22:22 Marketing

31/10/2024

Truth Bomb 💣

Follower count means nothing if no one’s buying

31/10/2024

While monsters are lurking in the shadows, don't let your Facebook ads become one of them. Handing them over to an expert can be your potion for success!

🦇 Why Outsource?

🧙 Spellbinding Strategy: We conjure up the perfect plan tailored for your audience, ensuring every ad is a treat.

👾 Monster Metrics: No more haunted data. We track and tweak for optimal outcomes.

🧹 Witchy Workloads: Running a business is scary enough. Let us manage the ads so you can focus on what you do best.

So, before you carve out those pumpkins, consider carving out a spot for expert Facebook ads management in your business strategy.

Don't get spooked by the complexities of ads! Let us handle the witchcraft behind it.

👻 Ready to have a fa-BOO-lous ad campaign? Message me – if you dare! 😱

30/10/2024

😱 Are you scared of getting started with paid ads? 😱

For many business owners, the thought of starting with paid ads is overwhelming. The fear of burning through budgets, not knowing the right approach, and stepping into the unknown keeps so many from unlocking their true growth potential.

I get it—I've been there, too. When I started, I had just £5 a day to invest. I didn’t have a big budget to play with, and like you, I was afraid of making costly mistakes. But I took that first small step, trusted the process, and learned everything I could.

That small, £5-a-day commitment turned into 17,000 courses sold and the foundation of my social media agency.

Now, we’re here to help you to take the next step for your business.

We’re here to take the fear out of paid ads, to ensure you’re not just another budget burned without results.

We’ll guide you every step of the way, helping you avoid the pitfalls and setting you up to see success.

So, if you’re ready to take that first step, then reach out and let's organise a chat to see how paid ads can work for you and your business.

30/10/2024

What is the Facebook learning phase and how does affect your ad performance?

Find out all you need to know in today's video

28/10/2024

When I first started my journey, selling 17,000 courses seemed like a massive mountain to climb, to be honest I never imagined it would get to that level.

There was people who said it wouldn’t work, who doubted there was even a market for what I was offering. But I had something stronger than doubt: an inner belief that this would work, that there was an audience out there, and that I had the ability to reach them. 🔥

So I started small. I didn’t have a big budget or a team. I had just £5 a day to invest in Facebook ads—and, if I’m being honest, a lot of fear. That fear wasn’t all bad; it pushed me to learn, to test, and to make sure every pound counted. It taught me patience, resilience, and the importance of trusting my intuition, even when others were saying otherwise.

Fast forward, and that small £5-a-day budget grew into a business that has reached over 17,000 students. And it didn’t stop there; it became the foundation for launching my own social media marketing agency, helping businesses worldwide use social media to grow.

Sometimes, success starts with that inner belief and a willingness to start small, learn as you go, and trust in your vision, even when others can’t see it.

So here’s my message to anyone out there with a dream: trust yourself, start small, and give it a go. You never know where it might take you. 🔥

28/10/2024

I sold over £400k from an initial £5 per day ad spend 🔥

So, don't let anyone tell you that you can't run ads for £5 per day and get results.

Those results are from my side business selling online courses.

😊 Not a bad income from a side hustle 😊

The past few months I've been inundated with messages saying how people have been told they have to spend thousands to make ads work.

It's rubbish...

Start small and scale with the profit

Not many businesses are in a position to start with a hefty budget from the start.

Want to know how I did it and how it can work for you? I'd love to have a chat with you.

Drop me a message today 📲

21/10/2024

Looking forward to speaking at the Global Woman Manchester - Mastermind & Networking event

I'll be talking about turning Big Visions into a Reality.

Join us on 29th October and let us help you take your confidence, financial independence and enterprise to dazzling new heights.

✨ Global Woman Manchester - Mastermind & Networking

📅 Date: Tuesday 29th October 2024
📅 Time: 09:00 AM - 02:00 PM (Europe/London Time)
📅 Manchester

Book here:
https://globalwomanevents.com/club/1684

Mirela Sula Global Woman Club

16/10/2024

Looking forward to speaking at the Global Woman Manchester - Mastermind & Networking event

Join us on 29th October and let us help you take your confidence, financial independence and enterprise to dazzling new heights.

