Paul Oscar

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Paul Oscar

Helping you make money through socials
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11/10/2024

Find an identity and hone it, that's the short version of how to crack social media.

You can optimise your content (eg by adding text/visual/audio hooks at the start of your videos/on the first slide of carousels and in your captions).

Quick fixes? No thank you.

Let's say you jump on a dance trend and (whoop!) get 5 million views and 1,000 new followers. What will those followers think of the rest of your content, which isn't dance-related? Oops, you just got yourself 1,000 disinterested followers who are gonna bring down your engagement rate.

And don't forget to engage. Find people who comment a lot on other peoples' posts and comment thoughtfully on theirs and build a community. Without this community you'll struggle to get engagement on your own posts and this can be hugely demoralising.

If you're struggling to find your unique identity on social media and would like to chat strategy with an expert, just DM me the word CHAT and we can arrange a free discovery call to discuss ways I might be able to help you.

06/10/2024

05/10/2024

If your business is struggling with social media, I have a number of solutions ranging from Power Hours, through audits and strategy documents to full social media management.

To book a free zero-obligation discovery call message me the word "CHAT"or email [email protected]

24/09/2024

20/09/2024

👉You may not want to hear this but if your branding is rubbish, you’re not going to do well on social media.

👀Someone should be able to look at your post and instantly know it’s by you, or you're immediately failing

👦Branding comes in different forms—if you’re showing your face on screen in a post, fonts are secondary. But if you’re using carousel posts like this one, it’s brilliant if people can tell it’s yours just by looking at the font.

💻I’ve chosen quite a funky lead font, which might not suit your business, but make sure you pick something that stands out and is recognisable as part of your brand. I’ve included some suggestions for font pairings, but you can easily find others using that ChatGPT prompt I’ve added.

👉 If you found this useful, please click the arrow below and send it to another business that could benefit from it. And if you’d like help with your social media, DM me the word “chat” to arrange a free discovery call where we can discuss how I could help your business! 💬✨

17/09/2024

Every business catered for.

Because I know not everyone can afford to have me transform their social media for them.

But I want to be able to help everyone regardless of their budget. So I have services that aim to kickstart small businesses and solopreneurs and help them to become great content creators and social media managers in their own right.

Take a look at my offers and if you think I could help your business and you'd like to book a chat, either in person or online, DM me the word CHAT and I'll be in touch.

16/09/2024

I help businesses bring their social media to life and make a lasting impact online.

With years of experience in photography, videography, and copywriting, I create engaging content that helps your business stand out and succeed in the digital world.

Why Work With Me?

🎯 Tailored Packages: Every business is unique, so I customise each package to fit your specific needs and goals.

🎥 Video-First Focus: Video remains the most powerful way to engage followers and build your brand. My approach focuses on creating dynamic video content—NOT the generic Canva templates used by many agencies.

💡 Affordable Support for Small Businesses: I understand that not every business has the budget for full social media management. That's why I offer cost-effective solutions like strategy reports, social media audits, content creation, and "power hour" consultations.

Ready to make your mark on social media? if you think we might work well together DM the word CALL and we can arrange 30-minute video call to discuss how I might help your business.

13/09/2024

📝✨ Some accounts just seem to have *all* the luck, don’t they? If you’re sharing cute kittens, the comments come naturally! 🐱💬 But what if your content is a bit more niche, like... office supplies🧷

Here’s the truth: If you want engagement, you need to *give* engagement! 🔄 Start conversations, comment on others’ posts, and be genuinely interested in your community. Trial a simple engagement strategy and see how it works for you. You might be surprised at how quickly things turn around! 🚀✨

Remember: Consistency and connection are key. 💡 Let's make your account shine!

06/09/2024

🚫Views aren't everything. And nothing demonstrates this better than when we get a post with big views that yields no comments, no new followers and very little engagement.

All that's really happened there is we've caught a rare break with the algorithm and our content has been pushed out to a bunch of people who weren't that into it,

We often get caught up in chasing those big view numbers, but let's be real - what truly matters is engagement, new followers, and ultimately, sales. 💰

Designing posts solely for views might give you a temporary high, but it's like building a house on sand. It's not sustainable.

Focus on creating content that sparks conversations, builds a community, and drives sales. When you prioritise engagement and value, the views will naturally follow. And if they don't, so what? Engagement, community building and sales are more important than views!

Remember, the algorithm rewards interaction, not just eyeballs. So, let's stop chasing vanity metrics and start building a loyal audience. 💪

02/09/2024

Friends, I’d love your help!

You may already know that I run my own social media agency called Paul Oscar, helping online businesses get more sales on social media, either by training them or running their socials for them.

