Panarc International Ltd

Panarc International pioneered Media Analysis and Evaluation as a serious, analytical business discipline over thirty years ago. Our knowledge and expertise can help you to:

- Assess the overall reach and favourability (effect) of your coverage
- Measure the impact of your messages
- Quantify the importance of topics, news stories and spokespeople – and the impact of their coverage on your organi

sation
- Know which sources and journalists are helping or hindering you
- Monitor your competitors’ activities and communications strategies
- Benchmark your performance against your competitors

Panarc’s bespoke Media Analysis and Evaluation services will enable you to:

- Communicate as effectively as possible to and through the media
- Demonstrate to your organisation the importance and value of good media relations
- Plan your future PR strategy.