✨ Global Woman Manchester - Mastermind & Networking

📅 Date: Tuesday 29th October 2024
📅 Time: 09:00 AM - 02:00 PM (Europe/London Time)
📅 Manchester

Book here:
https://globalwomanevents.com/club/1684

Mirela Sula Global Woman Club

16/10/2024

How we achieved £5k in sales even though we only had a Facebook ad spend of £60!! 🔥

Our client is in the home decor industry.

After playing around with Facebook ads themselves and not seeing the results they wanted they were stuck and frustrated. Spending money on ads and not generating sales 😢

All they wanted was to boost their income without having to post aimlessly and frantically with organic posts.

After we started working with them we:

✅️ Quickly identified the top selling "hot product"

✅️ Got crystal clear on our key audiences to target

✅️ Created creatives and ad copy to capture the audience and stop them scrolling.

As we launched the campaign and optimised it the sales flew in resulting in circa £5k sales from an ad spend of just £60

But that's not all...

We also did this for the client:

🔥️ Helped them rank number 1 on Google

🔥 Managed the organic content posting at key times and consistently so they didn't have to worry about it themselves

🔥 Found other key products to push to expand the range of ads

🔥 Fed back with key metrics to keep them in the loop

🔥 Gave them peace of mind - knowing they are getting results without the hassle and strain of doing it themselves

Want to know how it can work for you and your business? Get in touch today 📲

14/10/2024

Facebook ads shouldn't take the place of the organic content you're already posting. Instead, think of them as a boost to what's working well.

Your organic content is where the magic happens. It's where you connect, share your story, and really engage with your audience.

When you find something that resonates—maybe a post gets a lot of likes, comments, or shares—that's your cue. Use Facebook ads to give that successful content a little extra push so even more people can see it.

The idea is simple. Keep creating and sharing great content organically. When you see what clicks with your audience, use paid ads to amplify those successes. This way, you're not just reaching more people; you're reaching more people with the content they're most likely to enjoy and engage with.

So, keep up with your organic content—that's your brand's voice. And when you're ready to turn up the volume, Facebook ads are there to help make sure your message is heard far and wide.

11/10/2024

When was the last time you had a really great conversation?

Maybe it was over coffee with a friend, a quick call with a family member, or even a chat in the comments on Facebook...

Feels good, right?

Now, imagine applying that same energy to your business.

I'm talking about marketing, but not in the stuffy, formal way you might be picturing.

It's about having genuine, real conversations.

Whether it's on social media, a casual phone call, a quick Zoom check-in, or meeting someone new at a networking event – it's all valuable.

Here's the thing: the more you talk, the more your business grows.

It's not about fancy jargon or high-level strategies. It's about connecting, one human to another.

And the best part? It's not complicated.

Seriously, forget the pressure of 'doing marketing' and just start talking. Share your story, listen to theirs, and let the magic happen. You're not just selling a product or a service; you're building relationships. That's where the real growth happens.

So here's a little challenge for you...

This week, strike up a conversation each day that's related to your business. It can be as simple as asking a question on social media, thanking a customer on a call, or sharing an idea in a Zoom meeting.

You'll be amazed at how these little chats can open doors you never even noticed before.

09/10/2024

One of the most rewarding parts of my job is helping clients scale their ads.

There's nothing quite like starting with a small budget, watching those first successful results roll in, and then strategically increasing the budget for even better returns.

It’s not just about the numbers—it’s about the journey.

When we first start working together, you might feel a bit cautious, unsure if those initial small steps will lead anywhere. I remember that feeling well. But those small steps can turn into big leaps.

Here’s where I come in...

We begin by setting up your ads with a careful eye on your budget. As soon as we see a good ROAS (Return on Ad Spend), we know it's time to ramp things up. But we don't do this alone. We work closely with you every step of the way, keeping you informed, involved, and comfortable with each decision.

Why is this important?

Because scaling ads isn’t just about throwing more money into the mix. It’s about understanding the timing, the audience, and the message. We make sure every increase in budget is a strategic move aimed at maximising your returns.

The best part?

Seeing the results of our efforts together. Watching your ads perform and your business grow.

We'll, ensure you're never in the dark and always on the path to greater success.

So, if you’re ready to start small and dream big, let’s talk.

