22:22 Marketing

12/01/2025

10/01/2025

Truth Bomb 💣

If you’re not testing your ads, you’re just guessing

09/01/2025

Is Fear Holding You Back from Growing Your Business?

Maybe it’s the fear of launching your first Facebook ads campaign, worried you’ll waste money and get nothing back. Or maybe it’s the fear of visibility, of putting yourself and your business out there for everyone to see.

Feeling afraid is normal. I’ve been there too. When I started running ads, I was nervous of burning my £5-a-day budget. I was scared I’d mess it up or that it wouldn’t work. But staying in my comfort zone wasn’t going to get me anywhere either.

Fear doesn’t go away on its own. You have to take the first step—push past the what-ifs and trust that growth happens outside your comfort zone.

And here’s the good news: you don’t have to do it alone. Whether it’s launching your first campaign or putting your business in front of more people, standing with someone who’s been there before can make all the difference. I’ve made the mistakes, learned the lessons, and now I help others take that same leap with confidence.

If fear’s been holding you back, ask yourself this: what’s the cost of staying where you are?

Want to talk it through? Get in touch

08/01/2025

Let’s talk about the obsession with going viral. Sure, it sounds great—thousands, maybe even millions of people seeing your content. But what’s the point if those people aren’t your ideal customers?

Viral content is only good if it’s reaching the right audience. Otherwise, it’s just noise.

When I run Facebook ad campaigns for clients, the focus is never on getting the most views or likes. It’s about connecting with the people who actually need their product or service. That’s where the real results come from.

Here’s why visibility to the right audience matters:

✅ It drives action: The right audience is more likely to click, engage, and buy.
✅ It respects your budget: Every pound goes toward reaching people who matter, not just random views.
✅ It builds trust: When your message reaches the right people, it resonates and builds lasting connections.

So, instead of aiming to go viral, focus on being visible to your ideal audience. The likes and views might be smaller, but the results will be so much bigger.

07/01/2025

Outsourcing your Facebook ads to an agency isn’t always in the budget. But that doesn’t mean you have to miss out on the opportunity to grow your business.

That’s exactly why I created the Facebook Ad Academy, an online course that teaches you everything you need to know about running your own Facebook ads—for just £97.

For less than what you’d spend on a couple of meals out, you’ll learn:

✅️ How to create ads that actually work.

✅️ How to target the right people so you’re not wasting money.

✅ ️How to make every pound of your budget count.

✅️ How to scale your campaigns once you see results.

I’ve taken everything I’ve learned from years of running ads (starting with just £5 a day!) and put it into this course so you can skip the trial-and-error phase and start getting results.

So, if you’re not ready to outsource yet, this is the perfect way to take control of your ads and start growing your business. Ready to learn?

Join the Facebook Ad Academy today for just £97.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

07/01/2025

When I first started running Facebook ads, I didn’t have a big budget—just £5 a day. And that was a good thing. It forced me to focus on getting the strategy right, rather than relying on throwing money at the problem.

The truth is, no matter how much you spend, if the ad itself isn’t right—poor targeting, weak creative, unclear messaging—it’s not going to deliver. That’s why I always say: strategy first, spend second.

Here are a few things I’ve learned that can make or break an ad campaign:

✅ Know Your Audience: Take the time to understand who you’re targeting. The clearer you are about who they are, what they need, and where they hang out online, the better your results will be.

✅ Focus on the Message: A clear, direct message beats a clever one every time. Speak to your audience’s pain points and make it obvious how your product or service solves their problem.

✅ Test Before You Scale: Start with a smaller budget to see what works. Test your audience, creative, and messaging. Once you find what delivers, then you can scale up.

✅ Creative That Stops the Scroll: Your ad needs to grab attention in seconds. High-quality visuals or videos that resonate with your audience are key.

Over the years, I’ve worked with clients who thought increasing their budget would magically solve their ad problems. But when we stripped things back and focused on strategy, the results spoke for themselves—even on smaller budgets.

If you’re running ads or thinking about starting, remember: it’s not about how much you spend; it’s about how well you spend it. Strategy first, spend second. Always.

06/01/2025

Paid ads aren’t just for big businesses with massive budgets. They’re for anyone serious about getting in front of the right people and seeing real results.

If you’re a small business, you might think paid ads aren’t for you—but the truth is, they’re one of the most powerful tools you can use to grow. A well-targeted campaign puts your business in front of people who might never have found you otherwise.

At our agency, we work with everyone—from sole traders to large corporates. Whether you’re spending £5 a day or £5,000, we treat every budget the same. We respect the money you’re investing, and we treat it like it’s our own. Every penny counts, and we’ll make sure it works as hard as possible for you.

Paid ads are about smart spending, not big spending. They’re about reaching the right audience and driving real growth. If you’re ready to see what paid ads can do for your business, let’s make it happen—together.

06/01/2025

If over the Christmas and New Year break you’ve been thinking about how to move your business forward in 2025, this is for you.

Here are some free resources to help you kick off the year with real momentum:

➡️ 50 Ways to Find Clients on Social Media
https://chrislondon2222marketing.myflodesk.com/50ways

➡️ Facebook Potential: The Complete Guide to Page Growth
https://chrislondon2222marketing.myflodesk.com/unleashyourfacebookpotential

➡️ Small Budget, Big Impact: Digital Marketing Strategies for SMEs
https://chrislondon2222marketing.myflodesk.com/smallbudgetbigimpact

➡️ How to Build a Successful Facebook Ad (Video Tutorial)
https://chrislondon2222marketing.myflodesk.com/fbads

It’s the perfect time to start putting plans into action and setting your business up for growth in 2025. Take a look, download what you need, and let’s make this year the one where you see real progress.

