Brave Bison

A different beast; we're a media, marketing and technology company built for the new era. Your world used to be limited by who you knew or where you lived.

Now we live life in infinite digital space. Dating online. Working remotely. Minting NFTs. If you thought disruption was a threat before, how about now? Expectations have exploded. New platforms, creators and trends in constant flux. And you’re expected to have this all figured out. Gone are the days when you could turn to an agency – they can’t keep up either. That’s why Brave Bison is a differen

t beast; a media, marketing and technology company built for the new era. We connect digital experiences, creators and conversions, underpinned by a universe like no other – our own social first media network. With monthly views in the billions, we know how to build communities and make hearts roar.

12/11/2024

Stop throwing budget at every post and start boosting what’s already a hit! 💥

Instead of amplifying organic content blindly, leverage data to supercharge high-potential posts. Learn how to calculate thumb stop rates and strong dwell times to find the posts that get viewers to stop, stay, and engage.

Uncover the formulas for amplifying viral posts and other hacks in our playbook— download now via the link in our bio.

11/11/2024

Break free from the old and embrace composable commerce for a flexible future.

Too many enterprise retailers are held back by rigid IT setups that prioritise backend operations over customer experience. With composable commerce, you can integrate the best tools, keep your backend running smoothly, and unlock endless possibilities for growth.

Our latest whitepaper is packed with insights on moving from rigid legacy systems to flexible composable architectures, empowering retailers to innovate without the heavy lift of re-platforming—Download now via the link in our bio.

08/11/2024

We’re pumped to share that our work with New Balance has been highly commended in the eCommerce category at the PMW Awards!🏅

For the London Marathon 2023, we teamed up with New Balance to deliver a full-funnel, cross-platform strategy that outran the competition. Using machine learning, killer creative, and a data-driven test-and-learn approach, we maximised sales ahead of race day, and more than doubled the running category revenue compared to the previous year.

Shout out to our team and the running advocates who brought New Balance’s brand energy to life!

07/11/2024

The holiday season just got an AI boost!

Google’s latest PMax updates bring advanced tools to the table, making it easier for brands to stand out when it matters most. From lightning-fast Imagen 3 AI-generated visuals to automated video creation for every platform, the new PMax features are a gamechanger for peak season.

Our Performance Director, Kit Bienias, dives into what Google’s PMax updates mean for smarter, more effective ad strategies this quarter in. Read the article on Performance Marketing World via the link in our bio.

07/11/2024

Misinformation spreads fast in today’s fast-paced digital world—but fear not, brands can outsmart the chaos with a savvy, proactive plan.

In MediaCat Magazine’s latest, top experts—including Brave Bison’s own Brenda Imeson—share strategies on keeping your brand’s narrative safe and sound. From real-time reputation management to robust filters and proactive communication, this article breaks down exactly how brands can stay resilient.

Check out the full article via the link in our bio.

06/11/2024

From AI-driven insights to real-world results—Thrilled to take Silver at The Drum Awards for our game-changing campaign with Markel! 🏆

Through bold moves and a collaborative spirit, we overcame fierce competition to drive 85% more policy sign-ups YoY and a 24% boost in consultations, showcasing the very best of what Markel and Brave Bison can achieve together. Huge thanks to our incredible team and partners at Markel for making this success possible!

Check out the details via the link in our bio.

06/11/2024

In a world of AI-generated content and influencer noise, audiences are craving real voices.

Emerging brands often feel overshadowed by the big established players. Your online perception is crucial for SEO, and strategic thought leadership is the key to stand out from the crowd and conquer those Google rankings.

Discover how to enhance your brand signals and secure high-quality backlinks—all while establishing yourself as an industry authority.

31/10/2024

TikTok + creators = peak season magic 🌟

Partnering with the right creators can be your game-changer! Collaborations with on-trend creators can help you reach audiences in meaningful ways, fuelling engagement and driving sales. From fresh content that aligns with your brand to smart ad strategies like Spark Ads, creators add that extra boost to make your campaigns stand out this peak season.

Download the playbook via the link in our bio for actionable hacks to help your brand thrive this season.

30/10/2024

Big dreams need bigger platforms – here’s how we supercharged Winparts.

When Winparts found their platform couldn’t keep up with their growth ambitions, Brave Bison stepped in to rev things up. With a vast inventory, multiple languages, and billions of SEO landing pages to manage, we delivered a scalable solution built on modern, composable solutions through , , and Elastic. The result? Smooth integration with their legacy systems, driving performance and safeguarding their SEO advantage.

