Vertical Pixel Studio

Vertical Pixel Studio Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Vertical Pixel Studio, Social Media Agency, 14 High Beeches, Tunbridge Wells.

Facebook algorithm changes for 20241. More focus on meaningful interactions2. Relevance score calculation3. Predicted ti...
15/01/2024

Facebook algorithm changes for 2024

1. More focus on meaningful interactions
2. Relevance score calculation
3. Predicted time spent on a post
4. Likelihood of engagement
5. Balanced mix of content types
6. Transparency and control for users

Find out how the Facebook algorithm ranks content in 2024 and learn what it takes to get your posts seen on the platform.

Meta Certification!!Reach your professional goals on Facebook, Messenger, Instagram and WhatsApp.
14/01/2024

Meta Certification!!
Reach your professional goals on Facebook, Messenger, Instagram and WhatsApp.

Become a Meta-certified marketing professional with Meta Blueprint and get recognized through the best of Facebook and Instagram advertising solutions.

META BLUEPRINTFREE ONLINE COURSES to build your marketing skills. Link below. Time to improve yourself.
13/01/2024

META BLUEPRINT
FREE ONLINE COURSES to build your marketing skills. Link below. Time to improve yourself.

With more than 90 eLearning courses, Meta Blueprint helps you learn the skills to move your business forward. Get the best from your Facebook Ads with our training courses.

WHY SHOPIFY? Read more, Learn more :)Shopify helps accelerate entrepreneurs' journey to success through features that he...
13/01/2024

WHY SHOPIFY? Read more, Learn more :)

Shopify helps accelerate entrepreneurs' journey to success through features that help manage inventory, streamline shipping, and achieve business goals. These include: A central admin. Manage your business, orders, and customers across all sales channels and store locations in one place.
People use Shopify because it provides a user-friendly interface, customizable design options, and a range of features for selling products and managing orders.

Should it be a good start for your online business??

05/01/2024

Promote new products or services

Businesses are constantly creating new products or services for their customers. But figuring out a way to promote your new products or services can be tough unless you use email marketing. Email marketing is a simple yet effective way to promote new products or services in an exciting way that grabs your subscribers' attention.

All you have to do is come up with an enticing subject line so your readers will actually want to open the email. You don't need expensive or fancy marketing strategies to promote a new product, sometimes all you need is a well-written and attractive email marketing campaign.

Google Ads vs. Facebook Ads: Comparison for Small Business:Organic growth and word of mouth can turn an idea into a smal...
05/01/2024

Google Ads vs. Facebook Ads: Comparison for Small Business:

Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of online advertising platforms to choose from, but the decision may come down to the industry leaders: In Google Ads versus Facebook Ads, which is the best for your business goals?

Follow the link below from SHOPIFY and We are sure you will have an idea about the advertising market.




Facebook ads are typically cheaper than Google ads but have a smaller reach, while Google ads often cost more but can target a larger pool of potential customers.

05/01/2024

What is email marketing?

Email marketing refers to the act of sending out promotional emails about your business to a group of people. This can be current customers who already support your business or qualified leads who fit the profile of an ideal customer.

With email marketing, you're using email to promote a product or service and share information about your business with your target audience. Email marketing is very cost-effective and extremely profitable, which makes it one of the best types of digital marketing out there.

If you want to successfully market your business, you need to incorporate email marketing into your digital strategy.




31/12/2023

Happy New Year!
Wishing all the best in 2024.


🇬🇧

Happy New YearMay the New Year bring you peace, love and endless possibilities.All the best.....
31/12/2023

Happy New Year

May the New Year bring you peace, love and endless possibilities.

All the best.....

IntroductionWith over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to connect with your...
30/12/2023

Introduction
With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to connect with your target audience, build brand awareness, and drive conversions.

However, succeeding on Facebook requires a strategic approach and an understanding of the platform's ever-evolving landscape. That's where the Facebook Success Blueprint comes in.

Section 1: Crafting an Effective Facebook Strategy
To kickstart your success, we'll dive into the essentials of creating an effective Facebook strategy.

-Learn how to define your target audience, set measurable goals, and develop a cohesive brand voice that resonates with your followers.

-Discover proven techniques to create compelling content, leverage Facebook's algorithm, and optimize your page for maximum engagement.

Section 2: Mastering Facebook Advertising
Facebook's robust advertising platform offers unparalleled targeting options to reach the right audience at the right time.

In this section, we'll explore the ins and outs of Facebook advertising.

