07/01/2026
THE GOO : a.k.a The Void...
You know that moment when everything that once felt solid starts to melt away?
When you’re not who you were yesterday… but not yet who you’re becoming?
That’s the goo.
The void.
The in-between.
It feels uncomfortable and lonely.
I’m sitting in it right now. Again.
I’ve been here many times before.
Each time I outgrow my old identity, old business model, or ways of showing up… everything gets stripped back so something new can be born.
It feels like you’re haemorrhaging everything you’ve built.
But really, you’re making space for your next level to arrive.
Your nervous system calls it death, and with it, you grieve what once was.
However, your soul calls it expansion and wants you to lean into it all and trust what is unfolding for you.
This is what Conscious Disruptors do.
We let ourselves dissolve in order to evolve.
We meet the void, trust the unknown, and rebuild from truth.
The goo isn’t punishment.
It’s sacred preparation.
And this sparks new ideas, deeper values and the realness you crave.
And when we do this work collectively, when we connect with others who are also becoming, we move through it together and faster, with more clarity and less fear.
That’s why I’m building a community of people who want more.
Who want better.
Who are ready to bring what’s inside of them into form, together.
This is the work I do every day as an Identity Architect.
I walk beside you while you shed the version of you that no longer fits, and activate the upgraded identity, message, offers and ecosystem that match who you’re actually becoming.
Because even though I’ve been here before… and I know I’ll be here again…
I also know we don’t have to do it alone.
I've experienced doing this with others and it is magical, affirming and expansive.
This is my invitation to you... If you’re in the goo too, know this.
You’re not breaking down, you’re breaking open.
There’s a bigger version of you trying to come through, let's navigate what that looks like together.
DM "GOO". Let’s explore what we can activate together.