23/12/2024

You Could Run Your Facebook Ads Yourself…

When I first started running Facebook ads, I had no clue what I was doing. I was on a small £5-a-day budget, testing, tweaking, and learning everything the hard way. It took me years to figure out what worked—and what didn’t.

But here’s the thing: you don’t have to go through that.

Yes, you could run your ads yourself. You might even see some results. But imagine how much better those results could be if you worked with someone who’s already been through the trial and error, someone who knows how to make every pound of your budget count.

If you’ve never run ads before, having someone to guide you—someone who’s been there, done it, and made the mistakes—can save you so much time and money. And if you’re already running ads, chances are there’s room to take your results to the next level with the right strategy and expertise.

Collaboration is the key to success in business. Whether it’s your first campaign or you’ve been running ads for years, working with an expert isn’t just about getting results—it’s about getting the best results.

So, are you ready to take your Facebook ads to the next level? Let’s make it happen, together.

20/12/2024

Facebook Ads Are Like Christmas Pudding 🎄

Facebook ads and Christmas pudding have more in common than you’d think.

🎅 You need the right ingredients: Just like a pudding needs the perfect mix of fruits, spices, and a splash of brandy, your Facebook ads need the right targeting, creative, and strategy to work. Skip one, and the whole thing falls flat.

🎅 They take time: A good Christmas pudding isn’t thrown together at the last minute—it’s planned, prepared, and left to mature. The same goes for Facebook ads. You need to test, tweak, and let them run to get the best results.

🎅 The payoff is worth it: When done right, both deliver something magical. A well-crafted Christmas pudding is the star of the table, and a well-planned Facebook ad campaign can bring in the leads, sales, and growth your business needs.

So, if your business needs a little boost this Christmas (or anytime), think of your ads like Christmas pudding: put in the time, care, and the right ingredients, and you’ll be rewarded with something amazing.

19/12/2024

🎄 Christmas Campaign Results Are In! 🎄

Over the last 6 weeks, we ran a Facebook ad campaign for a client on a small budget, and the results have been incredible:

💷 Amount Spent: £383.45
🎯 Purchase Conversion Value: £5,365.57
🔥 Return on Ad Spend (ROAS): 13.99x

That’s over £5,000 in sales from just £383.45. This is the power of smart targeting, strong creative, and a strategic approach—even with a smaller budget.

Christmas is a busy time, but campaigns like this prove you don’t need a huge ad spend to make a big impact. With the right planning and ex*****on, your business can see serious returns too.

If you’re thinking about running ads for your business, it’s never too early to start planning for your next campaign.

Ready to see results like these? Let’s make it happen 📲

18/12/2024

January is one of the best times of the year to run Facebook ads.

Why? Because there’s less competition for ad space.

Big brands tend to scale back after the Christmas rush, which means your ads can get more clicks and impressions for less money. You’ll see better results, especially if you’re starting with a smaller budget of £5–£10 a day.

But, if you want to hit the ground running in January, you need to start planning now. Waiting until January to get started means you’ll miss out on the opportunity to make the most of that quieter ad space.

If you’re looking to run ads on a small budget and want to make every pound count, now is the time to get ready. Get your campaigns planned, your targeting locked in, and your creative lined up so you can start strong as soon as January hits.

Ready to start planning? Get in touch today 📲

16/12/2024

Is your social media presence where you want it to be? 🤔

Want to make an impact? 👊

❌️ Stop Posting for the Sake of It

Quality over quantity. Posting just to fill your feed isn’t helping. Focus on creating valuable content that resonates with your audience. Every post should have a purpose and add value.

🗣 Engage, Don’t Broadcast

Social media is a two-way street. If you’re only posting and not engaging with your followers, you’re missing out. Respond to comments, join conversations, and show genuine interest in your audience.

📈 Use Data, Not Guesswork

Relying on intuition alone is a recipe for failure. Use analytics to understand what works and what doesn’t. Adjust your strategy based on real data, not assumptions.

💪 Be Bold and Controversial

Don’t be afraid to share strong opinions or tackle controversial topics. It grabs attention and sparks engagement. Just make sure it aligns with your brand values and message.

🔥 Consistency is Key

Consistency in posting, messaging, and branding builds trust and recognition. Create a content calendar and stick to it. Your audience should know what to expect and when.

💰 Invest in Ads

Organic reach only gets you so far. Invest in targeted ads to amplify your reach. Even a small budget can make a significant impact if used wisely.

📖 Tell Your Story

People connect with stories, not sales pitches. Share your journey, successes, failures, and lessons learned. Be authentic and relatable.

Stop playing it safe, take bold actions, and watch your business grow 🚀

10/12/2024

"I’ve Spent Years Figuring Out Facebook Ads So You Don’t Have To"

When I first started with Facebook ads, I had no idea what I was doing. I was working with a small £5-a-day budget and a lot of fear that I’d just end up wasting it. But I didn’t have a choice—if I wanted to grow, I had to figure it out.

It wasn’t easy. I spent hours testing, tweaking, failing, and learning. I made the mistakes so you don’t have to. And after years of trial and error, I cracked it. That £5-a-day budget turned into over 17,000 course sales. It turned into me launching my social media marketing agency. It turned into something bigger than I could have imagined.

Now, I’ve packaged everything I’ve learned into the Facebook Ad Academy—a course that gives you the exact strategies I’ve used to grow my business and help others do the same. And here’s the best part: it’s just £97 for lifetime access.

For less than what you’d spend on a couple of takeaway meals, you can learn what took me years to figure out. You’ll get step-by-step lessons, tools to create ads that actually work, and the knowledge to grow your business without wasting time or money.

If you’ve been struggling with ads, this is your chance to stop guessing and start getting results. Let me show you what’s possible.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy