13/01/2026
Why are people scrolling past your ads?
It’s likely because you’re missing the HSO Framework. Most brands jump straight to the 'Buy Now,' but high-converting content follows a specific rhythm:
Hook: A bold statement or visual that stops the thumb in 1.5 seconds.
Story: The 'Why.' What problem are you solving? Relatability builds the bridge to trust.
Offer: A clear, low-friction next step.
Tuesday Tip: Spend 80% of your time on the Hook. If they don’t stop, the rest of your message doesn't exist.