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Crossfade Creative Ltd

Director Welby Chung & Crossfade Creative Ltd :
Professional Service from Idea to storyboard to pro Founded by Mr.
(9)

Director Bio:
廣告及音樂錄像動畫導演鍾偉權，
又名VJ Welby，Crossfade Creative創辦人及總監，
畢業於香港理工大學設計系，主修視覺傳達及設計。1996年入行從事動畫及美術設計工作。

於2008年榮獲台灣第十九屆金曲獎最佳音樂錄影帶導演獎提名，07年榮獲香港數碼娛樂優異獎，日本DigiCon 2009本地賽第三名，其動畫創作榮獲2003年第9屆香港獨立短片錄像比賽金獎; 2003年台灣南方影展評審大獎; 以及獲選2004年第9屆韓國斧山國際電影節和第28屆香港國際電影節作參展電影等。

在學其間研習跳舞，並於2001年起開始VJ生涯，2005年至2007年間工作於電視及音樂頻道，2008年起，他將創作範疇擴展至廣告、音樂錄像製作以至平面設計，拍攝及製作多個廣告及音樂錄影帶，曾合作藝人包括G.E.M.，周秀娜，張繼聰，Regen@Hotcha，張云京等。

Welby, Chung Wai-Kuen is founder and director of Crossfade Creative Ltd. Welby practiced Hip Hop Dance since undergraduate study, was graduated in BA Visual Communication in Design and Master of Design from the Hong Kong Polytechnic University, and he started his animation and digital graphic design career in 1996. Prior to founding Crossfade Creative, Welby worked as an animator in music channel in TV Station, visual effect animator and as an art director. With a unique combination of animation and motion graphics design skills, Welby has developed his own style of visual design and was moved to be television commercials, music videos director and graphic design in 2008. He is a MV director for artists including GEM Tang, Chrissie Chau, Louis Cheung, Regen@Hotcha and Jing Chang (Zhāng Yúnjīng). In 2008, he got nominated award for Best MV Director in 19th Golden Melody Awards 08 Tai Pei, the biggest music award in Asia, DigiCon 2009 's third prize in local competition, “My Dear Flower” has won the gold award in the 9th Hong Kong Independent Short Film and Video Award 2003 (IFVA) and “I am fine” in I-City IFVA 2005 and Super8 video work “My Good Time” in IFVA 2006 has been distributed as DVD project and it has been screened by festivals worldwide. Crossfade Creative ltd:
Crossfade Creative成立於1998年，一家提供全面媒體創作服務的製作公司。服務由提供概念構思、策劃、撰稿、繪製分鏡圖、美術指導、攝錄、剪接、動態影像設計、動畫製作，及至視覺特效俱備。

創辦人及導演鍾偉權，榮獲多個國際獎項的錄像及動畫創作人，曾與香港及亞太地區不同廣告及製作公司合作，參與多個電視廣告、音樂錄像、動畫、宣傳影片、VJ、數碼視覺特效等影像製作。

歷來的佳作，引證我們的創作實力，能作為你的創作伙伴，將意念具體實現。

Established in 1998, Crossfade Creative is a media production company offering full range of creative services from concept, idea, script writing, storyboard, art direction, filming, editing, motion graphic, animation and to visual effect. Welby Chung Wai-kuen, an international video and animation awards winner, Crossfade Creative has been co-operating with various advertising agencies and production houses in Hong Kong and Asia-Pacific regions to produce a number of quality television commercials, music videos, animation, promotional videos, live visual and event/on-location video productions. With our track record of excellence, we are out to prove ourselves as your creative partner to visualize your concepts and help you convert them into reality.

