TF Marketing Solutions

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Saint Albans
TF Marketing Solutions

Digital marketing freelancer, social media agency with focus on Instagram management.
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15/07/2024

Are you ready to elevate your social media?

01/07/2024

https://mailchi.mp/f5aa121d0dee/it-might-be-time-to-learn-how-to-delegate

26/06/2024

Advice I agree vs I don’t ⬇️

I’ve seen this format somewhere and I loved the approach.

There is a lot of advice online, especially on Instagram and I thought I would show you my opinion.

Instagram Growth Advice I Agree With:
➡️ Engagement is as important as good-quality content
- it’s great to have professional content, but it’s not going anywhere without building a community first

➡️ You don’t need to post every day - just be consistent with your content
- consistency DOESN’T mean posting every day. You can get results without overwhelming your audience.

➡️ Consistency in branding is crucial
- your branding, including messaging, should be consistent throughout all content

➡️ Aesthetics does matter - as well as first impressions
- aesthetic is important because it creates a feeling, an emotion. It reminds people what your brand stands for.

➡️ Pinned posts and highlights should be optimised and up-to-date - I still see accounts without pinned posts and I think that’s a missed opportunity!

Instagram Growth Advice I Don’t Agree With:
➡️ Hashtags in comments
- I still see some people not only do this but also recommend it.
- Look, I’m no expert, but hashtags in comments are not recognised by the algorithm. So are you just trying to fill up the space? 😁

➡️ Keywords stacking in plain text
- I’m all here for keywords! Use them in your content!
- But stacking them in plain text under every post, as well as hashtags just doesn’t make sense to me 👀

➡️ Follow for following or following only to immediately unfollow the account - just NO 😂

➡️ Cold DMs without any prior conversion
- I’ve been there - you want to spread your message as much as possible and lean toward cold DMs. That’s not what will get you to your dream clients.
- From my experience, it’s best to start a conversation first and get to know the person 🤩

➡️ Not sharing reels in stories
- I still don’t understand why people are against this. (feel free to explain in the comments)
- I personally mainly go to the user’s account through stories.

Drop your controversial advice in the comments 😁 ⬇️

24/06/2024

Engagement checklist ✨

We all know by now, that community is crucial on social media 🩷

Connecting with your audience will allow you to:
- grow a loyal community
- increase visibility
- increase reach
- get competitor insights
- gain followers
- identify your target audience

Make sure to save this post for later 🤩

24/06/2024

https://mailchi.mp/2bbba37bf7bd/common-misconceptions-about-social-media

17/06/2024

Increase quality content of your content 🔥

12/06/2024

✨ Authentic brand ✨

By ⬇️
– recognising your audience

– defining your values

– embracing your purpose

– envisioning your brand’s future

… you can create a compelling narrative that resonates with your audience and attracts warm leads on social media.

So, embrace authenticity, stay true to your values, and let your personal brand shine brightly in the digital realm.

What is a challenge you are going through while building a brand? 🤔

10/06/2024

Create an authentic brand:

07/06/2024

People pay attention to things that are different.

Establishing your own personal brand will help you stand out from the crowd if you are able to effectively highlight the qualities that make you unique.

That’s why we decided to collaborate and create this post; with our experience in personal branding, we wanted to demonstrate that ANYONE can build their own personal brand ✨

Personal brand is nothing to be afraid of It’s all about showing up as YOURSELF.

That’s why we wanted to create this post and show you that every character, no matter the age, gender, characteristic…
..can have a personal brand.

So if you want to spruce up your content and make your Instagram pretty, think of this
- What makes me ME?
- What do I stand for?
- What do I want to show to people?
- What should the visitors feel when they come to my page?
- How do I want the audience to respond?

People are generally more likely to purchase products and services from brands they recognise and trust.

The same principle applies to human relationships — establishing a reliable personal brand can help you build positive connections with clients 🙏

Trust yourself and embrace authenticity!

