Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Round.Digital, Social Media Agency, Royal Tunbridge Wells.
We help fashion and jewellery brands experience financial growth by targeting the right audience with the right products at the right time through high performing Facebook Advertising campaigns.
Me and my girl gang as captured by husband Mr B. I don't need one day a year to celebrate all the fabulous women in my life, I celebrate them every day. Let's always raise each other up, be kind, be supportive as you never know what someone is going through. For goodness sakes try your hardest not to be a dick amazing s**t happens!✌
A bit late to the party this year but better late than never hey?! I hope everyone is well and had a great Christmas and New Year? I had a lovely break but am certainly ready to get back into a routine and get cracking with 2022!
A little message for any ecomm business owners today...I'm keen to know if you've ran Facebook Ads? Are you happy with the results from your last 3 months? Drop me a message or comment below if you've not been happy with the results. I am offering a couple of free audits over the next 6 weeks which might help you move things forward and start 2022 on the right foot.
According to Adobe's Digital Economy Index report. , jewellery, apparel, electronics, garden and pet products were the top five categories with the most out-of-stock levels this year. If you run an ecomm store and are selling these items, and they are in stock, then you need to shout about it!
On the other hand, toy sales, gift cards, and groceries were primarily driving the spending increase through October. Toy sales, for example, increased by 50% in October compared to September. Say whaaaat?! Is this because we are all being told that there will be toy shortages this year?
How is your Christmas shopping going? Have you started? Finished?!
Why add buy now pay later to your checkout?
Because of conversions. It's as simple as that. According to Karna's research, businesses offering their buy-now-pay-later product see an average increase of 30% in conversion rates and a 52% increase in average order value.
With the recent partnership between Stripe and Klarna Stripe users can now boost conversions and increase revenue by offering Klarna as a payment option to their customers.
Do you have an exclusive offer for your VIP purchasers or your email subscribers for Black Friday?
If not, it is a great idea to get one. You can start lead generation ads now to entice people onto your email list and then give them early access to your Black Friday deals.
Have you got a plan for BFCM? Do you want some advice on what you need to be doing or would you like my eyes on your ad account to give you some tips on how to move forward? If so then I offer power hours to cover just this! Book in here https://calendly.com/round-digital/powerhour?month=2021-11
Facebook ads are a very effective form of digital marketing for eCommerce brands. But how do you make sure your campaign is performing?
Running Facebook ads yourself can be discouraging because it’s hard to know if you're making an impact on your business. You may have tried it yourself, but just haven't seen results that matter to your bottom line. Or maybe you've never even tried running a campaign because you don't think you'll be able to manage all the moving parts involved in creating and managing a campaign, so instead, let's focus on what matters most - sales!
We help ecommerce brands experience financial growth by targeting the right audience with the right products at the right time through high performing Digital Marketing Campaigns. The result is increased sales and ROI for our clients across their entire product range year-round (not just during seasonal promotions). That means more revenue for them every single month! Would you like our eyeballs on your campaigns? Request your free audit here https://naomi8d853a.clickfunnels.com/request-strategy-call9g26men2
It can be daunting going live on social media (I know this from experience!)
But the reality is Instagram Live is a fantastic way to connect with your audience by interacting in real-time while showing off a less filtered and more human side of your brand. You can capture a greater audience as followers who have their app open when you go live will receive a notification to say you are broadcasting.
All live videos appear at the beginning of Instagram Stories as seen on the screen in this image, and this will ensure that your followers know that you are live when they open the app and will potentially join to see what you are talking about. You can also answer questions in real-time!
Make a plan for BFCM weekend to go live and talk about your promotions. Show your potential customers the items that you have on sale. Talk about the sizes that you have left, let people know where they can find the items on your website. Do customers need to be on your email list to receive the discount? If so, tell them where and how they can join the list.
Are you ready to make a plan?!
Are you running a sales or offer for Black Friday/Cyber Monday? If you are, then you need to be doing this.....
