Great to see the Prime Minister recognising the economic impact of the video gaming industry at a reception hosted by Ukie - The Association for UK Interactive Entertainment.
Hopefully, this will lead to more Government policies aimed at supporting the growth of this sector.
This event also highlights the power of video games as a potent marketing tool that can be harnessed to increase exposure and influence.
#videogames #marketing #gaming
AI image generator models have been all the rage in the past months. OpenAI’s Dall-E2 and MidJourney are owning the top spot for the most powerful text-to-art AI tool but were only accessible to select individuals.
Well, not anymore! MidJourney has moved to open beta. It means you can use the tool right now.
What's your first project going to be? Comment down below.
Need help with AI for your business? Contact us at [email protected] for details.
A billboard. In space. Paid for with cryptocurrency.
Need we say more?
Thoughts? Comment down below.
In the meantime, if you are interested in a billboard on earth, contact us at [email protected] for details.
The sneaker market never fails to surprise. And now with NFT collaborations left and right, we're in for more mind-blowing news like this. Case in point, Nike recently sold an NFT sneaker for $134,000!
Are you a fan of NFTs? What do you think of these modern-day investments? We'd love to hear your thoughts so drop them in the comments.
Planning on including NFTs in your business strategy? We can help. Contact us at [email protected] for details.
Renowned online casino game developers are teaming up with cryptocurrency-led play platforms in a bid to improve the gaming experience. Recently, another Bitcoin-based jackpot was won on top of the regular rewards from two popular slot game titles.
Will this type of jackpot entice you to play more? Comment down below.
Need advertising for your online casino? Contact us at [email protected] for details.
Amidst the chaos, exchanges like Bit2Me are continuously investing in the crypto space with aggressive hiring and partnerships with other cryptocurrency and tech companies.
“Crypto is not going to stop, no matter how much prices have fallen.” -- Bit2Me CEO Leif Ferreira
What are your thoughts on the future of crypto? Share them in the comments.
Need help marketing your own business venture? Contact us at [email protected] for details.
Opening the event with an engaging kick off video at DISRUPT in Madrid for our client Sabio
Transcreation as we support their activity across a number of European entities as they continue to acquire and grow to become technology leaders in the CX space .
🇬🇧 🇪🇸 🇳🇱 🇩🇪 France 🇫🇷
#abetterway #transcreation #alwayson #sizzle #opener #areyouready #disrupt #challengerbrands #cx #challenge
🌍 Footage taken from the inaugural Balloon World Cup . It’s a thing !
Calling all football players , athletes, office workers , wannabe Messi’s …
It’s time for Gibraltar to represent ! 🇬🇮 ⚽️ 🎈
@gibraltar_fa @europafc @europapointfc @lynxfcgib
#balloonworldcup #gibraltar #gibraltarfa #europafc #messi #ronaldo #beckham #championsleague #worldcup #life #love #esports
Digital-out-of-home Media
This kind of marketing almost feels like a step backwards, using physical media to bring your product to the masses.
However, unlike traditional out of home media marketing, it is fused together with the digital age, bringing it into the 21st century.
Not only can you have your adverts move away from still pictures into the motion picture era, but there are new ways of bringing interactiveness into these advertisements.
From the use of AR technology to the ability to read people's facial expressions and create reactions based upon them.
You can place these locations on digital billboards, digital street furniture and even on window displays in your storefronts.
Why not use Social Relays to broadcast your social media content to a host of different locations?
Bring your social media into the physical world!
#AlwaysOn #AlwaysListening
Playable Ads: Benefits for your Business
So, what are the benefits of playable ads for your business? 🤔 If you have an app, playable ads can bring you a great return!
If you are interested in updating the way your app is advertised, think no further.
[Psst, not sure what playable ads are? Check out our playable ads 101 from last week!]
These types of adverts provide a much higher user retention rate, making them more likely to download the app.
Playable ads also bring in a higher number of lifetime value players. This type of user is more likely to keep the game. The more lifetime users, the fewer uninstalls. Even if the rate of downloads might be lower, the lifetime users are a much more valuable type of user in the long run!
The future of online adverts are interactive, so don't miss out!
Contact us today if you have any questions about using playable ads for your business, or if you simply want to learn more.
#AlwaysOn #AlwaysListening #PlayableAds
How to use geotargeted ads to target incoming tourists!
It's official - Gibraltar is open to UK tourists from May 17th! This is a huge benefit to local businesses in Gibraltar and geo-targeted ads can hugely benefit you, whether you are a shop on Main Street or a tour provider.
DRIVE TO STORE 🏬
• Deliver mobile campaigns that meet your business goals
• Encourage consumers into shops in and around Main Street or to visit tourist attractions
• Attribute online investments to offline impact
DRIVE TO E-STORE 📲
• Win savvy mobile consumers with a seamless purchase conversion directly into your online shop
BRAND AWARENESS 🗣️
• Stand out and leave a lasting impression on visitors and locals
• Utilise this breakthrough approach to maximise user experience
Send us a message on here, a Whatsapp message or shoot us an email to find out more about how geotargeted advertising can benefit your business!
Gibraltar is opening - and we are ready 🏁
#AlwaysOn #AlwaysListening #DigitalInnovation
Playable Ads 101
Playable ads allow you to bring a new type of interactive advert to the consumer. Grab the users attention with interactive adverts! 🤩
With playable adverts, you have the option of two different types of ads:
1️⃣ Interactive Video End Card
• gives the user a chance to try out the product after watching a short advertisement video
• allows the user to see the different features of the product before being able to try out a small section of the product
• improves the number of people who download the product after seeing the advert ✅
2️⃣ Interactive Video Style
• consists of 3 or 4 short snippets of footage, controlled by the user's choices
• allows the user to try out a simpler version of the product
Although quite different, they both have their uses!
A key factor to choosing the right kind of Playable Ad is the network strain it creates.
Interactive videos have a larger file size than Pure HTML ads, but they are better for 3D and cinematic games.
HTML Playable ads, however, have more control over the user's interactions, making them a more accurate portrayal of the game. This means they have a higher user engagement!
We aim to always be up to date with the advances in this type of technology, so keep an eye out for our future posts.
Comment below if you want to see more in-depth posts about each type of Playable Ad ⬇️ ⬇️
Send us a DM or an email to have a chat about how Playable Ads can help your business!
#AlwaysOn #AlwaysListening #PlayableAds
A digital-social-mobile first