I’m looking for a new client and wondered if you know just one person who has an online business and might be keen to get my help to increase their sales?

If anyone comes to mind, I would be very grateful if you could consider introducing me. And, of course, if there’s anything I can do in return, please don’t hesitate to ask. Thanks in advance

Best

Paul

30/08/2024

👉Learn to do GREAT social media for less than you'd spend having a faceless agency do it BADLY.

💪I do Power Hours at various York locations and online for people who don't live locally. Here's the link! https://www.thepauloscar.com/powerhours

tion

23/08/2024

In today’s digital age, a strong social media presence isn’t optional—it’s essential. But managing it all yourself? That’s a full-time job. A social media manager brings the expertise to help your brand thrive online.

✨ Here’s what they can do for you:

Consistent Brand Voice: They make sure your brand’s voice is on point across all platforms, creating content that resonates and engages your audience.

Strategic Planning: It’s more than just posting pictures—a social media manager develops a strategy that aligns with your business goals.

Time-Saving: Free up your time by letting a pro handle your social media tasks, from content creation to engagement.

Data-Driven Decisions: They analyze performance and adjust strategies to ensure you’re getting the most out of your social media efforts.

Stay Ahead of Trends: A social media manager keeps up with the latest trends and algorithm changes, ensuring your brand stays relevant.

Ready to Level Up? 🎯

DM the word "ENQUIRY" to book a free discovery call and see if we’re the perfect match for your brand.

🌟

Address

22 Dukes Court
York
YO265SZ

Website

http://www.thepauloscar.com/

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Videos

📱 The biggest mistake you might be making on Instagram is posting here at all… if your audience would be easier to reach on Facebook. 🤯 Wait, does that mean you should stop posting on Instagram altogether? 🤔 Absolutely not. 🌟 Here’s the key: ANY profession can succeed on ANY platform. You just need to tweak your content to fit that platform’s vibe. But if you want to get leads and make sales the easiest way possible choose the platform where your target audience hangs out the most. I work with businesses on their Facebook and Instagram content. If you think I could help you comment CHAT below and I'll be in touch soon! #SocialMediaTips #InstagramStrategy #ContentMarketing #SocialMediaMarketing #MarketingTips #FacebookvsInstagram #GrowYourBusiness

💡🌞Always use natural light from a window if you can but if you need to shoot with a ring light here's how to do it. 👓Glasses wearers, did you know this tip to get rid of reflections? 👀Would you ever try moody side lighting? #contentcreation #ringlighttips #socialmediamanagement #YorkshireBusiness

💵 Do you agree with my purchases, chums? What would your Top 3 look like? If you're a business on a budget, this is how you make better videos on social media! #socialmediamanagement #socialmediatips #contentcreation

💪You can do this, chums! If you’re shy, the best way to show up online is to create a character—a version of you who’s confident, enthusiastic, expressive, enunciates clearly, and just OWNS it. Here’s how to start: 1️⃣ Remove Your Friends from Your Followers. If your friends or family are following you, it’s going to hold you back. You’ll feel cringy trying to play this character in front of them. Take them off for now! 2️⃣ Practice, Practice, Practice. Start small—show up on Instagram Stories or do a quick live to a tiny audience. Once you’re comfortable, you can work up to the reels. 3️⃣ Be Over the Top. You’ll feel like you’re doing too much, but trust me—the camera tones everything down. What feels extra in real life will look just right on screen. This isn’t about being fake. It’s about stepping into a bolder, more confident version of yourself. Try it—you might surprise yourself! 🎥🔥 For more tips follow @thepauloscar To enquire about working with me DM the word CHAT #ShyTips #ConfidenceHack #ShowUpBoldly #ContentCreationtips #socialmediamanagement

Caption: ✍️ I mean, if you didn’t like your handwriting, would you stop signing lucrative contracts? 🤔 🚀 Come on, service business owners—if you’re on Instagram but not showing your face, you’re leaving so much potential on the table. 🎙️ If the only thing holding you back is not liking how your voice sounds on playback, here’s the truth: the best way to get over it is to just DO IT. 💪 Trust me, I’ve been there before. Everyone has. 🎧 Here are three tips to help you get comfortable with your voice: 1️⃣ Record short voice notes: Start small! Record voice notes or practice videos and listen to them a few times to adjust to how you sound. 2️⃣ Watch yourself speak on video: Seeing your expressions along with your voice can help you connect with how others perceive you. 3️⃣ Start making Instagram stories where you speak on camera. They disappear after 24 hours so what harm can it do? ✨ Once you’re past that hurdle, you’ll be in prime position to create videos that build trust with your audience and drive sales. 📩 Ready to step up your social media game? Whether it’s strategy, video editing, or just getting comfortable on camera, I’m here to help! 👉 DM me the word CHAT to get started. #SocialMediaManagement #YorkBusinesses #SocialMediaTips #SmallBusinessOwners #ShowYourFace #BuildTrust #VideoMarketing #SocialMediaStrategy

