target this audience, now is the perfect time to get acquainted with whom they are listening to online.

🔎 Check out our list of the 5 top female influencers in Indonesia, hand-picked by our in-house social media specialist!

💡 You will learn more about the key insights of their profiles, such as engagement rate, saturation rate and post effectiveness, via the leading influencer marketing platform Upfluence.

DBL has shortlisted the top 5 female influencers in Indonesia based on their high influence, engagement rate, adequate and targeted audience size.

03/11/2022

We are thrilled to announce the launch of our Digital Business Lab Academy! 🔴
💡Our vision is to share practical tips with everyone willing to grow their businesses from Social Media & Web 3.0.
1️⃣ What do you learn?
Web 2.0 - Social Media centric courses covering 9 key platforms
Web 3.0 - Beginner's Guide to Web3.0, Metaverse, NFTs
2️⃣ Why should you have a look?
- You are launching/running a business and want to leverage the best of what Social Media offers.
- You are a curious Marketer who wants to know all the tips and tricks.
3️⃣ What are our values and difference (Vs traditional learning platforms)?
- 100% of our content is the result of 10 years of our strategy
- 100% of the focus on short & problem-solving pieces of learning (time is precious)
🔥 Access to our 🆓 course: TikTok Organic Strategy - The 4S. (15 min course)
👉 Academy Home Page: https://academy.digital-business-lab.com/
👉 TikTok Course: https://academy.digital-business-lab.com/course/tiktok-organic-strategy-the-4s/
❗ Quick registration ➕ No payment method required.
Stay tuned! We'll frequently share 🆓 courses on LinkedIn, and feel free to share your feedback anytime.

03/10/2022

🇯🇵 In , why are VTubers a trend that will impact video content creation?
📱Did you know that more than 70% of Japanese users are anonymous?
🏢 For B2B businesses, is more effective than in reaching C-suite audiences in Japan.

⏬ Explore the cultural insights of Japan that impact how the Japanese consume social media! 🌸

This article highlights the importance for brands to understand social media pe*******on in Japan and how they rely on these social platforms.

09/09/2022

🏮Digital Business Lab wishes you & your family a happy and prosperous Mid-Autumn festival! May the graceful moonlight guide you to bliss, happiness and a successful future. 🌕

08/09/2022

🎉To celebrate VALRHONA’s 100th anniversary, we are thrilled to have created an AR Filter game quiz for their giveaway, opening to 🍫 lovers from 🇸🇬Singapore, 🇭🇰Hong Kong, 🇦🇺Australia and 🇰🇷South Korea!

Let's go. Try your luck NOW! 💫
AR filter game quiz 👉 https://www.instagram.com/stories/highlights/18058549699334365/?hl=en

4️⃣ days left - Challenge ends on Sep 12, 11.59 pm (SGT/HKT) 🔥

For more information:
giveaway 👉https://www.instagram.com/ar/2002985196558235/

02/09/2022

🌸 Do you know that around 75% of Japanese consumers had purchased a ‘limited’ edition product?

🇯🇵 From the influence of anime, polished demeanour to the major role of four seasons in Japanese culture…

⏬ Explore the cultural insights of Japan that impact how the Japanese consume social media!📱

This article will share the deep-rooted culture in Japan that is shaping the cultural social media trends and insights for brands.

15/07/2022

Looking for some office space?

Due to our team working remotely, we have spare desks to share in our newly renovated office in Sai Ying Pun! ✨✨

🖥 1-4 full-size desks available in our open plan office space

🤝 2 Meeting Rooms + 2 Individual Pods + 2 Napping Pods + Standing Workstation

🍽 Cosily furnished pantry and dining area

☕️ Free coffee & Tea

🚉 2 minute walk from HKU Station

🏢 Office Size: 2,785 sqft (260 sqm)

🗓 Long let preferred (6-12 Months)

💲 $4,000 per desk per month or $15,000 for 4 desks per month

Email us at [email protected] for more information.

14/07/2022

🔥 Check out our new showreel for 2022! Showcasing a bitesize serving of some of our best work, watch this to experience what Digital Business Lab’s in-house team is capable of. ✨ 👩‍💻 🎥

04/07/2022

💛Did you know that in Southeast Asia, audiences generally trust information found on LinkedIn more than on Twitter & Facebook?

💥Wondering which ad formats generate the highest lead rates?

📈Over the past 2 years, there is a 2.7X overall growth in clicks & social actions on impressions targeted at the SEA audience.

⬇️ Read on to discover our bonus tips on how to create high performing LinkedIn campaign!

Discover the top LinkedIn advertising trends in Southeast Asia, and insights into most optimal ad formats to boost campaign performance.

28/06/2022

9️⃣ years down and we’re still shining as bright as ever! 🌟
❤️ We'd like to give huge credit to our team, who have been growing together & continuously reaching new Social Media heights in Asia! 🔥

We also couldn’t have made it this far without our amazing clients and partners.

Here’s looking forward to our 10th anniversary next year and all the many more years to come!

02/06/2022

🔑To unlock new opportunities in Southeast Asia on LinkedIn, it is essential to think beyond top hubs.

🌱 What are the fastest-growing industries on LinkedIn in Southeast Asia?



✈️ Surprisingly, LinkedIn brings a relevant, initiated & attractive audience for boosting B2C travel marketing efforts.

🔎 Discover our pro-tips on how to customise your strategy & content to resonate with Southeast Asian audiences on Linkedln!

This article provides insights and recommendations to assist brands in exploring LinkedIn marketing opportunities in Southeast Asia.

04/05/2022

🚀 & digital assets are gaining accelerated adoption in Hong Kong. As a crypto exchange platform to stay ahead & stand out, it is critical to:

✔️ Understand all of the licensing & registration requirements for dealing in cryptocurrency as a business in Hong Kong and,
✔️ Identify the suitable social media & the right influencers.

🔎 Check out our list of quality crypto-focused Influencers who are actively growing & educating the community in Hong Kong!🇭🇰

DBL has shortlisted top crypto exchange influencers in Hong Kong based on their high influence, adequate and targeted audience size.

28/04/2022

After a weeks-long saga, Elon Musk has finally acquired Twitter!

❓How will a Musk-Run Twitter impact its usage in Hong Kong & Singapore?

🎙️ How will the potential change in Twitter’s subscription model affect the future of marketing?

💡 Get inspired by our discussion with Dr Karen Sutherland & Holly Stearnes on Ticker NEWS.

12/04/2022

❗Will the social media landscape in Hong Kong change very soon?
Social media is one of the most influential media types in Hong Kong. We have witnessed a seismic shift in Hong Kong’s media landscape, traditional press, media, film, and culture, etc.

🚫 In 2020, TikTok vanished from Hong Kong app stores following the new national security law that could require tech companies to hand over user data. Are other tech giants in a fragile position?

🔝 As a leading Social Media agency, we need to stay in the know regarding the future of social media in Hong Kong, and always be one step ahead to maintain industry experts & close relationships between brands and their audiences.

🔎 At the beginning of 2022, we conducted market research with Standard Insights to examine the anticipated behavior of local Gen Z & millennials' audiences towards potential social media shift.

💡 To help you get one step ahead, discover our blended insights & recommendations to anticipate your options!

This article shares insights & recommendations to help brands anticipate their options for future potential social media shifts in Hong Kong.