Rachel Wicks - Social Media Marketeer & Wix Website Whizz. I help clients get more from being online. I help business owners become more social media savvy!
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By offering a range of affordable 'do it yourself' and outsourced social media services designed to ensure you are not only showing up online but showing off with a little sparkle and shine!
How can I help you create your electric footprint?..
* Social Media
* Consultancy
* Web Design
* Business Support
16/07/2024
Here are some hashtags do's to help you get the best from your social media 😀
Hashtag checklist;
#️⃣ use up to 30 relevant and niche hashtags on all posts and reels
#️⃣ get inside the head of your ideal customer - what words would they use in a search engine to find your business
#️⃣ include location hashtags.
#️⃣ look at your insights to see which group of hashtags are getting the most new 👀 on your content.
Truth bomb 💣 - it takes 2 to tango. Your hashtags won’t work if you are not partnering them with quality, valuable and relevant content (posts or reels)😉
Hope this is helpful - let me know how you are getting on with hashtags below ⬇️
11/07/2024
Why are you on social media? What outcome are you looking for?
Like any other aspect of marketing your business on social media takes up time and resources. If you don't know what you want from it then how do you what to put into it?
Let's talk about your audience, strategy and platforms and give you value for what you do online.
There's loads of info out there about social media. So much, in fact, that when youre trying to make it work for your small business it can be confusing. What should you do? Where do start - or stop?
Begin by reminding yourself that Social media isn't just about what you post. Then identify what you'd like social media to do for you. Is about encouraging people to visit our website? Or just raising awareness of your existence?
I always tell clients to make a 90 plan and to focus on a single outcome. If you need help with that - or creating content, finding the right platform or making your website work for you then let's talk.
Did you catch my recent blog post social media content creation that really speaks to your audience?
On the blog, I spoke about content how you need to post for your business needs to speak directly to, and resonate with, your audience on many deeper levels so relatable content creation is a must.
Things move quickly and sometimes it’s hard to remember just how much we’ve accomplished.
That’s why I like to start each month with a celebration of wins over the past four weeks. And I want to hear about your wins too! Comment below some of your highlights from June👇
27/06/2024
Which social media tasks do you find the most challenging?
Most people tell me its content creation. They just don't know what to post.
My solution is the monthly content creation workshop. Take part in a 90 minute session where you'll create month's worth of content. It's priced at just £50 and could be just what you need to get creating. In addition to content creation, you'll learn about post scheduling and using Canva for images.
Book as a one-off or make it part of your monthly social media planning.
Are you using the Story feature? Stories are great for engagement but it can be hard to decide what to post. In part this is becasue there are so many options.
There are so many choices now - Do you start with text or an image, or maybe a video? Then you've got to pick stickers, effects and fonts as well.
As easy way to start is by using posts and in Meta Business Suite you can even schedule them!
It'll help draw attention and views which should inspire you to experiment further with original posts.
Tag me in your next story so I can see what your posting Electric Footprint
21/06/2024
🙌 Client appreciation time!
Today, we're shining a spotlight on one of our amazing customers St. Giles Gin who had an incredible experience with my Social Media Strategy and Content Creation Planning Service.
And this is what they had to say, “I cannot recommend Rachel at Electric Footprint highly enough. She has a wealth of knowledge and is an excellent communicator with a brilliantly positive attitude. She has provided invaluable advice on digital marketing strategies, planning, content and analysis."🌟
Their testimonial warms my heart and motivate me to keep delivering the best.❤️
19/06/2024
I often talk about consistency when it comes to posting on social media but what about on your website?
🔵 do you have a similar layout on every page to make it easy to navigate?
🔵 are you using the same fonts and brand colours throughout the site?
🔵 is there a clear purpose and call to action on every page?
I'm Wix Website Whizz if you need to make your website truly representative of your brand 💻 I'm here to help! 💙
I'd love to hear the feedback from clients both old and new. Please spare a few moments and give me a Google review using the following link 👉https://g.page/r/CRnD5o5NdoxCEAI/review
Thank you in advance 🙏
Post a review to our profile on Google
07/12/2023
Are your ducks in a row?
