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Television Broadcasts Limited ( TVB ) is listed on the main board of The Stock Exchange of Hong Kong Limited (stock code: 00511). Major activities of TVB include free-to-air television broadcasting, programme production, programme licensing and distribution, digital media business and publications. TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing production, broadcasting and distribution, supplemented by a strong artiste pool.
TVB, which commenced broadcasting on 19 November 1967, has about 4,000 staff and artistes worldwide. It operates five digital HD channels and annually produces about 700 hours of dramas and 23,000 hours of infotainment programmes such as news, current affairs, variety and travelogue. Well recognised for its high quality productions, TVB has won over 580 internationally acclaimed awards.
Riding the wave of technological change, TVB has strived to expand its digital media business which is backed by its strong production capability and huge archive of TV programmes. In 2016, the company launched the OTT services, myTV SUPER and TVB Anywhere, in Hong Kong and overseas respectively. myTV SUPER offers more than 40 channels and 58,000 hours of video-on-demand programmes. Viewers are able to select and watch a wide range of programmes anywhere and anytime via set-top box, computer or mobile phone. At present, the service has succeeded in garnering over 7 million users and the number is still on the rise, making it the largest and leading Cantonese OTT platform in Hong Kong. TVB Anywhere is also well received by overseas viewers since making its debut in Canada, UK, Europe and Australia. In addition, TVB programmes are licensed and distributed worldwide.
In 2017, TVB further rolled out Big Big Channel, a free mobile app providing self-produced short-formatted video content featuring TVB’s artistes and KOLs. The innovative platform enables artistes and KOLs to interact with fans. It also provides a new channel for advertisements. TVB has also actively engaged in developing e-commerce platform and rolled out Big Big Shop, a brand new one-stop online shopping platform. It combines TV viewing and online shopping service, enabling viewers to purchase premium products/services while they watch TV. The innovative marketing model assists enterprises in developing new distribution channels.
