03/10/2025
: What is a PPC landing page?
A PPC landing page is a dedicated page that people see after clicking on your ad. Unlike your homepage or a general product page, it’s designed with a single purpose - to turn that click into action.
That could mean signing up, downloading a guide, or making a purchase. A well-structured PPC landing page matches the ad copy, removes distractions, and makes it as easy as possible for visitors to say “yes.”
Why does it matter?
👉 More conversions
👉 Better return on your ad spend
If you’re running ads, sending traffic to the wrong page is like sending customers to the wrong shop. The right landing page makes all the difference.
We’ve broken this down in more detail, with best practices, examples, and common mistakes to avoid over on our blog. Go check it out here: www.perpetual10.co.uk/blog/a-ppc-landing-page-what-is-it