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We have some news: Strategist UK is closing up shop. Thanks so much to all of our readers for joining us along the way –...
01/09/2022

We have some news: Strategist UK is closing up shop. Thanks so much to all of our readers for joining us along the way – you can read our farewell note in full here:

After three years, we’re closing up shop.

Going camping, or hosting at home with limited space? You'll need a Strategist-approved air bed.
31/08/2022

Going camping, or hosting at home with limited space? You'll need a Strategist-approved air bed.

Including the best light, king-size, and kid-friendly options.

One-year-olds are at a tricky transitional phase — they’re developing rapidly, so the best gifts are things that will de...
31/08/2022

One-year-olds are at a tricky transitional phase — they’re developing rapidly, so the best gifts are things that will delight them in new ways as they become more dexterous and begin to master new skills.

Including the best sensory toys, the best construction toys, and the best toys for walkers.

Including a £35 enamelled pot recommended by a GBBO set designer, if you're not ready to splash out on Le Creuset yet.
30/08/2022

Including a £35 enamelled pot recommended by a GBBO set designer, if you're not ready to splash out on Le Creuset yet.

Chefs and Strategist staff guide you through the options worth investing in, as tested in their kitchens.

Last week our editors loves soft-to-the-touch (and surprisingly-affordable) cashmere, and the kitten heels making a come...
30/08/2022

Last week our editors loves soft-to-the-touch (and surprisingly-affordable) cashmere, and the kitten heels making a comeback.

This week’s Sunday Circular includes soft-to-the-touch cashmere, a plush duvet, and a comb that’ll make breakage a thing of the past.

Pass the cleaning off to a well-reviewed robot vacuum.
30/08/2022

Pass the cleaning off to a well-reviewed robot vacuum.

From the best quiet options, the best with high suction, and the best ones that can mop floors, too.

Frequent fliers recommend their favourite suitcases for every type of trip.
29/08/2022

Frequent fliers recommend their favourite suitcases for every type of trip.

We polled frequent fliers and pored over reader reviews to find the best light, hard-shell, and inexpensive options.

Adding design-y touches to bathroom décor doesn't have to mean spending a lot.
28/08/2022

Adding design-y touches to bathroom décor doesn't have to mean spending a lot.

Including a made-in-the-UK hand soap, a highly covetable bath robe, and a pleasingly herbal candle.

This pleasingly-retro radio replaces the offer chatter while working from home.
28/08/2022

This pleasingly-retro radio replaces the offer chatter while working from home.

It sits on my chest of drawers like a co-worker, and keeps me company in a noninvasive way, from 9 in the morning to 5 in the evening.

12 discerning tequila experts select their favourites for mixing and sipping.
27/08/2022

12 discerning tequila experts select their favourites for mixing and sipping.

We polled 12 discerning tequila experts for their favourites.

Whether your curls are feeling dry or your highlights looking a little dull, a hair mask can very well be the solution —...
27/08/2022

Whether your curls are feeling dry or your highlights looking a little dull, a hair mask can very well be the solution — they restore moisture and softness and even brightness to your locks.

Including masks for greying, curly, and high-porosity hair, as well as recommendations for dry, thin, and home-coloured hair.

Oatly, shmoatly.
26/08/2022

Oatly, shmoatly.

I have never felt more smugly connected to the natural world than when “milking” my oats.

They’re lightweight zip-up pouches made from a durable fabric with a mesh top so you can see what’s inside.
26/08/2022

They’re lightweight zip-up pouches made from a durable fabric with a mesh top so you can see what’s inside.

They do double duty, in your suitcase and then at your travel destination.

As doggy fashion goes, the mountaineering-style coat has a mid-range price point (averaging at about £30) and is waterpr...
26/08/2022

As doggy fashion goes, the mountaineering-style coat has a mid-range price point (averaging at about £30) and is waterproof and tick-preventative, and it mimics swaddling, which supposedly calms anxious and reactive dogs.

Over the past six months, I’ve seen the red fleeces everywhere: at the pub, on the train, outside the Costa next to my flat.

Find an expert-recommended sofa bed that doesn't sacrifice style *or* comfort.
25/08/2022

Find an expert-recommended sofa bed that doesn't sacrifice style *or* comfort.

From the best sofa bed for an office to the best “click-clack” sofa bed.