08/10/2024

I know, I know—we don’t want to talk about Christmas too early, but if you're running an e-commerce business and hoping to cash in on the festive sales, now’s the time to get your Google and Facebook ads ready! 🎄

Don’t leave it till you’re hanging up the tinsel—start thinking about your ad strategy now, so you’re fully prepped when the Christmas rush hits.

Let’s get your campaigns sorted! 🎅💻

Drop us a message to get started.

05/10/2024

I know the frustration of pouring money into ads that don’t convert—that used to be me!

I used to spend hours figuring out how to get results from Facebook Ads—testing, failing, and testing again.

But after mastering the strategy, I scaled my side business selling online courses to over £500K, and now I’m sharing everything I learned in my Facebook Ad Academy.

This course teaches you how to run ads that actually work, from targeting the right audience to optimising your budget, so you can start seeing real results—no more guesswork.

No more guesswork, wasted budgets, or frustration. You’ll learn step-by-step how to create ads that convert, target the right people, and scale your business the smart way. 💡

Join the Facebook Ad Academy today for a one off payment of just £97

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

04/10/2024

Had an incredible day yesterday at the Powerhouse event in London! 🚀

Filled with collaboration, support, and inspiring conversations. It’s always amazing to connect with such dynamic people, all working towards making a real impact with their business.

It was great to see so many familiar faces. Already counting down the days to the next one!

How do you approach building strong connections in your network?

01/10/2024

Does this sound familiar?

You’ve been running your business all day, and now you're sat at home, trying to quickly pull together a social media post before bed.

Sound familiar?

The problem is, posting in the evening, when your ideal customers are winding down, isn't going to give you the reach you need.

The best times to post are during the day, but you’re too busy focusing on the everyday demands of your business to even think about social media.

And when it becomes something you squeeze in at the end of a long day, it’s not giving your business the attention it deserves.

Social media is key to building your brand, reaching new customers, and driving sales.

But when it feels like an afterthought, it’s hard to stay consistent and strategic.

That’s where we come in. We take the stress off your hands by managing your social media for you—creating engaging content, posting at the best times, and ensuring your business gets the visibility it deserves.

Let us handle your social media so you can focus on what you do best—running your business! Get in touch today.

30/09/2024

Mastering Facebook Ads Management isn't a walk in the park.

But, it doesn't have to be as daunting as it often can be.

Many businesses make common, avoidable mistakes when managing their Facebook Ads, leading to wasted time, effort, and money. Are you making the same mistakes too?

❌️ Mistake 1: Unclear Goals - Define what you want to achieve. Is it brand awareness? Sales? Traffic?

❌️ Mistake 2: Wrong Target Audience - Understand and target the right set of audience who are likely to be interested in your product or service.

❌️ Mistake 3: Ignoring Ad Analytics - Tracking your Ad performance is crucial. Use Facebook's Ad analytics to measure and improve your results.

❌️ Mistake 4: Creating Only One Ad - Varieties spice up things. Test different ad creatives and copies to see which works best.

❌️ Mistake 5: Overcomplicating Things - Keep your Ad creative and copy simple and clear. Don’t overdo it.

Now that you are aware of these common mistakes, it's time to re-evaluate and optimise your Facebook Ads strategy. Need help? Don't hesitate to reach out.

06/09/2024

5 Reasons Your Facebook Ads Are Wasting Money – And How to Fix It 🔥

❌️Targeting the Wrong Audience

If your ads aren’t reaching the right people, they’re bound to fail. Use Facebook’s targeting options to narrow down your audience. Focus on demographics, interests, and behaviours that align with your ideal customer.

❌️Weak Ad Creative

Bland or generic ad creatives don’t catch attention. Invest time in creating visually appealing and compelling ad content. Use high-quality images, engaging videos, and strong copy to make your ads stand out.

❌️ Poorly Defined Objectives

If you don’t know what you want to achieve, your ads won’t deliver. Clearly define your campaign objectives—whether it’s brand awareness, lead generation, or sales—and tailor your ads to meet these goals.

❌️ Neglecting A/B Testing

Sticking with one ad variation is a missed opportunity. Run A/B tests to compare different headlines, images, and calls-to-action. This helps identify what resonates best with your audience and improves performance.

❌️ Ignoring Analytics

Data is your best friend. Regularly monitor your ad performance and make data-driven adjustments. Look at metrics like CTR, CPC, and conversion rates to understand what’s working and what isn’t.

