14/01/2025
CandyShopVFX is thrilled to announce the release of our latest TV commercial “The Great Beauty,” via our VFX department "THE DIVISION"
Directed & VFX supervised by our own director Hashem Alshaer, and CO-produced also by our own producer Evangelo Kouloukythas, our goal for this commercial was to truly reflect the FarmHouse Fresh brand's unique values and identity, and to create a high-end piece that stands out in the beauty industry.
"FramHouse Fresh" is not just another nature based beauty brand; they also run an inspiring animal rescue initiative on their farm.
In “The Great Beauty,” we follow a donkey on a heartfelt journey, symbolizing the power of love, beauty, and hope in a world that can often be harsh and dry. We aimed to evoke deep emotions and connect with our audience on a profound level. To achieve this, we needed to blend creativity and cutting-edge visual effects to bring our vision to life and to chose a soulful, old country song reminiscent of John Denver’s “Take Me Home,” capturing the essence of a simple, healthy life in nature.
Thank you to everyone who contributed to this project. Your dedication and creativity have brought this vision to life in a way that truly honors the uniqueness of the FHF brand and its values.
This project wouldn’t have been possible without the incredible effort and talent of our amazing production and the post production team 🙌
Al Chalati Rhi Navarro Beane Alshaer Marzouk Christodoulos Michailidis Pernía
