Strata UK

02/01/2023

10/07/2022

31/08/2020

Having worked semi virtually for several years Strata will be going 100% virtual from October. We hope you are all well and staying vigilant during this testing time.

Wishing all of you good health and success.

27/08/2019

So sad to announce the sudden passing of Richard Humberstone, a good friend and a truly lovely man - A Strata man for 30 years. Our thoughts are with his family - especially his wife Lynne and his sons Will & Tom.

29/11/2018

Strata is on the move to the picturesque village of Eynsford

29/02/2016

Beware - Today you may get proposed to by your girlfriend. Just Saying... AND The 29th February is an especially important day. Anything started on this day is said to be assured of success!

14/02/2016

Happy Valentines Day

31/12/2015

Wishing you all a Happy New Year...

14/12/2015

Strata is now officially 50 years old!!!!!

23/11/2015

Today Strata won a new contract for producing Western European Case Studies across 5 languages - happy days :-)

18/09/2014

So its 35 years since I started at Strata - that means that next year Strata will be 50 YEARS OLD - some kind of record for our industry.

14/08/2014

August 2014

14/08/2014

Just a few of us over the years - if you have any pics please send them to me [email protected]

27/07/2014

I am sad to announce the death of Stratas' founder Bill Pettit who passed away yesterday aged 77. Bill and Dick Kean started Strata in 1965 and added many other businesses to form The Strata Group - including: Skemeprint, RAM. Cab Advertising, Thomas Kean Advertising and Strata Typesetting. I will post details of the funeral as they become available.

15/03/2013

Huawei

Huawei

Huawei Technologies Co. Ltd. a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012.

02/01/2013

It’s a new year, and we’re already swimming in email. According to a recent report from the market research firm Radicati Group, Inc., global email accounts—already clocking in at a staggering 3.1 billion in 2011—will exceed 4 billion by 2015. In 2012 alone, Radicati estimates, more than 350 billion emails will be sent around the world, leaping to 507 billion by 2013.

15/08/2012

landing pages – which approach is right for you?

Study after study shows that a key element to any email campaign is the landing page. So why doesn't more thought go into them?

A landing page is a key element of any email campaign, but if it doesn’t match the look and feel of the email, or reinforce the call-to-action that prompted the recipient to click the link in the first place then you are going to be missing out. A recent report* highlighted that 44% of for B2B compa...

11/07/2012

Social Study 2012 - The Economic Impact of BT in the United Kingdom

Strata launch BT Social Study website.

Social Study 2012 - The Economic Impact of BT in the United Kingdom

11/07/2012

Five rules for subject lines that work

Five rules for subject lines that work

If you think getting your message down to 140 characters for our next tweet is tough then try writing an email subject line that get’s results. Good subject lines need to be under 50 characters, or the end of your message is going to be lost in the preview pane.

08/06/2012

Twitter, email marketing, or both?

There are many benefits to social media like Twitter, but often these channels are not put together with more traditional communications methods like email to create a coherent overall strategy .

What are the benefits of inviting an email subscriber to connect with you on your social networks? Why should you integrate email marketing and social media? What are the relative strengths and weaknesses of each and how can you make them work together?

Here are 10 key differences between Twitter and email marketing and how you can use these to complement each other.

Companies are starting to see the benefits of social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with email and what the pros and cons for each channel are.

08/06/2012

Data segmentation for email marketing

We've produced this white paper that will take you through everything you need to consider when segmenting data for email campaigns.

Increasing inbox competition means marketers have to be more sophisticated with email marketing through personalisation and targeting. The segmentation of your database is the key to making this work, that’s why we have produced this white paper “Database segmentation for email marketing” Download y...

24/05/2012

22/05/2012

5 tips to help optimise emails for mobile devices

Smartphone ownership nearly doubled in the UK last year so its never been more important to make sure your email campaign is mobile ready.

Emails can be optimised for viewing on mobile devices in many ways that don’t reduce their impact when viewed again on a desktop PC. Here’s five tips that will help you make sure your campaign is just as effective wherever it is viewed.

11/05/2012

5 Ways to make your landing pages more effective.

5 Ways to make your landing pages more effective.

A single minded propositionAnyone looking at your landing page must have clicked on something to get there which means you already know what they want, so use this information to deliver just the relevant content.

10/04/2012

New cookie laws. Are you ready?

Are you ready?

Back in May 2011 the Information Commissioner’s Office (ICO) gave UK firms an extra year to get to grips with the EU’s Privacy and Electronic Communications Directive on the use of cookies. Do you know how these new data privacy laws will affect you, what this will mean in simple terms and how exac...

07/03/2012

Strata UK's cover photo

25/11/2011

Season's Greetings

Must be that time of year again!