Simone Mardell HQ

24/10/2022

08/09/2022

🎉 I am excited to announce, that I am now a member of The Inner Hub! 🎉

Sounds cool, right? But what does it mean?

It means that I have my finger on the pause of the ever changing social media industry. I'm keeping up to date with platforms change, learning about new trends and features and continuing to train in my field of expertise. It also means, I get to virtually hangout with my peers sharing opinions, knowledge and ideas. Meaning I can offer more to my clients in the long term!

Thank you so much to for being awesome 😊

05/09/2022

Huge shoutout to everyone who has had to work whilst looking after kids this Summer holidays and a massive thank you to all those amazing support networks including grandparents, friends, holiday clubs and all around amazing humans.

Great job! 🙌🏻 and thank goodness for routine! 😉

02/09/2022

I’m sharing this again because it’s becoming more and more relevant.

Your business may have been quite over the last couple of months, but kids go back to school now and life will ramp up again. Make your marketing does too!!

I've been reading some scary advice about scaling back your marketing to reduce costs during this economic downturn, but this is the worse thing you could do. Why?

Historical evidence reveals that scaling back your marketing may actually cause greater issues in the long term. A study that examined the recessions of 1949, 1954, 1958, and 1961 revealed that the companies that reduced their advertising during these events not only saw reduced business during the recessions themselves…this reduction in business carried over to the years after the recessions as well. A similar pattern could be seen after the 2008 recession.

On the other side of the coin, McGraw-Hill Research examined the recession of 1985, and found that maintaining a marketing budget during that time allowed companies to increase their sales by 256 percent as compared to those who cut their budgets.

(Data Source: www.joomconnect.com)

So rather than scaling back your marketing, ensure that your marketing is on point, you have clear customer personas, a clear marketing message, clear goals and call to actions.

If this all sounds overwhelming and time consuming, don't worry, I can help.

DM me, contact me via the link in bio or at simonemardell.co.uk and let's double down on your marketing!

Like, Comment, Share, Tag a friend who needs to hear this too!

01/09/2022

Are you busy setting your business goals for Q4? Great!

But you have no idea how you’re going to achieve them because there is so much for one person to do! Not great!!

I can help!

I work with with creatives and creative companies, specialising in making your content accessible to all.

If you are struggling with your social media, want to take it to the next level or would like to put a strong strategy into place, contact me today via the links in bio.

Maybe you need help designing a press pack, brochure, flyer or business cards, get in touch - 07946 305562.

I offer a 20 minute, no obligation, discovery call and can wax lyrical about social media and marketing all day, so let's connect!

12/08/2022

Off grid for four whole days 🏕 ☀️ 🙏🏻
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See you in a little while..........!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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11/08/2022

Five facts about me -

👉🏻 I made my own wedding dress and birdcage veil.
👉🏻 Embroidery is currently my favourite craft.
👉🏻 I am obsessed with the circus.
👉🏻 I used to be a R’n’B and Hip Hop DJ.
👉🏻 I am trained in aerial hoops.

Your turn! Tell me one fun fact about yourself in the comments below 🤪

04/08/2022

This week more than ever this has been me as I go deep into the summer holiday juggle.

Keep going everyone. You are doing brilliantly! 💪🏻

07/07/2022

📣 Let's work together!

I wanted to let you know that I have some capacity coming up in September/October, but it wont last long so get in quickly!

If you are struggling with your social media, want to take it to the next level or would like to put a strong strategy into place, contact me today at [email protected].

Alternatively if you are looking for help with more traditional marketing such as flyers and business cards, get in touch - 07946 305562.

I offer a 20 minute, no obligation, discovery call and can wax lyrical about social media and marketing all day, so let's connect!

04/07/2022

I've been reading some scary advice about scaling back your marketing to reduce costs during this economic downturn, but this is the worse thing you could do. Why?

Historical evidence reveals that scaling back your marketing may actually cause greater issues in the long term. A study that examined the recessions of 1949, 1954, 1958, and 1961 revealed that the companies that reduced their advertising during these events not only saw reduced business during the recessions themselves…this reduction in business carried over to the years after the recessions as well. A similar pattern could be seen after the 2008 recession.

On the other side of the coin, McGraw-Hill Research examined the recession of 1985, and found that maintaining a marketing budget during that time allowed companies to increase their sales by 256 percent as compared to those who cut their budgets.

(Data Source: www.joomconnect.com)

So rather than scaling back your marketing, ensure that your marketing is on point, you have clear customer personas, a clear marketing message, clear goals and call to actions.

If this all sounds overwhelming and time consuming, don't worry, I can help.

DM me, contact me via the link in bio or at simonemardell.co.uk and let's double down on your marketing!

Like, Comment, Share, Tag a friend who needs to hear this too!

15/04/2022

Go on, turn off and enjoy the long weekend!

What are your plans for the Easter break?

Me? I plan on eating too much chocolate and enjoying time with family and friends...Enjoy!





Image description: Pink background with orange speech bubble containing text "Reminder: It's okay to take a break!"

08/04/2022

Also, hello new badges. Thank you . I 💛 them!

08/04/2022

Thank you for the most beautiful business cards…let’s get networking!!

07/04/2022

Out at a clients today for a day of marketing strategy and creation, but first coffee . Best coffee and brownies in Medway ❤️

07/04/2022

The first point of action for your social media strategy is focusing on your branding, but as we all know this isn’t really about you, it’s about them, your ideal customer.

Grab that pen and paper and let’s get to work 📝 😊

Remember if you try to talk to everyone, no one will hear!

