Marketing Meanders with Sally and Sam

21/01/2023

Marketing sits at a busy intersection of any organisation, and often it’s activities are not that well understood.

Meaning that as a marketer, it can be tricky to manage multiple stakeholders in your business, and outside of it.

Have a listen and see if you can identify with any of the situations we’ve highlighted in our latest episode. Hopefully some of the advice will come in useful!

This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.

10/01/2023

Time for a little stakeholder management?

This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.

17/12/2022

Have you identified the marketing jobs that must be completed before the holiday season, and those which people just say have to be completed?

How are your budgets looking for 2023, have you checked in with the finance team before the festivities begin?

Could this be a good time to see how each of your team are feeling about their prospects next year?

Do we really need to use the end of the year as the time to review all our activities and our own development, or could you shift your timescales?

Have a listen to our thinking about 'end of year' in marketing, and let us know what you think.
https://lnkd.in/eudvVsfp

With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally and Sam explore marketing at the year-end and how marketers can get the most out of the holiday season.

22/10/2022

After two years, the celebrates its 100th episode, with an anniversary two-parter. We reflect on some of the topics, guests and conversations we've had. In this first episode we concentrate on dealing with marketing budget cuts and defining value.

Have a listen, and if you like discussing at the coalface, why not share with friends who might find the insights useful? https://share.transistor.fm/s/db2c64fb
Thanks for listening!

Recorded at
Story Ninety-Four.

09/04/2022

A recent The Drum article about the increasing popularity of noted that 'Brits consumed almost 60 million hours a week of the audio form in 2021. This was a 50% increase since 2020, and a whopping 1600% increase since 2015'
What has accelerated this interest? Could a podcast help you connect with your future clients? Where do you start creating them? We share our thoughts in our latest episode... https://marketingmeanders.transistor.fm/episodes/podcast-about-podcasting-part-1

Welcome to Marketing Meanders with Sally and Sam, over 50 years of marketing experience squashed into a podcast. We discuss the many aspects of marketing, emerging trends, established truisms, and challenges we all face. It's from the perspective of professionals at the coalface, marketers and small...

16/03/2022

Deary me, some time since we last posted! We are back with a ton of new episodes however, starting with perfection and good enough, where do your efforts need to be on this spectrum? https://podcasts.apple.com/gb/podcast/the-poles-of-perfection-and-good-enough/id1533009219?i=1000553286158

06/10/2021

When reading a message, what sparks the brain to react as if to a lethal threat? Find out the answer to this and how to create compelling content and user journeys designed to build human relationships in our latest .

Join us for a truly fascinating exploration of writing for human beings with Hilary Nightingale of Carbon Copy Social. Have a listen and tell us what you think: https://lnkd.in/dkvMnBNq

Listen to Writing for humans - Part One from Marketing Meanders with Sally and Sam. We were delighted to be joined by Hilary Nightingale from Carbon Copy Social to discuss the art of writing marketing copy for humans beings first and algorithms second! It was a truly fascinating discussion which mea...

27/09/2021

A little more back to basics anyone? See if any of our descriptions of how to get back to basics in marketing make sense, or sound familiar. Do you agree with our analysis? https://play.acast.com/s/0fd40ba9-ec37-5315-a566-c6204dda94aa/614aef222ce769001272d185

In our second foray into getting back to basics we look at avoiding vanity projects, adapting your basic marketing according to the current environment your audiences are living through, and learning the lessons of which marketing approaches actually work, and why. There's also a little bit about be...

17/09/2021

Something for the weekend? Why not have a little listen to the first episode we've recorded since the summer holidays? This time we're looking at starting from scratch or reassessing your marketing practices. See what you think: https://shows.acast.com/marketingmeanders/episodes/back-to-basics

Listen to Back to basics! from Marketing Meanders with Sally and Sam. Well, it's been a long summer, and we have been very busy either working hard, or playing hard, hence the lack of episodes! We apologise for this absence and decided to make it up to our dear listeners by providing you with a two-...

