17/04/2026
In this episode of the Menswear Style Podcast, we sit down with Guy Blaskey, Founder of Detrash — a brand on a mission to shake up the watch industry.
After selling his first business in 2023, Guy took a step back to explore his long-standing passion for watches. What he discovered surprised him: while most industries are moving toward sustainability and purpose, the watch world has largely stood still. Outside of ultra-expensive, often inaccessible pieces — some reaching over £1 million — innovation and ethical thinking seemed noticeably absent.
Detrash was born to challenge that.