🔥 What to Do About It: 🔥

✅️ Refine Your Targeting

Continuously tweak and refine your audience targeting based on performance insights. Don’t be afraid to experiment with different segments.

✅️ Enhance Your Creatives

Invest in professional design and copywriting if needed. Your ad creative is often the first impression and the reason people stop scrolling — make it count.

✅️Set Clear Goals

Define clear, measurable objectives for every campaign. Align your ad content and targeting to these goals.

✅️Embrace A/B Testing

Continuously test different elements of your ads. Use the insights gained to optimise and improve your campaigns.

✅️Analyse and Adjust

Regularly review your analytics and be ready to pivot. Successful campaigns are built on continuous improvement.

Need help creating successful campaigns? Get in touch 📲

04/09/2024

A big thank you to Penny Clemmow, from Screen Pop, for her lovely comment about the Facebook Ad Academy Online Course.

Master Facebook Ads: From Beginner to Expert in No Time!

Join the Facebook Ad Academy Today! IT'S JUST £97

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

02/09/2024

6 FREE Things you can do TODAY to get more people to see your posts on social media:

Ask Questions - Simple, relevant questions will get engagement which will increase the visibility of your post

Trending Topics - If it's trending then people are already talking about it. Giving your opinion on hot topics within your niche will not only show you as relevant and up to date but also as the 'go to' person in your industry

Engage - Liking and commenting on other peoples posts will get people looking at your profile to see who you are. Also people are more likely to return the favour which will boost your posts reach too

Video - Video is massive on social media at the moment. With all platforms pushing this type of content at the moment you will be rewarded with better reach from this post type

Subtitles - Adding subtitles to videos increases your audience retention rate meaning people watch your videos longer. Longer video watches = more chance of liking and commenting = more visibility

Go Live - Live video's organic reach is huge. If you aren't using it at the moment then you are missing out. Don't over think it. Think of a topic and click record. It's not as bad as you think

24/08/2024

Don’t waste another pound on ineffective ads.

Learn proven strategies that drive results with the Facebook Ad Academy.

My online course is for you if:

🔥 You want to sell more products and services on Facebook

🔥 You’ve already tried unsuccessfully to promote your business on Facebook

🔥 You’re looking for a course that will guide you with easy to follow steps

🔥 You want to learn from someone who has been there and done it for themselves with proven strategies

Perfect for business owners ready to take control of their advertising.

Join today for only £97!

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

23/08/2024

Our clients trust us because we've been in their shoes.

We've walked the walk, not just read a book.

That trust is what sets us apart.

I've invested over £150k of my own money into ads and I've made them work. I know what it's like to start small and dream big.

Not to mention the hundreds of thousands of pounds of client ad spend we have successfully invested.

That level of expertise and care matters!

Whether you're a small business, sole trader, or a corporate client, we've got you covered. Let's discuss how we can work together! 📲

19/08/2024

Why should you join the Facebook Ad Academy today?

✅️ Proven Strategies for Growth: Our online course is packed with battle-tested tactics that have delivered exceptional results for businesses of all sizes. We've done the research, tested the methods, and put all our knowledge into actionable steps that guarantee success.

✅️ Maximising ROI with Paid Ads: Facebook ads can be a goldmine when done right. Gain access to insider knowledge on ad targeting, ad creation, and campaign optimisation. Learn how to make every penny count and drive conversions like never before.

✅️ Time-Efficient Strategies: We understand that time is money, and we've designed this course with your busy schedule in mind. Our concise, easy-to-follow modules will equip you with the skills you need without overwhelming you with unnecessary fluff.

✅️ Expert Guidance: We'll be there to answer your questions, offer personalised advice, and ensure you're on the path to success.

And the best part? For a limited time only, we're offering our comprehensive Facebook Ad Academy online course at a remarkable discount. You can enrol today for just £97! That's an incredible offer for a wealth of knowledge that can supercharge your business.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

19/08/2024

Today we are delighted to welcome Emma Richardson to the team here at 22:22 Marketing

Emma joins us with a wealth of digital marketing experience and will be a great asset to our team in her role of Digital Marketer.

We look forward to her working with us as we continue to push the business forward to the next level.

Please join me in welcoming her to the team!

18/08/2024