Curious how we did it? Grab our latest whitepaper via the link in our bio for the full story and tips on choosing the right vendors.

29/10/2024

Google’s performance max just got a major AI-powered makeover!

The latest PMAX update gives advertisers more control than ever with a range of new tools and features designed to make ad creation faster, easier, and way more effective.

With stunning auto-generated creatives and smarter video adaptations, your campaigns are set to shine.

11/10/2024

Kicking off the weekend with...not 1, not 2, BUT 3 award shortlists. 🔥

Brave Bison Performance have stormed the UK Search Awards (again!) This is a real testament to our team’s creativity, dedication, and passion for delivering stellar results. Here’s what’s in the spotlight for us:

🏅Best Use of Search in Retail/e-Commerce with Furniture Village “It takes a (Furniture) Village”
🏅Best Use of PR in a Search Campaign with Currys “Oops I Wore It Again”
🏅Best Use of Search in Retail/e-Commerce with New Balance “Integrating Salesforce for Programatic SEO”

A huge thanks to our incredible clients and partners for trusting us with their success, and a massive appreciation to our talented team for continuously pushing the limits of performance marketing. Wish us luck. 🤞🏆

01/10/2024

Google’s cookie apocalypse U-turn has left performance marketing at a crossroads: do we embrace innovation or fall back into bad habits? 🤔

In Performance Marketing World’s latest, Andy Platt, managing partner, Brave Bison Performance explores why now is the time for marketers to back up their words with action and take a more strategic approach.

It’s time to put audiences first, not revenue. Wondering how? Andy’s got the answers, head to our bio to get them.

26/09/2024

Howzat! Brave Bison Hits Another Six with the Caribbean Premier League! 🏏

We’re thrilled to announce another winning shot as Brave Bison’s Media Network has secured a renewal with the CPL. Our partnership continues to knock it out of the park, delivering digital strategies that engage fans and keep the excitement brewing season after season.

Pete Russell, CEO, Caribbean Premier League, commented, “With yearly increases in our YouTube performance, renewing our contract with Brave Bison’s Media Network was a no-brainer. Our audience is vitally important to us, and being able to deliver the content that they desire is hugely gratifying. The figures prove that we’re onto a winner, and hopefully this will carry on well into the future.” 🏆

25/09/2024

Brave Bison secures another lap with Le Mans! 🏎️

We’re excited to announce that Brave Bison’s Media Network has renewed its contract with Le Mans Endurance Management. This partnership will see us continue managing LMEM’s owned YouTube channels, including FIA World Endurance Championship (WEC), Le Mans Cup, European Le Mans Series, and Asian Le Mans Series.

Martin Ruffel, head of sport, commented, “We’ve seen an incredible rise and unprecedented excitement for endurance motorsport in the two years we’ve been working with LMEM – particularly with their hypercar series expanding to 19 entries across nine manufacturers for the 2024 season. It’s important to us that we carry on revving up fans of the sport, and giving them content that will keep them coming back.” 🏁

20/09/2024

Exciting news just in! Brave Bison Performance has been announced as a finalist at The Drum awards in the B2B: Search category 🎉🏆

This nomination is a testament to our fantastic partnership with Market and showcases their best performance results yet. Hats off to our incredible team for always pushing the boundaries of what’s possible and securing this prestigious nod! 👏

Stay tuned for the results. 👀

18/09/2024

Is lo-fi the new luxury? 🎨

Matt Garbutt, our director of AI & creative, dives into the world of lo-fi aesthetics and UGC in fashion, where the lines between brand and consumer are blurrier than ever. Brands like UNIQLO and Burberry are embracing this shift, empowering users to directly influence the products they desire. With real-time feedback and AI-enhanced sentiment analysis, design decisions are accelerating, tapping into micro-trends for instant consumer resonance.

Curious to know how fashion’s getting a digital makeover? Check MediaCat’s latest in our bio.

02/09/2024

Breaking records with GT World 🏎️ 🏅  Sports rights broadcasters out there know live streaming a tournament is challenging enough. But live streaming content across 24 hours? Now you’re talking. 🏁

The Brave Bison Media Network team kicked things into high gear for our partner GT World’s legendary event. It’s a true test of endurance racing that plays out through day and night at one of the most iconic race tracks in the world.