-Uncover advanced targeting strategies, harness the power of lookalike audiences, and design captivating ad creatives that generate clicks and conversions.

-We'll also reveal tips for optimizing your ad campaigns to achieve a higher return on investment (ROI).

Section 3: Building an Engaged Community
-Building a loyal community on Facebook is key to long-term success.

-Discover effective tactics to encourage comments, shares, and conversations that amplify your reach and establish your authority.

Section 4: Harnessing the Power of Facebook Insights
-Informed decision-making is crucial for ongoing success.

-Learn how to harness the power of Facebook Insights, the platform's built-in analytics tool.

-Gain valuable insights into your audience demographics, content performance, and campaign effectiveness.

-Leverage these insights to refine your strategy, identify growth opportunities, and make data-driven decisions that drive results.



INSTAGRAM REELS!!!With over 140 billion Reels plays across Instagram and Facebook each day, Reels helps you grow your co...
30/12/2023

INSTAGRAM REELS!!!

With over 140 billion Reels plays across Instagram and Facebook each day, Reels helps you grow your community, hop on trends and collaborate with inspiring creators. Experiment and find your way with Reels.

30/12/2023

6 ways NOT to use ChatGPT for marketing!!

1. Don’t ask for marketing strategy recommendations
2. Don’t let Chat GPT organize your Google Ads account structure
3. Do not use it for keyword research
4. Don’t use ChatGPT for web development
5. Don’t use it for reporting & analytics
6. Do not use Chat GPT to run a competitor analysis



Distribution of Instagram users worldwide as of January 2023, by age and gender
29/12/2023

Distribution of Instagram users worldwide as of January 2023, by age and gender

Facebook Groups: Building Communities
29/12/2023

Facebook Groups: Building Communities

Connecting with people who share your common interests and passions can be life-changing. We're making some changes to Facebook that will help make it easier...

Average Click-Through Rate on FacebookLegal advertisers may struggle with low click-through rates on the SERP, but they’...
29/12/2023

Average Click-Through Rate on Facebook

Legal advertisers may struggle with low click-through rates on the SERP, but they’re lucky to have the highest CTRs on Facebook (1.61%). No doubt, it can be hard to impress the prospective client looking for a lawyer when your ad is one among seven ads on the SERP, but a lawyer’s high-value offer and call to action certainly stands out more when it’s standing alone on a prospect’s social feed.

Other advertisers with high CTRs are in the retail (1.59%), apparel (1.24%), beauty (1.16%), and fitness (1.01%) industries. It’s no surprise that these industries often feature models and high-quality images in their ads, and those ads perform particularly well on highly visual platforms like Facebook and Instagram.

You have to be pretty crafty to distract potential job hunters from their social feeds, and employment & job training services can have relatively low CTRs on Facebook (0.47%). Facebook and Instagram may not be the network for job seekers, but LinkedIn may have promise for these advertisers!

The average click-through rate (CTR) for Facebook ads across all industries is 0.90%.

Average Click Through Rate (CTR) for Facebook Ads by Industry

Industry Average CTR
Apparel 1.24%
Auto 0.80%
B2B 0.78%
Beauty 1.16%
Consumer Services 0.62%
Education 0.73%
Employment & Job Training 0.47%
Finance & Insurance 0.56%
Fitness 1.01%
Home Improvement 0.70%
Healthcare 0.83%
Industrial Services 0.71%
Legal 1.61%
Real Estate 0.99%
Retail 1.59%
Technology 1.04%
Travel & Hospitality 0.90%

29/12/2023

There are 3.049 Billion Monthly Active Users on Facebook 🤔🤔

As of Q3 2023, there are 3.049 billion monthly active users on Facebook, making it the largest app in the world. This is an increase from 12 months prior in Q3 2021 when they had 2.91 billion users.

India leads the world in total Facebook users 🚀🚀

While it may be surprising, only 5.74% of Facebook users come from the U.S.

India boasts a seriously impressive stat of a total of 314.6 million Facebook users. That's approximately 22% of India's total population of 1.428 billion.

Just over 50% of the entire UK population are Facebook users🇬🇧

Out of the total estimated UK population of 67.82 million, approximately 34.4 million people are active Facebook users - approximately 50.69% of the total UK population.

29/12/2023

A Complete List of the Basic Digital Marketing Terms That All Marketers Should Know

1. Search Engine Optimization (SEO)
SEO helps optimize websites by using specific keywords to rank higher in Search Engine Results Pages (SERPs). Furthermore, it involves making changes to the website’s content and structure.