Create a Facebook event for your Black Friday promotion. Run an ad to the event to get people to RSVP YES. Also, email your subscribers and ask them to RSVP, then let Facebook do its thing on Black Friday. Facebook will send push notifications to all those who have RSVP'd, ensuring that nobody misses out on your promo event. You can also send a calendar link to your subscribers and encourage them to add to their calendars if they don't want to miss out.
Wow, it feels like I haven't posted in ages! But in reality, it's only a couple of weeks. I actually get on my own nerves when I say I'm busy, I mean I have been busy, but that is not the issue here. The problem is bad organisation and overwhelm! So after a call with my coach yesterday where she told me to map out my activities for the week and get organised, I did by using one of my many planners that had been gathering dust and a new packet of highlighters that I had purchased with good intent. Still, they hadn't left the packet. I',m pleased to say that using a planner actually works! I am feeling a lot clearer and more organised today and am even going to sneak in a cheeky coffee with a couple of friends before the school run on this gorgeous autumnal day!
I hope everyone is doing ok, I will be coming to you with some Q4 marketing tips by the end of this week. Hands up if you have seen any Christmas ads yet?
Interest based targeting is really important, especially since the changes we have seen thanks to the iOS updates. Interest based targeting comes largely from user behaviour within the platform such as profile information, page likes, groups and content that users engage with. This is why nailing your audience persona has never been more important.
When building out your persona the obvious things are demographics but think about where they shop, what do they read, do they exercise? If so where? What activities or hobbies are they interested in outside of work? what brands do they love? Where do they holiday? What causes do they support? What do they hate? Where would they never shop?
These are just a few examples of things to think about, have you built out personas?
💥Ecommerce Store owners – are you ready for Black Friday/ Cyber Monday?💥
Here are 5 Tips to help you 👉
1. Start Early
Black Friday is the 26th November, followed by Cyber Monday on the 29th of November. If you want to make the most of these big shopping events, you need to start early. Get started on your strategy NOW. Advertising costs on Facebook will be at a premium, so start early, and front load your budget.
TIP – If you grab new customers now, you can remarket to them closer to BFCM with more personalised, targeted ads at a lower cost
2. Go big
BFCM is the biggest shopping event of the year. Let’s make the most of it! Make sure that you use all of the digital channels that are available to you. Emails, SMS, paid and organic social media Facebook, Instagram, Pinterest, Tik Tok, Google, influencers.
3. Choose your offers wisely
We know that everyone loves a bargain, BUT that isn’t always in the form of a discount. Try limited numbers deals, buy one get one free, special gifts with purchases, free shipping, tiered discounts,
4. Mix up your email flows & pop-ups
In the two weeks leading up to BFCM, change the pop up on your website and ask people to sign up to get access to BFCM offers early. Change your welcome flows and tease new customers with exciting offers that are coming up and let them know that you’ll be running your biggest promotion of the year! Don’t forget to change your browse abandonment and abandoned cart flows over the weekend; these will need to be a lot more aggressive for this sales period.
5. Make your creatives stand out!
Creatives for your ads/posts has never been more critical. During Black Friday, you will be competing with many other brands for attention, and you want to stand out by being the best solution. Remember to be clear, get to the point quickly and offer your black Friday deals. If you are struggling, think about outsourcing the creatives to a graphic designer, and if you need help with copy, check out Ad Zombies.
If you have any questions send me a Whatsapp message 😊
Research performed by ADmission suggests that 84.6% of brands run a promotion during the holiday season. They look like this
28.7% Offer site wide promotions
18.7% Select SKUs
18.2% Free Shipping
8% Free Gift
5.9% Subscription
4.1% Tiered
0.8% Buy x, Get Y
What will you do? Don't leave it to late, start creating your Q4 strategy now.
Keep your eye out for my Top tips for BFCM which I will be posting later today.
Ecommerce store owners, do you want to increase your average order value?
