Short of content ideas? 💡
We all have times when we feel stuck and lack inspiration. Here’s 10 simple ideas for service businesses which won’t take long to create.
1️⃣ Reintroduce yourself and your business for your new followers - remember to show your face and even better, create a reel with a voiceover so your audience can hear your voice too. This helps build connection and trust.
2️⃣ List your services and tell your audience how they can find out more or book/sign up. Don’t assume all your followers know what services you offer. Nobody sees every post. It’s important to remind them regularly.
3️⃣ Create individual posts for each of your services, going into greater depth explaining what is involved, who they’re designed for and what value they give.
4️⃣ Share any current or upcoming offers/events with details of how to find out more and be involved/book.
5️⃣ Share your why. Why do you do what you do? Is there a story about how you got here?
6️⃣ Show behind the scenes of a typical day in your business. We’re all nosey. What seems boring to you probably won’t to your audience. A reel with voiceover would work well.
7️⃣ Answer your most commonly asked question. If it’s regularly asked the answer will probably be valuable to many of your audience members. You could follow it up by asking if your audience have any other questions they’d love you to answer.
8️⃣ Reshare your best performing post. Choose one which isn’t time-bound, seasonal or out of date. If it’s received high reach and engagement once, the chances are it will again.
9️⃣ Share a customer testimonials which demonstrates the value you gave/transformation you helped achieve. Social proof is really important for gaining trust and credibility and gaining new customers.
🔟 Share a low point of your business and how you overcame the issues. People love honesty and relatability. Not everything goes right all the time. Showing
Can you relate?
I can’t be the only one who can’t wait to get into my pj’s/get ready for bed once I’ve finally completed my tasks for the day? There’s nothing quite like it. ☺️
Maybe you prefer to pour a glass of wine, break open the chocolate, switch on your favourite Netflix series? Let me know what your evenings look like.
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If you’re new here, hi I’m Jenna. I’m an Instagram Coach and Social Media Manager helping busy business owners master Instagram marketing to help grow their businesses.
I’m also a solo parent of two girls, Cotswold-dweller, nature lover, keen traveller, runner, perfectionist and procrastinator. Introduce yourself below.👇🏼 We may be mums and business owners but we all have many more qualities and interests which we often don’t share.
#mumpreneuruk #mumsinbusinessuk #smallbizowner #smallbizsquad #mumbossuk #mumlifeuk #cotswoldbusiness #cheltenhammumsinbusiness #instagramcoach #reelsrockstars
Follow these tips to grow your account organically 📈
🙋🏻♀️ ‘How can I grow my following?’ is a question I get asked a lot. As business owners of course we want to reach more people to grow our following and gain more potential clients but remember you probably don’t need hundreds of thousands of followers to achieve enough sales for your business. Imagine a room full of your current followers. I bet you’d be really happy if they all became clients!
It’s also important to mention that you shouldn’t be buying followers and it’s not necessary to boost posts to gain followers either. Creating valuable content for your audience consistently and revealing the face and personality behind your business is key to attracting the right followers who will want to buy from you.
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Hi, I’m Jenna and I’m an Instagram Coach and Social Media Manager helping business owners harness the power of Instagram in order to grow their business.
Follow me for more tips and make sure you head to my profile and turn on notifications so you don’t miss my posts. 🔔
#instagramgrowthtip #cotswoldbusiness #instagramtraining #socialmediapro #smallbusinessgrowth #smallbizowners #instagrammarketingtips
Sometimes I have to pinch myself that I live here. We’re absolutely spoilt with picturesque places, fantastic food and nature on our doorstep. 🌳🌼🦌
This is a great trending audio and template to use for your summer roundup. I was preparing some notes for a client on how to use this audio and template and I couldn’t resist making my own. If you’d like to use it too, follow these steps:
1. Open the reel in full screen and tap ‘template by…’ at the bottom
2. Tap ‘Use template’
3. Select ‘Add media’ and upload your own clips
4. Adjust the section of the clips you’re using if they’re longer by tapping on them and selecting ‘adjust section’ and dragging the clip left or right
5. Edit the overlaid text or drag to the bin and add your own (Remember to select the correct font and colour for your brand and reposition to fit with your clips)
6. Add your caption, hashtags, topics (although mine have currently disappeared!) and location (if relevant)
8. Add a reel cover by tapping ‘Edit cover’, dragging the bottom bar to a point in your reel or uploading an image from your camera roll (remember to tap ‘profile grid’ to check the grid view and drag to adjust the image if necessary)
If you’re not ready to create yours now you can save this reel and find it later in your saved folders and follow these steps.