2. Search Engine Marketing (SEM)
SEM involves promoting a website to enhance its visibility on Search Engine Results Pages (SERPs). By using tactics such as Pay-Per-Click (PPC) advertising, keyword research, and optimizing website content, businesses can drive traffic to their website and improve their online presence.

3. Pay-Per-Click (PPC)
This is a popular form of digital advertising businesses use to drive traffic to their website. Advertisers pay a fee every time someone clicks on one of their ads.

4. Content Marketing
By consistently providing valuable content, businesses can establish themselves as thought leaders, build trust with their audience, and drive conversions and sales. As a result, content marketing has become an increasingly popular strategy for businesses of all sizes and across industries.

5. Social Media Marketing (SMM)
Social Media Marketing (SMM) entails promoting products or services on platforms like Facebook, Instagram, and Twitter. It increases brand visibility and website traffic and drives sales growth.

6. Email Marketing
Email marketing sends targeted promotional messages to a specific list of email subscribers. For example, such messages can include newsletters, promotional offers, and relevant content.

7. Brand Positioning
Identifying and communicating a brand’s key attributes and benefits is brand positioning. Marketing managers aim to establish a strong and memorable presence for the brand in the marketplace.

8. Conversion Rate Optimization (CRO)
CRO optimizes a landing page to increase the percentage of visitors who take a desired action, such as making or initiating a purchase. Moreover, CRO is essential for boosting ROI and maximizing the impact of basic digital marketing campaigns.

9. Affiliate Marketing
Affiliate marketing is a basic digital marketing term for a mutually beneficial marketing technique for businesses and affiliates. With affiliate marketing, companies can increase their reach and sales, while affiliates can earn commissions by promoting the products.

10. Call-to-Action (CTA)
Call-to-action, or CTA, is crucial in any digital marketing strategy. It prompts the audience to take a specific action, such as purchasing, subscribing to a newsletter, or downloading an ebook.

11. Key Performance Indicators (KPIs)
Marketers use KPIs as metrics to evaluate the success of a digital marketing campaign. Also, these metrics include website traffic, conversion rates, social media engagement, emails open, and click-through rates.

12. Landing Page
Landing pages are standalone pages that users land on after clicking on a CTA in an advertisement or an email. Furthermore, the primary goal of a landing page is to convert the user into a customer by completing a specific action.

13. A/B Testing
Marketing professionals use A/B testing to compare two versions of a webpage, email, or advertisement to determine the better-performing variant.

14. Click-Through-Rate (CTR)
Marketers rely on CTR to measure the effectiveness of advertisements or web pages. Moreover, marketers can improve CTR and drive more website traffic by optimizing factors such as targeted keywords, creating compelling ad copy, and testing ad designs.

15. Target Audience
Marketing managers aim to reach a target audience through online channels. Consequently, digital marketing companies conduct market research to gather data on customers’ preferences, behaviors, and needs. This data helps to identify the target audience for the company.

16. Return on Investment (ROI)
The measure used to evaluate the profitability of an investment is called ROI. Moreover, it also represents the financial return generated compared to the cost of the marketing campaign in basic digital marketing strategies.

17. Customer Relationship Management (CRM)
CRM is a system or strategy used to manage and analyze customer interactions, data, and relationships throughout the customer lifecycle.

18. Search Engine Results Page (SERP)
SERP is the page search engines display in response to a user’s search query, listing relevant websites and other content.

19. Conversion Rate
The percentage of website visitors who take a desired action, such as purchasing or filling out a form, indicates a conversion rate in basic digital marketing terms.

20. Bounce Rate
The bounce rate is the percentage of visitors navigating away from a website after viewing only one page without engaging further.

21. Influencer Marketing
Collaborating with influential individuals on social media or engaging industry experts to promote products or services to their audiences is called influencer marketing.

22. Account-Based Marketing (ABM)
ABM is a strategic approach that targets and engages specific high-value accounts or companies, tailoring marketing efforts to their unique needs.

23. Chatbot
A chatbot is an AI-powered program that simulates user conversations through a chat interface. They are used for customer support, lead generation, and automated interactions.

24. UX (User Experience)
UX is a user’s overall experience and satisfaction when interacting with a website, application, or digital product. Furthermore, it encompasses factors such as ease of use, accessibility, efficiency, and emotional engagement, ultimately influencing customer loyalty and the overall success of a digital product or service.

