Dasein Digital Marketing

27/01/2022

Aristotle's 3 Modes Of Persuasion

2400 yrs before Digital Marketing Aristotle introduced 3 modes of persuasion and to this day all 3 are still used and can be applied through a simple Digital Marketing strategy:

1. Ethos is used to appeal to your audience's emotions such as a marquee client or impressive press releases.

2. Pathos are persuasive tactics examples such as a stunning image with text or a captivating client testimonial.

3. Logic is supported by facts and figures that can also incorporate features and benefits.

The heart and soul of your communications are still to this day rooted in Aristotle's framework and as such when using gains of persuasion his simple 3 modes should always be at the forefront of your mind for success.

Illustration @ Kibin..

14/01/2022

How To Better Understand Your Target Audience As Part Of The SOSTAC Marketing Model.

12/01/2022

Automated Sales Process ASP.

The ASP is a cyclical process, transforming unqualified, cold market prospects into happy, repeat and referring customers. The ASP is most powerful when all six components are used.

They consist of:

1. Attraction. Getting attention for your products or services via the digital space.

2.First Impression. Once you have your audiences attention the aim of First Impression is to turn your cold prospects acquired via Attraction into brand-acquainted & intrigued prospects.

3.Engage & Educate. This takes on many forms of both push and pull marketing. The Engage & Educate component transforms brand new acquainted & intrigued prospects into educated prospects that are more likely to trust your brand.

4.Follow Up. Via the online world through emails etc The online follow up low environment has a set-it-and forget-it quality that makes it sustainable and very lucrative.

5. Sales Technology. This component is where the magic happens, converting your trusted prospects to paying customers via offering a variety of payment options, crafted upsells, to gifting money off or percentages etc if buying more from you.

6.Referals & Retention. Once you have closed the sale, the sales process is not over. The final step is to ask for referrals that retain the customer for life and attract other prospects via online reviews.
5.Sales Technology. This component is where the magic happens, converting your trusted prospects to paying customers via offering a variety of payment options, crafted upsells, to gifting money off or percentages etc if buying more from you.

10/01/2022

The Marketing Flywheel

Unlike the traditional marketing funnel, flywheel marketing enhances the sales process but is never truly complete. The wheel will slow down to reflect a disconnect between sales and customer success and speed up to reflect improvements in CX (customer experience) & conversion rate.

When the flywheel is in motion, so to speak, clients are retained and will recommend a product or service to others via word-of-mouth marketing. Since the focus is on customer retention, flywheel marketing is relevant to any business regardless of industry, size, or type.

1 – Activation
In the first stage of flywheel marketing, the business endeavours to attract new customers in several ways.

Typically, this encompasses a high-converting website showcasing the relevant expertise and case studies. Some businesses will also choose to entice leads with coupons, discounts, or free trials and track the results of their efforts.

2 – Adoption
Once a customer has been acquired, the business must determine how to keep them coming back. In the second stage, newly acquired customers start using the product or service and are constantly searching for more value.

3 – Adoration
The adoration stage focuses on creating users who love products and services and look forward to using them regularly. For the business, the best possible outcome is a cohort of customers who act as brand ambassadors and set the stage for brand advocacy.

Customer adoration can be facilitated by:

Sharing resources via social media or a newsletter, such as a free webinar.
Conducting surveys to determine which product features fans would love to see incorporated.
Compelling customers to upgrade to premium plans and reap the hidden benefits.

While many brand advocates will need no motivation to speak well of a product or service, affiliate programs and other rewards can help incentivize some users to help keep the flywheel spinning.
During the advocacy stage, happy and satisfied customers become brand advocates via user testimonials, reviews, referrals, and user-generated content. Each is a potential source of new leads, with brand advocates essentially acting as a marketing team for the business itself.

4 - Advocacy
During the advocacy stage, happy and satisfied customers become brand advocates via user testimonials, reviews, referrals, and user-generated content. Each is a potential source of new leads, with brand advocates essentially acting as a marketing team for the business itself.

While many brand advocates will need no motivation to speak well of a product or service, affiliate programs and other rewards can help incentivize some users to help keep the flywheel spinning.

29/09/2021

11/08/2021

The benefits of delivering a great CX include:

Increased customer loyalty

Increased customer satisfaction

Better word-of-mouth marketing, positive reviews, and recommendations

All business models can benefit from improving the customer experience: subscription businesses can increase retention and reduce churn, eCommerce marketplaces can increase repeat custom and reduce returns, and service industries can gain recommendations and reduce complaints.

In fact, we challenge you to think up a type of business that doesn't benefit from providing a great customer experience.

What is a good customer experience?

In short, good customer experience can be achieved if you:

Make listening to customers a top priority across the business

Use CX FEEDBACK to develop an in-depth understanding of your customers

Implement a system to help you collect feedback, analyze it, and act on it regularly

Reduce friction and solve your customers' specific problems and unique challenges.

SO THANKS FOR SHOPPING WITH US TODAY

07/08/2021

05/08/2021

The 6 pillars of an effective Marketing campaign simplified. Getting your content seen and measurable results.

18/07/2021

Great CX promotes a healthy and positive business.

13/07/2021

At last or will they yet again change their minds? https://searchengineland.com/google-july-2021-core-update-is-finished-rolling-out-350380

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.

28/06/2021

Monday Motavation with Seth Godin

10/06/2021

09/06/2021

A simple fishbone diagram to fix poor performing/loss of engagement for websites.

04/06/2021

The SOSTAC planner. For a 3minute guide that will teach you all you need to know visit https://sostac.org

01/06/2021

The more I research the Customer Journey through blogs and articles relating to Digital Marketing, the more I see the similarities of the Voice of the Customer and their journey in Lean 6 Sigma. It would seem at present the two are becoming one in 2020 / 2021. Will leaner and leaner Methodologies be introduced as the year moves forward especially due to the impact of COVID?

14/05/2021

Alistair Rennie and Sian Davies have been analysing the "messy middle" of the consumer purchase journey since 2019. Their latest research shows how behavioural science can be used to increase the effectiveness of Search ads.

You need to show up in the consumer journey with the right message. See how supercharging ad copy & applying behavioural science to Search can boost your ads.

06/05/2021

For all those about to launch a new website check out my PDF guide: Launching Your New Website

https://drive.google.com/file/d/1q4il1IXmNl8EnHR3AyiVrQCaohFY-5mo/view?usp=sharing

04/05/2021

May The 4th Be With Everyone

https://www.youtube.com/watch?v=up3Y_yQIma8

Today, we celebrate the Force with us all. Happy Star Wars Day and May the 4th Be With You!

07/04/2021

Today is the day. Dasein has gone live after the mayhem of COVID that closed the doors on Lean To Marketing, we have come out guns blazing and ready to roll.