30/06/2021

We were delighted to talk with Nick Hughes, Director of Dynamic Coach Group about the relationship between marketing and sales teams. Listen for some fascinating insights...https://shows.acast.com/marketingmeanders/episodes/can-we-align-sales-and-marketing-teams-with-special-guest-ni

28/05/2021

Do you know if your marketing practice is being shaped by the culture of your company, is this a problem? Are you developing a culture or sub-culture from the way you operate? Can one change the other?
https://shows.acast.com/marketingmeanders/episodes/culture-influences-practice-or-practice-influences-culture

Listen to Culture influences practice or practice influences culture? from Marketing Meanders with Sally and Sam. Do you know if your marketing practice is being shaped by the culture of your company, and team, is this a problem? Are you developing a culture or sub-culture from the way you operate?....

24/05/2021

Whenever you take stock and look at making changes to the way you do things and strive for success, this is an important question. Do you know if you are being shaped by the culture of your company and team, is this a problem? Are you developing a culture or sub-culture from the way you operate? Can one change the other and vice versa? We are going to record a podcast episode about practice and culture within marketing teams soon. We'd love to have some opinions on this, so please let me know your thoughts...

21/05/2021

If you had to describe what marketing is in a just a few words what would they be? Would one of them be 'help'? Perhaps as we pursue our campaigns, relentlessly driving greater efficiencies, achieving greater ROI, engagement and conversion; we should focus on helping our audiences. Have a listen and see if you agree...

https://shows.acast.com/marketingmeanders/episodes/do-you-help-people-as-a-marketer-mini-meander

Listen to Do you help people as a marketer? Mini Meander from Marketing Meanders with Sally and Sam. If you had to describe what marketing is in a just a few words what would they be? Would one of them be 'help'? Perhaps as we pursue our campaigns, relentlessly driving greater efficiencies, achievin...

19/05/2021

Many marketers don't train as marketers when they set out. Most of us complete formal degrees in a multiplicity of fields, it is only after we become marketers that we spend time, and money on specific training. Diplomas, Masters, specialist training courses, online education and executive education all provide options for us to enhance our abilities and skill base. However, how much training do you feel you need at each stage of your career? How does this differ on the career path you take? Is there a minimum level of training that is essential to compete for marketing roles?
https://shows.acast.com/marketingmeanders/episodes/how-much-marketing-training-do-you-need

Listen to How much marketing training do you need? from Marketing Meanders with Sally and Sam. Many marketers don't train as marketers when they set out. Most of us complete formal degrees in a multiplicity of fields, it is only after we become marketers that we spend time, and money on specific tra...

06/05/2021

In part two of this episode we tackle questions like:

What are the similarities between lead nurture and networking?

How much can you know about leads in your audience who are outside of your conversion funnel?

What are the benefits to getting everyone round the table to recreate a highly simplified model of your lead conversion process?

Have a listen:
https://shows.acast.com/marketingmeanders/episodes/what-impedes-your-lead-conversion-part-two

29/04/2021

What are the elements that make up your lead conversion? We tackle four of them, People, Processes, Systems and Trust. We examine the ways in which these elements interact, and how each can impede your lead conversion strategies. https://shows.acast.com/marketingmeanders/episodes/what-impedes-your-lead-conversion-part-one

Listen to What impedes your lead conversion? Part One from Marketing Meanders with Sally and Sam. What are the main elements that make up your lead conversion? We tackle the four elements we think are the most important, People, Processes, Systems and Trust. We examine the ways in which these elemen...

28/04/2021

Recently, 77% of a group of marketing managers I polled told me they would rather have more time than more budget. Why is this? https://shows.acast.com/marketingmeanders/episodes/do-you-speculate-to-accumulate-with-your-time

Listen to Do you speculate to accumulate with your time? from Marketing Meanders with Sally and Sam. If you could have more time or more budget which would it be? Why do we struggle to ever have enough time to carry out our work and how can we find more time? What difference can this make to our mar...