05/06/2024

Here are 3 tips on how to grab attention with your content!

This is the key:

✨make it ENGAGING ✨

1️⃣ Hooks
Hooking your audience from the very beginning is crucial.
Adding a catchy phrase at the beginning of your post will entice your audience to keep reading.
It doesn’t need to be super dramatic all it takes is a play on words.

Example:
How did I become a social media manager?
➡️ Here are 3 things I did wrong when starting as a social media manager!
(see what I did there?😉)

2️⃣ Value
Every piece of content should provide value for your followers. You should answer one quest with each post:
➡️ what’s in it for them?

3️⃣ Know your target audience
Knowing your audience means understanding their pain points.
Understanding their pain points eans understanding their struggles.
When you know their struggles, you can adjust your strategy and try to solve them with your content!

What would you add as number 4️⃣? 🤭

03/06/2024

The biggest mistakes I see on social media:

30/05/2024

Hiring a social media manager has so many benefits 💪🏻

Here are just three things that I do for my clients.

These are important part of growing on social media as a business ⬇️

➡️ Social Media Audit and Optimisation
First, I always focus on a full profile audit and ensure that it’s optimised.

This included incorporating keywords, and key information about you and your business.

➡️ Content Strategy
Content strategy is the most important part when it comes to posting on social media.

I will create a cohesive, consistent strategy that resonates with your audience.

This includes a lot of research ⤵️
- Keyword research
- Hashtags
- Competitor research
- Content research (creating content pillars)

This will give you a clear idea of what content resonates with your audience and what your competitors are up to.

➡️ Community Engagement
Engaging with your audience and connecting with them is crucial for spreading your brand story.

As a social media manager and a community manager, I will create an engagement strategy for you.

Following this strategy will boost your engagement rate, visibility, and reach.

Contact me today on for social media management and content creation services 🩷

28/05/2024

Content ideas time 😍

Here’s how I would approach these dates ⬇️

01/06 (whole month) - Pride Month 🌈
This month is the opportunity for your business to show inclusivity.

02/06 - National Fish and Chips Day 🍟
➡️*I included this for my English friends 😁
- Share a story or a post about eating
- Share your favourite shop/restaurant that sell this dish.

8/06 - World Gin Day 🍸
➖ Restaurant/bar:
➡️ Highlight your gin collection.
➡️ Create a special gin cocktail.
➡️ Create a video of your team answering what their favourite gin brand or gin cocktail is.

15/6 National Beer Day🍺
➖ Restaurant/bars:
➡️ Share what beers you serve and create a special promotion
* Add a secret code/word to your post and give a discount to those who say it while ordering 🤫

16/6 Father’s Day 👨
➖ Restaurants - promote restaurant father’s day promotion.
➖ Tattoo artist - highlight tattoos dedicated to dads.
➖ Bars - create a special cocktail for fathers day
make it into a competition between your stuff.
➖ Hotels - promote your services and highlight why your hotel is great for Father’s Day.

June 21: National Selfie Day 🤳🏼
➡️ Challenge your team to do a crazy selfie - you can make it into a competition ... and of course, post the results 👀
➡️ Simple enough - share a selfie in your story or post and add a story about it.
Encourage others to share their story and you can even create a special hashtag ☺️

Don’t forget to save this for later 🤩

27/05/2024

Subscribe to my newsletter today and get social media tips weekly 🩷

Selecting the appropriate keywords that resonate with your audience increases the likelihood of your message reaching them.

22/05/2024

Community engagement 🔥

I’m a big fan of creating and fostering a community on social media. It’s a great way to connect with new people, but also increase brand awareness.

Here are a few important tips:

1️⃣ Answer ALL comments - create genuine answers for your posts’ comments.

2️⃣ Set aside 30 minutes to an hour five times a week for engagement.

3️⃣ Foster community by connecting with your engaged audience.

