
09/05/2024
While video grows in popularity, everyone is talking about optimum content lengths...
The answer is... it depends!
It depends on the platform you're sharing it on, your target audience, the content of your video and more.
In our opinion, the best approach is to have a range of lengths, and learn from previous posts.
If you haven't shared video before, test the waters with longer form content (try around 5 mins), mid-length content at a minute or two long, and then short, snappy content.
See what works well, and learn from your analysis!
When we work with clients, we provide multiple lengths of content, and work with them to understand what length is best for their individual goals.
Find out more about our video production services: https://techcare.digital/services/video-production