Find the lesser-known, but still great-smelling, candle brands.
24/08/2022

Find the lesser-known, but still great-smelling, candle brands.

(That isn’t Diptyque.)

For something you use every day, the world of electric toothbrushes is surprisingly complex.
24/08/2022

For something you use every day, the world of electric toothbrushes is surprisingly complex.

Including oscillating, sonic, inexpensive, and extra-quiet options.

Whether you wear braces or have sensitive teeth, find the best, tried-and-tested, water flosser for you.
24/08/2022

Whether you wear braces or have sensitive teeth, find the best, tried-and-tested, water flosser for you.

From the best for braces to the best for sensitive teeth.

The small, curved heel of the 90s is making a comeback – now worn by forward-thinking fashion lovers, not frumpy wedding...
23/08/2022

The small, curved heel of the 90s is making a comeback – now worn by forward-thinking fashion lovers, not frumpy wedding guests.

A very specific iteration of the low heel is back.

Find the right duvet, whether you're sensitive and need something hypoallergenic or want something extra plush to sink i...
23/08/2022

Find the right duvet, whether you're sensitive and need something hypoallergenic or want something extra plush to sink into.

There’s something for everyone, from hypoallergenic to plush down options.

New to plant parenthood? Here's everything you need to know.
23/08/2022

New to plant parenthood? Here's everything you need to know.

Being a better plant parent is not really about being “green-fingered.” It’s more often about choosing the right plants for you and your space.

Last week we really loved a curated book hamper for new (and nocturnal) mums, some high-quality dog food, and TikTok’s f...
22/08/2022

Last week we really loved a curated book hamper for new (and nocturnal) mums, some high-quality dog food, and TikTok’s favourite air fryer.

This week’s Sunday Circular includes some hand selected treats for new parents, and some thoroughly vetted dog food.

Autumn isn't far away – so it's a good time to stock up on cheaper-than-you'd-think cashmere.
22/08/2022

Autumn isn't far away – so it's a good time to stock up on cheaper-than-you'd-think cashmere.

We asked stylists, fashion editors and obsessives for their picks of the best cashmere for every occasion.

It’s balanced the way Sriracha is, only with more crunch and oomph.
21/08/2022

It’s balanced the way Sriracha is, only with more crunch and oomph.

The Chinese chilli “oil” is filled with fried chillies, soybean, and Sichuan peppercorn.

We asked nine experts — including makeup artists and beauty writers — about the mascaras that they use on themselves, an...
21/08/2022

We asked nine experts — including makeup artists and beauty writers — about the mascaras that they use on themselves, and their clients.

Including lengthening, separating, volumising, and waterproof options.

We asked 14 parenting and child experts — from play psychologists to parenting group founders — to put together an exten...
20/08/2022

We asked 14 parenting and child experts — from play psychologists to parenting group founders — to put together an extensive list of gift ideas for 4-year-olds.

From rainbow projectors to giant road jigsaws.

“When I’m going to Berghain, I don’t need anything to stop me from dancing.”
20/08/2022

“When I’m going to Berghain, I don’t need anything to stop me from dancing.”

I once saw someone in my local Rewe supermarket grabbing oat milk who had coordinated her biscuit-coloured handykette with her camel coat.

The best false lashes for beginners, the best full-glam lashes, as well as the best individuals, budget, and luxury opti...
19/08/2022

The best false lashes for beginners, the best full-glam lashes, as well as the best individuals, budget, and luxury options.

Including budget and full-glam options and the best styles for beginners

To help you navigate the options, we spoke to experts including vets and pet nutritionists, scoured ingredient lists, an...
19/08/2022

To help you navigate the options, we spoke to experts including vets and pet nutritionists, scoured ingredient lists, and priced up how much you’ll actually be spending per day.

Vets and pet owners recommend wet, dry, and raw dog food for breeds of every age.

"It was reblogged over 200k times by ‘aesthetic’ blogs and hashtagged as ‘eyebrow goals’ so many times that for a while,...
19/08/2022

"It was reblogged over 200k times by ‘aesthetic’ blogs and hashtagged as ‘eyebrow goals’ so many times that for a while, if you googled ‘eyebrow goals,’ my somewhat cross-eyed photo would come up."

I’ve been loyal to Eyeko for seven glorious years.

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