Before you start banging out content be clear about:
💙 who you are
💙 what you do
💙 how you want the world to see you
Answering these questions on my checklist to help you shape your brand identity which should underpin marketing strategy:
➡ mission
➡ vision
➡ values
➡ personality
➡ colour palette
➡ style
➡ tone of voice
➡ story - what's your why?
If you need a hand, get in touch - I'm here to help! 💙
Don't forget to save this post so you can use the checklist to get your
05/12/2023
Are you all set for the festive season to begin or does the thoughts of Christmas coming fill you with deadline dread? 🎄
If you need help getting your social media sorted or want support to kick start your 2024 planning, get in touch!
Did you know that today is Small Business Saturday? Time to get out there and support your local small businesses.
30/11/2023
It’s time to bid farewell to November! I like to use the end of the month as a time to look back to see what worked well, and what I can do differently.
It’s a good opportunity to reflect on everything I’ve accomplished and learnt this month.
How did your November go? Let me know in the comments below 👇
28/11/2023
Here are my 5 top tips for Social Media Optimisation:
1. Move over SEO!
2. You need to be where your audience hangs out
3. Timing is everything
4. Mix up your media!
5. You don’t get if you don’t ask!
If you’d like to find out more about how social media optimisation can help your business, take a look at my recent blog or get in touch.
They say a picture can speak a thousand words, this one certainly does!! I think this only needs one word Pffffff!!
Tell me which one word describes your week?
23/11/2023
Sometimes you see occasion days and think how random?! Then there are others that spark something. Well November being Manatee Awareness Month has done that for me!!
I was lucky enough to swim with these beautiful, HUGE but gentle sea creatures whilst on holiday in Mexico some years ago.
Here's me pictured feeding a baby manatee lettuce, whist it's protective, giant sized mum watched on 😳😊
21/11/2023
Social Media Optimisation (SMO) is a set of strategies and techniques you can use to enhance your brand and online presence and visibility on social media platforms. It involves optimising various elements of social media profiles and content to increase engagement with your audience, have a wider reach, and allow you to achieve specific goals like driving traffic to your website, increasing brand awareness, or generating leads.
If you’d like to find out more about how social media optimisation can help your business - get in touch
I'm here to help! 💙
17/11/2023
Grab yourself a cuppa and take a look at my latest blog exploring the role of social media optimisation in your marketing strategy and why it's invaluable for small business owners.
I'm kicking off the new month with a mid week and a treat day off!! Instead of driving social media engagement, I'm heading into London to catch the matinee performance of Disney's West End Show; The Lion King 🦁🎭
Giving up any element of control within a small business doesn’t suit everyone; the thoughts of ‘nobody can do it like I do’ or ‘somebody else will make a mess of it’, no doubt goes through many heads.
Don't panic!
The truth is, how much are you actually doing that is working and if the answer is ‘not a lot’ then, how much more of a mess could you be in?
By getting yourself some social media consultancy, you can learn an awful lot in a short space of time, and then if you still don’t feel like you can go it alone, you can outsource to the professional you have learned to trust and who knows your business almost as well as you do.
Book a free 30 minute Discovery Call to find out how I can help!
If your business is ready for a more streamlined approach to social media management, strategy development and ex*****on, I’m here to help! 💚
From initial bite-sized training at a pace to suit you, through to full consultancy and management services - all at £1-per-minute - then please get in touch to book a free discovery call today!
Let’s work together…
24/10/2023
Top advice to delete the Temu app NOW⚠️ . PLEASE SHARE or TAG anyone you know has the app!
What can you expect to gain from taking on a social media consultant?
✅ expertise and industry knowledge
✅ targeted social media strategy
✅ appropriate social media platforms
✅ building engagement with your audience
✅ saving yourself time and money
✅ customised content
✅ data analysis and reporting
As we fast approach the end of 2023, do you feel you have fulfilled your social media management promises to yourself?
If you have, that’s amazing and you deserve a big pat on the back; if you didn’t, you need to ask yourself if it’s time to start outsourcing and grab yourself some great social media consultancy?
As we say hello to October, my life seems to have become about numbers...
