HW Media Management

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Sittingbourne
HW Media Management

Specialist in curating strategised social media presences.
(3)

15/11/2024

This is what they meant when they said it's important to have work/life balance ...right?!

I don't mince my words when I say I'm on call whenever you need me 🤣 🏔 ... even if I'm on top of a mountain somewhere.

Feeling so grateful for the amazing opportunities coming my way and the new clients joining for 2025.

Honestly, building strong relationships with each client is what it’s all about for me. I’m here, cheering you on from the sidelines, celebrating every win right along with you.

So, no call to action this time, just a heartfelt thank you to everyone who’s invited me along on their business journey. Here’s to more shared successes ahead! 🥂

13/11/2024

Hands up who feels like sometimes running a business, or progressing in your career is pretty damn hard 🙋🏻‍♀️

We can be experts at what we do, but not have the confidence we need to really take ourselves to the next level.

That’s where The Rookie CEO Business Club comes in.

2 guest speakers sharing their business insights and how to combat your mindset challenges to really grow!

Our next meeting is Tuesday 26th November at 6pm Edenwood Place 👏✨

This months speakers are:

David Dadswell sharing his experience on how to network well!

And Washington Ali giving a talk on how to grow your confidence 🧠

Interested? Comment below and I’ll send you the ticket link🎟️

Ticket costs are kept below £10 to make sure this stays an affordable and sustainable community for everyone!

See you there

12/11/2024

How your email finds me.. 💻

Todays plan of action:

☕️ Find a good coffee shop to catch up on some content making, post scheduling and general check ins

🥾 This afternoon hike up to the waterfalls on the mountain

Forget rest breaks on hikes, I take “I just need to post this and answer some comments” breaks 📱

It’s all about balance right?!

11/11/2024

Annecy at night 🇫🇷✨

Whilst driving to France I had ample time to do some reading!

Yesterday’s read was about the 4H’s of Content Marketing.

Consistency is of course vital in content marketing but the 4H Model guides you in crafting an impactful strategy 👇

1️⃣ Hero Content: Your standout pieces—major campaigns or events that boost brand awareness.

2️⃣ Hub Content: Regular content like blogs or videos that keep your audience engaged.

3️⃣ Help Content: Answer your audience's questions with how-tos and solutions, showcasing your expertise.

4️⃣ Hygiene Content: Evergreen content that maintains your online presence—SEO-friendly posts and updates.

Implementing the 4H model creates a balanced plan that attracts, engages, and converts leads.

Are you leveraging all 4Hs in your content strategy?

10/11/2024

The working holiday begins 🏔️🇫🇷

Once a year I like to take a couple of weeks to work remotely somewhere in Europe, this year we’re heading to the Alps 👏✨

For all the stress and pressure that comes with being self employed, it’s always so nice when I get to enjoy the benefits too!!

For someone with a job that can be done from anywhere, I really don’t take full of advantage of this.

So apart from slightly changed working hours, it’ll be business as usual for me… but with some incredible views and afternoon hiking 🥾

08/11/2024

And just like that it's back to business today 💻

Throwing it back to sunnier days on the content shoot for Score My Golf
back in the Summer 🌞

It's straight back into the deep end today with proposals going out, content prepping and new client onboarding 👏

Next week, the plan of action is Christmas content planning.

Who's starting to think about their festive content?🎄

Whether you're a Grinch by nature or Buddy the Elf, you can't pretend the festive season isn't happening.

Make sure to acknowledge the holidays whilst staying in line with your brand's tone of voice!

07/11/2024

The final day in the Cotswolds then it’s back to business tomorrow 🫡

Finding it very hard to not check my emails but I’m staying strong!😅

Please tell me I’m not the only one who struggles to seperate “business brain” from “normal brain”… I was at the Diddly Squat Farm Shop thinking about how great their marketing strategy is 🫣

You can take the girl out of the business, but you can’t take the marketing out of the girl.

06/11/2024

I go hiking for the views…

The view in question 🫣

Day 2/3 of in the Cotswolds… I’ve just found out Clarksons Farm is nearby… couldn’t quite contain my excitement!!

Have you been? Is it worth the visit🤔

05/11/2024

Me and the pup are out of office 😎

I'm heading to the Cotswolds for 2 days to rest, recharge and return better than ever.

Content is scheduled, daily engagements delegated ... if you need me, I'll hopefully be in a field somewhere 🌳

01/11/2024

🌟 Client Spotlight🌟

I’m thrilled to share this incredible review from a valued client. Running social media can be a time-consuming task, and knowing I’ve been able to take that stress away means the world to me.

Creating engaging content and growing your brand awareness is my top priority, so hearing that the enquiries are rolling in from all directions since we started working together is exactly why I do what I do!