As you know it can be hard work to drive traffic to your website and if you are paying for that traffic through digital advertising then you want to make sure that you are making the most of it once people get there. A great way to increase your average order value is to share cross sells, upsells and bundles. Why not add a "recommended products" or "people also purchased" section. Showing off bundles is another great way to increase AOV.
Did you know that the buy now pay later market is getting HUGE?
If you sell online are you offering this to your customers yet? If not then this can be a way to increase your conversion rates, if you are a Shopify user then you should have the Shop Pay Installments and there are also other options such as Klarna.
Do you have a dedicated page for seasonal sales? If not then it is a good idea. If you want to see Googles SEO best practices for sales pages then checkout this article here 👉https://www.seroundtable.com/google-seo-best-practices-for-deal-pages-31795.html
TIMING IS EVERYTHING, THEY SAY. But how do you know when is the right time to hire a Facebook and IG strategist like myself? When I look back on my most successful clients, I see a few key patterns that helped them reach their goals with me. Here's where they were at when they hired me: They were running a successful business but wanted to grow & needed to get more eyeballs on their products (organic social had become harder and more time consuming), they didn't have the time or desire to run Facebook & IG ads themselves and they were ready to invest in their business and take it to the next level.
If you're reading this thinking, "yes, Yes, YES!"... then you could be ready to take that next step. Send me a Direct Message and let's see if we're a match to work together.
Klaviyo has recently rolled out its SMS marketing here in the UK and ways that it can help boost conversions are:
✨Send abandoned cart reminders.
✨Send discount codes.
✨Announce a new products or restock.
✨Send reorder reminders .
✨Promote ongoing sales .
BUT how would you feel as a consumer receiving these texts, would you love it or hate it?
💥Ecom store owners are you ready for Black Friday?💥
Have you crafted the perfect offer yet to cut through all that noise on social media?! If not then here's a few ideas...
👉Percentage discounts
Spend £100, get 25% off - Low value, high frequency.
Spend £175, get 30% off - Median value, some frequency.
Spend £250, get 35% off - High value, low frequency.
👉Test different offers
£££££ off discounts
Percentage discounts.
Free gifts with purchase
Stimulate urgency with your current customers & use email and paid social to promote the deals.
👉 Send an early bird discount code to your most loyal customers via email.
VIP Customers
Repeat purchasers
Engaged customers
So what's your plan? The 26th November will be here before we know it!
If you're running your own ads but don't like writing, not sure if what you are writing is right for the ad or just don't have time to sit down and create them yourself - there's a couple of tools that will help!
Ad zombies
Conversion AI
If you are a shopping business on IG there are 3 ways that you can make the most of the tools that IG offers...
1. Make your items available for purchase with an updated product catalog. Provide great product descriptions to help people learn more, and include a mix of several images and videos per product to help people see how the item looks to consider purchasing it.
2. Use product tags!! Product tags allow businesses to highlight products directly from your product catalog into your posts, so people can tap on a tag and learn more instantly. The most successful Shopping businesses use product tags frequently across different formats — in feed, stories, Reels, IGTV, captions and Live
3. Prepare your shop for sales with relevant collections. Collections are a powerful tool that can help you drive sales with relevant products. You could build collections based on trends from Instagram to make your shop easier for people to browse through in order of most popular fashion topics today. Think bright & happy collections or the great outdoors collections for Autumn.
"Clicking and collecting” purchases grew by 78% compared to pre-pandemic levels so if your business has bricks and mortar locations, this Q4 you should go BIG on click and collecting!
Do delivery costs put you off checking out?
Believe it or not 60% of shoppers say that free delivery and returns would encourage them to buy from a brand, 43% would be encouraged by a quick and easy checkout process. So as we work on our strategies for Q4 , are you taking these things into consideration?
If you're not in a position to offer free delivery then it might be worth thinking about where you can absorb the cost. Maybe you could increase your prices a little or offer free postage on orders over a certain amount.