3️⃣ is the number of powercuts experienced and subsequently the days I'm now behind with my month end tasks⚡😠
2️⃣ is the number of new clients I've welcomed on board with my social media services 📝 😁
1️⃣ is the number of new homes I'm currently buying 🏡😬
0️⃣ is the times I've managed to get a decent night's sleep 🛌 😩
What's your life in numbers right now?
28/09/2023
Another benefit of a regular website audit is:
💜 Useful Website Analytics: Using the analytical tools available to you will help to gain valuable insights into user behaviour, traffic sources and other performance measures.
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up.
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Videos
Goodbye November
It’s time to bid farewell to November! I like to use the end of the month as a time to look back to see what worked well, and what I can do differently.
It’s a good opportunity to reflect on everything I’ve accomplished and learnt this month.
How did your November go? Let me know in the comments below 👇
#monthendreview #lookback
Unlock your online potential and reach new heights! My social media services have made a positive impact on countless businesses.
Discover the possibilities today!
#inspiringbusinesses #customertestimonial
Unlock your online potential and reach new heights! My social media services have made a positive impact on countless businesses.
Discover the possibilities today!
https://www.electricfootprint.com/
#inspiringbusinesses #customertestimonial
Another benefit of a regular website audit is:
💜 Useful Website Analytics: Using the analytical tools available to you will help to gain valuable insights into user behaviour, traffic sources and other performance measures.
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up.
I'm here to help! 💜
#websiteaudit
Another benefit of a regular website audit is:
💜 Positive Call to Action (CTA) / Lead Generation: In order to get your customers to make the next move you will need an effective Call To Action. Check the number, placement, and relevancy of your CTAs, have CTAs on every page, and whether you use a soft or hard CTA, make them stand out. Give away some useful info for free – get your visitors to sign up so they can download.
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up.
I'm here to help! 💜
#websiteaudit
Another benefit of a regular website audit is:
💜 Great Content: A website audit when it comes to your content should include a check for grammar and spelling errors, make good use of boldness for heading and subheads, use bulleted lists, create whitespace, add relevant images, and keep useful content above the fold (that’s on the upper half of the page). Identify gaps in your information and update anything that is no longer relative. Use language that suits your brand and message.
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up.
I'm here to help! 💜
#websiteaudit
What is a website audit?
It’s basically a comprehensive evaluation of a website's:
💜 Performance
💜 Content
💜 Design
💜 Technical aspects
By carrying out a website audit you can identify areas that may need improvement to provide a better end-user experience, drive more traffic and convert them to the sales you need for your product or service.
I'm here to help! 💜
#websiteaudit
My latest blog explains why you need a regular basic website audit, as it's not enough to simply build a website if you want to build your business online.
https://www.electricfootprint.com/post/why-you-need-a-regular-basic-website-audit
If you need support with learning how to carry out your own basic website audits, then get in touch with me today. I am here to help you learn how to manage your own online presence and that includes getting the very best results from the ground up.
💜 Drop me a DM
💜 Ping me an email at [email protected]
💜 Contact me via my website at https://www.electricfootprint.com/contact-me
I'm here to help! 💜
#websiteaudit #newblog
This is a fantastic opportunity for social savvy business owners to increase engagement with fresh, easy to use, digital content. Social Media is an essential way to communicate with your audience, increase brand recognition, add value and stay consistently visible to the world outside.
Don't wait to future proof your business, sign up to my social media toolkit today! I'll provide you with:
💭 Monthly planner of content ideas - A jam packed 31 day pre-planned schedule showing you what to post
📅 UK holiday calendar - A useful reminder of what’s coming up this month so you can adapt your content
❓ Engagement questions - Unique pre-planned questions to encourage your audience to get involved
💬Motivational quotes - Selection of positive quotes to uplift and engage your audience
📆 Events/Special Days - Already researched days within the month to celebrate, complete with full narrative content for use
👩🏫 Great training resources - An abundance of resources including videos, hints and tips for you to utilise to improve your social knowledge
✅ Access to templates - A selection of ready-made templates for you to download and post that will drive audience engagement
👩💻 Membership to my exclusive online support group - Hang out in a closed and supportive space where I can help you and your fellow social subscribers to generate ideas, learn great new skills and create new connections with other businesses.
