the fabl

27/04/2023

We’re celebrating 17 years in business by dedicating 17 trees to the Broughton Hall Estate re-wilding scheme.

The fabl was founded in 2006 by our very own Mags Walker and from our base here on the estate we work with clients locally, regionally and nationally.

Mags said: “We challenge our clients to come out of their comfort zones and consider things differently. We often say that working with us is like taking a walk on the wild side, so it seems fitting to mark 17 successful years by supporting the estate’s re-wilding.

“It also seems a fitting time to say thank you to all our wonderful clients and the professionals past and present who have all helped make the fabl what it is today. It has been an incredible 17 years of storytelling one way or another and I can’t wait to see what the next chapter holds for the fabl!”

24/04/2023

The fabl latest
Blog: https://thefabl.com/ai-and-the-future-of-copywriting/

We’ve been thinking about Artificial Intelligence and its place in marketing after much has been made of ChatGPT’s capabilities. We used it to write the latest fabl blog looking at ChatGPT-4’s strengths and limitations.

But the big question is - who wrote the copy for this post? Us or ChatGPT-4? You decide! We’d love to hear your thoughts on AI below.

06/04/2023

The fabl latest
Client: Wren
Category: Manufacturing
Scope: Design, Copy, Content, Publishing

Wren’s annual kitchens brochure is known as ‘the big book.’ It’s the company’s flagship consumer communication and one of its most powerful marketing tools.

We’re proud to have been designing, writing and managing the print production of the book for more than a decade.

During that time Wren has grown from being the newcomer in a competitive marketplace to its current ranking as the UK’s number one kitchen retailer. They’ve recently expanded into bedrooms and have also launched in the USA.

We’ve pledged to plant a tree for every publication we produce, so this is another piece of work that not only reads well and looks good but does good too.

30/03/2023

The fabl archive
Client: Wellocks
Category: Food & Drink
Scope: Website Design and Build

We redesigned food service suppliers Wellocks’ website. This was a central part of their integrated content strategy, to make it the central hub for Wellocks’ customers, prospective customers and all their content.

We developed an animated site revolving round “The Perfect Ingredient” – how these are grown or produced, tested and transported.The website took Wellocks’ existing branding and developed it to reflect the high quality and exclusivity of the products. This included animations, illustrations and high quality imagery.

We also produced mini documentary-style videos, featuring James Wellock visiting farmers and suppliers. On location, he gets the full stories behind the perfect ingredients, and then visits chefs to see them using these ingredients.

23/03/2023

The fabl archive
Client: ICB
Category: Food & Drink
Scope: Packaging Design

If you’re dreaming of beach days, let the latest from our archive take you there...

Our friends at ICB wanted a ‘young and fun’ feel to launch a new rum product, to appeal to their target demographic.

We created a visually striking, stylised illustrative design featuring the same backdrop of palm trees on a beach across the range but with a different tropical bird and background colour to denote each flavour profile.

16/03/2023

A phonebox in a field! You can expect the unexpected on the Broughton Hall Estate, where we’re based. And you can expect the unexpected from us too.

We’re a boutique agency, full of surprises. We have all the experience and expertise you’d expect from a bigger agency in the city, but we’re proudly based in a rural setting. We tick all the boxes and we think outside the (phone) box.

We’re an experienced team and between us we’ve done some extraordinary things. Our backgrounds include big four accountancy, international PR, Journalism, Travel and Tourism, Hospitality, Design, Digital, Social Media, Illustration and Photography.

Broughton’s calling. Get in touch to find out how we can help you grow on [email protected] or 01756 636 777 📞📞📞

09/03/2023

The fabl archive
Client: Carthy & Black
Category: Drink
Scope: Design

It’s rhubarb season and this gin cream liqueur is a delicious twist on a classic. The silkiest cream and finest Slingsby gin meet sweet, caramelised rhubarb for a delectably different drink.

And the bottle, appropriately pretty in pink, was designed here at the fabl. We’ll raise a glass to that.

02/03/2023

It’s and it got us thinking about story telling. Every great brand has its own story. How you tell yours is how you’ll connect with the right people, in the right place and at the right time.

Like your story, we’ll start at the beginning by getting to know you and your brand inside out.

We research your customer base, and check out your competitors. We ask really searching questions and really listen to your answers. It’s how we gel with you. It’s how we find your story and how we work to tell it in the most compelling way.

We call it storygelling. And we know how to make every chapter your best chapter yet.

23/02/2023

The fabl latest
Client: Kirklees District Council
Category: Tourism
Scope: Strategy, Design

We’ve been working alongside the team at .council to deliver a tourism strategy and three-year delivery plan. Taking a three-phase approach, our aim was to engage, connect and empower the local authority, residents, businesses and community groups.

