I’m an independent freelance videographer based in Hertfordshire. I film and edit a wide range of
Thank you so much to everyone who has shown their support over this past year! 🧡🖤
Having only just launched Consistently Creative in January 2021, it’s been an absolutely crazy whirlwind of a year!! 🤪
Here’s to an even better 2022! 🙌
Peace out, I’m off to drink my body weight in champagne! 🍾🍾🍾
Great fun filming at Old Town Live last month! 🎥
Awesome music, awesome people, awesome vibes!
🎶🙌🖤
Watch out for next year’s festival!
🎥 Of course there isn’t a one size fits all when it comes to the perfect video length for social media.
🌟 However there are some video lengths that typically tend to see better engagement on some platforms, as opposed to others.
✨ For example, it’s been found that people are more likely to watch a 2 minute video on Youtube, as opposed to on Twitter.
🌟 So you need to make sure that you are optimising your video for your audience on each platform.
🎥 Of course the length of your videos shouldn’t be your only concern.
The most important thing is to ensure your content is engaging and worth watching right until the end. 🤩🏆
Remember that social media users have incredibly short attention spans, and you need to do your best to capture their attention within the first few seconds. 🤗
According to FB, 47% of a video’s value is delivered in the first 3 seconds, so make sure you’ve got a great hook! 3️⃣🪝
If you’re using video as part of your marketing strategy, that’s great! 👏🏻
There’s a few pointers that you should follow if you’re putting videos on your social media, just to make sure your video will pack the biggest punch possible! 👊🏻
Here’s a little clip from Becca and Matt’s wedding film. 💍
It was a beautiful day, and a pleasure to create this memento for them both. 💕
The full video is on my website (link in bio) if you would like to see more. 🎥
Creative thinking is best friends with problem solving, and using creativity can help you to solve problems faster and easier. 🎨💡
Sometimes getting into a creative flow can help you to solve multiple problems, one after the other. ➡️
A creative flow can also help you to create lots of things all at once. 💫
Finding the time and space to allow creativity to flourish is really important. ⏰
So make time in your schedule, clear up your workspace, and just take the first step. 🚶
Freedom day!! Stay safe mind! Protect yourself. Protect others. Take a test.
The live music industry is back baby! See you on the dance floor! 💃🏻🎶🙌🏻
If a picture is worth a thousands words, then how many words is a video worth???
Sometimes complex or multiple ideas are much more easily conveyed in video format, rather than in text or images. 🎥
Video has SO many benefits, and it is so versatile for so many different industries.
If you aren’t using video in 2021, then what are you doing?! 😜
Yo! Time for a
Hellooo, I’m Tanya 👋🏻 and I love all things video. I wanted to write a little bit about me, but rather than just tell you the standard stuff like where I grew up and what my favourite colour is (Hertfordshire - England, Red. It’s coming home 🏴❤️), I thought I’d tell you a little bit about why I love being a videographer!
✨ I love creating videos so that people can relive their favourite memories over and over again
⚡️I like telling stories
✨ I’ve always been a secret tech geek
⚡️ I thrive off being creative
✨ I love capturing emotion
⚡️ I love the power of editing (ANYTHING can appear completely differently, depending on the way it’s been edited)
P.S. My favourite colour actually changes on a daily basis. I am a Gemini with a split personality.
Don’t think, just create. 👊🏻✨
Part 2 of the guide to video testimonials! Here are some more important factors to consider:
📊 Show distinct results that speak for themselves
🌠 Show imagery of these results to strengthen their impact
📖 Tell a story! Go through all of the customer’s journey.
👫🏻 Consider using a variety of customers for video testimonials
✨ Prioritise a high production value to strengthen the credibility of the testimonials
🗣 Ensure customers are specific with their comments
Video testimonials are one of the BEST ways to give your potential customers social proof and prove your credibility. 🎥🙌🏻 Send me a DM if you’re interested in taking the impact of your customer reviews to the next level!
