Introduction:
Trait d’Union is a French magazine created in Hong Kong by two French, Catya Martin and Cécile Dupire. Now, Trait d'Union is directed by Catya Martin and Philippe Dova. Both expatriates have lived in Asia for more than 15 years and have many years of journalism past them - writing about regional news and events for international agencies such as RTL and France 2. Trait d’Union is t
he most read French magazine in Hong Kong, South China, and has a huge potential. Trait d’Union has grown a lot over the years acquiring articles from independent writers all around Asia. The magazine has become very famous among the French speakers of Hong Kong and all Asia. The French Chamber of Commerce and Consulate from different countries officially support the magazine. Trait d’Union also has some very trustful relation with big companies such as LVMH, Richemont, and Dassault. Hong Kong is well known for being the second largest community of French people outside France, which makes it the perfect city for a French magazine like Trait d’Union. Over 80’000 French-speaking people live in Hong Kong and more than 200’000 local have studied French. French speaker come from many different countries such as France, Belgium, Switzerland, or Canada. Our Readers
- Our reader are composed of every French speaker and learners in Hong Kong, meaning 80’000 genuine readers and over 160’000 more readers as potential.
- Our readers are very targeted and work in different industries such as Banking, Luxury, Car, Hospitality or Food and Beverages.
- French speakers in Hong Kong tend to have high buying power and very wide connections.
TRAIT D'UNION 