09/03/2022

This is your reminder to take care of yourself and your mental health.

The last few years have been a rollercoaster of events that I never thought I would witness in my life time...

Here are some tips to avoid overwhelm and anxiety attacks -

🤍 Set boundaries - it is important to keep up with the news, but limit the time and media you digest each day.

🤍 Take breaks from social media - this can be hard if you have a business or you're a Social Media Manager like myself, but be strict with yourself and only use it when necessary.

🤍 Avoid the doom scrolling / scrolling rabbit hole - If you find yourself doing it, put down your phone, close your eyes, take a deep breath and find something else to occupy you.

🤍 Avoid listening to the radio, instead listen to a chilled or upbeat playlist.

🤍 Don't feel like you have to post about current events unless they directly affect yourself, your business or your customers.

🤍 It's ok to take a break from social media all together if that is what you need.

Please tag a friend who needs to hear this too...take care x

(post inspired by an email I received this morning from )





Image shows drawing of a rain cloud over an open umbrella and the words "take care of yourself" written under the umbrella.

08/03/2022

Every day I tell my daughter to be herself, be proud of who she is and what makes her unique. Tell her she can be whatever she wants to be when she grows up, explain that she doesn't have to get married, or have children, but she can if she wants.

I set an example of how to have a career, run a business and have a family successfully...

I also encourage her to accept others for all they are and celebrate our differences. To me, being accepted for who you are is a standard human right!

Imagine a gender equal world 🤔

💪 A world free of bias, stereotypes and discrimination.

💪 A world that's diverse, equitable, and inclusive.

💪 A world where difference is valued and celebrated.

Together we can forge women's equality. Collectively we can all .

Celebrate women's achievement. Raise awareness against bias. Take action for equality.

03/03/2022

Happy World Book Day!

I have loved books all my life and I have a massive collection of cook books, craft books, novels and business books and I also love visiting the library every Saturday with my daughter.

To celebrate WBD, I wanted to share some of my current favourite reads with you.

Out of Office - A fantastic book on how to get started with freelancing.

Survival Skills for Freelancers - A must read for all new freelancers or those looking to take the leap!

Hype Yourself - Essential read for running your own PR successfully.

Why Has Nobody Told Me This Before - A absolute must if you are an over-thinker or suffer from anxiety.

What are you reading right now? Please leave me your recommendations below!! 📚

Image shows pile of books and a plant behind. Book titles and authors are mentioned in the caption. Text banner across the photo reads "I heart books"

28/02/2022

Don't miss the Social Mums FREE Digital Marketing Virtual Summit running from today, 28th February until 4th March!

30 value packed sessions from 30 incredible speakers covering everything from email marketing to diversifying your digital storytelling...

Did I mention I'm running a session on Tuesday 1st March at 2pm? 😊

In this session I will share best practice for reaching a deaf, blind and visually impaired audience. This includes, rules for graphic creation, use of image description and alt text, auto captions, camel case hashtags and much more.
Although the session specifically talks about deaf, blind and partially sighted people, these guidelines are good practice to reach any audience as many of these features are useful for mobile phone users, dyslexic people and even your SEO.

Click here https://socialmums.uk/digital-marketing-virtual-summit/ to get your Free Pass for all of the sessions taking place this week​​​​​​​​.

18/02/2022

Quick shoutout to everyone who had to work whilst looking after kids this half term.

Great job! 🙌🏻

17/02/2022

Today is Random Acts of Kindness Day, but I believe that everyday should be filled with kindness! 😊

Why not get inspired by The Random Acts of Kindness Foundation - www.randomactsofkindness.org

16/02/2022

Put simply, I will manage the full end to end process for you, this includes, but not limited to the following -

✨ Image sourcing
✨ Graphic creation
✨ Content creation
(Info Graphics, Stories, Reels, Guides, Polls)
✨ Short form copywriting
✨ Scheduling
✨ Audience engagement
✨ Insights and analytics research and reporting

We can work in a number of different ways, for example, you provide the images and I take care of the rest; or you provide the copy and I take care of the rest...you get the idea!

I love social media, so you don't have to!

Sound like the help you need?

Email me today [email protected] and let's set up a 30 minute, no obligation, discovery call.

Speak to you soon 😉

02/02/2022

Do you have a social media strategy? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
This may sound like a deep question for a Wednesday, but it's a really important one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I see so many posts urging you not to wait for the right time to start your business or to jump right in today and although there is truth in this advice, I believe you shouldn't jump in, feet first, until you have a strategy for both your business and your social media.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are not clear on your business and social media goals or your audience, then who are you talking to?
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You don't need to over think it, but consider these points -
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What do you find most difficult about setting social media goals and creating a strategy?

Add your pain points to the comments below, and let me help you solve them 😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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27/01/2022

When you have the best looking office assistant but they are not much help! 😂

Who’s helping you today?

24/01/2022

Just for fun 🤩

21/01/2022

Can you see me? I'm dancing into the weekend. 😊

We spend so much time sat at our desks, hiding behind a computer and mobiles, sometimes we need to escape, and just dance!

Have a great weekend 😊

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20/01/2022

Before you begin writing your social media strategy and setting your social media goals, it’s important to get the foundations right.

Starting with your branding. This is your opportunity to show your audience and potential clients who you are and what you have to offer.

If you have any questions please DM me, I’d love to hear from you.

20/01/2022

Before you begin writing your social media strategy and setting your social media goals, it’s important to get the foundations right.

Starting with your branding. This is your opportunity to show your audience and potential clients who you are and what you have to offer.

If you have any questions please DM me, I’d love to hear from you.