Tag me in your reel. I’d love to see how you use this template.
🎟️ If you need some help creating reels for your business I’ll be running a reels workshop on 16th September @rise.and.flour (featured here) in Milton Under Wychwood. There are only 8 spaces and I’ll be sharing the booking link tomorrow. Comment below to be the first to receive it.
Jenna x
#cotswoldlife #bourtononthewater #chippingnorton #reelstemplates #howtoreels #reelstutorial #instagramcoach #reelsforbusiness #cotswoldvillage #discovercotswolds #miltonunderwychwood
📝 Have you spotted this new feature? Yes, another one!
Notes on posts and reels have arrived. They’re a fun way to highlight your opinions or recommendations on an event, product or service. They’re more visible than comments on posts which can easily be missed.
Points to note:
📝 They’re only shown to your followers who you follow back, or your close friends.
📝 They’re temporary and will disappear after 3 days.
📝 You can turn off notes on your posts and reels in your settings.
Give them a try and let me know what you think. Will you use them going forwards? (If you haven’t got this new feature on your account yet, don’t worry. As with all new features, frustratingly, they’re rolled out gradually to all accounts.
Hope you have a great weekend.
Jenna x
#instagramcoach #instagramspecialist #instagramupdates #instagramnews #smallbusinessmarketing #servicebasedbusiness #oxfordshirebusiness #cotswoldbusiness
Today I attended a local networking event for Cotswold businesses and I found it interesting to see everyone immediately grabbing their phones and opening Instagram to follow each other after we’d each introduced ourselves. Once upon a time we’d have been searching for websites but social media is now the place to connect with businesses. This highlights how important it is to treat your Instagram account as your shop window. Show people who you are, what you do, where you’re based and how you can help them. This is your chance to shine! ✨ Here are my top tips to ensure you’re attracting followers and potential customers:1️⃣ If you’re the face of your business e.g. coaches, therapists, photographers, include your name in your bio or searchable name (beneath your profile pic) and use an image of you as your profile pic to help build a connection.2️⃣ Show the face(s) behind your business in your posts and stories. This applies to all small businesses. This also helps to build connection. 3️⃣ Include a link to your website in your bio (if you have one).4️⃣ Include your knowledge and expertise in your bio ensuring you include keywords.5️⃣ Create story highlights for testimonials, examples of your work and what services you offer giving visitors to your profile a quick summary of your business. 6️⃣ Include your location in your bio. You’ll be amazed the connections you’ll make purely by people realising you’re located close to them. 7️⃣ Keep your grid on-brand. Use Canva to create graphics with your brand colours and fonts. It makes a huge difference. 8️⃣ Post to your grid and stories regularly and to improve reach and signal to people that you’re still in business. These are just a handful of quick wins you can adopt to ensure your account is giving a good first impression and is attracting new followers and potential customers/clients. If you haven’t already done all of these I recommend giving them a try. If you’
2022 is coming to an end. It’s felt like the quickest year ever! It’s always good to look back and reflect on the year - celebrate the highlights and learn from the things that didn’t go so well.
This is the perfect audio for a 2022 highlight reel. Use this template to create your own and tag me in yours so I can see it.
I’m grateful for a busy year full of fun moments with friends and family, lots of travel and new experiences, working with lots of wonderful new clients and learning so much! I’m looking forward to 2023 and all it has to offer. It’s likely to bring lots of changes and challenges for me but once I’ve rested and recharged over Christmas I’ll be raring to go! ☺️
Thank you for all your support over the past 12 months. The likes, shares, comments, and to those of you I’ve worked with I’ve loved the experiences and being able to help you with your businesses.
9th November is Social Media Kindness Day. What will you do to spread kindness today? Here’s some ideas but you may have some of your own. There’s so many stories of social media having a negative influence on our lives, let’s turn that around and use social media for good. Spread positivity, kindness and love. ❤️ #SocialMediaKindnessDay #SocialMediaForGood #SocialMediaMarketingTips
I love helping people grow their business with social media marketing. I’ve come to love the training side of things. Meeting clients face to face and being able to answer their questions as we go is really uplifting and it’s even more satisfying seeing them put my tips into action and seeing success. When I receive testimonials like this it’s the cherry on the cake. Thank you Nicky (FitActive Personal Training). It was so lovely meeting you and a pleasure to work on your strategy with you. If you live in the North Cotswolds and are looking for a women’s personal trainer check out Nicky’s account. Nicky specialises in menopause fitness too and has a great wellness day coming up in September. #SocialMediaManagerUK #SocialMediaStrategy #ClientTestimonial #SocialMediaCoach