Within our team at the fabl, we have expertise ranging from tourism to experienced communications professionals from the public sector.

If you’re looking for support with strategy, get in touch on [email protected] or call 01756 636 777.

Park

31/01/2023

The fabl archive
Client:
Category: Food & Drink
Scope: Ad creation & Messaging

We like to think outside the box and we like to be surprised. When working with the world’s number one soy sauce Kikkoman, we learnt you can add it to chocolate and caramel brownies with the most delicious results!

Our client Kikkoman discovered that we’re more than able to work to tight deadlines, turning around a series of compelling print ads for the trade press in five days from briefing to completion.

Using the brand’s distinctive hexagonal logo we showcased its delicious versatility in the kitchen, through a variety of recipes with outstanding results.

31/01/2023

The fabl archive
Client: Kikkoman
Category: Food & Drink
Scope: Ad creation & Messaging

We like to think outside the box and we like to be surprised. When working with the world’s number one soy sauce Kikkomen, we learnt you can add it to chocolate and caramel brownies with the most delicious results.

Our client Kikkoman discovered that we’re more than able to work to tight deadlines, turning around a series of compelling print ads for the trade press in five days from briefing to completion.

Using the brand’s distinctive hexagonal logo we showcased its delicious versatility in the kitchen, through a variety of recipes with outstanding results.

26/01/2023

The fabl archive
Client: Simon Gueller, Private Chef
Category: Hospitality
Scope: Logo Design, Strapline, Brand Identity, Brand Story, Website (Content and Build)

When chef Simon Gueller asked us to launch his new venture as a private chef, we were happy to step up to the (Michelin-starred) plate.

The result is an identity as direct and focussed on perfection as Simon himself is, with the strapline This time it’s personal. The accompanying bold logo is a statement of intent. It’s contemporary, precise and considered, exactly like Simon’s approach. We worked on a tight deadline to deliver the results which really make Simon stand out.

24/01/2023

The fabl latest
Client: Wren Kitchens
Category: Manufacturing
Scope: Design, Copy, Content, Publishing

Wren Kitchens’ lifestyle magazine Your Kitchen has hit the shelves...

Designed, written and published by our team here at the fabl, Your Kitchen features customers’ kitchens, must-have accessories, delicious recipe ideas and plenty of inspiration for the perfect kitchen.

We’ve pledged to plant a tree for every publication we produce, so this is another piece of work that not only reads well and looks good but does good too. Pick up a copy at your nearest Wren Kitchens showroom.

19/01/2023

Whether it’s a fixed-term campaign for quick wins or the long game, we’re proud of the partnerships we build with our incredible clients. We pride ourselves on keeping our ideas creative and our conversations jargon-free, honest and direct. And we take the time to really get to know our clients because their continued success is our success.

Find out how we can help you to grow your brand. Get in touch on [email protected] or call 01756 636 777.

17/01/2023

We're launching specialist one-to-one 'Power Hour' sessions to give businesses a boost for 2023.

Mags Walker, the founder and managing director of the fabl, recognised the importance of making sure businesses are marketing themselves in the best possible way, during what are challenging economic times.

Mags, who has a background in big four accountancy and years of experience in strategy, branding and communication, said: “Businesses can bring any topic to the table for the hour for clarity, advice and direction. My goal is to give straightforward advice and leave businesses with tangible actions.”

She continued: “This is a really cost-effective way to get the benefits of high-level marketing expertise. It’s essentially specialist professional advice on tap. Businesses can jump on a Power Hour during the times they need it the most."

The Power Hour service has been created for all businesses from start-ups to the more established and can cover any marketing topic, from creative ways to promote a business, to branding through to specific marketing tools and strategies.

For more information and to see a case study please visit: www.thefabl.com

12/01/2023

The fabl archive
Client: Slingsby
Category: Food & Drink
Scope: Design, Artwork

Cheers to our client Slingsby Gin, the flagship brand of Spirit of Harrogate Ltd!

We love working with the multi-award-winning Slingsby Gin on packaging design which is both classic and contemporary.

We’ll raise a glass to their drinks, delightful in taste and delicious in design if we do say so ourselves.

Find out how we can help you to grow your brand. Get in touch at [email protected] or call 01756 636 777.

10/01/2023

We’re the boutique agency, big on expertise. We’re an experienced team and between us we’ve done some extraordinary things. It’s why our ideas and our work are anything but ordinary.

Our backgrounds include big four accountancy, international PR, journalism, travel and tourism, hospitality, design, digital, social media, illustration and photography.

