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Media Bloom

Social media management, training & web design - helping businesses for over 10 years.
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27/01/2025

🔢 As a creative person, I've always disliked numbers and struggled with maths in school, but when it comes to social media, I find them fascinating. I’ve learned that posting without considering the numbers means missing out on key opportunities for improvement. That's why I use tools like 𝐌𝐞𝐭𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐢𝐭𝐞 and platform-specific analytics to get a deeper understanding of how my clients' content is performing.

Here’s how I make the most of analytics:

✅ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐬 – I closely monitor which posts generate the most engagement—whether videos, images, or simple text updates. By understanding these patterns, I can adjust my strategy to focus on the types of content that resonate most with the audience.

✅ 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐏𝐨𝐬𝐭 𝐓𝐢𝐦𝐢𝐧𝐠 – One of the best features of Meta Business Suite is being able to see when followers are most active. This allows me to schedule posts at the optimal times, ensuring I reach the maximum number of people and drive higher engagement.

✅ 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐚𝐧𝐝 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐆𝐨𝐚𝐥𝐬 – Through regular analytics checks, I can track key metrics like engagement, reach, and follower growth. This helps me assess the success of the content strategy and make informed decisions on adjustments where needed.

✅ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬 – Knowing who is interacting with the posts is key. The demographic data from analytics tools—such as age, gender, and location—helps me fine-tune my content so that it speaks directly to the right audience, which in turn increases the chances of success.

✅ 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 – Analytics give me the freedom to experiment with different types of content and formats without worrying about posting blindly. I can track how each experiment performs and use this information to continuously improve my strategy.

Need help with your social media? Get in touch via a DM or email [email protected].

23/01/2025

🎉 Media Bloom Turns 11 Today!

I’m feeling extremely grateful and emotional as I reflect on this incredible milestone. To everyone who has helped me reach this point – thank you. 🙏

💛 To God, my family, my mentors, my dear friend David (R.I.P.), my friends, and most importantly, my clients – you’ve all been part of this journey, and I feel the love that surrounds me.

The path hasn’t always been smooth, but oh, how I’ve grown! Each challenge has shaped me into a better person, and for that, I’m truly thankful.

Here’s to 11 wonderful years of Media Bloom – and to everyone who has followed my journey, thank you for being here. 🌿

13/01/2025

🌟 Yesterday at church, during the sermon, our priest asked us: 𝐃𝐨 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐢𝐬?

I do—always. Do I have an answer? Not sure... Perhaps my purpose isn’t one grand, singular thing. Maybe it’s made up of all the small, meaningful moments—a smile, a kind word, a piece of advice, even something as simple as sharing a social media post for someone in need.

🎨 All these little things are connected, much like a quote I came across recently: "We are like coloured pencils. I might not be your favourite colour, but together, when used in the right way, we create something beautiful." Perhaps I am simply a part of a much bigger puzzle, and that is my purpose.

✨ Do you ever wonder about your purpose?

08/01/2025

💭 Here's the truth – social media is a pay-to-play platform. Sure, organic reach can get you far, but not always as far as you'd like.

From precise targeting to measurable results, even a £50 ad for my clients has generated significantly better results than any other form of paid advertising. Curious to know why? Swipe through! 👉

06/01/2025

✨ Happy New Year! ✨

Wishing you all the very best for 2025. I’m back at my desk, and while my creative flow might be working a little slower, the love and enthusiasm for content creation is still going strong, and I am truly grateful for that. 💻

I have many hopes and wishes for the year ahead, but, as long as there’s health and peace, everything else is a bonus. 🙏

🔔 Quick reminder: Don’t forget to update the year on your website if it hasn’t been done automatically! 😊

20/12/2024

🙏 My final post for 2024 (unless there’s a big social media announcement)! My battery is officially drained, and it’s time to recharge. This year has been challenging, filled with investigations, invasive procedures, and lingering health concerns that remain unresolved. Despite it all, I am deeply grateful to be okay now, present for my family and clients.