Also, the first part to this guide was posted last week, go back to see it for more useful info!
Testimonials and reviews are such an important part of the buyer’s journey, as your customers need to trust that your product or service delivers what it says it does. 👍🏻
Written reviews can of course be helpful, but video reviews really take it one step further by providing a stronger emotional connection with more trust and credibility. 🎥
If you’re thinking of using video testimonials for your business, here are some factors to consider:
✨ Keep it real. Allow your customers to be authentic in their reviews.
⚡️Pre-plan the questions you want your customers to answer, and send them in advance so they have time to consider their answers.
✨ Give your video testimonial structure with a beginning, middle and end.
⚡️ Ask your customers to be specific with their comments.
The second half of this guide to video testimonials will be available next week. 2️⃣
Make sure to follow for Part 2!
Let’s face it, Instagram and social media management can be a full time job in itself, so I took a couple of weeks away from it all, as I’ve been super busy behind the scenes! 🤓
Lots of filming, editing and working on various projects - werk, werk, werk, werk… 😏
However, I’m back, and ready to tackle the week!
It’s my birthday this week, so I’m feeling extra motivated today, as I know I’ll be squeezing in lots of celebrating as I go. 🥳
Hope you all have a great week! Let’s get it! 👊🏼
CTA stands for call to action, and it can be part of a webpage, advertisement, or a piece of content that encourages the audience to do something. 👉🏼
CTAs will usually begin with an action verb like: play, download, sign up, get started, learn more.
Online traffic loves video, and consequently the play button is the most clicked on CTA in the digital world! ▶️
For every stage of the buyer’s journey…
▶️ Awareness
▶️ Consideration
▶️ Decision
…using the play button as a CTA will push your potential customer a little further along.
I know I can’t resist clicking that play button when my interest has been piqued! 🧐
Quote ~ Michael Litt, CEO & Founder of Vidyard
If you’re looking for ways to give your website a makeover, adding video is the way to go!
Here are just a few types of videos that you could try...
⚡️Video testimonials
✨Explainers
⚡️Video FAQs
✨Product videos
Remember the old saying…
A picture is worth a thousand words… and a video is worth a million!
(Okay, I added the end bit, but you get the gist… video is so worthwhile and important!) 😜
Follow for more tips on video marketing! 🤗
Do you want to give your website a makeover?
It is widely acknowledged that using video on landing pages is a worthwhile investment due to its strong impact on increasing conversion rates. 📊
For your landing page to convert your customers, you need to make sure that they have enough information to convince them to make a decision, and video is the best way to provide the most amount of information in the shortest amount of time. 🎥
Of course, the average conversion rate can vary widely depending on your industry, and there are many other factors outside of the actual content of your landing page, which can influence this rate.
A carefully thought out video, which supports the purpose of the landing page, is one one piece of the puzzle. It’s also a good idea to consider the following recommendations for your landing page;
⭐️Use straightforward language
✨Make your value proposition clear and simple
⭐️Provide client testimonials/social proof
✨Add a touch of personality to your page
⭐️Use direct text and an eye-catching call-to-action
Whether you think of yourself as creative or not, comparing yourself to others can be very damaging. With social media, it’s so easy to fall into the comparison trap. 🪤
Make sure you’re mindful of how you compare yourself to others, and don’t let it hinder your creativity. 🎨
Be careful not to compare your chapter 1 with someone else’s chapter 20. 📖
Use this post as a little reminder for yourself that COMPARISON IS BAD! (Except when you’re searching for car insurance, in which case comparison is good... you want to get best deal of course.) 😅🚗
Have you fallen into the comparison trap before?
The pandemic has caused a lot of disruption in the creative industry, and navigating the challenges has been difficult for many. 🧗
For a lot of people, they have had to redefine the way they work, but humans are good at adapting and so many creatives have done just that. 💪🏻
Finding ways to thrive in this difficult climate has been hard, but that’s what creativity is all about: using your imagination to solve problems! 🧠
Has the pandemic made you expand your creative skillset?
