Localtrifo

13/06/2024

Let me analyze 4 correlations between Local SEO and the month of June, which can be applied to most digital marketing campaigns related to the first month of the summer:

🔎Seasonal Trends and Search Volume

Many businesses see an increase in local search volume during June, especially those in the travel, hospitality, and events sectors, as people start planning their summer activities and vacations. Optimizing for local SEO can help capture this increased search traffic.

🔎Summer Promotions and Offers

Businesses often launch summer promotions and offers in June. Ensuring these promotions are well-optimized for local SEO can enhance their visibility to local customers searching for deals and discounts.

🔎Tourism and Local Searches

June marks the beginning of the summer tourist season in many regions. Tourists frequently use local search to find nearby attractions, restaurants, and accommodations. Optimizing local SEO can help capture this transient audience.

🔎Weather-Dependent Services

June often brings more consistent warm weather, increasing searches for outdoor-related services like landscaping, home improvement, and pest control. Local businesses offering these services should focus on local SEO to meet the rising demand.

These correlations highlight the importance of aligning local SEO strategies with seasonal trends and customer behavior specific to June.🧐🥵

10/06/2024

All businesses with a storefront now have the chance to display each of their products in the Google Business Profile by utilizing the Edit Products Section!

In today's business world, having a solid online presence focusing on products is super important. It's an easy way to connect with your target customers and sell more. 🤑🤑

So I encourage you to read my EASY step-by-step guide on leveraging the GBP product editor and bringing customers to your business door. 📝📓

Want to skyrocket your sales? Discover the power of Google Business Profile Products. Get your products seen by more customers and grow your business today!

29/05/2024

🚀 Do you want to learn how to navigate your Google Business Profile New Merchant Experience?
Check out the Second Part of this new 'Learn The GBP Dashboard" step-by-step post series.

What You’ll Learn:

📌Business Photos & Videos

View Content: Access all images and videos associated with your business profile.

Add Content: Upload your business logo, cover photo, and short videos.

Manage Content: Add relevant images to attract customers and delete outdated or unwanted photos and videos.

📌Analyze Listing Performance

Metrics Overview: Analyze business metrics, such as product performance, customer discovery methods, directions, and calls.

Custom Time Frames: Select specific periods to view corresponding metrics.

Detailed Analysis: View each metric individually or collectively to gain comprehensive insights into your business performance.

📌Paid Advertising

Integration: Link your Google Business Profile with Google Ads to create paid advertising campaigns.

Campaign Management: Test different ads to determine effectiveness and refine strategies.

Targeting: Especially useful for service area businesses aiming to attract clients from various regions through Google Search and Maps.

👉 Follow me for more tips and tricks to maximize your business presence on Google! Don't forget to like, share, and follow me to stay updated! 💬🔔

20/05/2024

🚀 Do you want to learn how to navigate your Google Business Profile New Merchant Experience? Check out the First Part of this new 'Learn The GBP Dashboard" step-by-step blog post series.

What You’ll Learn:

📌Edit Basic Profile Information: Keep your business details up-to-date with accurate name, category, description, contact info, hours, and special attributes.

📌Review Management: Stay on top of customer feedback by responding to reviews, reporting spam, and enhancing customer interactions.

📌Responding to Messages: Enable chat, set up automated responses, and ensure timely communication with your customers.

👉 Follow me for more tips and tricks to maximize your business presence on Google! Don't forget to like, share, and follow me to stay updated! 💬🔔

05/01/2024

So, if you're a small business owner on a tight budget, Google has this cool feature where you can create your own website for free right from your Google Business Profile.🤩

It's pretty handy, especially if you don't want to spend much on a website.😎

Here's how it works:

⭐️Getting Started: First off, if you've got any other website links in your profile, like your Facebook or Yelp page, you'll need to remove those. Then, head over to your Google Business Profile dashboard, hit "edit profile," and look for the "New Website" option. Click "Get Started," and you're on your way.

⭐️Making It Look Good: Now, even though it's free, you still want your site to catch people's attention, right? Here are some tips:

⭐️Call to Action: Add a button that makes it super easy for visitors to do something, like call you or send an email.

⭐️Snappy Headline: Grab the attention with a cool headline. Throw in some keywords that describe your business and where it's located.

⭐️Describe Your Biz: Use the description section to really talk up what you do. Keywords are your friends here too.

⭐️List Your Services: Just like in your Google Business Profile, list out all the services you offer.