30/10/2024

呢個時代，無懼無畏，隨心而行。走自己嘅路，無需理會虛偽競爭，勇敢追求屬於自己嘅冒險。成為自己人生嘅焦點，閃耀出最璀璨嘅光芒✨。“Be a real boy”，真實嘅自己先係最有力量，一齊加入呢場屬於我哋嘅遊戲！It’s my era💥 自製快樂，盡情享受💯

#無懼無畏 #自製歡喜

Jeremy Lee - Villain MV
Work hy

作曲 COMPOSER｜Daniel Toh / musicbyAP
填詞 LYRICIST｜梁栢堅｜Daniel Toh / musicby AP
編曲ARRANGER｜Daniel Toh / musicbyAP
監製 PRODUCER｜王雙駿

OP｜The Noumenal Limited / Warner Chappell Music, Hong Kong Limited / The Fatboz Ltd.
SP｜Warner Chappell Music, Hong Kong Limited / Sony Music Publishing (Hong
Kong) Ltd.
ALL PROGRAMMING & INSTRUMENTS by Daniel Toh & musicbyAP
KEYBOARD｜musicbyAP
GUITAR｜Daniel Toh
SYNTH BASS｜Daniel Toh & musicbyAP
ALL VOCALS by Jeremy Lee
RECORDED by carl”dafreak”wong
at freakland
MIXED AND MASTERED by Matthew Sim

LABEL｜Music Nation Records Company Limited

ARTISTE MANAGEMENT｜Jocelyn Wang / Ahfa Wong / Letitia Leung / Yu Hui / Cindy Li / Karen Chan / May Siu / Natasha Hon / Ko / Judy Tsang / Cmui
CHOREOGRAPHER｜Ali @ Artlike Hong Kong
DANCERS｜Tung / Tsung / Manxi / HongJ / Dir / H**e / Gabe / Apple
ASSISTANT｜Yanki
MAKEUP｜Rainbow Chung @ Annie G. Chan Makeup Centre
HAIR｜Lydia Yung @ CHIC Private I Salon
STYLIST｜PIPA Creative
WARDROBE｜Christian Louboutin / Dmop / Giuseppe Zanotti / l. T
John Hardy / Lane Crawford / Mastermind / Puyi Optical

MV WORK by CROSSFADE CREATIVE LTD
DIRECTOR｜Welby Chung

PRODUCER｜Mickey Wong
DIRECTOR OF PHOTOGRAPHY｜Carl Chan
GIMBAL OPERATOR｜Welby Chung
CAMERA ASSIST｜Guy Ng
FOCUS PULLER｜Ming
GRIP｜Tat / Hangjai
GAFFER｜Fong Yin Hung
LIGHTING ASSIST｜Lo Cheuk Nam / Ha Kam Chun
ART DIRECTOR｜Welby Chung
ART TEAM｜Zoe Chan / Mickey Wong / Lok Tsz Chiu / Ashley Mak
EDITOR & COLORIST｜Guy Ng / Vanessa Wong
RETOUCHER｜Kin So
PRODUCTION ASSIST｜Miki Luk / Zero Wan / Sweetpotato

01/10/2024

Villain - Jeremy Lee

Photo by Carl

26/08/2024

Anson Lo Hey Hey OK! Dance Version MV
MV worked by

作曲｜Andreas Ohrn / Simon Gribbe / Christoffer Lauridsen
作詞｜T-Rexx
RAP詞｜Anson Lo
編曲｜Christoffer Semelius / Simon Gribbe
監製｜Edward Chan
OP｜peermusic AB / Fossil Hustler Limited
SP｜peermusic (S.E. Asia) Ltd. / Warner Chappell Music, Hong Kong Limited
Label｜Music Nation Records Company Limited

ALL INSTRUMENTS by Christoffer Semelius / Simon Gribbe
BACKING VOCALS ARRANGED by Edward Chan / Cousin Fung
BACKING VOCALS PERFORMED by Cousin Fung / Ronald Tsui
RECORDED AND EDITED by Cousin Fung at nova lab
PROTOOLS EDITING by Michael Wong / Kelvin Au
PROTOOLS EDITING AND VOCAL EFFECTS PRE-MIXED by Edward Chan / James Wu
VOCALS RECORDED by Edward Chan at nova studio
MIX ASSISTANT I Bhushan Govilkar
MIXED AND MASTERED by Matthew Sim