25. UI (User Interface)
The visual elements and design components of a website, application, or digital product that users interact with is the User Interface (UI). A well-designed UI enhances user satisfaction, improves usability, and helps users achieve their goals effectively and efficiently.

26. Hashtag
A hashtag is a word or phrase preceded by the “ #” symbol used to categorize and identify content on social media platforms. Essentially, it enables marketers to increase the discoverability of their content, reach a wider audience, and join conversations related to their brand or industry.

27. Organic Reach
The organic reach is the number of people who see a social media post or content without paid promotion or advertising. Furthermore, it is essential for building brand awareness, engaging with the target audience, and maximizing the impact of organic content without relying on paid advertising.

28. Impressions
The number of times an advertisement or content is displayed, whether clicked or not, is called an impression in basic digital marketing.

29. Retargeting
Retargeting involves displaying ads to users who have previously visited a website or shown interest in a product or service.

30. CPM (Cost-per-Mille)
A CPM represents the cost of 1,000 ad impressions or views. It is a pricing model commonly used in display advertising.

31. CPL (Cost-per-Lead)
CPL is a metric that determines whether or not your efforts and ad spending are paying off. It is the dollar amount required to generate a new, prospective customer from a current marketing campaign.

32. Meta Tags
Meta tags are HTML tags that provide information about a webpage to search engines. The most common meta tags are the title tag, meta description, and meta keywords tag.

33. Backlink
A backlink refers to a link from another website to your website. It is also an important ranking factor in search engine algorithms and can improve a website’s authority and visibility.

34. Domain Authority
Domain authority is a metric developed by SEO software creator Moz that predicts a website’s ability to rank in search engine results. It is based on backlinks, domain age, and content quality.

35. Content Management System (CMS)
CMS is a software platform that enables users to create, manage, and modify digital content, such as websites, blogs, or online stores, without extensive technical knowledge.

36. Really Simple Syndication (RSS)
In basic digital marketing terminology, RSS is a web feed format that allows users to receive updated content from websites or blogs. Users also subscribe to RSS feeds to stay updated with their favorite websites’ new content.

37. Keyword
A keyword is a specific word or phrase representing the main topic or focus of a webpage or piece of content. Besides, it is essential for search engine optimization and to help drive relevant traffic to a website.

38. Click Fraud
Click fraud is the fraudulent clicking on online advertisements to deplete a competitor’s advertising budget or generate illegitimate revenue. It is also a form of ad fraud that can harm advertisers.

39. Influencer
An influencer is an individual or social media account with a significant following and influence within a particular industry or niche. Additionally, they can also help increase brand awareness as well as promote products or services.

40. Long-Tail Keywords
Long-tail keywords are longer, more specific keyword phrases that are less competitive but have higher conversion potential. They also target niche audiences and can result in more qualified traffic.

41. Digital Analytics
Digital analytics involves collecting, measuring, analyzing, and reporting digital data to understand and optimize marketing efforts. Its tools also track website traffic, user behavior, and campaign performance.

42. Social Listening
Social listening involves monitoring and analyzing conversations and mentions on social media platforms to gain insights into customer sentiment, industry trends, or brand reputation.

43. Churn Rate
The churn rate is when customers or subscribers stop using or cancel a product or service. Likewise, a high churn rate indicates a need to improve customer retention efforts.

44. Lead Generation
Lead generation refers to attracting and converting potential customers into leads by offering valuable content or incentives in exchange for contact information.

45. Conversion Funnel
Conversion funnel refers to a series of stages a user goes through, from initial awareness to final conversion. Furthermore, the stages typically include awareness, interest, consideration, and action.

Systeme.io is an all-in-one marketing platform that helps businesses create and launch sales funnels, affiliate programs...
28/12/2023

Systeme.io is an all-in-one marketing platform that helps businesses create and launch sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can utilize the platform to automatically capture leads, add rules, trigger emails and more.

Below the link for a Lifetime Free Account

https://systeme.io/?sa=sa0157893218356026a5465e84eb6530a755609b77

Systeme.io has all the tools you need to grow your online business. Click here to create your FREE account!

Address

14 High Beeches
Tunbridge Wells
TN23LA

Website

Alerts

Be the first to know and let us send you an email when Vertical Pixel Studio posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Vertical Pixel Studio:

Videos

Share


Other Social Media Agencies in Tunbridge Wells

Show All