Motorvated Creative_archive:
New work - launch film for the new Bentley Continental GT.
The film was created for the launch of the car at the 2017 Frankfurt motor show and subsequently used across all communication channels in the days after the official press reveal.
Shot on location in Croatia, the film was part of a much broader combination of specially created assets, that formed a holistic media platform for the new Continental GT.
Directed by Kit Lynch Robinson.
Creative direction by Iain Ross at Motorvated Creative (whilst freelancing at Keko London_agency)
Produced by Maja McIngtosh at Keko London.
Produced by Kate Philips at Great Guns productions.
Post and grading by Raised by Wolves.
*Apologies for the mandatory low quality Facebook screening resolution.
Bentley ‘Performance Lab’ film_2016 Geneva motor show
Motorvated Creative_archive:
Bentley ‘Performance Lab’ film_2016 Geneva motor show
Created whilst freelancing for Keko London (agency), this film was planned, conceived and written for the Geneva motor show and shown on a continuous loop in the ‘Performance Lab’ area of the Bentley stand.
Bentley wanted to realign the perception that they are seen as being purely a ‘luxury’ brand, when in fact they are truly a ‘luxury and performance’ brand. Bentley cars are exceptionally engineered, high performance vehicles that are packed with progressive high-end technologies – and this was the communication focus throughout the Performance Lab area.
The film was titled ‘Luxury in Action’, with the underlying concept behind the film being based on 'factual numbers’. These varying units of measurement in number form help bring the many technologies to life as a product truth, underpinning and helping prove that Bentley is the luxury and performance brand that it is.
Creative by Iain Ross (Motorvated Creative) and Anna van Ommen whilst working with Keko London (agency).
Motorvated Creative_archive Bentley ‘Performance Lab’ film_Gen...
Motorvated Creative_archive
Bentley ‘Performance Lab’ film_Geneva motorshow:
Created whilst freelancing for Keko London (agency), this looped film was written and conceived for the Geneva motor show, in particular the designated ‘Performance Lab’ area of the show stand.
Bentley wanted to realign the perception that they seen as being purely a ‘luxury’ brand, when in fact they are truly a ‘luxury and performance’ brand. Bentley cars are exceptionally engineered, high performance vehicles that are packed with high-end technologies. And high performance is a winning brand trait that has been proven many times on race tracks all over the world. This was reflected throughout the Performance Lab area.
The film was shown within the Performance Lab environment, with the underlying concept behind the film being based on factual animated numbers, the product truths that underpin and prove the many facets that make Bentley the performance brand that it is.
Creative by Iain Ross and Anna van Ommen whilst working freelance for Keko London (agency), editing by Selso Xisto for Keko London.
Motorvated Creative_ARCHIVE: 2016 Bentley Performance Lab FILM...
Motorvated Creative_archive:
Bentley ‘Performance Lab’ film_2016 Geneva motor show
Created for Keko London (agency), this film was planned, conceived and written for the Geneva motor show and shown on a continuous loop in the ‘Performance Lab’ area of the Bentley stand.
Bentley wanted to realign the perception that they are seen as being purely a ‘luxury’ brand, when in fact they are truly a ‘luxury and performance’ brand. Bentley cars are exceptionally engineered, high performance vehicles that are packed with progressive high-end technologies – and this was the communication focus throughout the Performance Lab area.
The film was titled ‘Luxury in Action’, with the underlying concept behind the film being based on 'factual numbers’. These varying units of measurement in number form help bring the many technologies to life as a product truth, underpinning and helping prove that Bentley is the luxury and performance brand that it is.
Creative by Iain Ross and Anna van Ommen whilst working with Keko London (agency).