ARTISTE MANAGEMENT｜Jocelyn Wang / Ahfa Wong / Letitia Leung / Yu Hui / Cindy Li / Karen Chan / May Siu / Natasha Hon / Ko / Judy Tsang / Cmui
CHOREOGRAPHER｜Lai Dee / Pang2
DANCERS｜Sabrina / Hakjai / 小吉 / Eddie / Swah / Karen / Daikim / Him
MAKEUP｜Rainbow Chung @ Annie G. Chan Makeup Centre
HAIR｜Denny Ku @ CHIC Private | Salon

Stylist｜PIPA Creative
Wardrobe: A Bathing Ape, Billionaire Boys Club, Christian Louboutin, Fendi, Giuseppe Zanotti, Isnurh, Kangol, Marni Eyewear, RSF, Sandro
Jewerly: Bulgari

全力協助｜宮古島觀光協會
活動及場地支持｜SEAWOOD HOTEL, MIYAKOJIMA KURIMA RESORT

MV WORK by CROSSFADE CREATIVE LTD
Director & DP｜Welby Chung
Producer｜Mickey Wong
Producer assistant ｜Ben Yip Tsun San
Director of photography｜Jam Yau, Welby Chung
AC & Focus Puller｜Kashiwa tomohiro, Carl Chan
Gimbal operator｜Welby Chung
Drone & FPV pilot｜Reverie Oscar
Gaffer｜Hirofumi Torikoshi
Best boy｜Shotaro Tomori
BTS｜Guy Ng
Editor & Colorist ｜Vanessa Wong, Guy Ng
Retoucher｜Kin So
Production Assistant ｜Zoe Chan

26/07/2024

Anson Lo Hey Hey OK! MV
MV worked by

作曲｜Andreas Ohrn / Simon Gribbe / Christoffer Lauridsen
作詞｜T-Rexx
RAP詞｜Anson Lo
編曲｜Christoffer Semelius / Simon Gribbe
監製｜Edward Chan
OP｜peermusic AB / Fossil Hustler Limited
SP｜peermusic (S.E. Asia) Ltd. / Warner Chappell Music, Hong Kong Limited
Label｜Music Nation Records Company Limited

ALL INSTRUMENTS by Christoffer Semelius / Simon Gribbe
BACKING VOCALS ARRANGED by Edward Chan / Cousin Fung
BACKING VOCALS PERFORMED by Cousin Fung / Ronald Tsui
RECORDED AND EDITED by Cousin Fung at nova lab
PROTOOLS EDITING by Michael Wong / Kelvin Au
PROTOOLS EDITING AND VOCAL EFFECTS PRE-MIXED by Edward Chan / James Wu
VOCALS RECORDED by Edward Chan at nova studio
MIX ASSISTANT I Bhushan Govilkar
MIXED AND MASTERED by Matthew Sim

ARTISTE MANAGEMENT｜Jocelyn Wang / Ahfa Wong / Letitia Leung / Yu Hui / Cindy Li / Karen Chan / May Siu / Natasha Hon / Ko / Judy Tsang / Cmui
CHOREOGRAPHER｜Lai Dee / Pang2
DANCERS｜Sabrina / Hakjai / 小吉 / Eddie / Swah / Karen / Daikim / Him
MAKEUP｜Rainbow Chung @ Annie G. Chan Makeup Centre
HAIR｜Denny Ku @ CHIC Private | Salon

Stylist｜PIPA Creative
Wardrobe｜A Bathing Ape / Billionaire Boys Club / Christian Louboutin / Fendi /
Giuseppe Zanotti / Isnurh / Kangol / Marni Eyewear / RSF / Sandro
Jewellery｜Bulgari

全力協助｜宮古島觀光協會
活動及場地支持｜SEAWOOD HOTEL, MIYAKOJIMA KURIMA RESORT

MV WORK by CROSSFADE CREATIVE LTD
Director & DP｜Welby Chung
Producer｜Mickey Wong
Producer assistant ｜Ben Yip Tsun San
Director of photography｜Jam Yau, Welby Chung
AC & Focus Puller｜Kashiwa tomohiro, Carl Chan
Gimbal operator｜Welby Chung
Drone & FPV pilot｜Reverie Oscar
Gaffer｜Hirofumi Torikoshi
Best boy｜Shotaro Tomori
BTS｜Guy Ng
Editor & Colorist ｜Vanessa Wong, Guy Ng
Retoucher｜Kin So
Production Assistant ｜Zoe Chan

16/07/2024

Hey Hey OK!
👌🏻 🆗 👌🏻 👌🏻 👌🏻 wait wait. Ok?