📈 Survey conducted by
What do you get when you cross imagination with strategy? I’ll give you a hint, the answer’s in the photo! 😜
Consistently Creative is my video production business, offering a range of services, including:
🎬 Brand & product promos
📱Social media content creation
👔 Corporate videos
🍸 Event videography
💍 Weddings
Head to my website (link on my FB page) to take a look at some of my work, or send me a message with any questions you have!
Head over to my Instagram page to see more short-form videos like this.
Each week, I'm posting videos about how to make products look visually exciting, and also various quick tips on how to improve the quality of your filming!
With the phone in your pocket, every can be a filmmaker these days! 🎥
You’re probably already aware of the most serious effects of sleep deprivation on your mind and body. 😴
However, a lesser known consequence is the impact that it has on your levels of creativity. 🎨
As someone who spent years flying around the world as a flight attendant, I am no stranger to regularly missing a whole night of sleep, and I can personally vouch for the difference a good night’s sleep has on your creative mind. 💡
Here are some of the ways sleep supports your creativity. It helps you to…
◾️make new associations and connect the dots
▫️come up with new and unique ideas
◾️problem solve
▫️increase your focus
If you just think about how wonderfully weird and creative some of your dreams can be, it’s no wonder that some of your most creative thoughts can occur soon after waking up. 🛌
For some people though, they believe in creative insomnia, and that sleep deprivation can actually spark their creativity. ⚡️
From personal experience, that is definitely not the case for me! If you ever saw me after one of my longhaul flights, I was about as creative as a lamppost. 🤦🏻♀️
What do you think? Does your sleep boost or hinder your creativity?
Happy hump day! 🐪
This week I’m feeling super creative and excited about all the upcoming projects I have to look forward to. 🤗
I genuinely love the whole process of creating things, and seeing a project through from its initial conception right up to the end result gives me a huge sense of fulfilment. 👩🏻💻
Message me if you’re interested in creating content together! 💌
Video production usually requires more preparation than other types of content, but the results of video marketing more than make up for it. 📈
Whether your business is a product, service or coaching, there are so many ways you can use short form content or reels to your advantage. 🎥
🎬 Showcase your product in action - video is much more effective than a still image when showing off its best features.
👩🏻🏫 Educate your audience - video content is easily consumable and often preferable to reading through a load of text when trying to understand something.
😜 Entertain your viewers - people use social media to be entertained. Ever fancied yourself as a bit of a comedian? Well, now is your chance! Show your personality using humour!
♻️ And don’t forget about repurposing old content as well! There’s loads of valuable information and ideas in your previous content.
✅ Save this post to come back to later!
Videos are easy to consume. With a short video, you can instantly learn all you need to about a product or service, without having to sift through tons of written information. 👍🏻
According to this study by 66% of us prefer watching a video to reading about a product.
Video production usually requires more preparation than other types of content, but the results of video marketing more than make up for it. 📈
I know I find watching a video much easier than reading. Does that make me lazy? 😜
Do you prefer watching a video or reading about a product?
Creativity is so important in so many businesses, not just the creative industries themselves! 🎨
Creativity is a highly valued soft skill, and it’s easy to see why it was voted as the most sought after by employers in 2020, due to all the benefits it brings. 🥇
👩🏻🎨 Often when people think of creativity, they think of artists and painters, etc. However, being creative is so much more than that.
Yes, being creative can include poets, but it also includes the ability to find unique ways to solve problems. 🔎
Yes, some people are born more creative than others, but ultimately creativity is a skill, and skills can be strengthened! 👊🏼
How are you creative in your work?
Flexing your creative muscles has so many benefits. Here are some of the ways that it can prove helpful…
⚡️Improved problem solving
✨Stress relief
⚡️Connection with like-minded people
✨Increases your sense of fulfilment
⚡️It encourages self-expression
And of course there are so many others! The best thing about being creative is that there are no rules! You can do what you like. You get to choose what you create. 🙌🏻
No matter your background, abilities or education, everyone can create! And creating things brings a certain type of special satisfaction and fulfilment. ✨
Hit that like button if you like creating! 💕
One of my favourite things about the creative industries of photography and videography is how inclusive and supportive everyone is.
