22/07/2023
When I first wrote the words "Aiming for the future. Making it today." when thinking up the motto for Scope Industries, the future I had envisioned was of a company that hired performers and artists of all shapes, sizes, colours, backgrounds, beliefs and abilities based on talent, passion and an unyielding sense of pride in the work they do and the things we can accomplish together.
The use of AI within the Film and TV Industry is growing increasingly concerning to me and we face a future where it seems actors and performers will not be necessary. That is not the future I believe in. People are the future. We are the future.
Right now, there are performers and writers and artists in America on strike because the companies and organisations they work for that make countless millions, sometimes even billions in profit for the movies they produce cannot reassure them that their own images, their own voices, their own personal identities will not be replicated and reused without consent or compensation. That fight, that problem, is not limited to Hollywood performers. That problem will soon be that of anyone who stands in front of a camera at any given time in their lives. Of anyone that posts anything online. That cannot happen.
As of this moment, Scope Industries stands in solidarity with SAG-AFTRA and vows that, in future, when it comes to the production of any and all media: AI is not allowed.