Photo by Carl 👍🏻 #👍🏻

16/07/2024

X Wallet TVC - BTS
Thank you Agency. Thank you Client. Thank you Teams!!

15/07/2024

X Wallet TVC 30sec Music Video Version

28/04/2024

好得太過分
Stay Tuned.

17/04/2024

.weare x Day 0 MV

19/02/2024

多謝客戶，今年再一次搵我哋合作. Thank you ❤️
博士倫守護你的眼睛健康 ❤️
Agency Plan B
TVC work by
Creative & Directed by
Producer Tara Ho & Joey
Videographer Welby Chung & Leo Li
Photographer Carl
Graffer Kelvin Law
Production Assistant Zero
Audio Tong

15/02/2024

高飛仝人祝大家龍年行大運，心想事成，最緊要身體健康！ #初六開工大吉!!!
今年唔舞獅，變咗舞龍！ #高飛高飛 #生意興隆

06/02/2024

周吉佩 #你是我唯一的 MV

MV work by
Music Production
Piano, and Drums played｜Jacky Chui
Guitars played｜Jacky Chui / 周錫漢
Bass played｜Hin Leung
Additional Programming｜Jacky Chui
Strings arranged｜Jacky Chui
Violin｜Leslie Ryang｜Gallant Ho
Cello｜Anna Kwan
Backing vocals｜Soho So
Mixed｜Jay Tse

Director｜Welby Chung
Producer｜Mickey Wong
Creative｜Welby Chung｜Mickey Wong
Videographer｜Carl Chan
Assistant Camera｜Reverie Oscar｜Zero Wan
Gaffer｜Kelvin Law
Best Boy｜Dicky Ho｜Sing
Production Assistant｜Christina Wang
Editor｜Jacky Suen
Song Title｜Cher Chiu
Make-up Artist｜Wing Chan
Hair Stylist｜Mario Chow

02/02/2024

29/01/2024

Aska 『傻瓜… 不要緊』MV #傻瓜不要緊
Shooting and Produce in Auckland, New Zealand

MV world by

Vocals recorded at Blue Moon Studios HK
Vocals produced by T-Ma
Vocal editing by Kelvin Au, Lincoln Lam, PurpleNacho
Harmony by Aska, T-Ma
Piano/ PGM｜Patrick Yip
Guitar｜Goo Chan
Drums｜Jonathan Sim
Bass｜Daniel Chan
Violin｜Janees 黃洛妍
Cello｜Charles Liu
Instrumental Recording Engineer｜Onni Wong, Wing Liu
Mixed by Matthew Sim

Director & DP｜Welby Chung
Producer｜Alex Tsang
Videographer｜Welby Chung、Leo Li
Editor｜Wu Chun
Colorist｜Jacky Suen
Song Title Designer｜Cher Chiu
Stylist｜Emilie Chow

Special thanks
Aska Official Fans Club

13/01/2024

Hiring Talented Individuals

Videographer:
We are currently seeking an exceptional Videographer who will be responsible for shooting projects and possess skills in lighting and basic editing. There may be instances where you will need to use your creative thinking and even take on a directorial role to bridge the creative vision.

Editor:
We are searching for an experienced Editor who will primarily handle post-production editing, color grading, motion graphics, and font design. Occasionally, you may be required to directly engage with clients for online editing tasks. We expect you to showcase your creativity and excellence in providing editing services.

If you are interested in the above positions, please send your CV and portfolio to [email protected].