4️⃣ Be authentic. Community engagement should not only be about creating new leads but also creating genuine connections.

✨ Contact me today for social media community management ✨

20/05/2024

Here’s the truth ⬇️

Social media management is not just about posting pretty pictures.

I hope we all know that by now.

Outsourcing a social media manager gives you the opportunity to focus on your business.

It takes the burden of not only thinking about what to post but also about creating and delivering.

All of that is gone when hiring a social media manager.

Contact me today for:
➡️ social media management
➡️ content strategy
➡️ content creation
➡️ community management

20/05/2024

https://mailchi.mp/81aa57056e0d/with-vs-without-a-social-media-manager

16/05/2024

Just a few client wins from April 🤩

I think it’s so important to acknowledge how far we’ve come and what’ve learned along the way.

I’m so grateful for all the clients and glad that they trust me with their socials.

These are all long term clients and I hope we will continue collaborating well into the future 🩷

I still have couple of spots left:
- full time engagement
- community management!

✨ Contact me for social media management and content creation services ✨

14/05/2024

Do you want to know a secret?

I have not thought of a new content idea for over 2 months.

How is that possible?

✨ CONTENT PILLARS ✨

I hope this has helped you with content pillars.

Let me know what you want to see next 🤩

13/05/2024

This might be stopping you from growing on social media:

08/05/2024

SEO has become such and important part of social media, that it’s just silly to ignore your profile’s optimisation.

Your profile NEEDS to include these key elements ⬇️
➡️ keywords
- thanks to keywords people can find you better and your content will pop up to the relevant audience

➡️ brand value
- this is anything about your business you want to highlight
- initially a brand story
- make it short but sweet

➡️ location
- if applicable, location is a crucial part of SEO

➡️ service highlights
- Every platform has some sort of highlight or feature post. USE IT!
- These featured posts should include key information about your business as well as products or services.
- Don’t forget to add a personal touch.

Save this for later to get the best from your Instagram BIO 🤩

06/05/2024

https://mailchi.mp/bb8657da7f59/content-pillars

30/04/2024

My new tradition is to create a post about important dates in the month 🤩

🩷 May 1st - May Day
Celebrate flowers and springtime in your content.
Talk about growing, blossoming, new beginnings.

Flower shop content ideas - show your bouquets⤵️
➡️ favourite one to make
➡️ least vs most expensive
➡️ the most asked for

🩷 May 4th - National Star Wars Day
May the FOURTH be with you.

This one is for Star Wars fans, but would be an amazing opportunity for any creatives.

This could include ⤵️
➡️ cooks - show your skills and create themed dish
➡️ restaurants - create special offer for Star Wars fans (promo codes)
➡️ bakers - how cute would Star Wars themed pastry be? ➡️ jewellery makers
➡️ content creators (endless possibilities)

🩷 May 8th - Mother’s Day
Mother’s Day is an amazing opportunity to highlight your relationship with your mother.

Content ideas ⤵️
➡️ flower shops, gift shops, markets - give your customers ideas for a gift 🎁
➡️ creators - do something nice for your mom and create a video about it 👀
➡️ restaurants - create special offers and promote them on social media (create unique codes for your followers)

🩷 May 18th - National Visit Your Relatives Day
Encourage families to take time out of their busy lives to spend quality time with each other.

🩷 May 25th - National Wine Day
Celebrate the craft and consumption of wine!🍷

This day is an amazing opportunity for any type of restaurant.

Content on this day can be all about wine and who doesn’t love wine, am I right?

Content ideas ⤵️
- wine education post
- special promo code for followers
- create a wine related challenge
- (Instagram) live wine tasting

🩷 May 30th - National Creativity Day
Be creative!

Highlight your creativity, but also your service in your content.

Create something that encourages others to be creative.