🔥Extra Tips: If you already have a website, you can link to it from your free Google site. This can help lead people to more detailed info about your services. And don't forget to link your social media too!

In a Nutshell: This free Google website is like a quick, easy-to-update landing page that reflects your business profile. It's not as fancy as a full-blown website, but it's a great start, especially if you're not ready to invest in a more professional site yet.💲

And that's pretty much it! A simple, budget-friendly way to get your business online with Google. 🤑

25/12/2023

At last, Whitespark created the most useful video for all Local SEOs and business owners out there.

I would say it's the ultimate step-by-step guide on how to verify your Google Business Profile using the video verification option, which has become Google's new default way to verify business listings.

That video will surely help us avoid numerous video verification rejections😃😅

THIS is the only guide to Google Business Profile Verification you will ever need! The Whitespark Google Business Profile got unverified, and I went deep int...

05/12/2023

Local SEO Best Practices: Updating Hours Of Operation On Google Business Profile🧐

Google Business Profiles offer a handy Hours of Operation feature, allowing businesses to showcase their opening and closing times to potential customers.

Here's why you should make the most of this feature:

🤜Benefits Of Using And Updating Hours In Your GBP

🔷Customer Satisfaction: Displaying accurate business hours reduces customer frustration, increasing the likelihood of return visits.

🔷Accessibility: It makes life easier for potential customers to find you during your opening hours, enhancing their overall experience.

🔷Trustworthiness: Consistently updating your business hours on all occasions builds trust with customers, showing reliability.

🤜When Should You Update Your Business Hours?

🔷Permanent Changes: Update when there's a permanent alteration to your business operating hours.

🔷Directory Changes: Make adjustments when altering hours in other directories where your business is listed in the past.

🔷Special Circumstances: Use the "Temporary Closed" option for renovations, long holidays, or any temporary closures.

🔷Additional Operating Hours: Update for specific hours your business operates, such as Drive-Through or Online Operating Hours.

🔷Special Days: Utilize the "Special Hours" option for specific days like Christmas or Easter.

🤜Other Useful Information On Business Hours

🔷Business hours are displayed on Google Maps, Search Engine Results, and Local Finder.

🔷Customers can search for open businesses using filters like "OPEN NOW" or by typing "open business near me."

🔷Anyone can edit your business hours at any time, so regular checks are essential to catch sudden changes.

02/11/2023

Let's draw a parallel between Local SEO and November. You might be surprised by the similarities!😁🍁🍂

🍁Local SEO is like a Thanksgiving cornucopia because it helps businesses attract new customers, just like a cornucopia is filled with food to attract guests.

🍁Local SEO is like a Black Friday shopping spree because it helps businesses reach potential customers who are ready to buy, just like shoppers on Black Friday are ready to spend money.

🍁Local SEO is like a cozy autumn sweater that keeps your business warm and cozy through the holiday season because it helps your business attract new customers and grow, just like a sweater keeps you warm and cozy.

🍁Local SEO is like a Thanksgiving feast because it helps businesses attract new customers and grow, just like a feast nourishes people.

🍁Local SEO is like a crisp autumn leaf because it helps businesses attract new customers, just like falling leaves bring new life to the ground.

Next time, we will talk about December and Local SEO...🧐😎

10/10/2023

🔍 Unlock Local SEO: Boost Your Local Business! 🌟

Calling all local business owners! Want to increase your online presence and attract more customers from your community? Local SEO is the secret sauce! 🏢📈

In this carousel, we break down Local SEO in plain language, just for you. Discover the perks of showing up in local searches and optimizing your Google Business Profile. 💪

Learn how to select the right local keywords, create a search-friendly website, and build trust through customer reviews. 📚💬

Is your website mobile-friendly? We've got that covered too. 📱

Ready to put your local business on the digital map? 💼🌐 Don't miss this chance to stand out in local searches and drive more foot traffic. 🚀

Want more customers through your doors? Follow me for endless local SEO tips and tricks! 🧐😎😀

31/08/2023

Link building has been a part of a website's off-page strategy since the old days of Google, and many people took advantage of it (in the wrong way) to increase the authority of their domains. 👎

Thankfully, after Google's Penguin update in 2012, most of these scammy techniques were demolished, and the legitimate ones remained. 👌

To form a healthy backlink profile, there are 6 crucial parameters you need to check:

✅ Authority
✅ Relevance
✅ Placement
✅ Destination
✅ Anchor Text
✅ Dofollow vs. Nofollow Links

Knowing this fundamental information is enough, to make a good start in the link-building sector.

