Adysseum

23/06/2023

Albertsons Media Collective released a working draft of a retail media standardization framework on Thursday.

20/06/2023

Television drives sales lift, but the impact usually isn’t immediate. And until recently, the reality of shoppable TV has lagged far behind the idea.

20/06/2023

Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

15/09/2022

Roblox plans to debut immersive ads in 2023, marking the company's first major effort to generate revenue from something other in-game purchases.

15/09/2022

In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile

15/09/2022

It seems the focus on content, as opposed to people, is paying off as TikTok users spend 10x more time-consuming content than Instagram users view Reels.

15/09/2022

The average price of in-app purchases on the iOS App Store rose a whopping 40% year-on-year in the US during July 2022, finds new data from app experts

02/02/2022

https://www.businessofapps.com/news/time-spent-streaming-games-live-grows-21/

Last year, gaming fans live-streamed an average of 653 million hours of content on Twitch, YouTube, and Facebook Gaming. Live streaming was up 21% over

02/02/2022

https://www.businessofapps.com/news/app-store-search-ads-bolster-apple-revenues-in-light-of-apptracking-transparency/

Apple advertising and subscription revenues rose 24% year-on-year to $19.5 billion, according to its earnings report. The majority of ad spend is likely

02/02/2022

https://www.adexchanger.com/online-advertising/185703/

Five years ago, before GDPR, before TikTok was TikTok and before Google was Alphabet, Google reported Q4 2016 earnings of $26 billion. On Tuesday, the company reported $75.3 billion in total Q4 2021 revenues. It’s difficult to contextualize the kind of runaway growth Google has achieved. The compa...

15/12/2021

Samsung Ads is adding to its AVOD toolkit with a platform that allows brands to buy media using their own first-party data sets.

09/12/2021

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem.

03/12/2021

Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms of their status as self-attributing networks.

25/11/2021

Outbrain announced its intended $55 million purchase of Video Intelligence as it seeks to make inroads to the connected TV space.

24/11/2021

Facebook, which used to be the king of attribution, is now deferring to Google and Apple as the attribution data sources for Facebook campaigns.

12/11/2021

Casual game ad cost have dropped 38% since the rollout of iOS 14.6 while core advertising costs increased 78%. That’s according to new research from

15/09/2021

Mobile and omnichannel ad company, Mediaocean, just partnered with TikTok to launch a new technology that will integrate TikTok advertising into

07/09/2021

Ad-ID is a universal ID system for ads that is intended to make it easier for advertisers to manage how individual ads are delivered across media companies and tech platforms.

16/06/2021

Here’s how IP targeting is used today – and what could replace this signal for advertisers in the future in light of Apple's coming crackdown.