I’m thankful for the precious moments I’ve had this year—the trips we’ve taken ✈️, the hugs and smiles shared, the friendship. the trust of both old and new clients, the warmth of my church community, and, most importantly, the unwavering love of God. ✝️

As I close this year, I do so with a heartfelt wish for health and peace in the world. Thank you for being part of my journey and for following along. Here’s to a brighter 2025! ✨

16/12/2024

🙄 Just another day in the life of a social media specialist...

📸 Instagram has begun rolling out a new vertical grid format in the UK, which aligns better with Reels. I noticed the announcement in the US a few months ago, but there was no mention of the timeline, so surprise—one of my clients’ feeds has already changed!

⏩ Going forward, formatting posts to fit the 4:5 aspect ratio will help maintain a clean feed. Never too early to start! Sigh.

12/12/2024

🕸️ During today's one-on-one training session with a client, I realised how similar social media is to a spider web.

🌐 It connects people and businesses. Just as a spider's web links each thread to create a strong, interconnected structure, social media helps businesses build relationships, expand their reach, and create opportunities for collaboration.

❣ However, social media can sometimes trap us in cycles of validation or criticism. The platforms are designed to keep us engaged, drawing us in and holding our attention longer than we might realize.

😊 This is my reminder that, while social media can sometimes feel like it's pulling us into its web, it’s also an incredibly powerful tool for growth and connection when we use it mindfully. Let's keep the balance!

11/12/2024

🎥 Instagram’s new Trial Reels feature lets creators test videos privately before posting, offering insights to decide if they should go public. A great way to experiment, but remember: metrics aren’t everything—if your Reel has a message, share it!

05/12/2024

𝐖𝐡𝐞𝐧 𝐖𝐚𝐬 𝐭𝐡𝐞 𝐋𝐚𝐬𝐭 𝐓𝐢𝐦𝐞 𝐘𝐨𝐮 𝐆𝐨𝐨𝐠𝐥𝐞𝐝 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 🤔

A little monthly habit I promise by:

🌟 I add a reminder in Trello (shoutout to the amazing Ioana from Free the Digital for introducing me to this tool!) to search each of my clients on Google. Why? To uncover hidden posts, reviews, or articles, they might have missed.

I’ve also set up 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐥𝐞𝐫𝐭𝐬 with specific keywords to get notified whenever something new pops up about them or related topics—and let me tell you, I’ve found treasures this way!

🔎 Want to try this too? Here’s how:

1️⃣ 𝐒𝐞𝐭 𝐔𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐥𝐞𝐫𝐭𝐬:
Go to Google Alerts.
- Type the keywords you want to monitor (e.g., your business name).
- Choose how often you want alerts (as-it-happens, daily, or weekly).
- Select your email address, and voilà!

2️⃣ 𝐒𝐞𝐚𝐫𝐜𝐡 𝐛𝐲 𝐃𝐚𝐭𝐞 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞:
- Go to Google.
- Type your search term (e.g., your business name).
- Click Tools below the search bar.
- Adjust the date filter to "Past week" or "Custom range" for tailored results.

You never know what gems might be waiting for you online! 🌐

Let me know what you’ve discovered!

03/12/2024

🔗 Do you wonder if putting the link in your bio, comments, or skipping it altogether is the best way to avoid the algorithm’s wrath?

Social media platforms are constantly changing the rules when it comes to external links—here’s how to stay ahead and make the most of your content strategy! (Inspired by insights from Social Media Today).

28/11/2024

💃 Along with creating and managing social media content, I also love helping my clients by replying to their reviews. When they received this glowing five-star review, I couldn't help but do a little happy dance!

It started with, "My daughter saw this on her social media and said it’s a must-see, so we gave it a go," and it was followed by some really kind words about the service we provided. 🌟 It’s such a lovely reminder that every post can lead to new customers!

26/11/2024

🎶 "Where do we draw the line?" is not just the title of one of my favourite songs by Poets of the Fall—it's also a question I frequently hear from clients when it comes to social media posting for their businesses.

