NCompass

07/10/2025

Wish I could make this play backwards

21/08/2025

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23/05/2024

Scott Redgate gives a slightly rambling overview of the new AI launch from Google and what it means for ordinary websites - basically less traffic.

Google we know has a fundamental problem over 80% of their revenues are derived from Google Ads, and that is overwhelmingly from their Search Results. So they mess with the search result page (SERP) at their peril.

I suspect we will definitely see Google Ads appearing within their AI products, but we have to be realistic as well. Back when Mobile was launched it was said search would die due to the small screen size, it hasn't, then Google introduced more sections on their SERPs, obviously with a view to expanding the Ads areas, and still SEO survived.

In reality, if a company wants to be part of AI and to be included in AI results, then they need to produce Content. The mantra that Content is King will have to remain when it comes to basic SEO.

Scott is recommending Video and that is fine, but watch this space, Video is very on the target list for AI. But any content is what is really needed.

Google's AI overhaul could reshape our SEO strategies! Discover why SEO experts are alarmed and what the next steps could be.The announcements!👉 https://dev...