Content ideas⤵️
➡️ flower shop - create a challenge within your team and let the followers vote who had the most creative bouquet 💐
➡️ restaurants - do the same but with dishes and cocktails 🍸

I personally associate May with love and new beginnings, cause everything is blossoming 🌸

What does month of May mean for you? 👀

29/04/2024

https://mailchi.mp/c6ac30e66b6b/important-dates-in-may-for-content-creation

Be creative! Highlight your creativity, but also your service in your content. Create something that encourages others to be creative.

22/04/2024

Here are 4 tips on how to include storytelling in your content ⬇️

1️⃣ journey - detail brand story
2️⃣ impactful messaging
3️⃣ emotional connection
4️⃣ hook your audience

Save this for later so you dont lose it 😍

Storytelling helps you interpret your brand story to your audience.

That enables your viewers to connect with your brand and leads to increased visibility on social media.

It all comes down to this formula ⤵️
✨ hook - pain points - relatable story - solution - CTA ✨

By incorporating this structure into your content, you are ensuring that your audience will connect with you and boost sales.

Tell me your thoughts in the comments 👇

22/04/2024

You might be doing this one mistake:

16/04/2024

What is the best number of posts per week on social media?

How do you find out the optimal amount of posts for your strategy?

Here is the gist ⤵️
Every strategy is different.

The frequency of posts highly depends on your objectives, but also is can be affected by time and budget.

So here is what I have discovered from my experience.

Instagram is a very dynamic platform.

A lot can change in a short amount of time.

Content that is fast-paced but also evergreen is welcomed 🤗

I would split the frequency of posting into categories according to your position on social media as a business:
➡️ beginning (new business or starting on Instagram)
➡️ maintaining (already have a good Instagram audience)
➡️ established (you’re using social media only as promotion but don’t need it as much anymore)

Let me know if you agree with these in the comments! 😅

15/04/2024

https://mailchi.mp/3616bd009fe8/here-is-why-you-need-a-social-media-manager-for-your-business

08/04/2024

Target emotions with your content - subscribe to my email list to find out more:

https://mailchi.mp/f57e3e79d297/attract-through-emotions

05/04/2024

How to identify your target audience ⤵️

The target audience is the people whom you are creating content for.

Your content should be adjusted to your ideal clients.

Your content NEEDS to include content pillars which resonate with your audience.

But how do you do that?

Before I reveal how to identify your target audience on social media, follow for more social media and content creation tips 🫶🏻

Here⬇️

Identify your target audience? ⤵️
✨ Identify your niche
Identify what type of content you are comfortable creating and what type of audience your content might attract.

✨ Competitor research - watching your competitor’s audience will help you identify yours.

✨ Buyer persona - each customer or client has its own journey.
Recognising demographics, interests, challenges, and goals can help you identify your target audience.

Now, that you know your target audience, connecting with them shouldn’t be as difficult.

What would be your tip number 6? 👀

Address

Saint Albans

Telephone

+447361801850

Website

https://tfmarketingsolutions.co.uk/digital-marketing-links/

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Being consistent is hard sometimes. Following a plan is important, but when you feel like it’s not going anywhere, it can get really tough. Consistency isn’t doing something a lot, it’s about being true to your goal. So how do you stay consistent? I’ve got a few tips up my sleeve ⬇️ 1️⃣ Planning, planning, planning... I feel like that never stops. At least with me, I need a plan for literally everything. Have a clear goal and create a plan. Break it into simple steps and track your journey. 2️⃣ Learn how to prioritise... Focus on what’s most important and tackle those tasks first. 3️⃣ FOCUS There will be times when you need to decide between working hard for what you want and having fun. Surround yourself with people who support and understand your determination. Like-minded people will help you focus on what’s important and will push you toward that goal. Let me know what helps you to stay consistent in the comments ⬇️ #growthtips #growthmindset #consistencyiskey #consistencytips #achievinggoals #buildingbusiness #socialmediamanagementuk #socialmediamanager #contentcreatorlife