Transparency and behind-the-scenes content are powerful, but oversharing can be risky. So, what's OK to share—and what's not?

✔️ OK to Post:
▪ Your work process;
▪ Team introductions and achievements;
▪ Client testimonials or success stories;
▪ Community involvement or collaborations;
▪ Light-hearted moments that align with your brand.

❌ Not OK to Post:
▪ Sensitive customer information;
▪ Unfinished work or mistakes (unless used as a teachable moment);
▪ Confidential business data or trade secrets;
▪ Overly personal content unrelated to your brand;
▪ Polarizing opinions or controversial topics;
▪ Negative customer interactions or complaints.

✨ Remember, it's all about balance. Share enough to connect and build trust, but protect your boundaries and professionalism.

What do you think—where do you draw the line with your business content?

22/11/2024

Stay ahead in 2025! 🚀 Can you believe it's just a month and a bit away? There are lots of exciting social media trends coming our way, but I’ve summed up the top 5—from AI tools to short, snappy videos. Of course, my favourite is community building—creating authentic connections is where the magic happens!

12/11/2024

🇷🇴❤️🏴󠁧󠁢󠁳󠁣󠁴󠁿 Being a heart emigrant, means living between two worlds: my birth country and the one I now call home. When I moved to Edinburgh in 2011, there wasn't a Romanian Orthodox community, so I joined the Greek Orthodox one. They welcomed me with open arms, but I still missed the familiar feel and language of my own community.

💒 Then, in 2014, something wonderful happened—the first Orthodox Easter celebration at St. John’s in Edinburgh! My heart felt so full that day, and with every service that followed and each cup of tea shared with fellow Romanians and not only, I felt more at home and began to put down roots strong enough to keep me from longing to return to Romania. And seeing the community grow has been extraordinary.

🙏 The Romanian Orthodox Church has become such a special place for us. It’s where we’ve asked friends to be our godparents, where our children have been baptized, and where a dear friend became a priest. It truly is a source of peace and inner search for me. And our priest, Ioan Florin, has been a father to us all, knowing exactly what to say and standing by everyone with a strength that is beyond comprehension to me, as a human.

💗 Last Sunday, we celebrated the 10th anniversary of the Romanian Orthodox Church in Edinburgh, and I was gifted a plaque in appreciation for my and my husband's support in its growth. I feel so humbled and grateful and pray that God continues to give us the strength to grow together in faith and love. Amen.

Photos by talented

08/11/2024

📑 Malcolm Gladwell popularized the idea that it takes 10,000 hours of practice to master a skill in his book, Outliers: The Story of Success. The "10,000-hour rule" suggests that to become an expert, one needs to dedicate this amount of time to deliberate practice in their field.

🎓 Fast forward 15 years since I studied marketing at university, I've worked at three companies and assisted over 300 businesses through Media Bloom. I've also attended countless events in the social media domain, staying updated on the latest trends and applying my knowledge in practice. I estimate that I've accumulated around 26,000 hours of experience (yes, I’ve taken into account maternity leave, leisure time, and holidays). And my journey doesn't stop here. Social media is continually changing and evolving, and I’m excited to keep learning and growing alongside it.

🧐 How about you? How many hours have you dedicated to mastering your skills?

01/11/2024

I first met Cristina when I was just seven years old! 🌟 We went to the same primary school and then ended up in the same high school class. She was one of those effortlessly popular girls, while I was a bit shy (hello, shyness! my old friend). But despite her popularity, Cristina was always so kind and supportive, and we created some wonderful memories together. 💛

Every time I visit my hometown, it feels like no time has passed since we last caught up. It’s so sweet that our kids even became friends this summer! 🥰

When Cristina reached out for social media advice and help to find her online voice, I was absolutely thrilled! 🎉 She’s one of those amazing souls who just needs a little boost of confidence, and I wholeheartedly believe she can shine! ✨

Cristina, thank you for your kind words. I can't wait to see you bloom!