We're only a few days into the holiday. I decided not to book the children into a holiday club as I didn't want to risk isolation before our holiday (which is actually a camping holiday, so I'm not sure it will really be a holiday as such!). So today has been a bit of a juggle. This photo was of us on a quick break to the bowling alley followed by lunch a Frankie and Benny's. I also attended a networking event with Kent Invicta Chamber of commerce and an excellent webinar on Facebook Ad optimisation with the legend that is Andrew Foxwell and his team. I created a monthly report for my charity client and a month-long content strategy for another client who is a leading artisan producer of specialist Mediterranean foods. The day is still young, and I've got a long to-do list to get through, and I'll be honest, I'm exhausted, anyone else with me???
There have been reports of up to a 50% decline in ROAS reported in Facebook Ads Manager since the iOS update and the reason behind this (according to Facebook) is because of signal loss. Which essentially means that you are getting less data and the data we are getting is at a much slower rate.
But don't give up on ads just yet, you just need to delve into the data a little bit more. Make sure that you have Google Analytics set up and are using UTM parameters compare the data from Facebook, with GA and your website analytics to try and get a better picture of what is happening.
Facebook is working on a solution their “modeled” ROAS metric to solve this problem. It may take some time for them to get it right, though.
If you want to know what's working right now with paid advertising then you may not get a definitive answer as what is working in one business may not work for another. The secret to success? TEST, TEST AND TEST AGAIN!
Firstly, you need to know what you're measuring then👇
Test your audiences - comparing how effective your ads are at reaching different audiences or demographics
Test your creatives - comparing different ad images, test or creative types
Test your placements - testing automatic Vs manels placements at the ad set level.
Lifetime customer value or LTV is the metric we use that tells us how much revenue your business can expect from a single customer purchase during their business relationship with you. Lifetime in this context refers to how long you can retain that customer.
LTV is a vital metric to understand how much you can afford to spend to acquire a new customer through paid means. For instance, if you pay £10 to acquire a customer but your average profit margin per order is £10, you may think this is a waste of time. However, when you look at the LTV, you may realise that the customer will purchase 12 times a year, giving you a £120 of revenue, so a £10 acquisition looks more appealing, right?
The simplest formula for measuring customer lifetime value is the average order total multiplied by the average number of purchases in a year multiplied by average retention time in years. There's also a ton of free calculators out there which you can find by doing a quick Google search.
Do Ads work? In a word, yes!
Ads do work, and whilst the landscape has changed, I have clients whose businesses are flourishing. We are working hard to test the right audiences, placements, creatives, objectives, copy until we get a perfect balance and the results speak for themselves. Check out these results; website traffic has increased, 70% of users coming to the site have never visited before and would not know about this brand if it wasn't for Facebook and Instagram ads. These results are a result of a perfectly optimised site, a great product and the right traffic. As you can see, the revenue is only going ⬆️.
If you're on the fence about starting with social media ads, have run them before yourself with no results, you want to increase sales, then we need to chat. Book in a call with me here http://ow.ly/zE8850FpEHx
Are you ready to run ads? 🎯
Only if you have a Privacy Policy installed that is compliant with GDPR and your website has the relevant Pixels or tags installed for tracking. If you don't have these things then you're not ready.
Do you need help with this? I can do a tech set-up to get you started, book a free call with me to find out how I can help http://ow.ly/gHOh50FgyR9
Does anyone else get massively frustrated when they can't find contact details on a website?
Don't make it difficult for your customers to find your contact details, it will just put them off. Also make sure you have all of your social media handles and follow links on your website and that they actually work! This week I've seen several websites and social links that are broken and the business owners were none the wiser so it's worth doing a regular check.
Audience interaction - Are you doing it?
I think sometimes we focus so much on what to post we forget about the 'social' part. Here are some simple ways you can interact well with your audience and encourage brand loyalty:
⭐ Send a welcome message to new followers, this is great to understand who is following you and encourages brand loyalty
⭐ Like and respond, to each comment on your posts - so simple yet so many people forget to do it
⭐ Share the love and re-share stories you get tagged in
If a social media user has taken time to interact with you or your brand, let them know you've seen them and you appreciate it.
