Madhatter Creative Co.

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Madhatter Creative Co.

A specialist communications consultancy, delivering bold and brilliant messages for a better world.

30/06/2024

Madhatter Creative Co. is based in Tornagrain because it provides a perfect environment for our creative team.

The scenic beauty, peaceful surroundings, and proximity to nature inspire our work and allow us to create truly unique and stunning designs.

23/06/2024

Reviving our local food traditions in the Scottish Highlands is an absolutely thrilling endeavor!

Take beremeal, for instance.

This ancient grain has been a staple in our ancestors' diets for centuries, and it's high time we brought it back to the forefront.

With its unique nutty flavor and exceptional nutritional value, beremeal is a true hidden gem.

Let's celebrate our heritage by embracing the deliciousness of beremeal and ensuring that it remains a beloved part of our local cuisine.

16/06/2024

Who doesn't love free food?

Scotland is an absolute paradise for foragers!

With its lush forests, stunning coastline, and diverse lands, there's an abundance of wild edibles waiting to be discovered.

From juicy berries and tender mushrooms to flavorful seaweed, the possibilities are endless!

It's perfectly legal to collect fruit, foliage, flowers and fungi in Scotland - and, with Scotland's brilliant right to roam law, there's plenty of opportunity. If you want to dig up anything with roots, you will however need the landowner's permission.

If you'd like to find out more, we recommend you head on a wild food and foraging course. Unsure where to start? Check out Mo Wilde, author of The Wilderness Cure: Ancient Wisdom in a Modern World.

Happy foraging!

09/06/2024

We are on a mission to help build a thriving creative industry to the Scottish Highlands.

We need more creative businesses because they bring innovation, diversity, and excitement to the region! They also add vibrancy to our community, attract tourism, and provide opportunities for local talent to thrive.

Will you join us? If you're involved in a creative Highlands business, get in touch!

Let's collaborate and unleash our creativity in the Highlands!

02/06/2024

Is it just us or do you also get teed off with businesses that don't consider the environment?

Well, good news!

The Scottish Government has swooped in to halt plans on a luxury golf course, Coul Links, in the Highlands!

The group behind the Coul Links project claimed that the land is so degraded that it needs a golf course to save it 🤨

However, local and national conservation groups are not having it - they say it would be an act of environmental vandalism.

This isn't the first time the government has intervened, as they shut down a similar proposal in 2020.

We would rather see landscapes create habitats for more nature and wildlife... what about you?

05/05/2024

Thought of the day...

“Imagination is the only weapon in the war against reality.”
- Lewis Carroll

28/04/2024

Reflection of the day...

“One of the deep secrets of life is that all that is really worth the doing is what we do for others.”
- Lewis Carroll

Whatever anyone ever says, you can't kill with kindness.

22/04/2024

The legacy of Earth Day.

For over 50 years, April 22 is THE day to pay tribute to the Earth and its entirety while advocating for the necessary measures to ensure its preservation.

It's not just one day to observe - but a day to remind us to act throughout the year.

Earth Day has a deep and rich history...

🦚 1962: Rachel Carson published her book 'Silent Spring', A call to protect Earth, which soon became a global bestseller, helping to raise environmental consciousness.

🦚 1970: US Senator Ga***rd Nelson launched the first-ever Earth Day in response to a lack of environmental policies. The event involved gatherings of 20 million Americans in parks and streets.

🦚 1990: This marked the 20th anniversary of Earth Day and its global expansion, with the celebration now present in 140 countries.

🦚 2016: Earth Day is selected as the symbolic day for the official signing of the landmark Paris Agreement.

🦚 2022: UK-based climate action platform Ecologi erected a carbon offsetting billboard which extracted an estimated 2.1 tonnes of carbon emissions!

🦚 2024: This year's theme is Planet vs. Plastics - to end plastic pollution by 2040. How are you tackling it in your organisation?

If you do one thing this Earth Day, join -declares, a network of businesses declaring a climate and ecological emergency and taking purposeful action to reach carbon neutrality.

21/04/2024

Is it just us, or are the Scottish Highlands totally in vogue right now?

From The Traitors to The Apprentice, we keep spotting places literally a few minutes down the road from us:
Ardross Castle
The Black Isle
Golf View Hotel & Spa (a favourite for swimming and pampering)
Cawdor Castle
Loch Ness...obvs!