Being part of a creative community is wonderful, because you can learn from each other and lift each other up. 🙌🏻
If you need help with something, you’ve got so many willing people ready to assist you or point you in the right direction. And equally, offering your support to others is a great way to build relationships and reach your goals. 🎯
Forget competition, there’s enough space for everyone to thrive!
Double tap if you favour collaboration over competition in your work! 💕
When you’re first getting started with creating video content, sometimes it can feel like the process takes an age!
Or even if you’ve been in the game a while, it can still sometimes feel that way! 🙄
If you want the benefits video brings, you’re probably going to have to put in a bit of work. However, it doesn’t need to be a struggle. 🤗
This is the process I follow when creating my own video content for social media. 🎬
This won’t necessarily apply to all kinds of video creation, but it can definitely work well for short-form videos.
Find what works for you and adapt it where necessary. The most important thing is to enjoy the process! 🤪
Anyone who knows me, knows I’ve always been obsessed with all things video! These are just some of the reasons why I love it so much and why it motivates me everyday:
🎥Video is such a powerful way of storytelling and sharing experiences through images, dialogue and music.
🎥 Video is a fantastic way to evoke many different emotions in your audience.
🎥 If a picture is worth a thousand words, then a video is priceless.
🎥 Video is so effective in communicating the message you want to say.
🎥 Social media and mobile devices love video. They make it so easy to share!
🎥 The opportunities to be creative when making video content are endless!
🎥 And finally, I love the process of editing the video at the end, and watching it all come together in the way I want it to. The power of editing is HUGE, and I love power (cue evil laugh muhahaha 🧛♀️)
Video may be constantly evolving, but one thing’s for sure, it isn’t going anywhere! 🎥
And now more than ever, brands are fully aware of the importance of leveraging video in their marketing strategy.
There are so many reasons why you should be using video in your social media strategy, and one of the biggest is definitely the impact it has on your conversion rate! 👍🏻
📈
Last year Creativity was found to be the most valued soft skill in the workforce (from research by )
It’s clear that our ability to think creativitely and bring new ideas to the table is highly sought after.
Also topping list are the following interpersonal skills which demonstrate the importance of being able to work well with others.
Here’s the top 5:
✨ Creativity
✨ Persuasion
✨ Collaboration
✨ Adaptability
✨ Emotional Intelligence
P.s. Video Production was also in the Top Ten for the most valued hard skills 😉
Forget B2B and B2C, it’s all about H2H nowadays 👫🏻 Human to human!
In today’s world, nobody wants to be sold to. That’s why humanising your brand is vital!
We all crave human connection, and humanising your brand is the best way to forge meaningful relationships with your audience.
Thankfully, video is a brilliant way to do this. People want to buy from people, and those gorgeous faces are calling out to be seen!! 👀
Use video to show them the people behind your business! 🙋🏻♀️
Video consumption and video marketing has obviously been on an upward trend for quite some time now.
However, that doesn’t mean all businesses get their video content completely right! 🥴
Avoiding these mistakes when creating video content for your business can help set you on the pathway to success.
The best video content requires time. Lots of it. Planning is key! 🎬📝
Filming these colourful toilets for E-Toilet Services yesterday sure was getting me in the mood for festival season! 🤞🏻🌈🎶
E-Toilet Services Ltd 01992 442297
Stevenage
| Monday | 8am - 8pm |
| Tuesday | 8am - 8pm |
| Wednesday | 8am - 8pm |
| Thursday | 8am - 8pm |
| Friday | 8am - 8pm |
| Saturday | 8am - 8pm |
| Sunday | 10am - 4pm |
Be the first to know and let us send you an email when Consistently Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
