PR Coach

PR Coach I work with UK entrepreneurs and small business owners who want media attention but don’t know how to get it. I show them how to get media visibility.

09/06/2016

Hi there - do hope your week has been going well.Let's cut to the chase - when it comes down to it you're reading this email because you want results, you want more visibility to build your reputation, your brand your profile.  You want to get more eyeballs on your business so you can help more peop...

24/05/2016

Hi there - hope your week has started well.Today's email was going to be all about 'being an expert' and being interviewed by the media.  I saw a great You Tube video I wanted to share - but, I'll save that for another day.  Because, yesterday, I had a really interesting chat with someone about cont...

17/05/2016

Hi there,Let’s face it, you want visibility and profile and you’d probably fall over yourself if an influencer took you under their wing and shared your voice with their tribe – right?For many people it’s a prized moment – to get the nod from someone who has a huge following, someone who is well res...

17/05/2016

Let’s face it, you want visibility and profile and you’d probably fall over yourself if an influencer took you under their wing and shared your voice with their tribe – right? For many people it’s a prized moment – to get the nod from someone who has a huge following, someone who is well respected,…

10/05/2016

Hi there,If you've followed my blog for any length of time then you've got a pretty good idea that I rave about guest blogging.  It's a powerful way to increase your online profile, reputation and credibility.  And, done right, it can get people jumping on your email list long after publication.But,...

03/05/2016

Hi there​​​​​​​At the weekend I was approached by a publisher asking if they could include content from the PR Coach website, a case study, in a book they are producing. I reminded me that I have a whole bunch of 'how they did it' case studies on the website - about a dozen small business owners, ju…

18/04/2016

Want to be seen as ‘the expert’, want more media profile and visibility?  If so, and you’re not using Twitter then you are missing a trick – because so many journalists are using it each and every day. There are many ways to use Twitter to get noticed, get found and find and connect with …

STRUGGLING TO GET EMAIL SUBSCRIBERS FROM GUEST BLOGGING?If so then this might help.  I worked with a client who wasn’t g...
17/04/2016

STRUGGLING TO GET EMAIL SUBSCRIBERS FROM GUEST BLOGGING?

If so then this might help. I worked with a client who wasn’t getting any email subscribers from her guest posts. Her content was great, she was targeting blogs in her niche but it just wasn’t happening.

We pulled things apart and put them back together again. And, she landed over 100 subscribers from her very next guest post! I thought it might be handy to summarise the process we went through in a free checklist.

Grab the free checklist here:
https://prcoach.leadpages.co/guest-blogging-checklist/

05/04/2016

Hi thereThe more you put yourself out there the more likely it is that journalists will come knocking at your door.  But, responding straight away to their questions on the phone is the worst thing you can do.To find out why, what you need to do instead and to get a free template for handling calls…

29/03/2016

​I've always been fascinated by the TV programme Dragons' Den - the winners, the losers, the drama of it all.  People still want their few minutes of fame.  Some businesses, of course, have no intention of getting funding and are just doing it to get some PR.But, you don't have to go all out to get…

22/03/2016

Hi there​To give your press release the best chance of being picked up by a journalist then you need to get all the pieces of the puzzle together in the right order.You need a great news story, a cracking press release, to get it into the hands of the right journalists at the right time.​Those are t…

15/03/2016

Hi there,Ever scrambled around to find PR opportunities to raise the profile of yourself and your business to get media coverage?News stories are a great way to get coverage in the press and media.  But, creating news stories that journalists will love can sometimes feel like feast or famine – some…

08/03/2016

One of the age old problems facing businesses in doing their own PR is getting the attention of journalists. You might assume you can't compete with the big

01/03/2016

Client testimonials are a great way to get your business noticed and build trust - are you making the most of them?

23/02/2016

Ever wondered how to get noticed by top bloggers/influencers in your niche? This step by step guide will show you how.

23/02/2016

Hi there,Customers won't come knocking at your door if they don't even know you exist.  And, getting profile in the press and media and online is your first step to building connection, trust and credibility.  It's worked for me - I still get enquiries and business from being featured as a PR expert…

23/02/2016

We all know that relationships are vital when clients come to choose a supplier to work with. That’s why it make sense to make building relationships a core part of your marketing. But if you’re trying to win a new client who already has an existing supplier they may have been working with for years…

19/01/2016

OK, you’ve done it, your website is up – hurrah! But, you know by now that building a website and hitting the button to turn it live is just the start. Websites are great – you can showcase your products and services, encourage people to come knocking at your door. But, there’s a downside too, …

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