We put our experience to good use and we love exceeding expectations.

05/01/2023

The fabl archive
Client: The Angel at Hetton
Category: Hospitality
Scope: Re-brand, Brand Story, Logo Design, Website

We re-launched The Angel at Hetton with a complete re-brand, as a destination restaurant with beautifully refurbished rooms.

We developed new assets – including the website - and delivered a striking new logo with clean lines, which is contemporary and fresh.

Our work helped launch The Angel to great acclaim and its reputation and recognition has continued to grow regionally, nationally and internationally.

It’s now Michelin-starred and we’re proud of our part in realising the team’s vision to make The Angel a unique, world-class food destination.

03/01/2023

The fabl latest
Client: Toolally
Category: Design
Scope: Social media content and account management

We’re celebrating our client Toolally hitting 10K followers on Instagram! Toolally is a sustainable, stand-out jewellery brand which lists fashion-forward celebrities and influencers among its champions.

We work across Toolally’s marketing, including its social media accounts, delivering strategy and content.

In the fast-paced world online, building an engaged audience – a community – to support and help grow a brand is vital.

Find out how we can help you grow yours. Get in touch on [email protected] or call 01756 636 777.

31/12/2022

Wishing everyone good health and happiness for the coming year.

From our small corner of the Broughton Hall Estate, we’ve got BIG plans for 2023. We’ll be offering exciting new packages to support businesses and organisations through challenging times.

If you’ve got designs on hitting the ground running, then contact us to find out how we can help.

Get in touch on [email protected] or call 01756 636 777. We can’t wait to get started…

20/12/2022

It’s been quite the year at the fabl. We’ve welcomed new clients as well as new members to our team. And we’ve been delighted to support Skipton Food Bank, as well as tree planting here on the beautiful Broughton Hall Estate.

Our growing team has been happily working hard for our much-valued clients. With Mariah now officially our soundtrack and the mince pies being devoured at an unseemly rate, we’re ready for the festivities!

We’d like to thank all our clients and wish everyone the merriest of merry Christmases.

03/11/2022

We were delighted to support our client with all the assets they needed to pop up at at Olympia, London this week.

If you're visiting the fair, be sure to say hello to them at stand F56 and check out their accessories, perfect for Christmas presents! ✨

09/09/2022

Our heartfelt condolences to the Royal Family at this time. Rest in peace, Your Majesty.

Pictured here at the Great Yorkshire Show, 2008.

06/09/2022

Today we said a fond farewell and a HUGE thank you to Paul, as he left for retirement after six years here at the fabl. Paul has been a much-valued, larger-than-life part of our team and he'll be very much missed. We wish him all the best for the next chapter!

28/07/2022

We are really pleased to welcome Neil to team fabl.

Neil joins us as our Group Operations Manager, bringing a breadth of experience within Tourism Project & Events co-ordination.

Outside of work Neil enjoys exploring new places, and hopes to one day travel a Tour de France route in a campervan.

Welcome to the team, we're really excited to have you on board!

14/07/2022

Designed by our talented team of graphic designers back in 2019, we're loving the everlasting appeal of the Slingsby Gin ferris wheel at the Great Yorkshire Show 🎡

There's set to be over 130,000 visitors across the four-day event, with plenty of rides on Slingsby's big wheel in store - best enjoyed with a Slingsby tipple of course!

Image credit: Great Yorkshire Show

24/06/2022

We were so pleased to work with our friends over at Slingsby Gin again on the design of three large bars, beautiful branded cups and tables for the world-famous Ascot Races.

We've worked with Slingsby for many years and it's been incredible to see them go from strength to strength. Slingsby gins are award-winningly delicious and we're delighted to toast their continued success! 🥂

If you're looking for help with branding, get in touch on [email protected] or call 01756 636777, we'd love to chat!

13/06/2022

We’re bounding into the week like the fabl’s favourite double act, Mag’s dogs Dexter and Deedee. They visited the office today and made light work of the buttercup meadows at 🐾🐾🐾🐾

10/06/2022

Our team recently completed a tourism strategy and three-year delivery plan for Kirklees Council. Taking a three-phase approach our aim was to engage, connect and empower the local authority, residents, businesses and community groups.
Read more about the work we did here:

THE CHALLENGE Part of the Leeds City Region and West Yorkshire with a population of 440,000 across traditional market towns and villages that make up the district, Kirklees required a tourism strategy to work in harmony with the economic strategy and blueprint regeneration programmes already designe...

08/06/2022

We get all sorts of visitors at our office! This little one was spotted outside the kitchen window as Paul was making a brew earlier today. It's so lovely to be surrounded in nature here at Broughton Hall. 🐰