自問喜歡接受挑戰，自問喜歡學習，
接受在高壓力的工作環境下工作，咁就唔好等啦。

現在招聘Professional Talent

Videographer
主力負責拍攝工作能照攝影燈光及基本剪接
有時候需要用你嘅腦袋進行創作度橋，甚至乎執行導演嘅形式工作

Editor
主力負責剪接後期顏色，Motion graphic加一啲字體設計等等. 有時候會面對客人直接執行Online Editing嘅工作

（資歷不限，有熱情熱血優先）
將你哋嘅CV 及 Portfolio傳送到 [email protected]

12/01/2024

10/01/2024

分手前中後 MV
Thank You Kwan Gor!!
已經唔記得係第幾次合作. 多謝你嘅信任!

MV work by

STARRING｜Kwun Gor / Yu Hok Sum

曲｜KW朱敏希
詞｜小克
編｜黄兆銘/徐浩
監｜徐浩
OP｜Music Maker / Shoot The Lyricist Ltd
SP｜Music Nation Publishing Co Ltd / Warner Chappell Music, Hong Kong Ltd
Guitar by 徐浩
Piano, Double Bass by 黄兆銘
String quartet by Leslie Ryang, Miyaka, Zhang Shu Ying, Anna Kwan
Mixed by 徐浩

MV Work By Crossfade Creative
Director｜Welby Cheung
Producer & Creative｜Mickey Wong
DP｜Welby Cheung
Videographer｜Carl Chan, Leo Li
Drone Operator｜Welby Cheng
Camera Assistant｜Zero Wan
Gaffer｜Kelvin Law
Gaffer Assistant｜Ng Tsz Wai
Art Team｜Yoyo tsoi, Mickey Wong, Eddie
Make Up & Hair｜Wing Chan, Ken Yong corner Art mall
Editor｜Jack Leung , Leo Li
Colorist｜Jack Leung

Address

4/F, Hecny Cargo Building, 111 Wai Yip Street, Kwun Tong
Hong Kong
852

Website

http://www.crossfade.com.hk/, http://www.facebook.com/crossfadehk, http://www.facebook.com/welbychung

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Videos

Saipan Tourism TVC Agency @crossfadecreative Director @welbychung #TVC #Production #Commercial #advertising #Saipan #saipanisland

🎬 Lights, camera, action! Wine & Dine Discovery Hong Kong 2024 is coming your way! 🍷🍽️ We partnered with a brilliant agency to make this vision a reality. After 24 hours of intense shooting and 3 days of non-stop editing, the final masterpiece is ready to go! 🎥✨ From delicious dishes to the finest wines, every moment we captured tells a story of passion and flavor. Get ready to immerse yourself in the ultimate culinary adventure! 🍷 Stay tuned for the full release—it’s going to be worth the wait! 🙌 #WineAndDineHK #DiscoverHongKong #CulinaryDelights #WineTastingExperience #FilmmakingMagic #BehindTheScenes #CrossfadeCreative #LatestWork

Jeremy Lee - Villain MV Teaser #JeremyLee MV work by @crossfadecreative

各位，中秋節快樂! #高飛高飛 #中秋節高飛高飛 #HappyMoonFest

Nothing Phone x Stanley @ Mirror @stanleysc_ Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Mirror #Stanley

Nothing Phone x Tiger @ Mirror @tiger_yny Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Mirror #Tiger

Nothing Phone x Lokman @ Mirror @llokmann Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Mirror #Lokman

Nothing Phone x Candy @ Collar @candyw1219 Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Candy #Collar

Nothing Phone x Winka @ Collar @winka_chan Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Winka #Collar

Nothing Phone x SumLing @ Collar @lisumlingg Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #SumLing #Collar

Nothing Phone x Gao @ Collar @gagarieo Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #gao #Collar

Nothing Phone x Day @ Collar @6y_day Client CSL Agency Prime Concept Work by @crossfadecreative Directed by @welbychung #VideoPromo #advertising #CrossfadeCreative #NothingPhone #Day #Collar