Thank you for your kind words and for trusting me to help grow your business through social media. 🙏

If you're looking to take your socials to the next level without the stress, let's connect!

30/10/2024

Let’s talk “Micro Moments”… what are those exactly?

Micro moments are those small but critical touchpoints in the consumer journey that, when added up, decide how the journey ultimately ends. These are the moments when customers turn to their devices to find information, solve a problem, or make a decision.

Now, imagine your brand comes across as cold, unapproachable, or out of touch with your audience—how do you think that journey will end?

In a world where consumers want quick answers, real connection, and instant relevance, every micro moment matters.

When your brand shows up with warmth, insight, and the right positioning, you’re not just meeting a need...

You’re building a relationship and guiding your audience toward a successful journey with your business.

Do you consider the micro moments?

27/10/2024

Don’t think I’ll ever get over this view from my living room 🏡

Todays plan’s include last minute prep for The Rookie CEO Business Club and some Sunday studying 📚

Nothing is ever plan sailing, with an injured foot meaning I might have to host the first ever Rookie CEO in crocs… but the show must go on as they say.

So if you see me in my fluffy crocs tomorrow, just know it’s a practical choice for recovery… not a fashion statement 🤣

25/10/2024

Behind the scenes at HW Media Management...

The office isn’t quite finished yet—still a work in progress—but it’s functional, and for now, that’s all that matters.

Most nights, you’ll find me here at my desk until around 10pm. It turns out my brain doesn’t fully kick into gear until after 4pm—not the most ideal for work-life balance, but sometimes you have to seize creativity when it strikes.

So, here’s to all the business owners out there—those early mornings, late nights, weekend hours, and everything in between.

The highs, the lows, and the relentless pursuit of growth... and my sanity back!

And to my fellow Rookie CEOs—see you on Monday! The Rookie CEO Business Club

Picture of Brodie for attention, obviously.

24/10/2024

🚀 Trial. Test. Tweak. Repeat. 🚀

When it comes to social media, you can't just set it and forget it. If you’re not actively monitoring how your posts are performing, you’re potentially limiting your future reach.

Here’s the truth: Not every post will hit the mark—and that’s okay. What matters is learning why. 📊

Is it the timing? The format? The message itself?

The only way to find out is through consistent trialling, testing, and monitoring. Dive into your analytics, see what’s resonating, and double down on that.

If something’s not working, adjust and experiment until you crack the code. 🧩

Your audience’s needs and habits evolve, so your strategy should too 📈

The brands that truly grow are the ones that stay curious, adaptable, and committed to fine-tuning their approach.

So, are you taking a close look at what’s working (and what isn’t) on your social channels? It could be the difference between reaching thousands... or crickets. 🦗

Let’s get smart with our strategies. What’s one thing you’ve learned from testing your content lately?👇

23/10/2024

💭 "It's their journey, not the organisation's quest." 💭

In today’s world, consumers hold all the power. They’re no longer just passive viewers—they’re active participants, and they have high expectations.

They want content that speaks to them, adds value, and answers their questions. They’re looking for brands that get it—that understand their needs, pain points, and aspirations. It’s not about what you want to say; it’s about what they want to hear.

If your social media posts and ads are only shouting about you, you’ve already missed the mark. 🙅‍♀️ The brands that win are the ones that listen, engage, and respond with solutions.

So, here’s a tip: Start seeing your content as a tool to empower and uplift your audience. Think beyond sales pitches and focus on how you can genuinely help. The more you center their journey, the stronger your brand becomes. 🌱✨

Who else is seeing the shift towards customer-first marketing? Let’s chat about it! 👇

22/10/2024

Why Small Businesses NEED to Be on TikTok 🚀

If you think TikTok is just about dance challenges and viral trends—think again.

For small businesses, TikTok is a powerful platform to reach Gen Z audiences and beyond.

And here’s the thing...it’s quickly becoming the new search engine for this generation!

Here’s why TikTok should be part of your strategy:

🔍 Gen Z’s Go-To for Discovery: Gen Z isn’t just searching on Google anymore—they’re searching on TikTok. Whether it’s finding a new product, learning a skill, or getting recommendations, TikTok has become their first stop. Your business needs to be where your audience is looking.

💡 Authenticity Rules: TikTok thrives on real, raw, and relatable content. For small businesses, this is a golden opportunity to show the face behind the brand, share stories, and connect on a human level—something that deeply resonates with Gen Z.

📈 Reach & Engagement: The TikTok algorithm is designed to amplify engaging content. Even with a small following, your brand’s message can go viral and reach thousands (or millions if we're lucky!!) of potential customers. It’s a level playing field where creativity wins!

🎯 The Bottom Line? If you want to stay relevant, it’s time to get creative on TikTok. From behind-the-scenes looks to educational breakdowns and customer stories—this platform is your chance to connect with Gen Z on their terms.

