06/12/2023
In regards to the movie "Bad Boys", how risky was it in the mid 90s to have an action adventure cop flick starring 2 black actors mostly known for TV sitcoms?
According to the film’s director, Michael Bay, it was very risky and very difficult to have two black male leads during the 1990s. He struggled with Sony, the studio that didn’t believe in the film. But he believed in his leads.
Bay told Entertainment Weekly:
“Sony didn’t believe in the movie, because two Black actors don’t sell overseas. They had no faith in it.”
He goes on to say:
“I was watching James Cameron’s ‘True Lies’ and I’m like, Oh, my god, this guy has so much money. I have only $19 million. And they shut me down, literally. They shut the power off. That’s how rude they were on this movie. Luckily I had 500 days of film set experience doing videos, commercials, working with some of the most famous athletes in the world, and that’s where you really truly know how to deal with assholes.”
Bay mentioned how pivotal Bad Boys was for black stars.
“‘Bad Boys’ literally changed the game on Black actors. It’s the first movie that really traveled overseas.”
The film was a sleeper hit, making $145 million worldwide off of a $19 million budget.
At the time, Will Smith was a year away from his hit TV show coming to a close.
He had never starred in a feature film as the main lead. The action genre was predominantly white when it came to male leads in the early 1990s. And because the action genre was a major international box office draw, it was believed that a black actor could not draw in the international dime.
Smith’s costar Martin Lawrence was an even bigger risk in the eyes of the studios and the industry. He had a hit show, yes. But it was widely viewed as drawing in more of a specific ethnic demographic.
So, make no mistake, it was very risky.
And Smith being cast in a major studio film lead role was also considered a risk even after the success of Bad Boys.
When director Roland Emmerich was casting Independence Day, Fox had an issue with his preference of casting Will Smith in the lead.
Emmerich told The Hollywood Reporter:
“No, we don’t like Will Smith. He’s unproven. He doesn’t work in international [markets].”
Emmerich was ready to take the film to another studio.
Producer Dean Devlin added:
“They said, ‘You cast a Black guy in this part, you’re going to kill foreign [box office].’ Our argument was, ‘Well, the movie is about space aliens. It’s going to do fine foreign.’ It was a big war, and Roland really stood up for [Smith] — and we ultimately won that war.”
Recent issues aside, Will Smith changed Hollywood in a great way. He proved a lot of people wrong in Hollywood, for the better of the industry.
Read more>>>https://tinyurl.com/2am768mz