Good luck and let me know how you get on 🤓
Royal Tunbridge Wells
Be the first to know and let us send you an email when Round.Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Round.Digital:
According to Adobe's Digital Economy Index report. , jewellery, apparel, electronics, garden and pet products were the top five categories with the most out-of-stock levels this year. If you run an ecomm store and are selling these items, and they are in stock, then you need to shout about it! On the other hand, toy sales, gift cards, and groceries were primarily driving the spending increase through October. Toy sales, for example, increased by 50% in October compared to September. Say whaaaat?! Is this because we are all being told that there will be toy shortages this year? How is your Christmas shopping going? Have you started? Finished?!
Interest based targeting is really important, especially since the changes we have seen thanks to the iOS updates. Interest based targeting comes largely from user behaviour within the platform such as profile information, page likes, groups and content that users engage with. This is why nailing your audience persona has never been more important. When building out your persona the obvious things are demographics but think about where they shop, what do they read, do they exercise? If so where? What activities or hobbies are they interested in outside of work? what brands do they love? Where do they holiday? What causes do they support? What do they hate? Where would they never shop? These are just a few examples of things to think about, have you built out personas?
💥Ecommerce Store owners – are you ready for Black Friday/ Cyber Monday?💥 Here are 5 Tips to help you 👉 . . 1. Start Early Black Friday is the 26th November, followed by Cyber Monday on the 29th of November. If you want to make the most of these big shopping events, you need to start early. Get started on your strategy NOW. Advertising costs on Facebook will be at a premium, so start early, and front load your budget. TIP – If you grab new customers now, you can remarket to them closer to BFCM with more personalised, targeted ads at a lower cost . . 2. Go big BFCM is the biggest shopping event of the year. Let’s make the most of it! Make sure that you use all of the digital channels that are available to you. Emails, SMS, paid and organic social media Facebook, Instagram, Pinterest, Tik Tok, Google, influencers. . . 3. Choose your offers wisely We know that everyone loves a bargain, BUT that isn’t always in the form of a discount. Try limited numbers deals, buy one get one free, special gifts with purchases, free shipping, tiered discounts, . . 4. Mix up your email flows & pop-ups In the two weeks leading up to BFCM, change the pop up on your website and ask people to sign up to get access to BFCM offers early. Change your welcome flows and tease new customers with exciting offers that are coming up and let them know that you’ll be running your biggest promotion of the year! Don’t forget to change your browse abandonment and abandoned cart flows over the weekend; these will need to be a lot more aggressive for this sales period. . . 5. Make your creatives stand out! Creatives for your ads/posts has never been more critical. During Black Friday, you will be competing with many other brands for attention, and you want to stand out by being the best solution. Remember to be clear, get to the point quickly and offer your black Friday deals. If you are struggling, think about outsourcing the creatives to a graphic designer, and if you need h
Do delivery costs put you off checking out? Believe it or not 60% of shoppers say that free delivery and returns would encourage them to buy from a brand, 43% would be encouraged by a quick and easy checkout process. So as we work on our strategies for Q4 , are you taking these things into consideration? If you're not in a position to offer free delivery then it might be worth thinking about where you can absorb the cost. Maybe you could increase your prices a little or offer free postage on orders over a certain amount.
Lifetime customer value or LTV is the metric we use that tells us how much revenue your business can expect from a single customer purchase during their business relationship with you. Lifetime in this context refers to how long you can retain that customer. LTV is a vital metric to understand how much you can afford to spend to acquire a new customer through paid means. For instance, if you pay £10 to acquire a customer but your average profit margin per order is £10, you may think this is a waste of time. However, when you look at the LTV, you may realise that the customer will purchase 12 times a year, giving you a £120 of revenue, so a £10 acquisition looks more appealing, right? The simplest formula for measuring customer lifetime value is the average order total multiplied by the average number of purchases in a year multiplied by average retention time in years. There's also a ton of free calculators out there which you can find by doing a quick Google search.