Have you braved TikTok yet? Let me know your experience below!👇

21/10/2024

✨ Things I wish someone told me when I started my business: ✨

1️⃣ Systems and processes aren’t just important—they’re everything. They keep the chaos in check and let you focus on growth, not putting out fires.

2️⃣ Boundaries are non-negotiable. Whether it’s clients, time, or energy, know when to say no.

3️⃣ Be yourself—no “work persona” required. People connect with people, not facades. Your authenticity is your best asset.

4️⃣ Honesty is your superpower. Own it. Clients respect transparency, even when it’s tough.

5️⃣ Stay in your lane and do it well. Competitors may overpromise, but consistency and quality will always win the race.

6️⃣ Build relationships with businesses you trust. Your network is your net worth.

7️⃣ Not everyone has good intentions—and that’s okay. Protect your energy, stay sharp, and keep your circle solid.

8️⃣ Price yourself according to your value, not others' expectations. You’re worth every penny. 💡

These aren’t just lessons—they’re lifelines. 🚀 What’s one piece of advice you’d give to new business owners?

18/10/2024

"Organic social media is enough, right?"

Not quite.

Organic content builds trust, fosters community, and helps people connect with your brand's personality. But it takes time to grow, and reach can be limited.

"So, I should just focus on paid ads then?"

Not exactly.

Paid ads are great for instant visibility, targeting, and driving quick results. But without the trust and credibility that organic content builds, ads can fall flat.

"So, why not just do one or the other?"

Because both together are the real game-changer.

Organic marketing nurtures your audience, while paid ads amplify your message. It’s like planting seeds with organic content and using paid ads to give those seeds the sunlight they need to grow faster.

To truly stand out, you need the balance—using both sides of social media to work in harmony. 🌱 + 💡 = 🚀

Address

Sittingbourne

Telephone

+447732779871

Website

https://hwmediamanagement.co.uk/

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Videos

How do you structure your marketing? #SocialMediaManager #SocialMediaMarketing

Don't be afraid of selling. Your social media content strategy should consist of these pillars: 👉Sales 👉Education 👉Promotion 👉Expertise All these things help to convert your audience into enquiries. Inserting cheeky link to my website here: https://hwmediamanagement.co.uk 💻 #SocialMediaMarketing

Don’t be afraid of selling. Your social media content strategy should consist of these pillars: 👉Sales 👉Education 👉Promotion 👉Expertise All these things help to convert your audience into enquiries. Website link in bio 💻 #SocialMediaMarketing

I’ll put my hands up and say that sometimes I get sick of the sound of my own voice... 🤣 It’s been a few months since I committed to following my own advice and creating consistent video content.. and I often wonder if anyone actually watches these. But, since committing I’ve seen huge growth in my brand awareness, and that really is invaluable. Keep going, we are listening!! #SocialMediaMarketing

WHY do you actually have to post consistently? People always say it, but do you actually know why? There's other reasons, and I could go on longer but here's the most simple explanation 👇 #SocialMediaMarketing #SocialMediaManager

Posting inconsistently is self sabotage. You want the platform to flag you as a valuable contributor to their platform. Whether you need to start small and get in the habit of posting just once a week and working your way up, it's being consistent that's important. Increase your consistency >> Increase your posts >> Watch the magic happen Don't run before you can walk. Start thinking content, and grow steadily and correctly! #SocialMediaMarketing

If I had a pound for every time I heard this, I'd be sipping a Diet Coke on a yacht in the Caribbean all year round 😎 The truth is, yes you can run your social media yourself. But as business owners you have to prioritise what the people in your business should be focussing on. The time they may spend creating social media posts, they could be making sales calls, catching up on admin or developing their skills in other areas of the business. So, is there time better spent elsewhere in the business? #SocialMediaManager #SocialMediaMarketing

Trades, this one is for you. Not sure what platform to be on? Here's a simple way of breaking it down. #SocialMediaMarketing #SocialMediaManager

Do I take my own advice? … sometimes 🤫 #SocialMediaMarketing

Networking, you love or hate it... but there’s no denying it’s often essential for sustained business growth. Here’s my take on the types of people I come across at networking events. What type of networking are you? Or is there a type of networker that instantly makes you NOT want to engage with their business? #SocialMediaManager #SocialMediaMarketing

You talk the talk, but can you walk the walk? #SocialMediaMarketing #SocialMediaManager

Keeping it real... This is what my camera roll looks like after trying to film content 🤣 I normally delete these from existence immediately but I thought you know what, this might be helpful for anyone worried about getting behind a camera. Yes, you're going to make mistakes. Yes, you're probably going to go a bit crazy after multiple takes. But, you're not an actor or a professional public speaker... You're a business owner putting a face to your business. Keep going!! #SocialMediaMarketing #SocialMediaManager