14/12/2021
Tip of the day.
Olivia Hudson
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As a leading Digital Marketing Agency in Kent, we are dedicated to building innovative brands and exp
10/12/2021
Did you know???
07/12/2021
In the past decade, digital marketing has become a vital component in organizations' overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online.
06/12/2021
Targeting options. With LinkedIn, you can target by industry, job title, location, years of experience, level of education, and more.
Native advertising. LinkedIn sponsored posts show up on the target's home page, intermingling naturally with posts from the people they follow. InMail is delivered to the recipient's inbox in the same way messages from a user's contacts are received.
Lead collection. LinkedIn includes an option for recipients to fill out forms using their LinkedIn profile. This is particularly useful if you want to market gated content, such as a whitepaper download.
06/12/2021
How do I get LinkedIn Ads to work for me and not waste my money?
One of the most common questions we hear is “how do I get leads incoming into my business?” It’s a great question, and one that can be answered by using Ads in combination with our AMO method.
The AMO method stands for Audience, Message, Offer. We use this as a framework to create highly effective campaigns that help you generate leads and increase conversions on your website or landing page.
We have helped companies all over the world grow their business through the power of advertising.
Book in a free strategy call here https://buff.ly/3lEMdiX
01/12/2021
LinkedIn ads fact.
29/11/2021
LinkedIn is the world’s largest professional network, recently crossing the threshold of 500 million users worldwide. More and more, LinkedIn is becoming a sales and marketing platform in addition to a hiring tool.
26/11/2021
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
23/11/2021
What makes a brand successful in the digital age? Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.
22/11/2021
Although the term "brand" is often associated with business, the two are different. A brand is something you're constantly building because it's the affirmation of who you are and what you love to do. Whether you're a full-time employee, independent freelancer or business owner, your personal brand speaks before you. Being intentional about what you want it to stand for shapes the opportunities you attract.
17/11/2021
LinkedIn is a great place for networking and growing your business. These marketing tips will help you make better use of the social media platform.
11/11/2021
Starting your own small business is an exercise in uncertainty, which is why it’s so important to learn from those who have been in your shoes. Get off the ground with these helpful tips from entrepreneurial experts. With the right guidance, you’ll succeed in creating a unique venture without reinventing the wheel.
08/11/2021
A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.
02/11/2021
Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. In response, they’ve ramped up their interactions with customers. But for many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.
01/11/2021
The social network emphasizes that when it comes to brands and companies, 30% of their engagement on LinkedIn comes from employees. The company's employees on LinkedIn are the brand's best ambassadors, as they act both as potential recruiters for the organization and as brand spokespersons.
30/10/2021
There’s no better place to connect with business professionals than on LinkedIn.
27/10/2021
Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you create any piece of content, you know who you’re creating it for and what channels you’ll use to promote it.
25/10/2021
LinkedIn Premium acts as a sort of exclusive club for job seekers, recruiters and sales professionals, and the fees can be considered vanity costs. Some LinkedIn users quickly decide to return to the free version, but many others continue to pay for LinkedIn Premium even after they accomplish specific goals.
24/10/2021
Brands come and go. To stay alive for the long haul, you need to inspire consumer trust.
21/10/2021
If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.
There are now 4.2 billion active social media users—almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.
Those nearly 2.5 hours offer an incredible opportunity for businesses to:
build brand awareness
develop customer relationships
and even make sales directly within social platforms.
19/10/2021
A digital marketing strategy is a plan that outlines how your firm will accomplish certain objectives through the use of carefully chosen marketing channels such as paid, earned, and owned media. Without a strategy in place, running a digital marketing campaign is akin to touring a new city without a GPS — you're likely to make numerous incorrect turns, resulting in irritation and an excessively long trip to your destination.
When you're planning a trip, you're undoubtedly starting with an agenda to make the most of your time and money. The same is true for digital marketing; a marketing strategy is required to maximize efficiency.
18/10/2021
In terms of your content marketing strategy, are you ready to quit taking one step back for every two steps forward and instead focus on taking two steps forward?
When you fall into these frequent errors and make easy marketing mistakes, you're effectively doing the same thing. You're putting yourself in a bad situation.
There are already too many obstacles in our way; we don't need to make things even more difficult for ourselves.
15/10/2021
LinkedIn is unquestionably the social network for job-seeking professionals—or even if you’re not looking right now. Ninety-two percent of recruiters use social media in their work today, and LinkedIn is the social network they use most.
13/10/2021
With over 350 million members LinkedIn is a social media platform that allows users to build a powerful professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting. But unlike an in person event, users have access to a much larger pool of prospective customers and strategic alliances.
10/10/2021
According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn ranked as the most-trusted social platform overall. (The survey defined digital trust as the confidence users have in a social media platform to protect their information and to provide a safe environment for them to create and engage with content, according to a recent post about the survey results on the eMarketer site.
07/10/2021
Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.
Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses.
05/10/2021
Marketing is only as effective as its ex*****on. Properly considering the experience and message being sent to future and existing customers can make or break campaigns.
Here are six common marketing mistakes to avoid so your audience and your brand is best served.
29/09/2021
Marketing is an important tool for all companies, but for people who own small businesses, it’s crucial. Getting the company’s name out into the world and in front of as many people as possible will help it succeed. In the digital age, that means combining old-school methods with a strong online presence.
25/09/2021
LinkedIn is the world’s most popular business social network. Every day, over 600 million professionals use it to make personal connections, discuss their industries, share knowledge and develop their careers.
It’s also the platform of choice for B2B prospecting. On LinkedIn, businesses have direct access to their customers, competitors, investors, potential hires and prospects. Both marketing and sales can use it to attract and convert new business. Studies have shown that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.
It’s clear then that you need a LinkedIn marketing plan. LinkedIn can be a very effective channel for B2B companies, if you use it right.
10/09/2021
What matters more is, can you get the right message in front of the right person at the right time? And, which platform allows you to do that at the best cost? Both LinkedIn and Facebook share some similarities in how the ads platform works, but they also both have a lot of unique features.
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How do I get LinkedIn Ads to work for me and not waste my money? One of the most common questions we hear is “how do I get leads incoming into my business?” It’s a great question, and one that can be answered by using Ads in combination with our AMO method. The AMO method stands for Audience, Message, Offer. We use this as a framework to create highly effective campaigns that help you generate leads and increase conversions on your website or landing page. We have helped companies all over the world grow their business through the power of advertising. Book in a free strategy call here https://buff.ly/3lEMdiX