😂Wanna know the truth? Views aren’t really that important. But as businesses, we all get hung up on them sometimes (myself included!). What really matters is speaking to your ideal audience—the people who actually need what you’re offering. And then turning them into paying customers. That’s what a solid Instagram strategy is all about. 🎯 If you’d like some help making sure your content is doing just that, DM me the word CHAT, and we can arrange a free, no-obligations discovery call to explore working together. Or just stick around and follow me here for plenty of free tips! 💡 Oh, and if this is relatable why not share it in your stories or send to the Content Creator in your life! #YourBusinessName #SocialMediaManagement #GrowOnInstagram #SmallBusinessHelp #ContentStrategy #DigitalMarketingTips #InstaForBusiness

💸 £25,000—that’s pretty much what it costs for companies to take on a full-time, in-house social media manager (and you should be paying more, you stingy lot! 😉). 🤯 But here’s the reality: most companies don’t have a dedicated social media manager. Instead, they hand off social media duties to another staff member who already has a full plate. Not that there’s anything wrong with this—needs must, and not everyone has the budget for a full-time social media role. 💡 What you can do, though, is bring someone like me in to train that person for a day. By the end of that training, you’ll have the equivalent of a £25,000 social media manager… for the cost of just one day’s training. 📈 To invest in your social media comment CHAT below to arrange a free discovery call or drop me a message. #SocialMediaManager #SocialMediaTraining #DigitalMarketing #BusinessTips #SocialMediaTips #BoostYourBrand #MarketingSupport

📢 If there’s one thing I’ve learnt in my 20 years of sham marriage to Malcolm, it’s that grabbing people’s attention is everything! 😅 That’s why the first few seconds of a reel are crucial—using a viral hook like a striking visual, catchy audio, or bold text can really help pull viewers in. But don’t be misled by the word “viral.” Going viral isn’t the goal; it’s all about getting a few more eyes on your message without compromising your brand identity. Authenticity is key. 💯 When I work with clients, I’m focused on optimising their content to reflect who they really are. If we work together, I’ll help find the best way to communicate your story on social media. Want to chat more about it? DM me “CHAT” to arrange a no-obligation discovery call! #contentcreationtips #socialmediamanagement #DiscoveryCall #yorkbusiness

✌️ Don’t let anyone tell you Instagram is just for young people. I’ve got you covered, my fellow 70s kids (and everyone else too)! There’s a lot to learn, and if you follow me, I’ll help you along the way. 1. 🎥 First and foremost, the best way to reach new followers is by making videos (reels). Despite what the gurus (or even the head of Instagram himself) might tell you, carousels (multi-image posts) just don’t reach as far as reels. If you want to get in front of new people, keep making videos! 2. 📸 Does this mean you shouldn’t make carousels? No. Carousels are actually great for engaging your current followers. I get a lot of interaction whenever I post them. They’re just not ideal for reaching new people. 3. 🌟 Be yourself! There are so many accounts that look the same, especially the ones that use stock images or stock videos and never show the creator’s face. Yes, you can get views with stock video, but you won’t stand out or build trust with people. Oh, and yes, you don’t actually have to buy wigs—though it’s worked well for me! 😄 Don’t forget to add hashtags and emojis to get that extra boost! #contentcreation #socialmediatips #socialmediamanagement #yorkbusiness #ReelsForBusiness #buggles

There’s always one slightly overdramatic person in the office, right? 😂 But seriously, in most workplaces, there’s also one person who ends up in charge of social media, whether they’re an expert or not. They just have to do it. Maybe it’s time to give them a bit of help from someone who does this for a living. I don’t just run social media—I also offer training for anyone who wants to get better at it, starting with a humble Power Hour. So if someone at your work could use a little backup, send me a DM, and let’s get them set up! ✌️ #socialmediamanagement #yorkbusiness #contentcreation #powerhour #socialmediatips

This is the funnest way you're gonna learn how to do Instagram, so if you're not already following make sure you do that now! And yeah, Instagram reels don't have to be hard. Just film yourself doing pretty much anything and leave a bit of space to put text. Then write a caption that's useful, like this one! Voila, you've got a reel! And you'll have this song in your head for the next day, mark my words😂 #instagramtips #socialmediamanagement #yorkbusiness #contentcreationtips #reelstips