It's rather fun.

We like a wee giggle when folks stumble over Scottish words. Even locally, words like Cawdor have multiple pronunciations.

Let's hope that we keep the Highlands firmly on the map as we improve the creative industry up this way!

14/04/2024

Did you know that the design process of a charette was used to imagine the community of Tornagrain in Scotland?

This collaborative and fast-paced approach allowed designers, stakeholders, and local residents to come together and envision the future of this vibrant and sustainable community!

07/04/2024

We're so proud that Madhatter Creative Co. is based in Tornagrain, in the Scottish Highlands.

It provides a tranquil and inspiring setting for our creative work.

The natural beauty and peaceful atmosphere here enhances our creativity and help us deliver the best results for our clients.

05/04/2024

🕊 Where's our collective conscience? 🕊

This year, more than ever, the ideology of human conscience is a loaded topic on this International Day of Conscience.

Disregard and contempt for human rights may have left you - like us - questioning the conscience of humankind.

The 2023 edition of the Global Peace Index found that the level of global peacefulness deteriorated by 0.42%. This is the 13th deterioration in peacefulness in the last 15 years.

How has this become our reality?

To focus on the better aspects of humanity, we've decided to spotlight organisations that promote and advance human rights:

☮ Anti-Slavery International
Anti-Slavery International works to 'secure freedom for everyone, everywhere, always'. Founded in 1839, it's the world's oldest international human rights organisation and continues to challenge and change systems that enable modern slavery. With key strategic areas in migration and human trafficking, climate change, ending child slavery, and responsible business, this organisation is a pillar in human rights.

☮ War on Want
War on Want believe 'a better world is possible'. War on Want is a movement of people working to end global poverty and human rights abuses. They campaign to challenge human rights abusing corporations and governments, holding those responsible for this inequality.

☮ Amnesty International
The world's leading human rights organisation, this movement of over ten million people works to 'protect people wherever justice, freedom, truth and dignity are denied'. Their work to investigate and expose abuse meant they received a Nobel Peace Prize.

What can businesses learn from these organisations with soul?

Stakeholders (customers, employees, and shareholders) care what your business stands for and how it implements conscientious practices into its model.

Conscious businesses reflect the social consciousness of culture.

They read the room.

As a result, they're successful. While an increasing number of studies show that they can be more profitable, money isn't the only prime motivator or KPI.

More and more stakeholders believe it's time to think outside the system.

What's the soul of your business telling the public?

30/03/2024

Slow marketing is the tortoise in a world of hares.

It's all about taking the time to build genuine relationships with your customers instead of bombarding them with quick-fix promotions.

A constant array of new messages and ideas.

In dozens of different formats.

Not only is it exhausting your marketing team, it gets expensive.

In the process, it's easy to forget your focus message.

It takes SEVEN interactions before someone will purchase from your brand.

You only need ONE good message.

Speaking of which, here's our message:

Contract publishing is the epitome of slow marketing.

Print marketing focuses on creating high-quality content that both engages and educates, and is proven to both be one of the most trusted forms of marketing that leaves a lasting impression on readers.

Interested? DM us.

29/03/2024

🧜‍♀️ Today is Mermaid Day 🧜‍♂️

It may be a time to share tales of mythical sea creatures, but we couldn't ignore an opportunity to talk about the beauty and wonder of their natural habitats.

Our waters serves as a home to countless creatures, both real and mythical, and so we're always keen to celebrate initiatives that protect them.

🌊 Rāhui and the Ancient Art of Marine Conservation
The village of Tautira, located in Tahiti, is a quaint coastal village renowned for its black sand beaches and family-like community. With a deep-rooted focus on preservation, the community upholds the ancient and traditional art of Rāhui: a management system, a practice, a place, a belief, a law and a lens through which related actions are assessed. Exercised in Tahiti's coastal ecosystems, rāhui is used to protect the water by placing a temporary limit on collecting resources to give it time to replenish. Steeped in tradition, this practice is key to protecting Tahiti's depleted coastal ecosystems, while evoking a sense of respect and admiration for cultural heritage.

