02/01/2026
If your clinic is still “boosting posts,” you’re not doing marketing — you’re donating money to Meta.
Here’s why boosting is a problem:
It shows your post to the easiest (cheapest) eyeballs, not the right patients
Boosts optimise for likes… not bookings.
You can’t properly target your ideal local patient
Boosts massively limit your audience options.
You can’t build a proper funnel
No retargeting.
No custom audiences.
No patient journey.
It’s designed for beginners — not clinics that want actual enquiries
A boosted post might get engagement, but it rarely gets appointments.
If you want real results, you need proper campaigns:
✔️ Retargeting
✔️ Local patient targeting
✔️ Landing pages
✔️ Lead nurturing
✔️ Clear strategy
Boosts are a shortcut…
But shortcuts rarely grow clinics.
If you want me to break down the difference between boosts vs proper ads, just comment ADS.