08/08/2023

If you own a business that operates on a local
level, you might want to consider building local
citations.

This is a great way to increase your online visibility and
improve your local search engine rankings. 📈📈📈

To help you get started, here are 8 practical tips that
you can use to build local citations effectively:

⭐️ NAP Consistency.

⭐️ Use The Gmail Account Of Your Google Business Profile For All Website Citations.

⭐️ Upload High-Quality Photos & Videos Of Your
Business.

⭐️ Provide Engaging & Keyword-Rich Description.

⭐️ Replicate Your Google Business Profile Categories.

⭐️ Include Location & Industry Related Hashtags.

⭐️ Give Priority To Major Data Aggregators, Then
Local Directories And, Finally, Industry Related
Websites.

⭐️ Include Hyperlinks To Your Website & Social Media
Pages.

👉 Follow me for more Local SEO tips.🤓

01/08/2023

Local Search is a must for small businesses to attract local customers. 🧍‍♀️🧍🧍‍♂️

Did you know that 97% of users rely on online searches to find local businesses? 😲

There's also been a rise in "near me" searches. So, business owners need to invest in local search engine optimization (SEO) to boost their visibility on Google.

With local SEO, your website can rank higher and be visible to more potential customers. To understand how it works, let's explore the three pillars of Local SEO: Relevance, Proximity, and Prominence.

Trust me, it will make a big difference for your business! 👌

28/07/2023

Creating a solid online presence is essential for businesses, including restaurants. 🍴

The restaurant's website plays a significant role, particularly the Menu. 📋

This vital component attracts and retains customers while also influencing local search rankings.

To optimize local search engine visibility, local restaurants can strategically utilize their Menu by populating the Menu section of their Google Business Profile.

👉 Check my ULTIMATE GUIDE on showcasing your dishes through the MENU on your Google listing.

Learn the exact process of how you can leverage the Google Business Profile Menu option for your business.

24/07/2023

It's time to talk about the third part of the Local SEO series for a Restaurant: Website Optimization. 🌐

Most business owner won't spend their time and money on proper on-page optimization because they believe design is the only thing that attracts customers.

While design may be a crucial aspect of a digital marketing plan, enhancing a website's optimization can substantially boost its search engine visibility. 🧐🧐🧐

This can, in turn, attract a larger pool of potential clients to the business's physical location. 📍

21/07/2023

Creating your Google Business Profile involves several important steps, such as selecting appropriate business categories, establishing operating hours, and more. 🧐

However, the most critical aspect is choosing the ideal name for your profile. ‼️

Although it may seem straightforward to use your real-world name, there are many factors to consider. The name you choose can significantly impact your local rankings, making it a crucial decision. 👍

This article provides a solution to this problem, helping you discover precisely how to select the perfect name for your Google Business Profile.

This is a small guide on selecting the best Google Business Profile name and getting more leads for your business.

14/07/2023

Local businesses worldwide offer unique products and services.

With that diversity per business, Google provides over 4000 categories for business owners to choose from. 🧐

The question is, which categories should I choose when I create a Google Business Profile for the first time❓❓❓

This article will help you choose your Google Business Profile categories effectively and avoid potential (or grave) mistakes.

06/07/2023

Google Business Profile Tip 👇

Every brick-and-mortar business should optimize its Google Business Profile to the maximum and pay close attention to the Products section.

While most business owners try to capture each product from the perfect angle and upload it in the listing, most of the time, I see them neglecting an essential part of the process, which is the product description.

Even though adding products does not affect local rankings, they are crucial to driving conversions and getting justifications in the local search results.

It is all the more reason to add a description that helps customers understand them better and make a purchasing decision.

Remember, don't spam the description with keywords. ❌

Instead, explain clearly and engagingly the benefits and unique selling points that make it the best option for the potential buyer. ✅

26/06/2023

Hey there, fellow Local SEO practitioners (including yours truly)!

We all greatly understand how important the review system is within the Google Business Profile. ⭐⭐⭐

But you know what's truly fascinating? How our minds react to different kinds of reviews is quite a charming experience that not many are aware of!

Trust me when I say it brings about a delightful sense of amusement more often than not! 🤩

10/06/2023

I am thrilled to share the best local citation sites and directories in the United Kingdom to boost your business’s local rankings. 🇬🇧

I included each website’s Domain Authority to give you a better idea of where you should register your business first.