🌊 Seawilding
Shall we give our mythical loch monsters a chance? With aquatic life disappearing from the UK's lakes, rivers and seas at an alarming rate, a small rural community on the west coast of Argyll proactively counteracted this with a seawilding project of its beloved Loch Craignish. Out of this project sprung Seawilding, a community-led marine habit restoration charity. Since 2019, Seawilding has advanced the environmental protection of Scottish coastal waters, and even hosts a youth group to get the next generation involved.

🌊Overfishing, Greenpeace
For decades, Greenpeace has been advocating for fishing methods that keep fish stocks healthy and protect other marine creatures. According to the UN, 70% of fisheries are overfished. And, over 90% of predatory species like cod and tuna have already been caught. Greenpeace is taking on corporate giants and campaigning for a fairer allocation system that favours local and more sustainable fishing. The campaign group's ultimate goal is to establish a network of ocean sanctuaries that would provide refuge for marine life to thrive away from the threat of industrial fishing fleets.

🌊 Coral Reef Rescue Initiative and WWF
WWF and Coral Reef Rescue Initiative are on a mission to protect the world's reefs. Currently concentrating on sixteen reef complexes in seven countries, this campaign aims to protect reefs from illegal fishing and coastal development. Using an AI tool called 'ReefCloud,' teams can survey reefs and collect data to inform conservation efforts in the area. If protected, the coral larvae from these reefs will help those impacted by climate change recover.

28/03/2024

Looking for sources of eco-inspiration?

Well, look no further.

We're sharing our favourite eco newsletters that inspire us!

📩 Down to Earth, The Guardian
This weekly newsletter gives you the scoop on the latest environmental news. From political mishaps to lab-grown seafood, The Guardian offers a unique look into eco happenings. Ending on a high note, The Guardian shares an environmental photo of the week. Be sure to sign up!

📩 BusinessGreen
The paid version is a little costly, but BusinessGreen is the perfect newsletter for discourse surrounding business-centric sustainability - and we believe it's worth the price! It's published five days a week and delivers low-carbon economy news and stories straight into your inbox.

📩 Edie
Edie is a pioneer in driving sustainability and renowned for its credibility. Every weekday, Edie issues a eco newsletter focusing on providing insightful and purposeful sustainability and energy news.

📩 Grist
Offering a range of newsletters, this American newsroom explores green news with a positive tone. Grist focuses on a range of topics and industries and how they intersect with climate. Sign up for one of Grist's many newsletters and support their pursuit of non-profit news.

📩 Atmos
Infusing climate and culture, Atmos' weekly newsletter platforms underrepresented voices. This aesthetically pleasing newsletter is ideal for captivating and informative climate news. Subscribe to one of this magazine's newsletters and enjoy a finely curated rundown.

📩 Carbon Brief
Offering a range of newsletters, Carbon Brief captures and explains the latest climate related news. Focusing on climate science, energy and policy, Carbon Brief is an informative and eco conscious newsletter.

23/03/2024

Did you know that print marketing can actually help boost digital sales?

Online searches can actually be driven by offline messages!

Print is still considered one of the most trustworthy channels, according to UK Direct Marketing Association (DMA).

So next time you're considering a print campaign, remember that it can do wonders for your digital presence.

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The legacy of Earth Day. For over 50 years, April 22 is THE day to pay tribute to the Earth and its entirety while advocating for the necessary measures to ensure its preservation. It's not just one day to observe - but a day to remind us to act throughout the year. Earth Day has a deep and rich history... 🦚 1962: Rachel Carson published her book 'Silent Spring', A call to protect Earth, which soon became a global bestseller, helping to raise environmental consciousness. 🦚 1970: US Senator Gaylord Nelson launched the first-ever Earth Day in response to a lack of environmental policies. The event involved gatherings of 20 million Americans in parks and streets. 🦚 1990: This marked the 20th anniversary of Earth Day and its global expansion, with the celebration now present in 140 countries. 🦚 2016: Earth Day is selected as the symbolic day for the official signing of the landmark Paris Agreement. 🦚 2022: UK-based climate action platform Ecologi erected a carbon offsetting billboard which extracted an estimated 2.1 tonnes of carbon emissions! 🦚 2024: This year's theme is Planet vs. Plastics - to end plastic pollution by 2040. How are you tackling it in your organisation? If you do one thing this Earth Day, join @business-declares, a network of businesses declaring a climate and ecological emergency and taking purposeful action to reach carbon neutrality. #earthday #peopleandplanet #sustainability

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