Swipe to find out how exactly we captured all the event’s most iconic moments, catered to GT World’s global fanbase and delivered a staggering 3.8 million views. 📈👉

29/08/2024

Tournament time is go-time for sports rights holders. But with so many options for scaling up your teams at your fingertips, how to do you make the smart choice?

Our senior sports account manager Ben Cooke spills the beans. 🫘

Learn more tips for levelling up your strategy in Brave Bison Media Network’s latest white paper Beyond Broadcast, AKA sports rights holders’ go-to guide to growth.

🔗 Want a free download? Look no further than the link in bio.

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The Varnish Works, Kings Cross
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Website

http://www.bravebison.io/

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Videos

Zombie outbreak hits NYC! 🧟 Ok, so not quite. But @netflix Resident Evil 3D billboard certainly stopped people in their tracks. 🙀 Matt, our creative director, was asked to weigh in among a panel of experts for The Drum on what this trend means for the future of immersive advertising. 🚀 "I won’t be watching Resident Evil as a result of seeing this ad, but I sure as hell remember it – so in terms of brand recall, big tick." Hit up the link below to hear why Matt thinks this arresting, visceral and visual OOH trend isn't slowing down anytime soon. 👀

Things are heating up over at BB & we're not just talking about the LDN heatwave! 🔥🦬🔥🦬🔥 When we said Brave Bison would be coming in BIGGER and BOLDER, for our clients we meant it! And with June serving us up some major name drops we could have done with more than a minute... 🥵 We’re talking: New Balance, Venus Williams, Serena Williams, Rapyd, YouTube, Telly Awards, Wasoko, TikTok & more... check it! 🎤👇 *Pssst! If you're struggling with the heat this week, we recommend the freezer sections of supermarkets. You're welcome. ❄️

Today we unite all of our businesses under one Brave Bison brand 🔥🦬🔥🦬 This is more than just a refresh. This is the start of a brave new world. And we're leading the pack. Three continents. One herd. We’re a global collective that live and breathe digital. Our new identity brings together the very best of Performance, Social and Tech. Connecting conversations, creators and conversions.

May, you did not disappoint! 🔥 📱 We created & launched new #snapchat shows 📣 Dropped fresh #ooh campaigns (billboards all over LDN!) 🤳 Worked with the hottest up & coming #influencers 📈 Achieved mega Client results with Google's #PerformanceMax We also gained access to Netflix's new #StrangerThings experience, signed some new major YouTube partners, The Hook interviewed #TopGun Director, Joseph Kosinski, and we celebrated H A R D with the BB herd at the Summer Party! 🦬 *catches breath* But, the fun didn't stop there. Oh no! Check it 👆🏾

May, you did not disappoint! 🔥 📱 We created & launched new Snapchat shows 📣 Dropped fresh #ooh campaigns (billboards all over LDN!) 🤳 Worked with the hottest up & coming #influencers 📈 Achieved mega Client results with Google's #PerformanceMax We also gained access to Netflix's new Stranger Things experience, signed some new major YouTube partners, The Hook interviewed Top Gun Director, Joseph Kosinski, and we celebrated H A R D with the BB herd at the Summer Party! 🦬 *catches breath* But, the fun didn't stop there. Oh no! Check it 👇

April: Month in a Minute

That's a wrap on April 🎬 From Kardashian Premieres to hitting up New Balance's Amsterdam HQ, here's what else you can expect to see: 🎊 Our acquisition of Best Response Media 🤩 New Client Wins: ZAVA, World Economic Forum, Rapyd and Viking Stationery 🎥 Work with Inside Out Living ⛳️ Mini Golf Mastery Watch out May, we're already onto you! 🦬 Psst! We're hiring >> https://www.linkedin.com/company/brave-bison/jobs/?

Our Financial End of Year results are in! 🔥

Our Financial End of Year results are in! 🔥 After our acquisition announcement of Greenlight, a lot has happened… 💰Our revenue has increased by 49% 💵 Our cash has increased by 111% 🌎 Our Headcount has rocketed from 45 to 150+ people all over the world 🙌 We’ve had the pleasure of continuing to work alongside our amazing clients, whilst also adding some more big names to our roster 🍿 Over 20 new channels have been signed to our YouTube Network, including some key players in sport 🏆 Voted Number 2 in The Drum Agency Elite Census And, that's not all - watch our video to reveal more... 🔥 To all of our staff and clients, we couldn't have done this without you! 🤩 Truth is, we've only just scratched the surface and we can’t wait for what’s coming next…