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Meeting wonderful people is hands down the best part of my job! Roger is such a kind soul, and working with him for almost 5 years has been such a joy. While I had to step away from Music in the Community due to lack of time, it was such an amazing project to be a part of and I am grateful for all the amazing people I met along the way.

🥰 Andra is one of those 'light' people in my life—always radiating kindness, positivity, and wisdom. She’s incredibly open-minded and insightful, and when she reached out for help with her new business, I felt truly grateful for the chance to support her. Thank you, Andra, for everything, and for your wonderful testimonial!

Social Media is a Multi-Sensory Experience

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐚 𝐌𝐮𝐥𝐭𝐢-𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 ✍️ We've all seen that one social media post that just hooked us—it might've been a song we couldn't stop listening to, a caption that hit home, or the entire vibe of the post that made us pause and feel something. We didn't just scroll past it; we stopped, engaged, shared, and remembered it. 𝐓𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 👁👂👄🤲❤️. It can engage all the senses of your followers, helping them remember you and make them trust and recommend you. Found this post useful? Like, share, comment :)

New Instagram stickers. Let me know which one you like best 😊

A reel to share with you the gratefulness and energy felt during and after today's workshop. Beautiful people, successful business, kindness and support. Thank you all, and thank you Lorna McLean Reiki for being part of my journey ❤️

💆‍♀️𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐭𝐨 𝐑𝐞𝐜𝐨𝐧𝐧𝐞𝐜𝐭: 𝐚 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐰𝐢𝐭𝐡 𝐚 𝐑𝐞𝐥𝐚𝐱𝐢𝐧𝐠 𝐓𝐰𝐢𝐬𝐭 🔌 👉 Tickets- check the comments section. 💡Join the wonderful Lorna McLean Reiki and me on a relaxing social media journey, on 24.04.2024, where you learn to connect with your inner wisdom and express your knowledge and expertise with ease. Leave the workshop relaxed and with social media content ideas for six weeks. 💆‍♀️Drawing from her 30+ years of experience, Lorna will guide you through the revitalizing effects of breathwork, meditation, and relaxation techniques. She will help declutter your mind, by closing the many open tabs in your brain, helping you refocus your social media purpose. 📖I will then guide you to transform your newly found insights into captivating social media content that speaks to your audience from a place of authenticity. ☕ Relaxed networking, biscuits, teas and coffees are included. 👉 Reserve your spot. See you soon!

🌟 In just three weeks, in Edinburgh, I'll be hosting a workshop like no other! Join me for a rejuvenating relaxation session with Lorna McLean Reiki, on the 24.04, followed by brainstorming content ideas and crafting six weeks of engaging social media content! Tickets in the comment section. Feel free to DM me with any questions.

🎤 Despite having organized/been part of over 20 speaking engagements and workshops in the past 10 years, I still get pre-event jitters and sleepless nights. You know why? ☺️ Because I care- and want all my attendees to leave with a smile and extra confidence in their social media skills. Join Lorna McLean Reiki and me on 24.04.2024 for our next workshop. Early bird tickets are available for just one more week! Check out the link in my comments or send me a direct message. Together, we'll make this event a success, too!

Great news for Instagram users! 1️⃣. The platform is now allowing us to create 3-minute long reels, making it a game-changer for long-form content creators. Slowly available to all the accounts. 2️⃣. The "Notify" sticker that was previously only available in the US is now available in the UK. This feature lets your followers know when you post a story, reel or post. Here's to better content and extra reach! DM if you have any questions and follow for more news.

I have seen Tracey Creedican's message on a group, where she was looking for help with her website and social media. At that time, I was in a super busy period, so I scrolled by, worried that I wouldn't have time to help her. But something told me to go back and reply, and I am so glad I did. Tracey is not just a lovely client but also a caring one who always meets me with a smile, positivity, and warmth. She will be joining my workshop on 24th April, so come and meet her there. More information is available in the comments.

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