To ensure the best-optimized citations for a local business in the UK, I will provide you with a checklist of things to include during the registration process on each website:

👉 Stay consistent with NAP (Name-Address-Phone Number) in EVERY citation.
Ideally, the Gmail account associated with your Google Business Profile should be used for all citation sites.

👉 Upload tons of high-quality photos of your business, videos, and a logo.

👉 Write an engaging description that includes keywords related to your niche and location. Example: Bakery(niche) in London(location).

👉 Define Primary and Secondary categories precisely as you did on Google Business Profile.

👉 When you have the option to include hashtags or keywords as part of the overall citation profile, I suggest you do it. Always include the location as it triggers proximity signals, which helps with the local search rankings.

👉 Prioritize big data aggregators first, like Foursquare, then directories exclusive to businesses located in England. Continue with industry-specific websites and leave the general worldwide directories with low domain authority for last.

👉 Include a link to your website and other social media profiles.

Expand Your UK Market Reach: Tap into the Potential of Best Citation Sites & Directories for Increased Brand Awareness! Don't Miss Out!

05/06/2023

I am thrilled to share the best US citation sites and directories to boost your business’s local rankings.

I included each website’s Domain Authority to give you a better idea of where you should register your business first.

To ensure the best-optimized citations for a local business in the US, I will provide you with a checklist of things to include during the registration process on each website:

👉 Stay consistent with NAP (Name-Address-Phone Number) in EVERY citation.
Ideally, the Gmail account associated with your Google Business Profile should be used for all citation sites.

👉 Upload tons of high-quality photos of your business, videos, and a logo.

👉 Write an engaging description that includes keywords related to your niche and location. Example: Butcher Shop(niche) in Los Angeles(location).

👉 Define Primary and Secondary categories precisely as you did on Google Business Profile.

👉 When you have the option to include hashtags or keywords as part of the overall citation profile, I suggest you do it. Always include the location as it triggers proximity signals, which helps with the local search rankings.

👉 Prioritize big data aggregators first, like Foursquare, then directories exclusive to businesses located in the USA. Continue with industry-specific websites and leave the general worldwide directories with low domain authority for last.

👉 Include a link to your website and other social media profiles.

"Supercharge Your Local Presence: Harness the Potential of Best USA Citation Sites & Directories for Instant Business Growth! Don't Miss Out!

10/05/2023

WHY YOUR LOCAL BUSINESS NEEDS A WEBSITE?

Hey there! If you're running a local business, listen up! 📢👂

Having a website is crucial for your success. Here's why:

👉 Build Trust and Show off Your Biz

A professional-looking website helps you build trust with potential customers. Show off your products, services, and portfolio, and demonstrate your expertise in your field.

👉 Make it Easy for Customers to Find You

Your website gives customers 24/7 access to essential info like your business hours, location, and contact details. You can make it easy for customers to reach out to you anytime.

👉 Reach More Customers

Optimize your website for search engines like Google and reel in more customers! Think of it like casting a wider net and catching more fish.

👉 Share Your Biz Updates and Offers

Keep your customers informed and engaged with your biz by sharing updates, special offers, and upcoming events on your website. This can lead to increased customer loyalty and repeat business.

👉 Outrank Your Competitors

Outsmart the competition by optimizing your website for search engines. This can improve your Google Business Profile's ranking, making it easier for potential customers to find you online.

🔎 In Conclusion

A website is a must-have for any local business that wants to thrive in today's digital age.

Invest in a website today and watch your biz grow! 📈📈📈

Localtrifo is a gift to those who need the knowledge to boost local search rankings and drive more traffic to their business door.

02/05/2023

These are the 5 most insignificant local organic ranking factors according to Whitespark 's latest edition of Local Search Ranking Factors.

27/04/2023

In a previous post, as part of a Local SEO strategy for a Restaurant, I included a to-do list for creating and optimizing a Google Business Profile. 😀

Today I will show you the second part👉 Build Local Citations.

17/03/2023

Here's a to-do list for anyone who wants to do Local SEO for a restaurant. I will split it into 4 parts. 🤓

Let's begin with PART 1->Create a Google Business Profile.

31/01/2023

Responding to Bad Reviews Tip 👇

When a customer gives you a low rating (2 stars or less) without explaining anything, you can
respond in a diplomatic/friendly way like this:

"Greetings. Could you kindly explain why you have given our store such a poor rating? Your feedback helps us to make improvements. Thank you very much! ''

This strategy has at least a 20%-40% chance of persuading customers to increase their rating by one or more stars! 😉

And all that thanks to your gentle response to a review. 😃