Tobermory Cat

Tobermory Cat is an artwork which explores celebrity using a fictional cat character created using photographs of three similar cats and a load of celebrity spin. The fictional cat is being used to explores celebrity; management, promotion, branding - leading on to merchandising and the practical uses of fame. The work is a viral game, the process of creating the work has been documented. At the

centre of this promotional effort is the celebrity " Tobermory Cat". The fictional "talent" and spin is provided by a large fictional celebrity management team called T.C. Management who operate out of T.C. The work is set in Tobermory on the Isle of Mull off the West Coast of Scotland. More details on Wikipedia; http://en.wikipedia.org/wiki/Tobermory_Cat